This document summarizes how Wolverhampton Homes started using social media in 2010, beginning with Twitter to engage stakeholders and drive traffic to their new website. It discusses their loose initial strategy and flexible policy guidelines. Over time they expanded to Facebook and saw more interaction, though uptake was initially slow. Resources were limited so they focused on Twitter and Facebook, with one person monitoring platforms 5-6 times daily. The document provides tips on content development, recommendations to use social media personally, and emphasizes starting small, being willing to experiment, and focusing on building a community through time, persistence, and listening.