1) Which of the following is/are essential to any comprehensive defi nition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofi t organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda
7) Among the fl aws in the traditional four-step model of public relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifi es a very dynamic process
D) All of the above.
E) None of the above.
8) The fi rst question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests
and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofi t organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofi t organizations and trade associations
12) According to a University of Georgia survey of 2005 graduates, the average starting salary for
public relations practitione ...
1) Which of the following isare essential to any comprehensive defi.docxcuddietheresa
1) Which of the following is/are essential to any comprehensive definition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofit organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda
7) Among the flaws in the traditional four-step model of public relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifies a very dynamic process
D) All of the above.
E) None of the above.
8) The first question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests
and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofit organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofit organizations and trade associations
12) According to a University of Georgia survey of 2005 graduates, the average starting salary for
public relations practitioners .
1) Which of the following isare essential to any comprehensive defi.docxhirstcruz
1) Which of the following is/are essential to any comprehensive defi nition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofi t organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda Unit 1 Examination
40
BAM 402 Public Relations
7) Among the fl aws in the traditional four-step model of public relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifi es a very dynamic process
D) All of the above.
E) None of the above.
8) The fi rst question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests
and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofi t organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofi.
1)Public relations ________.A)is a form of propagandaB.docxdorishigh
1)
Public relations ________.
A)
is a form of propaganda
B)
involves two-way communication
C)
is also known as “free advertising”
D)
All of the above.
E)
None of the above.
2)
The process of researching, creating, and refining a product or
service and distributing that product or service to targeted
customers is called ________.
A)
advertising
B)
marketing
C)
public relations
D)
All of the above.
E)
None of the above.
3)
A profession is distinguished from a trade by ________.
A)
the establishment of ethical standards
B)
a form of licensing or government control
C)
ongoing research in support of the profession
D)
A and B
E)
All of the above.
4)
Organizations such as PRSA and IABC have sought to promote
professionalism in public relations by ________.
A)
requiring minimum competency tests for new practitioners
B)
demanding an increase in practitioner minimum salaries
C)
establishing voluntary accreditation programs
D)
filing lawsuits against unethical practitioners
E)
supporting government licensing of public relations
5)
The execution phase of the public relations process is known
as ________.
A)
planning
B)
propaganda
C)
evaluation
D)
research
E)
communication
Final Examination
BAM 402 Public Relations
FN.2
6)
According to a 2005 membership survey, the largest number
of PRSA members are employed by ________.
A)
trade/professional organizations
B)
the government or the military
C)
public relations/advertising agencies
D)
corporations
E)
nonprofit organizations
7)
The values-driven management of relationships between an
organization and the publics that can affect its success is
known as ________.
A)
reputation management
B)
the dynamic approach to public relations
C)
values-added public relations
D)
values-driven public relations
E)
relationship building
8)
The first question an organization should ask itself when
developing a values statement is ________.
A)
Why are we in business?
B)
What is in it for us?
C)
How can we win the respect of others?
D)
Why should be care about our customers?
E)
How much money do we want to make?
9)
San Francisco-based Gap, Inc. ________.
A)
was found guilty of engaging in unfair labor practices and
of using foreign sweatshops
B)
was forced to apologize for artificially raising the price of it
blue jeans
C)
answered its critics by requiring fair labor practices among
its overseas vendors
D)
created phony shell corporations to cover its use of foreign
sweatshops
E)
B and D
Final Examination
BAM 402 Public Relations
FN.3
10)
Gap Incorporated’s Social Responsibility Report ________.
A)
was an effort to live up to the company’s previously
established corporate code of conduct
B)
uncovered thousands of fair labor violations by its overseas
suppliers
C)
detailed the company’s efforts to monitor the labor
practices of its foreign vendors
D)
All of the above.
E)
None of the above.
11)
When public relations practitioners seek to maintain or
improve relations with local special interest groups, they are
engaged ...
Multiple Choice Questions (Enter your answers on the enclosed.docxrosemarybdodson23141
Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
1) Public relations .
A) is a form of propaganda
B) involves two-way communication
C) is also known as “free advertising” D) All of the above.
E) None of the above.
2) The process of researching, creating, and refining a product or service and distributing that product or service to targeted customers is called .
A) advertising
B) marketing
C) public relations
D) All of the above.
E) None of the above.
3) A profession is distinguished from a trade by .
A) the establishment of ethical standards
B) a form of licensing or government control
C) ongoing research in support of the profession
D) A and B
E) All of the above.
4) Organizations such as PRSA and IABC have sought to promote professionalism in public relations by .
A) requiring minimum competency tests for new practitioners
B) demanding an increase in practitioner minimum salaries
C) establishing voluntary accreditation programs
D) filing lawsuits against unethical practitioners
E) supporting government licensing of public relations
5) The execution phase of the public relations process is known as .
A) planning
B) propaganda C) evaluation D) research
E) communication
[Type text] [Type text] [Type text]
CE.2
[Type text] [Type text] [Type text]
Challenge Examination
6) According to a 2005 membership survey, the largest number of PRSA members are employed by .
A) trade/professional organizations
B) the government or the military
C) public relations/advertising agencies
D) corporations
E) nonprofit organizations
7) The values-driven management of relationships between an organization and the publics that can affect its success is known as .
A) reputation management
B) the dynamic approach to public relations
C) values-added public relations D) values-driven public relations E) relationship building
8) The first question an organization should ask itself when developing a values statement is .
A) Why are we in business? B) What is in it for us?
C) How can we win the respect of others?
D) Why should be care about our customers? E) How much money do we want to make?
9) San Francisco-based Gap, Inc. .
A) was found guilty of engaging in unfair labor practices and of using foreign sweatshops
B) was forced to apologize for artificially raising the price of it blue jeans
C) answered its critics by requiring fair labor practices among its overseas vendors
D) created phony shell corporations to cover its use of foreign sweatshops
E) B and D
Challenge Examination
10) Gap Incorporated’s Social Responsibility Report .
A) was an effort to live up to the company’s previously established corporate code of conduct
B) uncovered thousands of fair labor violations by its overseas suppliers
C) detailed the company’s efforts to monitor the labor practices of its foreign vendors
D) All of the above.
E) None of the above.
11) When public re.
Advertising and IMC Principles and Practice 11th Edition Moriarty Test BankAprilHalls
FUll download : https://alibabadownload.com/product/advertising-and-imc-principles-and-practice-11th-edition-moriarty-test-bank/
Advertising and IMC Principles and Practice 11th Edition Moriarty Test Bank
1) Which of the following isare essential to any comprehensive defi.docxcuddietheresa
1) Which of the following is/are essential to any comprehensive definition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofit organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda
7) Among the flaws in the traditional four-step model of public relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifies a very dynamic process
D) All of the above.
E) None of the above.
8) The first question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests
and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofit organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofit organizations and trade associations
12) According to a University of Georgia survey of 2005 graduates, the average starting salary for
public relations practitioners .
1) Which of the following isare essential to any comprehensive defi.docxhirstcruz
1) Which of the following is/are essential to any comprehensive defi nition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofi t organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda Unit 1 Examination
40
BAM 402 Public Relations
7) Among the fl aws in the traditional four-step model of public relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifi es a very dynamic process
D) All of the above.
E) None of the above.
8) The fi rst question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests
and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofi t organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofi.
1)Public relations ________.A)is a form of propagandaB.docxdorishigh
1)
Public relations ________.
A)
is a form of propaganda
B)
involves two-way communication
C)
is also known as “free advertising”
D)
All of the above.
E)
None of the above.
2)
The process of researching, creating, and refining a product or
service and distributing that product or service to targeted
customers is called ________.
A)
advertising
B)
marketing
C)
public relations
D)
All of the above.
E)
None of the above.
3)
A profession is distinguished from a trade by ________.
A)
the establishment of ethical standards
B)
a form of licensing or government control
C)
ongoing research in support of the profession
D)
A and B
E)
All of the above.
4)
Organizations such as PRSA and IABC have sought to promote
professionalism in public relations by ________.
A)
requiring minimum competency tests for new practitioners
B)
demanding an increase in practitioner minimum salaries
C)
establishing voluntary accreditation programs
D)
filing lawsuits against unethical practitioners
E)
supporting government licensing of public relations
5)
The execution phase of the public relations process is known
as ________.
A)
planning
B)
propaganda
C)
evaluation
D)
research
E)
communication
Final Examination
BAM 402 Public Relations
FN.2
6)
According to a 2005 membership survey, the largest number
of PRSA members are employed by ________.
A)
trade/professional organizations
B)
the government or the military
C)
public relations/advertising agencies
D)
corporations
E)
nonprofit organizations
7)
The values-driven management of relationships between an
organization and the publics that can affect its success is
known as ________.
A)
reputation management
B)
the dynamic approach to public relations
C)
values-added public relations
D)
values-driven public relations
E)
relationship building
8)
The first question an organization should ask itself when
developing a values statement is ________.
A)
Why are we in business?
B)
What is in it for us?
C)
How can we win the respect of others?
D)
Why should be care about our customers?
E)
How much money do we want to make?
9)
San Francisco-based Gap, Inc. ________.
A)
was found guilty of engaging in unfair labor practices and
of using foreign sweatshops
B)
was forced to apologize for artificially raising the price of it
blue jeans
C)
answered its critics by requiring fair labor practices among
its overseas vendors
D)
created phony shell corporations to cover its use of foreign
sweatshops
E)
B and D
Final Examination
BAM 402 Public Relations
FN.3
10)
Gap Incorporated’s Social Responsibility Report ________.
A)
was an effort to live up to the company’s previously
established corporate code of conduct
B)
uncovered thousands of fair labor violations by its overseas
suppliers
C)
detailed the company’s efforts to monitor the labor
practices of its foreign vendors
D)
All of the above.
E)
None of the above.
11)
When public relations practitioners seek to maintain or
improve relations with local special interest groups, they are
engaged ...
Multiple Choice Questions (Enter your answers on the enclosed.docxrosemarybdodson23141
Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
1) Public relations .
A) is a form of propaganda
B) involves two-way communication
C) is also known as “free advertising” D) All of the above.
E) None of the above.
2) The process of researching, creating, and refining a product or service and distributing that product or service to targeted customers is called .
A) advertising
B) marketing
C) public relations
D) All of the above.
E) None of the above.
3) A profession is distinguished from a trade by .
A) the establishment of ethical standards
B) a form of licensing or government control
C) ongoing research in support of the profession
D) A and B
E) All of the above.
4) Organizations such as PRSA and IABC have sought to promote professionalism in public relations by .
A) requiring minimum competency tests for new practitioners
B) demanding an increase in practitioner minimum salaries
C) establishing voluntary accreditation programs
D) filing lawsuits against unethical practitioners
E) supporting government licensing of public relations
5) The execution phase of the public relations process is known as .
A) planning
B) propaganda C) evaluation D) research
E) communication
[Type text] [Type text] [Type text]
CE.2
[Type text] [Type text] [Type text]
Challenge Examination
6) According to a 2005 membership survey, the largest number of PRSA members are employed by .
A) trade/professional organizations
B) the government or the military
C) public relations/advertising agencies
D) corporations
E) nonprofit organizations
7) The values-driven management of relationships between an organization and the publics that can affect its success is known as .
A) reputation management
B) the dynamic approach to public relations
C) values-added public relations D) values-driven public relations E) relationship building
8) The first question an organization should ask itself when developing a values statement is .
A) Why are we in business? B) What is in it for us?
C) How can we win the respect of others?
D) Why should be care about our customers? E) How much money do we want to make?
9) San Francisco-based Gap, Inc. .
A) was found guilty of engaging in unfair labor practices and of using foreign sweatshops
B) was forced to apologize for artificially raising the price of it blue jeans
C) answered its critics by requiring fair labor practices among its overseas vendors
D) created phony shell corporations to cover its use of foreign sweatshops
E) B and D
Challenge Examination
10) Gap Incorporated’s Social Responsibility Report .
A) was an effort to live up to the company’s previously established corporate code of conduct
B) uncovered thousands of fair labor violations by its overseas suppliers
C) detailed the company’s efforts to monitor the labor practices of its foreign vendors
D) All of the above.
E) None of the above.
11) When public re.
Advertising and IMC Principles and Practice 11th Edition Moriarty Test BankAprilHalls
FUll download : https://alibabadownload.com/product/advertising-and-imc-principles-and-practice-11th-edition-moriarty-test-bank/
Advertising and IMC Principles and Practice 11th Edition Moriarty Test Bank
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1) Which of the following is an example of a secondary groupA) .docxdorishigh
1) Which of the following is an example of a secondary group?
A) the psychology class you are presently in
B) the graduating seniors at a large university
C) a family
D) all are secondary groups
2) In-group perceptions can develop
A) any time two or more people gather
B) based on ethnicity
C) based on clear set rules
D) all of the above are reasons ingroups develop perceptions
3) What is the correct sequence of group formation, according to the text?
A) forming, storming, norming, and performing
B) storming, forming, norming, and performing
C) forming, storming, performing, and norming
D) norming, storming, performing, and forming
4) Which statement is true about the group communication networks?
A) when tasks are complicated or decisions require complex input, decentralized net-
works are best
B) centralized communication networks allow for individuals to communicate more freely
with one another
C) centralized and decentralized networks result in about the same type of performance
in groups
D) where one or two individuals control the flow of information it is called decentralized
communication network
5) With electronic communication
A) each group member has a greater likelihood of participating
B) status inequities are enhanced
C) groups are more likely to be vulnerable to problems such as groupthink
D) the highest status group members do most of the talking
6) The group polarization effect refers to
A) groups doing less work than individuals no matter what the task
B) a few group members opting to oust other group members
C) feeling less responsible during group decision making
D) groups shifting to a more extreme decision than individuals alone
7) Two well-documented leadership styles are ________ and ________.
A) severe; moderate
B) casual; intense
C) people-oriented; task-oriented
D) thoughtful; thoughtless
8) Groupthink begins when
A) the leader is not very directive or authoritative
B) the group is close-knit and attractive to members
C) the group members are not concerned with consensus
D) the group is too open to ideas from outsiders
9) Which of the following are signs of groupthink?
A) a poorly designed solution
B) isolation of the group from criticism
C) mindguards
D) all of the above
10) The text states that when choosing a career goal, it’s best to begin by
A) asking your parents, spouses, or friends for their ideas
B) taking stock of yourself
C) scanning the classified ads in the newspaper
D) looking over the Occupational Outlook Handbook
11) People who score high on the Realistic theme of the Strong Interest Inventory would
most likely enjoy a job working as an
A) engineer
B) accountant
C) stockbroker
D) biologist
12) Most job changes occur
A) as an individual faces retirement
B) during young adulthood
C) during the retirement years
D) during middle age
13) Surveys on job satisfaction show that
A) women are much less satisfied with their jobs than men are
B) professional workers are more satisfied than workers in lower-level ...
For more course tutorials visit
uophelp.com is now newtonhelp.com
www.newtonhelp.com
MGT 307 Final Exam Guide 1
1) Organizational behavior is an interdisciplinary body of knowledge with strong ties to all of the following disciplines EXCEPT:
A. sociology.
B. anthropology.
C. psychology.
D. physics.
For more classes visit
www.snaptutorial.com
MGT 307 Final Exam Guide 1
1) Organizational behavior is an interdisciplinary body of knowledge with strong ties to all of the following disciplines EXCEPT:
A. sociology.
B. anthropology.
C. psychology.
D. physics.
Final ExamComm 300 Communication TheorySpring 2014Part .docxmydrynan
Final Exam
Comm 300: Communication Theory
Spring 2014
Part I: Multiple-Choice
Directions: Below are 35 multiple-choice questions. Please indicate the best answer from the selections given.
Groupthink
1. Cohesiveness of the group may emerge as a problem because
a. cohesiveness is generally experienced in the same manner across groups, and the results of cohesion can be generalized from one group to another
b. in highly cohesive groups, members generally feel dissatisfied with the group experience and other group members
c. highly cohesive groups sometimes exert great pressure on their members to conform to the group's standards.
d. cohesiveness typically results in group members resisting the temptation to conform
2. All of the following are conditions that may lead to groupthink occurring EXCEPT
a. the ability of all members to step into the role of group leader at a given time
b. stressful internal and external characteristics of the situation
c. high cohesiveness among group members
d. lack of decision-making procedures established within the group
3. Group members who shield the group from adverse information are
a. conscientious objectors
b. self-appointed mindguards
c. dissenters
d. opinion leaders
4. As the decision whether to launch a new product to prevent tooth decay was being debated, one of the product development specialists commented, "What a great product! We have created something that will help Americans maintain the enamel on their teeth. I don't know why those health critics are accusing us of putting a potentially harmful product out on the market. After all, our goal is to help people, not to hurt them. We're interested in doing what is in the best interest of the public." She has demonstrated which of the following symptoms of groupthink?
a. illusion of invulnerability
b. out-group stereotypes
c. belief in the inherent morality of the group
d. collective rationalization
5. According to your text, vigilant decision makers
a. focus mostly on the benefits associated with a decision
b. avoid addressing all possible solutions for a decision
c. create plans for implementing the decision
d. disregard the purpose of decision making to pursue their own agenda
Organizational Information Theory
6. All of the following are assumptions of Organizational Information Theory EXCEPT
a. equivocality of information is useful for assisting an organization in achieving its goals
b. the information an organization receives differs in terms of its equivocality
c. human organizations exist in an information environment
d. human organizations engage in information processing to reduce the equivocality of information
7. _______________ are systems or series of behaviors that are used by an organization in an attempt to reduce the equivocality of the information it receives.
a. Rules
b. Assumption
c. Cycles
d. Double interact loops
8. Helena is identified as the person who is most knowledgeable about the ...
Select the correct answer Chapter 1 1- Paid persuasive communica.pdfNeilJtnMetcalfef
Select the correct answer
Chapter 1
1. Paid persuasive communication that uses mass and interactive media to reach broad audiences
to connect an identified sponsor with a target audience is known as ________.
A) advertising : X
B) personal selling
C) public relations
D) sponsorship
2. Advertising is usually paid for by the ________.
A) audience
B) target
C) agency
D) advertiser
3. Catalogs and flyers sent to the office or home are examples of which type of promotional tool?
A) trade advertising
B) direct-response
C) word-of-mouth
D) specialties
4. Marketers who have the objective of creating ________ are focused on getting people to talk
about their brand.
A) customer value
B) buzz
C) social responsibility
D) a campaign
5. Advertising that announces facts about products that are available in nearby stores and focuses
on stimulating store traffic and creating a distinctive image for a retailer is known as retail or
________ advertising.
A) brand
B) direct-response
C) local
D) institutional
Chapter 2
6. The goal of marketing is achieved by matching a product's availability to the ________.
A) competition's availability
B) previous year's level of sales
C) company's production capabilities
D) consumers' need, desire, or demand for the product
7. The various marketing communication messages and brand experiences that create and
maintain a brand are referred to collectively as ________.
A) brand position
B) point of differentiation
C) brand communication
D) added value
8. The four tools of product, price, place, and promotion are collectively referred to as the
________.
A) product mix
B) promotion mix
C) marketing mix
D) integration elements
9. The materials and ingredients used in producing the product are obtained from other
companies that are referred to as the producer's ________.
A) marketers
B) suppliers or vendors
C) distributors or retailers
D) agencies
10. The complex network of vendors that produce components and ingredients which are then
sold to the manufacturer is known as the ________.
A) supply chain
B) channel of distribution
C) network chain
D) ingredient chain
Chapter 3
11. ________ results when an external message drives people to feel a need or want to buy a
product.
A) Demand creation
B) Direct marketing
C) Social marketing
D) Cause marketing
12. A ________ is a representation of a cultural group that emphasizes a trait or group of traits
that may or may not communicate an accurate representation of the group.
A) norm
B) reference group
C) symbol
D) stereotype
13. Which of the following is a term that describes what happens when Western culture is
imposed on others?
A) marketing imposition
B) cultural imposition
C) cultural imperialism
D) demand creation
14. ________ is any advertising message that consumers believe reflects the opinions, beliefs, or
experiences of an individual, group, or institution.
A) endorsement
B) comparative ad
C) puffed ad
D) one-sided message
15. ________ are frameworks for right actions and are prim.
For more classes visit
www.snaptutorial.com
1) Archaeologists inform us that public relations has roots in
A.
Iraq, where bulletins informed farmers how to grow more food
B.
England, where 18th century bulletins hailed the coming of the British Industrial Revolution
C.
Rome, where tablets paid tribute to new rulers
click on the link, you will find what you were looking for:homeworkmye.com
Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
Cyber terrorism, by definition, is the politically motivated use.docxdorishigh
Cyber terrorism, by definition, is the politically motivated use of computers and information technology to cause severe disruption or widespread fear in society. The Center for Strategic and International Studies reported in March 2019 that Chinese Hackers targeted at least 27 Universities to steal Naval Technologies research, being one of many cyber-terrorist attacks. Besides these attacks, Hacktivism is a cyber-attack either by legal or illegal digital means in the pursuit of political ends, free speech, and the right of free speech. A most notable example would be the group Anonymous conducting numerous hacks from 2008 to 2012 against companies, organizations, and even governments that go against their moral codes. Behind the Tunisia Operation in 2010, Anonymous took down eight government websites with DDOS (Distributed Denial of Service) attacks in support of Arab Spring movements. Between the two Cyberterrorism is meant to instill fear and panic in society. At the same time, Hacktivism brings about a voice or an opposition to the government and other organizations to support a cause against them. Hacktivism is more politically based, pointing out flaws in the system raising awareness on our rights as human beings. Advances in technology lead to newer and different types of attacks either group can conduct. From viruses waiting for you to log into your bank account to massive-scale attacks against the banks' systems themselves, terrorists, or hacktivists, have infinite ways to infiltrate and attack for their cause. Many laws have been put in place to combat these groups, acts put in place such as Cybersecurity Information Sharing Act (CISA) or Cybersecurity Enhancement Act of 2014 helping share information and build research and development to fight against cyber-attacks. Given the push against both groups by our government, I can't help but feel concern for our rights and freedoms that may be infringed upon that our government or some corporation is doing while combating the whistleblower with Hacktivist tactics. It only keeps me and others mindful while fighting against cyberattacks that may be classified as cyberterrorism. There is a fine line on what would be a genuine noble act of hacking or something labeled as cyberterrorism placing information and lives at risk, its not so black and white as some areas can be considered grey. Thankfully some events in history, thanks to Hacktivism has brought good results that benefit society, such as Operation "Nice" which organized to hunt down the terrorist responsible for attacks in the French city, killing nearly a hundred people. Also, Operation Darknet which infiltrated 40 child pornography websites publishing 1500 plus names of frequent visitors to the sites stopping such activity. In these instances, I am for hacktivism and specific groups that act for the benefit of society and our rights as humans.
Cyberterrorism. (n.d.). Retrieved from
https://www.dictionary.com/browse/cyberterroris.
More Related Content
Similar to 1) Which of the following isare essential to any comprehensive de.docx
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1) Which of the following is an example of a secondary groupA) .docxdorishigh
1) Which of the following is an example of a secondary group?
A) the psychology class you are presently in
B) the graduating seniors at a large university
C) a family
D) all are secondary groups
2) In-group perceptions can develop
A) any time two or more people gather
B) based on ethnicity
C) based on clear set rules
D) all of the above are reasons ingroups develop perceptions
3) What is the correct sequence of group formation, according to the text?
A) forming, storming, norming, and performing
B) storming, forming, norming, and performing
C) forming, storming, performing, and norming
D) norming, storming, performing, and forming
4) Which statement is true about the group communication networks?
A) when tasks are complicated or decisions require complex input, decentralized net-
works are best
B) centralized communication networks allow for individuals to communicate more freely
with one another
C) centralized and decentralized networks result in about the same type of performance
in groups
D) where one or two individuals control the flow of information it is called decentralized
communication network
5) With electronic communication
A) each group member has a greater likelihood of participating
B) status inequities are enhanced
C) groups are more likely to be vulnerable to problems such as groupthink
D) the highest status group members do most of the talking
6) The group polarization effect refers to
A) groups doing less work than individuals no matter what the task
B) a few group members opting to oust other group members
C) feeling less responsible during group decision making
D) groups shifting to a more extreme decision than individuals alone
7) Two well-documented leadership styles are ________ and ________.
A) severe; moderate
B) casual; intense
C) people-oriented; task-oriented
D) thoughtful; thoughtless
8) Groupthink begins when
A) the leader is not very directive or authoritative
B) the group is close-knit and attractive to members
C) the group members are not concerned with consensus
D) the group is too open to ideas from outsiders
9) Which of the following are signs of groupthink?
A) a poorly designed solution
B) isolation of the group from criticism
C) mindguards
D) all of the above
10) The text states that when choosing a career goal, it’s best to begin by
A) asking your parents, spouses, or friends for their ideas
B) taking stock of yourself
C) scanning the classified ads in the newspaper
D) looking over the Occupational Outlook Handbook
11) People who score high on the Realistic theme of the Strong Interest Inventory would
most likely enjoy a job working as an
A) engineer
B) accountant
C) stockbroker
D) biologist
12) Most job changes occur
A) as an individual faces retirement
B) during young adulthood
C) during the retirement years
D) during middle age
13) Surveys on job satisfaction show that
A) women are much less satisfied with their jobs than men are
B) professional workers are more satisfied than workers in lower-level ...
For more course tutorials visit
uophelp.com is now newtonhelp.com
www.newtonhelp.com
MGT 307 Final Exam Guide 1
1) Organizational behavior is an interdisciplinary body of knowledge with strong ties to all of the following disciplines EXCEPT:
A. sociology.
B. anthropology.
C. psychology.
D. physics.
For more classes visit
www.snaptutorial.com
MGT 307 Final Exam Guide 1
1) Organizational behavior is an interdisciplinary body of knowledge with strong ties to all of the following disciplines EXCEPT:
A. sociology.
B. anthropology.
C. psychology.
D. physics.
Final ExamComm 300 Communication TheorySpring 2014Part .docxmydrynan
Final Exam
Comm 300: Communication Theory
Spring 2014
Part I: Multiple-Choice
Directions: Below are 35 multiple-choice questions. Please indicate the best answer from the selections given.
Groupthink
1. Cohesiveness of the group may emerge as a problem because
a. cohesiveness is generally experienced in the same manner across groups, and the results of cohesion can be generalized from one group to another
b. in highly cohesive groups, members generally feel dissatisfied with the group experience and other group members
c. highly cohesive groups sometimes exert great pressure on their members to conform to the group's standards.
d. cohesiveness typically results in group members resisting the temptation to conform
2. All of the following are conditions that may lead to groupthink occurring EXCEPT
a. the ability of all members to step into the role of group leader at a given time
b. stressful internal and external characteristics of the situation
c. high cohesiveness among group members
d. lack of decision-making procedures established within the group
3. Group members who shield the group from adverse information are
a. conscientious objectors
b. self-appointed mindguards
c. dissenters
d. opinion leaders
4. As the decision whether to launch a new product to prevent tooth decay was being debated, one of the product development specialists commented, "What a great product! We have created something that will help Americans maintain the enamel on their teeth. I don't know why those health critics are accusing us of putting a potentially harmful product out on the market. After all, our goal is to help people, not to hurt them. We're interested in doing what is in the best interest of the public." She has demonstrated which of the following symptoms of groupthink?
a. illusion of invulnerability
b. out-group stereotypes
c. belief in the inherent morality of the group
d. collective rationalization
5. According to your text, vigilant decision makers
a. focus mostly on the benefits associated with a decision
b. avoid addressing all possible solutions for a decision
c. create plans for implementing the decision
d. disregard the purpose of decision making to pursue their own agenda
Organizational Information Theory
6. All of the following are assumptions of Organizational Information Theory EXCEPT
a. equivocality of information is useful for assisting an organization in achieving its goals
b. the information an organization receives differs in terms of its equivocality
c. human organizations exist in an information environment
d. human organizations engage in information processing to reduce the equivocality of information
7. _______________ are systems or series of behaviors that are used by an organization in an attempt to reduce the equivocality of the information it receives.
a. Rules
b. Assumption
c. Cycles
d. Double interact loops
8. Helena is identified as the person who is most knowledgeable about the ...
Select the correct answer Chapter 1 1- Paid persuasive communica.pdfNeilJtnMetcalfef
Select the correct answer
Chapter 1
1. Paid persuasive communication that uses mass and interactive media to reach broad audiences
to connect an identified sponsor with a target audience is known as ________.
A) advertising : X
B) personal selling
C) public relations
D) sponsorship
2. Advertising is usually paid for by the ________.
A) audience
B) target
C) agency
D) advertiser
3. Catalogs and flyers sent to the office or home are examples of which type of promotional tool?
A) trade advertising
B) direct-response
C) word-of-mouth
D) specialties
4. Marketers who have the objective of creating ________ are focused on getting people to talk
about their brand.
A) customer value
B) buzz
C) social responsibility
D) a campaign
5. Advertising that announces facts about products that are available in nearby stores and focuses
on stimulating store traffic and creating a distinctive image for a retailer is known as retail or
________ advertising.
A) brand
B) direct-response
C) local
D) institutional
Chapter 2
6. The goal of marketing is achieved by matching a product's availability to the ________.
A) competition's availability
B) previous year's level of sales
C) company's production capabilities
D) consumers' need, desire, or demand for the product
7. The various marketing communication messages and brand experiences that create and
maintain a brand are referred to collectively as ________.
A) brand position
B) point of differentiation
C) brand communication
D) added value
8. The four tools of product, price, place, and promotion are collectively referred to as the
________.
A) product mix
B) promotion mix
C) marketing mix
D) integration elements
9. The materials and ingredients used in producing the product are obtained from other
companies that are referred to as the producer's ________.
A) marketers
B) suppliers or vendors
C) distributors or retailers
D) agencies
10. The complex network of vendors that produce components and ingredients which are then
sold to the manufacturer is known as the ________.
A) supply chain
B) channel of distribution
C) network chain
D) ingredient chain
Chapter 3
11. ________ results when an external message drives people to feel a need or want to buy a
product.
A) Demand creation
B) Direct marketing
C) Social marketing
D) Cause marketing
12. A ________ is a representation of a cultural group that emphasizes a trait or group of traits
that may or may not communicate an accurate representation of the group.
A) norm
B) reference group
C) symbol
D) stereotype
13. Which of the following is a term that describes what happens when Western culture is
imposed on others?
A) marketing imposition
B) cultural imposition
C) cultural imperialism
D) demand creation
14. ________ is any advertising message that consumers believe reflects the opinions, beliefs, or
experiences of an individual, group, or institution.
A) endorsement
B) comparative ad
C) puffed ad
D) one-sided message
15. ________ are frameworks for right actions and are prim.
For more classes visit
www.snaptutorial.com
1) Archaeologists inform us that public relations has roots in
A.
Iraq, where bulletins informed farmers how to grow more food
B.
England, where 18th century bulletins hailed the coming of the British Industrial Revolution
C.
Rome, where tablets paid tribute to new rulers
click on the link, you will find what you were looking for:homeworkmye.com
Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
Cyber terrorism, by definition, is the politically motivated use.docxdorishigh
Cyber terrorism, by definition, is the politically motivated use of computers and information technology to cause severe disruption or widespread fear in society. The Center for Strategic and International Studies reported in March 2019 that Chinese Hackers targeted at least 27 Universities to steal Naval Technologies research, being one of many cyber-terrorist attacks. Besides these attacks, Hacktivism is a cyber-attack either by legal or illegal digital means in the pursuit of political ends, free speech, and the right of free speech. A most notable example would be the group Anonymous conducting numerous hacks from 2008 to 2012 against companies, organizations, and even governments that go against their moral codes. Behind the Tunisia Operation in 2010, Anonymous took down eight government websites with DDOS (Distributed Denial of Service) attacks in support of Arab Spring movements. Between the two Cyberterrorism is meant to instill fear and panic in society. At the same time, Hacktivism brings about a voice or an opposition to the government and other organizations to support a cause against them. Hacktivism is more politically based, pointing out flaws in the system raising awareness on our rights as human beings. Advances in technology lead to newer and different types of attacks either group can conduct. From viruses waiting for you to log into your bank account to massive-scale attacks against the banks' systems themselves, terrorists, or hacktivists, have infinite ways to infiltrate and attack for their cause. Many laws have been put in place to combat these groups, acts put in place such as Cybersecurity Information Sharing Act (CISA) or Cybersecurity Enhancement Act of 2014 helping share information and build research and development to fight against cyber-attacks. Given the push against both groups by our government, I can't help but feel concern for our rights and freedoms that may be infringed upon that our government or some corporation is doing while combating the whistleblower with Hacktivist tactics. It only keeps me and others mindful while fighting against cyberattacks that may be classified as cyberterrorism. There is a fine line on what would be a genuine noble act of hacking or something labeled as cyberterrorism placing information and lives at risk, its not so black and white as some areas can be considered grey. Thankfully some events in history, thanks to Hacktivism has brought good results that benefit society, such as Operation "Nice" which organized to hunt down the terrorist responsible for attacks in the French city, killing nearly a hundred people. Also, Operation Darknet which infiltrated 40 child pornography websites publishing 1500 plus names of frequent visitors to the sites stopping such activity. In these instances, I am for hacktivism and specific groups that act for the benefit of society and our rights as humans.
Cyberterrorism. (n.d.). Retrieved from
https://www.dictionary.com/browse/cyberterroris.
Cyber Security Threats
Yassir Nour
Dr. Fonda Ingram
ETCS-690
Cybersecurity Research Seminar
Date: 02/08/2019
1. Denial-of-Service (DoS) Attacks
A denial-of-service (DoS) is any kind of assault where the assailants (programmers) endeavor to keep real clients from getting to the service.
Programmer sends undesirable high volumes of traffic through the system until it ends up stacked and can never again work.
https://www.incapsula.com/ddos/ddos-attacks/denial-of-service.html
2
Company and summary of how the threat affected the firm
Deezer, an online music streaming service, says it was affected by a vast scale DDoS assault on June 7 through a botnet, which brought about the organization's site being down for a few hours.
https://www.theguardian.com/technology/2014/jun/10/deezer-user-data-hack-attack-ddos
3
Possible
Solution
s
These threats could been avoided by:
Reinforcing the security frameworks and servers
WAFs (Web Application Firewalls) are an incredible instrument to use against these assaults as they give you more command over your web traffic while perceiving malicious web misuses.
2. Malware
A malware assault is a sort of cyber-attack in which malware or malicious programming performs exercises on the unfortunate casualty's PC system, more often than not without his/her insight.
In straightforward words, it is a code with the expectation to takes information or obliterates something on the PC.
https://us.norton.com/internetsecurity-malware.html
5
Company and summary of how the threat affected the firm
Onslow Water and Sewer Authority (OWASA) on October 15, 2018, was assaulted by Ryuk ransomware making huge harm to the association's system and brought about various databases and systems being modified starting from the group up.
The ransomware corrupted vast quantities of endpoints and requested higher payments than what we ordinarily observe (15 to 50 Bitcoins).
https://blog.malwarebytes.com/cybercrime/malware/2019/01/ryuk-ransomware-attacks-businesses-over-the-holidays/
6
Possible
.
Cyber Security in Industry 4.0Cyber Security in Industry 4.0 (.docxdorishigh
Cyber Security in Industry 4.0
Cyber Security in Industry 4.0 (IEEE) Using Emerging Technology to Improve Compliance As cyber threats, malicious software, and cyber-attacks continue to escalate in sophistication, and no industry can remain immune to these threats. The IEEE has used industry-inspired advances in innovation and implementation to promote the highest level of cybersecurity standards for the most robustly protected information and communication technology infrastructure, from networks and telecommunication systems through websites, digital certificates, and passwords, and other software-based systems (Ardito et al., 2019). This Enhanced Canada Cybersecurity Standards and Certificates (ECCS&C) project strives to provide a common framework for enhanced cybersecurity across all sectors. The fourth industrial revolution is referred to as cybersecurity in Industry 4.0 and is encompassing three discrete components: machine learning, artificial intelligence, and automation.The effects of these four technologies will most certainly impact the processes and processes aspects of technology adoption. Over the next decade, we will most certainly see further and the further rise of robotics (Ardito et al., 2019).
The industrial revolution will begin with smart factory security systems. For now, those systems are secure, but many manufacturers will soon provide safeguards against attack and malware threats to help prevent malware attacks and lawsuits. The processes can look simple like a boiler next to a giant hexagon. For example, all these processes would trigger heating or cooling at some point, and the heating or cooling can be controlled by digital control boxes connected to a smart grid (Shi et al., 2019).
The industrial network will soon have more people connected in more complex networks, such as industrial warehouses. All of these buildings can communicate with each other and can remotely activate or deactivate automation systems to reduce manufacturing costs. The need for the defense, control, and monitoring of systems and networks. The blockchain is the most viable platform for these purposes (Shi et al., 2019). Decentralization is gaining respect and confidence on a global scale, and so there is a renewed emphasis on the blockchain in the industry. There is an abundance of articles on the blockchain's potential and benefits for companies. For example, more than fifty articles are covering the blockchain's potential for authentication, threat modeling, and development of social payment interfaces. Companies are beginning to explore smart contracts and smart systems for security, reputation, and data. All in all, it seems that all the evidence points to blockchain technology as the future of the financial industry (Shi et al., 2019).
References
Ardito, L., Petruzzelli, A. M., Panniello, U., & Garavelli, A. C. (2019). Towards Industry 4.0. Business Process Management Journal.
Shi, L., Chen, X., Wen, S., & Xiang, Y. (2019, December)..
Cyber Security Gone too farCarlos Diego LimaExce.docxdorishigh
Cyber Security Gone too far
Carlos Diego Lima
Excelsior College
BNS301 National Security Ethics and Diversity
How far is it too far when protecting the peoples' rights in cyberspace and its national security? In an ever-evolving cyber world, many states tend to infringe on citizens' cyber information privacy for their own accord. Sometimes governments overstep boundaries and bend the rules to protect the land and overstep the peoples' privacy to enforce rules and regulations. My final paper will analyze rules and regulations within the Cybersecurity realm within the United States. The National Security Strategy is a good guideline on the laws and what the U.S is looking to implement soon. This paper intends not to make conspiracy theories to show facts and existing laws and regulations on how the citizens' privacy has no longer been protected and some examples of historical events. (Snowden) had an ethical dilemma when he made his decisions. My paper will include my opinions and the bullet points below to construct a good argument on how the U.S can protect its citizens' privacy.
· National Security Strategy
· Cyber laws within the United States
· Privacy Laws
· Phone settings
· Phone Companies and laws sharing information to the government
· Internal agencies search and espionage laws
Edgar, T. H. (2017). Beyond Snowden privacy, mass surveillance, and the struggle to reform the NSA. Washington, D.C: Brookings Institution Press.
J., T. P., & Upton, D. (2016). Cyber security culture: Counteracting cyber threats through organizational learning and training. Routledge.
Miloshoska, D., & Smilkovski, I. (2016).
Http://uklo.edu.mk/filemanager/HORIZONTI 2017/Horizonti serija A volume 19/14. Security and trade facilitation - the evidence from Macedonia- Milososka, Smilkovski.pdf.
HORIZONS.A, 19, 153-163. doi:10.20544/horizons.a.19.1.16.p14
Omand, D. (2018). Principled Spying: The Ethics of Secret Intelligence. Georgetown University Pre Omand, D. (2018). Principled Spying: The Ethics of Secret Intelligence. Georgetown University Press.
Zimmerman, R. (2015). The Department of Homeland Security: Assessment, recommendations, and appropriations. New York: Nova.
Running Head: METHODS, RESULTS AND DISCUSSION 1
METHODS, RESULTS AND DISCUSSION
Kaytlin De Los Santos
Florida International University
METHODS, RESULTS AND DISCUSSION 2
Methods, Results and Discussion
Methods
Participants
One hundred and thirty-nine participants were randomly selected and requested to fill a
questionnaire during the study. Every one of the 48 researchers looked for about 3 participants
each who were strangers to them or students at FIU. The participants needed to have not taken a
psychology research methods class in the fall of 2019.
Male participants for the study were 53 which accounted 38.1% while female participants
were 86 which accounted for 61.9% of the total number of particip.
CW 1R Checklist and Feedback Sheet Student Copy Go through this.docxdorishigh
CW 1R Checklist and Feedback Sheet: Student Copy
Go through this checklist before you submit your CW 1R assessment. You can also use this sheet to make notes on your tutor’s feedback in the following areas. This information will be essential when you are improving your draft.
Tutor’s comments
Part 3
Is your referencing complete and accurate?
Part 1
Have you evaluated the required number of sources?
Have you included all the sources in your evaluation in your list?
Is it clear how you have identified your sources as reliable and appropriate for academic use? Have you considered a number of aspects eg. currency, authority, etc?
Are your sources all clearly relevant to your topic?
Have you explained the key points or identified useful data from each source? Have you explained points in your own words?
Have you noted how you will use the source in your essay? Will it support a point / provide data / offer a counter-argument?
Have you identified the relationship between the information you have read? Do articles support an argument presented in another source? Provide additional information? Offer an alternative view?
Part 2
Have you included all your sources in part 2 in your outline?
Is your introduction clear? Have you included: the background /context for your essay? An overview of the essay structure?
Is your position clear?
Does your position relate to the main body of the essay? Do all your points relate to your position?
Is the development of your argument logical throughout your outline? Do any paragraphs seem repetitive / irrelevant or out of place?
For each paragraph
Is it clear how each paragraph develops your argument?
Does each paragraph focus and develop one key point?
Is the topic sentence clear?
Do the supporting points develop the topic sentence?
Is there clear evidence / data to support your points?
Are citations included for the support you will use?
Have you used more than one source for each paragraph?
Conclusion
Does your conclusion effectively answer your question?
1
BERNICE BOBS HER HAIR
by
F. Scott Fitzgerald
After dark on Saturday night one could stand on the first tee
of the golf-course and see the country-club windows as a
yellow expanse over a very black and wavy ocean. The
waves of this ocean, so to speak, were the heads of many
curious caddies, a few of the more ingenious chauffeurs, the
golf professional's deaf sister--and there were usually several
stray, diffident waves who might have rolled inside had they
so desired. This was the gallery.
The balcony was inside. It consisted of the circle of wicker
chairs that lined the wall of the combination clubroom and
ballroom. At these Saturday-night dances it was largely
feminine; a great babel of middle-aged ladies with sharp eyes
and icy hearts behind lorgnettes and large bosoms. The main
function of the balcony was critical. It occasionally showed
grudging admira.
CW 1 Car Industry and AIby Victoria StephensonSubmission.docxdorishigh
CW 1 Car Industry and AI
by Victoria Stephenson
Submission date: 03-Jan-2020 12:53PM (UTC+0000)
Submission ID: 1239134764
File name: 14900_Victoria_Stephenson_CW_1_Car_Industry_and_AI_278016_1651532176.docx (39.1K)
Word count: 2448
Character count: 13114
Overall structure looks clear, but what is the main focus of paragraph
5?
Non-academic source
Referencing error
Good point /
s
Pt 1. Search method
issue 1
This is not the title of the article - it is 'Driving Tests Coming for Autonomous Cars'. Make sure your referencing
is accurate.
Pt 1. Search method
issue
This article does not come up on a Google Scholar
search.
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QM
QM
FINAL GRADE
60/100
CW 1 Car Industry and AI
GRADEMARK REPORT
GENERAL COMMENTS
Instructor
Source Selection: 6 (One merit criteria met; two of the
sources are less academic)
Source Evaluation and Use of Sources: 7 (Both Merit
criteria met)
Processing Text: 6.5 (mid-mark) One Distinction criteria
met - main points are all clear, support is repetitive /
less clear in places - make sure you give specific
examples / data).
Research and Understanding: 4.5 - mid-mark awarded.
Search methods are unclear / could not be followed.
Conclusions are good and clearly indicate reading has
been undertaken and understood.
24 / 40
PAGE 1
Text Comment. Overall structure looks clear, but what is the main focus of paragraph 5?
PAGE 2
Non-academic source
Remember that your sources must be reliable/trustworthy. This means they should be books,
academic journal articles, or reports from governments or international organisations. Do not use
general websites as primary sources.
Referencing error
QM
QM
QM
QM
QM
QM
QM
Check the guidelines on the cover page of this submission template to make sure you have
formatted the reference accurately.
Good point / s
Pt 1. Search method issue
You have not explained where you found your source or have used a non-academic search engine.
This is not good practice for academic study; please use either Google Scholar, StarPlus or the
reference lists of other related academic papers.
Comment 1
Google Scholar would be a better starting point, or you could follow up on research cited in the
website article to make sure that the research is academic and non-biased.
PAGE 3
Text Comment. This is not the title of the article - it is 'Driving Tests Coming for Autonomous
Cars'. Make .
CWTS
CWFT Module 7 Chapter 2
Eco-maps
1
ECO-MAPS
The eco-map helps to identify family resources at-a-glance. Areas of strength and concern are presented to assist in
creating a picture of the family’s world. Information is gathered in circles. Eco-maps are a snapshot in time.
Periodically update changes in connections to resources—especially natural familial and community resources to
maximize usefulness of the tool. The list below helps spur questions and generate deeper discussion about resources
and strengths during the initial visit.
Extended Family Medical/Health Care
Who is in the area that can be a support for you ALL family members: physical illness or disease
What kind of relationship Effects of chemical use
What kind of insurance
Income Effects of chemical use
Financial status Access to medical care
Sources of income Psychological illness, disease
Budgeting
Social Services/Resources
Friends County or Tribal/Financial Services/Child Welfare
Close – Supportive – Conflictive Names of workers
Where located Neighborhood centers
What kind of contact - frequency Agencies / counseling involved with in the past
Positive or negative experiences
Recreation
What do you do for fun Work/School
What do you do for relaxation Employment—past/present
What would you like to do What work are you interested in pursuing
Interests and / or hobbies What type of skills, vocation
What have you done in the past Degree or school until what grade
Positive or negative experiences
Spiritually/Religion
Spirituality and/or religious affiliation growing up Neighborhood
What kind of experiences did you have How long at present home
With what activities were you involved What is your neighborhood like
Current spiritual beliefs and religious affiliations Do you feel safe in your home and neighborhood
Where did you grow up, and what was it like
When showing connections with the ecomap, indicate the nature of the connections with a descriptive word or by
drawing different kinds of lines:
Strong connections: ----------
Tenuous connections: ._._._._
Stressful connections: //////
Draw arrows along the connection lines to signify the flow of energy and resources.
Identify significant people and fill in empty circles as needed. See the example Kelly Family below.
CWTS
CWFT Module 7 Chapter 2
Eco-maps
2
CHURCH/SPIRITUALITY
RECREATION
WORK/SCHOOL
FRIENDS
Extended Family/
Significant Others NEIGHBORHOOD
INCOME
SOCIAL SERVICES/
RESOURCES
NAME: ________________________
MEDICAL/
HEALTH CARE
STRENGTHS:
CONCERNS:
CWTS
CWFT Module 7 Chapter 2
Eco-maps
3
KELLY
FAMILY
Example
HEALTH CARE
EXTENDED
FAMILY
Absent father
WILLIAM
13
VERONA
9
GLORIA
14
SCHOOL
HOUSING:
Homeless
DANGEROUS
NEIGHBORHOOD
CHILD
WELFARE
(foster homes)
MFIP
BENEFITS
JOB TRAINING
Vocational
Rehabilitation
Prog.
Cw2 Marking Rubric Managerial Finance
0
Fail
2
(1-29) Fail
30-39
Fail
40-49
3rd
50-59
2:2
60-69
2:1
70+
1st
Grade Descriptors (Right)
Learning Pillars, Criterion Description and Expectations (Below)
Module Learning Outcome and Industry Competencies
Weighting
No attempt, No submission, Absent
Unsatisfactory, Poor, Week
Incomplete, Inadequate, Limited
Basic, Satisfactory, Sufficient
Appropriate, Fair, Reasonable,
Commendable, Competent, Judicious
Highly Commendable, Outstanding, Exceptional
1
Professional Skills - Executive Summary - Degree to which the executive summary explains the key themes and outcomes of the report in a one page summary
1A,1C
5%
As per grade descriptor
Poor attempt at identifying and
including key themes and/or outcomes. Is unlikely to be limited to one page only
The summary is limited in approach and
therefore incomplete. Possibly over one page in length.
Covers most of the key themes and
outcomes, basic use of information and sources, likely over one page in length.
A one page summary, which provides a
fair and appropriate executive summary to the report.
A commendable, one page summary.
Efficient structure which conveys and logically explains key themes and outcomes.
A strong one page summary. Which is
proficient in explaining key themes and outcomes. Very good structure to the summary.
2
Knowledge and Understanding:
- Introduction completeness and clarity of introduction to the organisation, background, context and rationale for the report being prepared
LO5,4A,4B,5A
10%
As per grade descriptor
Unsatisfactory introduction to the
organisation and background to report. Poor rational is presented. The scope of the report is very broad.
Incomplete introduction and/or background,
inadequate rationale for the report presented. Scope not adequately defined
Acceptable intro and/or background.
Somewhat basic rationale for the research presented. Satisfactory definition of report scope.
Appropriate introduction and/or
background. Fair rationale for the report presented. Scope reasonably well defined.
Commendable introduction and
background presented. Competent rationale presented. Scope well defined.
A strong and well articulated
introduction, the background is proficiently presented with excellent explanation of rationale to the report.
Scope very well defined.
3
Cognitive (thinking) Skills: Literature review:
Information is gathered from multiple, research- based sources. The appropriate content in consideration is covered in depth without being redundant. Sources are cited when specific statements are made. Significance to the
course is unquestionable
LO2,4A,1C,3C,3D
10%
As per grade descriptor
The literature review is
unsatisfactory in that the research content is irrelevant and/or incomplete with poor analysis and conclusions.
The literature review is inadequate in
that the research content is limited and/or incomplete with the same for it's analysis and conclusions.
The review is a.
CVPSales price per unit$75.00Variable Cost per unit$67.00Fixed C.docxdorishigh
CVPSales price per unit$75.00*Variable Cost per unit$67.00*Fixed Cost$100,000.00*Targeted Net Income$0.00*(assume 0 if you want to calculate breakeven)Calculated Volume12,500calculated* inputted by user
Social Networking Channels
Thomas Lamonte Esters
Independence University
29 September 2018
SOCIAL NETWORKING CHANNELS 1
I dislike social networking sites because of the dangerous hazards connected to it.
The ProCon article vividly describes the numerous benefits that are attached to the social networking sites such as connecting people, enhancing advertising and marketing, promoting research and education, assisting to spread information faster as compared to other media, connecting employers and employees and assisting the government to identify and prosecute criminals. These are just a few examples that the article illustrates to support the necessity of the social networking sites in the society today. According to the article, the social networking channels have significantly transformed different sectors such as businesses for the better since they can sell their products and services globally (Procon.org, 2018).
However, the detrimental effects connected with the social networking channels are also numerous and most of them may lead to permanent damage to our lives. It is very clear that the education is the backbone of our lives and also the key to success. Currently, about 69% of the American population use social media channels which is a drastic increase in the usage from 2008 where about 26% of the Americans were connected to the social media (Procon.org, 2018). Most of the social networking sites users are the youths who are in their lower grade level, colleges or even universities. The research shows that using social media when handling assignments decreases the quality of work and makes the students drop in their performance. Education is a core value to a successful life and allowing social media to intrude in the academics will be detrimental since it will lead to the production of incompetent individuals who may end up causing problems in the society (Rowell, 2015).
Moreover, the social media channels expose individuals’ to privacy problems and intrusion by any interested parties. In fact, nothing which is shared in the social media channels is private. According to the survey conducted, 81% of the people surveyed believed that social media is insecure. The government through the NSA (National Security Agencies) intrudes to people’s data and communication in social media meaning that their private information ends up in the hands of the government. Many people do not know about social media privacy settings and this means that they leave their social media accounts prone to invasion (Procon.org, 2018). Viruses such as Steck. Evl can also be propagated via the social media to cause harm to the users. Most of these viruses are spies and send users priv.
CYB207 v2Wk 4 – Assignment TemplateCYB205 v2Page 2 of 2.docxdorishigh
CYB/207 v2
Wk 4 – Assignment Template
CYB/205 v2
Page 2 of 2
NIST Risk Management Framework Step
What is the key NIST Special Publication that guides this step?
What are the typically deliverables for this step??
Who typically works on the deliverables for this step??
Step 1
Categorize
<(list NIST special pub)
(Describe the deliverable)
(List Author)
Step 2
Select
Step 3
Implement
Step 4
Assess
Step 5
Authorize
Step 6
Monitor
Copyright 2020 by University of Phoenix. All rights reserved.
Copyright 2020 by University of Phoenix. All rights reserved.
A Selection From
HAMMURABI'S CODE OF LAWS
(circa 1780 B.C.)
Translated by L. W. King
CODE OF LAWS
2. If any one bring an accusation against a man, and the accused go to the river and leap into the river, if he sink in the river his accuser shall take possession of his house. But if the river prove that the accused is not guilty, and he escape unhurt, then he who had brought the accusation shall be put to death, while he who leaped into the river shall take possession of the house that had belonged to his accuser.
3. If any one bring an accusation of any crime before the elders, and does not prove what he has charged, he shall, if it be a capital offense charged, be put to death.
6. If any one steal the property of a temple or of the court, he shall be put to death, and also the one who receives the stolen thing from him shall be put to death.
14. If any one steal the minor son of another, he shall be put to death.
15. If any one take a male or female slave of the court, or a male or female slave of a freed man, outside the city gates, he shall be put to death.
17. If any one find runaway male or female slaves in the open country and bring them to their masters, the master of the slaves shall pay him two shekels of silver.
21. If any one break a hole into a house (break in to steal), he shall be put to death before that hole and be buried.
22. If any one is committing a robbery and is caught, then he shall be put to death.
25. If fire break out in a house, and some one who comes to put it out cast his eye upon the property of the owner of the house, and take the property of the master of the house, he shall be thrown into that self-same fire.
59. If any man, without the knowledge of the owner of a garden, fell a tree in a garden he shall pay half a mina in money.
108. If a tavern-keeper (feminine) does not accept corn according to gross weight in payment of drink, but takes money, and the price of the drink is less than that of the corn, she shall be convicted and thrown into the water.
112. If any one be on a journey and entrust silver, gold, precious stones, or any movable property to another, and wish to recover it from him; if the latter do not bring all of the property to the appointed place, but appropriate it to his own use, then shall this man, who did not bring the property to hand it over, be convicted, and he shall pay fivefold for all that had been entrusted to him.
.
CUSTOMER SERVICE- TRAINIG PROGRAM
2
TABLE OF CONTENTS
Introduction ------------------------------------------------------------------------------------------------------------3
Training Needs Analysis ---------------------------------------------------------------------------------------------4
Training Design -------------------------------------------------------------------------------------------------------9
Training Objectives --------------------------------------------------------------------------------------------------10
Training Methods ----------------------------------------------------------------------------------------------------11
Training Development ----------------------------------------------------------------------------------------------13
Training Evaluation -------------------------------------------------------------------------------------------------14
Appendix I ------------------------------------------------------------------------------------------------------------16
References ------------------------------------------------------------------------------------------------------------17
3
INTRODUCTION
Background
In contrast to Walmart’s ability in maintaining leadership as a multinational retail aiming sustainability,
corporate philanthropy and employment opportunity, the company is falling behind in terms of customer
service satisfaction. Despite to the effort of Walmart’s executives throughout these years, in building a better
relationship with their customers, it seems they remain still unsuccessful. This can be measured as their
satisfaction rating levels are still extremely low when compared to other businesses in the same industry. Per
the American Customer Satisfaction Index (ACSI) annual ranking for 2016, Walmart, “still between one of
the 10 companies with the worst customer satisfaction”. (Tim Denman-March 01, 2016)
Since we all recognize the crucial importance that represents to any business keeping their customers happy,
not only with the price of the product but most important with the service provided. I will create a training
plan mainly focused in the delivery of effective customer service practices for all Walmart customer services
associates. This training program will provide to all Walmart’s new hires and current associates the
opportunity of not only learning, but also expanding, reinforcing and creating consistency of their knowledge
on how to deal with customers in different situations. How to improve happiness for the customers while
shopping and how to improve the associate’s customer service attitude and efficiency with the goal of
offering an outstanding service. Ultimately, to achieve delivering an enjoyable shopping experience to all
Walmart’s clients. This training will be presented in five different modules; each module will represent a
fundamental aspect inside of customer service job in order to make the associates.
Customer Service Test (Chapter 6 - 10)Name Multiple Choice.docxdorishigh
Customer Service
Test (Chapter 6 - 10)
Name:
Multiple Choice Questions (3 points each – please highlight your response)
1) ____ The Regional Sales Manager of a medical device company is an assertive person who proactively engages in confrontational dialogue during sales meetings of his company. Being a forceful businessman, he prefers firm handshakes in his interactions and is inclined to project a confident, arrogant demeanor. He is most likely to prefer what personality style:
a. Inquisitive
b. Rational
c. Expressive
d. Decisive
2) ____ An individual who favors solitary leisure activities over people-oriented activities is most likely to adopt what personality style:
a. Decisive
b. Expressive
c. Inquisitive
d. Rational
3) ____ People who adopt the inquisitive style differ from people who adopt the expressive style in that the former tends to be more like which of the following:
a. Volunteers feelings freely
b. Be very punctual and time conscious
c. Enjoys engaging individuals in person
d. Prefers informality and closeness in interactions
4) ____ A customer approaches a salesperson to discuss details of a product he is interested in. Given her preference for the expressive style, which of the following would the customer likely be interested in:
a. The bottom line of using the product
b. Instructions that discuss the use of the product
c. Questions related to rebates and other technical information
d. The color and sizes that the product is available in
5) ____ A good way to establish good relationships with an internal customer is to:
a. Tell your co-worker about all your work and family challenges
b. Wear strong fragrances to make sure you get noticed
c. Stay connected by stopping by their work area periodically
d. Forward your calls to him/her when you are away from your desk
6) ____ One strategy for dealing with talkative customers is to:
a. Ignore all the other customers while listening to them
b. Roll your eyes and look away
c. Direct them to your co-workers
d. Used closed-end questions to guide the conversation
7) ____ Which of the following is the last step of the problem solving model:
a. Evaluate the alternatives
b. Identify the alternatives
c. Monitor the results
d. Make a decision
8) ____ The Customer Experience Representative is confronted by an upset customers and uses a problem solving model to address the issue. She first identified the problem. The next step she should take is:
a. Monitor the results
b. Identify the alternatives
c. Make a decision
d. Evaluate the alternatives
9) ____ The last step of the service recover process is:
a. Show compassion
b. Conduct a follow up
c. Take further action
d. Apologize another time
10) ____ Which of the following statements is an example of an individualistic culture:
a. A country that provides all of it citizens with complete healthcare
b. A native tribe whose members pursue personal goals over the tribe’s
c. An ethnic group that runs all its decis.
Customer Value Funnel Questions1. Identify the relevant .docxdorishigh
Customer Value Funnel Questions
1. Identify the relevant macroenvironmental factors (level 1). What impact do these issues have on the focal organization?
2. Discuss the market factors (level 2). How do collaboration, competition, suppliers and regulators affect the performance of the focal organization?
.
Customer service is something that we have all heard of and have som.docxdorishigh
Customer service is something that we have all heard of and have some degree of familiarity with. However, customer service issues are a frequent complaint amongst customers. Using the Internet or another resource identify an organization with a reputation in customer service excellence. Then find another that has had a long history of customer service issues and complaints.
How do organizations promote customer service excellence?
What are the effects of poor customer service?
How does quality tie into customer service?
How can organizations improve their customer service models?
.
Customer requests are:
Proposed Cloud Architecture (5 pages needed from step 1 to step 5)
Final Report Evaluating AWS and Azure Providers (5 pages (step1 to5) + 2 pages from step 6 to 7 = the final report would be 7 pages), also you will find
the template for the final
report is on the last pages
Below are the instructions
Since you have become familiar with the foundations of cloud computing technologies, along with their risks and the legal and compliance issues, you will now explore cloud offerings of popular cloud providers and evaluate them to recommend one that would be the best fit for BallotOnline.
In this project, you will first learn about networking in the cloud and auxiliary cloud services provided by cloud vendors. Next, you will explore cloud computing trends, best practices, and issues involved in migrating IT deployments to the cloud, as well as typical architectures of cloud deployments. Then, you will apply your findings to propose a general architecture for BallotOnline’s cloud deployment to best address the company’s business requirements.
Once you have selected a deployment architecture, you will research two leading cloud vendors: Amazon Web Services (AWS) and Microsoft Azure. Exploring and comparing the tools available for application migration will enable you to recommend a vendor to the executives in your final report. The final deliverable is a written report to BallotOnline management, describing the results of your research and recommending the cloud deployment architecture and the vendor for its deployment, with justification.
Your final report should demonstrate that you understand the IT needs of the organization as you evaluate and select cloud providers. The report should include your insights on the appropriate direction to take to handle the company’s IT business needs. You will also be assessed on the ability to integrate relevant risk, policy, and compliance consideration into the recommendations, as well as the clarity of your writing and a demonstration of logical, step-by-step decision making to formulate and justify your ideas.
Check the
Project 3 FAQ thread
in the discussion area for any last-minute updates or clarifications about the project.
Step 1: Research Networking and Auxiliary Services in the Cloud
The executives at BallotOnline have been impressed with your research on cloud computing thus far. While there are a variety of
cloud providers
, BallotOnline is considering using Amazon Web Services (AWS) and Microsoft Azure, two of the top providers in the market. BallotOnline's executives want you to help determine which would be the best provider for the organization.
You will start with learning about
internet networking basics
and
cloud networking
. You will also research many
cloud services
that cloud providers make available to their customers to help them take full advantage of cloud service and deployment models.
Step 2: Research Cloud Trends, Best Practices, and Mig.
Customer Relationship Management
Presented By:
Shan Gu
Cristobal Vaca
Amber Vargas
Jasmine Villasenor- Team Leader
Xiaoqi Zhou
1
IST 309
Professor He
Group 10
3/18/20
23-25 minute presentation
Overview
Introduction to Customer Relationship Management (CRM)
Objectives of CRM
Different forms of CRM
Examples of businesses that use CRM
The problem, context, & architecture of CRM
The state of art & current best practices of CRM
Advantages and Disadvantages of CRM
Recommendations
2
Introduction to CRM
Customer relationship management (CRM) is an approach to manage a company's interaction with current and potential customers
It’s seen as both an organizational strategy & information technology
Takes form in various systems and applications
Builds sustainable long-term customer relationships that create value for both the company and it’s customers
Contributes to customer retention & expansion of their relationships with advantageous existing customers
Obtains new customers
3
It uses data analysis about customers' history with a company to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth.
CRM helps companies acquire new customers and retain and expand their relationships with profitable existing customers. Retaining customers is particularly important because repeat customers are the largest generator of revenue for an enterprise. Also, organizations have long understood that winning back a customer who has switched to a competitor is vastly more expensive than keeping that customer satisfied in the first place.
The goal is simple: Improve business relationships. A CRM system helps companies stay connected to customers, streamline processes, and improve profitability.
Objectives
Who is CRM for?
Large businesses
Small businesses
Customers of both types of businesses listed above
4
Key Features:
stay connected to customers
streamline processes
provide visibility & easy access to data
improve efficiency & profitability
How does CRM benefit businesses?
Provides a clear overview of your customers
Can be used as both a sales and marketing tool
Contributes information from HR → Customer service → Supply-chain management
A CRM system gives eve#ryone — from sales, customer service, business development, recruiting, marketing, or any other line of business — a better way to manage the external interactions and relationships that drive success. A CRM tool lets you store customer and prospect contact information, identify sales opportunities, record service issues, and manage marketing campaigns, all in one central location — and make information about every customer interaction available to anyone at your company who might need it.
Some of the biggest gains in productivity can come from moving beyond CRM as a sales and marketing tool, and embedding it in your business – from HR to customer services and supply-chain management.
E.
Custom Vans Inc. Custom Vans Inc. specializes in converting st.docxdorishigh
Custom Vans Inc. Custom Vans Inc
. specializes in converting standard vans into campers. Depending on the amount of work and customizing to be done, the customizing could cost less than $1,000 to more than $5,000. In less than four years, Tony Rizzo was able to expand his small operation in Gary, Indiana, to other major outlets in Chicago, Milwaukee, Minneapolis, and Detroit.
Innovation was the major factor in Tony’ s success in converting a small van shop into one of the largest and most profitable custom van operations in the Midwest. Tony seemed to have a special ability to design and develop unique features and devices that were always in high demand by van owners. An example was Shower-Rific, which Tony developed only six months after he started Custom Vans Inc. These small showers were completely self-contained, and they could be placed in almost any type of van and in a number of different locations within a van. Shower-Rific was made of fiberglass and contained towel racks, built-in soap and shampoo holders, and a unique plastic door. Each Shower-Rific took 2 gallons of fiberglass and 3 hours of labor to manufacture.
Most of the Shower-Rifics were manufactured in Gary, in the same warehouse where Custom Vans Inc. was founded. The manufacturing plant in Gary could produce 300 Shower-Rifics in a month, but that capacity never seemed to be enough. Custom Vans shops in all locations were complaining about not getting enough Shower-Rifics, and because Minneapolis was farther away from Gary than the other locations, Tony was always inclined to ship Shower-Rifics to the other locations before Minneapolis. This infuriated the manager of Custom Vans at Minneapolis, and after many heated discussions, Tony decided to start another manufacturing plant for Shower-Rifics at Fort Wayne, Indiana.
The manufacturing plant at Fort Wayne could produce 150 Shower-Rifics per month. The manufacturing plant at Fort Wayne was still not able to meet current demand for Shower-Rifics, and Tony knew that the demand for his unique camper shower would grow rapidly in the next year. After consulting with his lawyer and banker, Tony concluded that he should open two new manufacturing plants as soon as possible. Each plant would have the same capacity as the Fort Wayne manufacturing plant. An initial investigation into possible manufacturing locations was made, and Tony decided that the two new plants should be located in Detroit, Michigan; Rockford, Illinois; or Madison, Wisconsin. Tony knew that selecting the best location for the two new manufacturing plants would be difficult. Transportation costs and demands for the various locations were important considerations.
The Chicago shop was managed by Bill Burch. This Custom Vans shop was one of the first established by Tony, and it continued to outperform the other locations. The manufacturing plant at Gary was supplying the Chicago shop with 200 Shower-Rifics each month, although Bill knew that the demand for the.
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Ethnobotany and Ethnopharmacology:
Ethnobotany in herbal drug evaluation,
Impact of Ethnobotany in traditional medicine,
New development in herbals,
Bio-prospecting tools for drug discovery,
Role of Ethnopharmacology in drug evaluation,
Reverse Pharmacology.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
We all have good and bad thoughts from time to time and situation to situation. We are bombarded daily with spiraling thoughts(both negative and positive) creating all-consuming feel , making us difficult to manage with associated suffering. Good thoughts are like our Mob Signal (Positive thought) amidst noise(negative thought) in the atmosphere. Negative thoughts like noise outweigh positive thoughts. These thoughts often create unwanted confusion, trouble, stress and frustration in our mind as well as chaos in our physical world. Negative thoughts are also known as “distorted thinking”.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
1) Which of the following isare essential to any comprehensive de.docx
1. 1) Which of the following is/are essential to any comprehensive
defi nition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig
model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that
________.
A) it is a profession that is understood and respected by most
people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career
opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
2. A) work for nonprofi t organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations
process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda
7) Among the fl aws in the traditional four-step model of public
relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows
another
C) oversimplifi es a very dynamic process
D) All of the above.
E) None of the above.
8) The fi rst question an organization should ask itself when
developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and
enhance the shared interests
and values of an organization and the publics important to its
success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
3. E) relationship management
10) In which broad category of public relations jobs are
practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofi t organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do
practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofi t organizations and trade associations
12) According to a University of Georgia survey of 2005
graduates, the average starting salary for
public relations practitioners is ________.
A) $25,000
B) $22,000
C) $16,500
D) $30,000
E) $20,000
13) According to a 2000 PRSA/IABC survey, which of these
qualities were more important to
practitioners than salary?
A) recognition by colleagues
B) access to technology
C) professional development
D) creative opportunity
E) all of the above
14) Many public relations practitioners record how they spend
their working hours ________.
A) as a means of billing clients
4. B) to allow their supervisors to see how employees spend their
time
C) for internal billing purposes
D) all of the above
E) none of the above
15) Practitioners who act for the good of a relationship, rather
than just one side of a relationship
are fulfi lling a(n) ________.
A) manager’s role
B) boundary spanning role
C) consultant’s role
D) press agent role
E) independent endorsement
16) Which of these individuals is generally credited with being
“the father of public relations”?
A) George Creel
B) George V.S. Michaelis
C) Ivy Ledbetter Lee
D) Ron Zeigler
E) Edward L. Bernays
17) Edward Bernays gets more credit as being the “father of
public relations” than Ivy Ledbetter
Lee because ________.
A) Bernays coined the phrase “public relations”
B) Bernays introduced the concepts of accuracy and ethics to
the profession
C) Lee worked for the Nazi sympathizers; Bernays did not
D) A and B
E) A and C
18) The Scopes Monkey Trial ________.
A) was a historic clash between science and religion
B) was a publicity stunt
C) focused on Darwin’s theory of evolution
D) All of the above.
E) None of the above.
19) The so-called “Four Minute Men” ________.
5. A) are former track and fi eld stars who now serve as PR
spokespersons
B) were affi liated with the Creel Committee
C) delivered patriotic messages during the First World War
D) A and B
E) B and C
20) Edward L. Bernays’ critics claimed that he ________.
A) was sexist
B) was dishonest
C) was a Nazi sympathizer
D) was too self-promotional
E) didn’t understand the plight of poor people
21) When you communicate with one public in an attempt to
reach another public, the public with
whom you are communicating is known as ________.
A) a latent public
B) a primary public
C) an aware public
D) a secondary public
E) an intervening public
22) ________ is/are the most powerful force in the U.S.
economy.
A) Business expenditures
B) Government spending
C) Consumer spending
D) Industrial expenditures
E) Foreign investment
23) The group that spends the most money is consumers ages
________.
A) 18-25
B) 26-34
C) 35-44
D) 45-54
E) 55-64
24) Objections to a movie promotion in German Subway
restaurants centered on ________.
6. A) the stereotyping of minority groups
B) its anti-war message
C) explicit sexual content
D) a lack of sensitivity concerning the 9/11 terror attacks in
New York
E) the lack of diversity in the movie’s cast
25) Among U.S. voters, the age group with the highest
percentage of voters is ________.
A) this is a trick question; voting rates don’t differ by age
B) 65 and older
C) 45-64
D) 30-44
E) 18-29
1) This element of the communication model represents the
content of communication.
A) noise
B) receiver
C) channel
D) message
E) source
2) This element of the communication model represents the
medium used to transmit the
communication.
A) message
B) channel
C) receiver
D) source
E) noise
3) This theory of mass communication says people are infl
uenced by opinion leaders who may
change from issue to issue.
A) Agenda Setting Hypothesis
B) Magic Bullet Theory
C) Diffusion Theory
D) N-Step Theory
E) Uses and Gratifi cations Theory
7. 4) According to Abraham Maslow, ________ is/are the most
basic order of needs people have.
A) acceptance
B) safety needs
C) self-actualization
D) self-esteem
E) physiological needs
5) The purpose of Monroe’s Motivated Sequence is to
________.
A) anticipate future trends
B) study the evolution of public opinion
C) measure public opinion
D) build persuasive messages
E) counteract Maslow’s Hierarchy of Needs
6) According to Aristotle, an appeal to one’s reason is known as
________.
A) pathos
B) ethos
C) eggos
D) legos
E) logos
7) ________ is what happens when a public debate leads to a
consensus.
A) A social action
B) An issue
C) A social value
D) An already present mass sentiment
E) Public opinion
8) When public relations practitioners attempt to manipulate
public opinion, they run the risk of
losing their ________.
A) credibility
B) license
C) accreditation
D) respect
E) innocence
8. 9) Communicating an idea in such a way that an audience is infl
uenced, either intentionally or
unintentionally, by the way it is expressed is known as
________.
A) spinning
B) manipulation
C) framing
D) shading
E) coloring
10) The Ten Commandments is an example of ________.
A) an organizational ethics code
B) a really, really long movie
C) a professional ethics code
D) a societal ethics code
E) a personal ethics codes
11) When you evaluate an ethical dilemma by determining defi
nitions, values, principles and
loyalties, you are applying the ethical process known as
________.
A) Utilitarianism
B) the veil of ignorance
C) the Potter Box
D) the golden mean
E) values-driven public relations
12) In an ethical dilemma, when you try to understand the
situation from others’ viewpoints, you
are applying the ethical principle known as ________.
A) the Potter Box
B) the veil of ignorance
C) the golden mean
D) values-driven public relations
E) Utilitarianism
13) The public relations practitioner’s role as a relationship
manager ________.
A) resolves the misleading question of whether one should serve
as an advocate or as an
9. objective observer
B) can mean that sometimes it is necessary to be an advocate
C) can involve the delivery of unpopular truths
D) All of the above.
E) None of the above.
14) The believe that one system of ethics is superior to all
others and leaves no room for fl exibility
is known as ________.
A) cultural relativism
B) cross-cultural ethics
C) the golden mean
D) ethical imperialism
E) dilemmas
15) Immanuel Kant’s categorical imperative requires one to
make ethical decisions as if ________.
A) we have reach the “Golden Mean of Enlightenment”
B) it’s the end of the world as we know it
C) there is a veil of ignorance descending upon the world
D) they would be applied as rules you want everyone else to
follow
E) it were a life or death situation
16) ROI stands for ________.
A) return on investment
B) relevance of information
C) relationship ordinal indexing
D) real or imagined
E) rate of interest
17) ”What is your favorite color?” is an example of ________.
A) a closed-ended question
B) an open-ended question
C) a rating-scale question
D) a trick question
E) a dichotomous question
18) Research that focuses upon determining the issues and the
client’s stake in those issues is
________.
10. A) stakeholder research
B) quantitative research
C) client research
D) evaluation research
E) problem-opportunity research
19) When everyone in a sampling frame is included in the
sample, the sampling technique is
known as ________.
A) simple random sampling
B) cluster sampling
C) a census
D) systematic sampling
E) cross-tabulation sampling
20) The Pentagon came under sharp criticism in 2003 when it
created a PAM, an online trading
market designed to predict ________.
A) the fl ow illegal immigration into the U.S.
B) future terrorist activities
C) future economic conditions
D) the effects of global warming
E) military intentions of other nations
21) A public relations plan that contains strategies for dealing
with a situation that may arise is
called ________.
A) an ad hoc plan
B) a logistical plan
C) a fl exible plan
D) a contingency plan
E) a standing plan
22) Crisis communications plans are a form of ________.
A) standing plan
B) logistical plan
C) contingency plan
D) fl exible plan
E) ad hoc plan
23) Generalized statements of the outcomes you hope your plan
11. will achieve are ________.
A) building consensus
B) tactics
C) objectives
D) brainstorming
E) goals
24) An accurate and unbiased description of the reasons why it
has become necessary to take
public relations actions is known as ________.
A) a planning grid
B) team building
C) a situation analysis
D) goal setting
E) evaluative research
25) A good plan is ________.
A) one that includes free balloons for the kids
B) linked to dynamic and creative tactics
C) one that is inexpensive
D) makes targeted audiences happy
E) tied to a specifi c goal
1) Public relations tactics can involve the use of ________.
A) controlled media
B) uncontrolled media
C) special events
D) All of the above
E) None of the above
2) Special events are designed for ________.
A) participants
B) observers
C) survey respondents
D) A and B
E) B and C
3) VNR stands for ________.
A) values-negotiated risk
B) video news release
C) values-neutral research
12. D) video network registration
E) variable noncompliance restriction
4) The acronym PAC stands for________.
A) political access committee
B) public access committee
C) political assistance committee
D) political action committee
E) positive attitude committee
5) What’s the best advice for a news conference?
A) Have refreshments for reporters.
B) Don’t do it if alternatives such as a news release would work
as well.
C) Have hot coffee on hand.
D) Schedule it when all media can attend.
E) Invite only media you know are friendly.
6) Media kits can include ________.
A) backgrounders
B) fact sheets
C) news releases
D) B and C
E) All of the above
7) The difference between a media advisory and a news release
is ________.
A) a media advisory is generally longer than a news release
B) media advisories are generally used for fast-breaking news
stories
C) news releases are factual and media advisories are not
D) news releases can be openly promotional; media advisories
usually can’t
E) There is no difference. These are two names for the same
document.
8) When executing a public relations plan, ________ is/are
among the key factors to be
considered.
A) deadlines
B) quality control
13. C) communication within the team
D) All of the above
E) None of the above
9) The person responsible for the success of a public relations
plan should ________.
A) always make saving the client’s/company’s money the
highest priority
B) communicate frequently with clients or supervisors
C) evaluate the process only after it is completed and all the
facts are available
D) All of the above
E) None of the above
10) PR Week magazine lists this/these skill(s) as essential for
entry-level public relations
practitioners.
A) writing
B) advertising copywriting
C) public speaking
D) web design
E) A and C
11) Writing for the web is different from writing for a printed
page because ________.
A) the Internet provides unlimited space for detail
B) computer users are more sophisticated than traditional print
users
C) computer screens are harder to read than the printed page
D) A and B
E) A and C
12) When writing a speech, it is important to ________.
A) use precise nouns and verbs
B) use concrete words and images
C) place attribution after a quotation
D) A and B
E) all of the above
13) Presentation research starts with ________.
A) planning
14. B) a company party
C) organization
D) knowing your targeted public
E) visual aids
14) Presentation planning starts with ________.
A) research
B) deciding what personality you want to project
C) hiring a consultant
D) being yourself
E) focus groups
15) One of the best ways to get over presentation jitters is to
________.
A) tell a funny joke to get everyone in a good mood
B) drink several cups of coffee to calm your nerves before
speaking
C) ignore them
D) eat a good meal
E) practice your presentation
16) ________ refers to a new generation of Internet services
that encourage online collaboration
and sharing.
A) Global village
B) Web 2.0
C) Viral marketing
D) Push technology
E) E-commerce
17) Viral marketing proved to be an effective tactic ________.
A) that led to the election of Bill Clinton as U.S. president in
1992
B) with the introduction of Microsoft’s Vista operating system
in 2005
C) following the SARS outbreak in Canada in 2003
D) with the introduction of the personal computer in 1977
E) that helped the Allies counter Nazi propaganda in World War
II
18) The fi rst thing one should do before establishing an
15. Internet web site is ________.
A) create a memorable URL
B) determine who the audience is and what you want to say
C) estimate costs
D) locate a server
E) learn HTML
19) A popular collaborative software that allows multiple
people to contribute to online content is
known as ________.
A) wi fi
B) bluetooth
C) cybersharing
D) RSS
E) wiki
20) In the People’s Republic of China, the punishment for a
“gross violation” of its Internet
policies is ________.
A) death
B) a prison sentence
C) loss of Internet access
D) deportation
E) a substantial fi ne
21) During the Sago mine disaster in 2006, families of the
trapped miners were erroneously led to
believe that the men had been successfully rescued because
________.
A) the mining company did not have crisis communication plan
B) state offi cials “jumped the gun” in a effort to get credit for
the rescue
C) the mining company’s crisis communications plan was not
followed
D) the families were impatient
E) company offi cials lied to them
22) The second stage of a crisis is known as ________.
A) when things return to normal
B) the critical moment
16. C) the point of no return
D) the cleanup phase
E) the warning stage
23) Which of the following statements is/are true?
A) NASA learned to communicate better during crises after the
Challenger accident.
B) NASA won public praise for its handling of the Columbia
accident.
C) In both shuttle disasters, NASA suffered from what
investigators called “go fever.”
D) All of the above.
E) None of the above.
24) The crisis management team meets in the ________.
A) executive suite
B) media information center
C) central command post
D) place where the crisis is occurring
E) emergency operations center
25) During the 2006 Sago mine disaster, ________.
A) the mining did not have a crisis communications plan
B) the mining company president acknowledged that he made a
mistake
C) the mining company initially received praise for its crisis
communications
D) A and C
E) B and C
1) At the start of the 21st century, the use of mass marketing is
________.
A) holding steady
B) considered the new wave of the future
C) declining
D) increasing at a rapid pace
E) None of the above.
2) An indication that consumer-focused marketing is infl
uencing public relations is ________.
A) the growing number of mergers of advertising and public
17. relations agencies
B) the decline in the growth of public relations
C) the increasing sophistication of marketing public relations
D) A and B
E) A and C
3) Which of the following is not one of Robert Lauterborn’s
four C’s of IMC?
A) convenience to buy
B) consumer wants and needs
C) consumer’s cost
D) consumer commitment
E) communication
4) An IMC audit ________.
A) evaluates an organization’s customer databases
B) analyzes the communications network used in marketing
C) identifi es and prioritizes key stakeholder groups
D) All of the above.
E) None of the above.
5) An information-bearing experience that a customer or
prospect has with a product, service, or
the market that relates to that product or service is known as a
________.
A) sale
B) message
C) double jeopardy
D) contact
E) pitch
6) Revlon’s use of Grammy-award winner Sheryl Crow as a
spokesperson for a new line of
products was an example of ________.
A) targeted advertising
B) convergence of media
C) database marketing
D) glamour marketing
E) marketing public relations
7) Database marketing in the European Union ________.
18. A) is in an unsafe harbor
B) is less restricted than in the United States
C) is illegal
D) is called “relationship marketing”
E) is more restricted than in the United States
8) Umbro was surprised when it discovered that its new running
show was named after ________.
A) a mythical sexual predator
B) the poison gas used in Nazi concentration camps
C) the devil
D) a variety of aardvark
E) a body part
9) The Campaign for Real Beauty ________.
A) used advertising as a tactic
B) used viral video as a tactic
C) was based on a global survey of 10,000 women
D) A and B
E) All of the above.
10) If the world were a village of 100 people, ________.
A) 50 would own a computer
B) 11 would be over the age of 79
C) 9 would speak English
D) 2 would live in substandard housing
E) 3 would have no electricity
11) According to Hofstede’s cultural dimensions, ________
measures how well a society tolerates
ambiguity.
A) long-term orientation
B) individualism versus collectivism
C) masculinity versus femininity
D) power distance
E) uncertainty avoidance
12) Some have expressed concern that U.S. infl uence is being
exerted globally because of U.S.
dominance of ________.
A) the Olympics
19. B) television programming
C) the movies
D) popular music
E) the Internet
13) Which of the follow is/are true?
A) All Swiss are punctual.
B) All Japanese are polite.
C) All baby boomers like the Beatles.
D) All of the above.
E) None of the above.
14) The fi nal step in the cross-cultural communications process
is ________.
A) evaluation
B) continuing education
C) advocacy
D) sensitivity
E) testing
15) characteristics based on where a person or group lives is
________.
A) geoautonomy
B) geometrics
C) geocharactization
D) geometry
E) geodemographics
16) Expression associated with the normal conduct of a
democracy is known as ________ speech.
A) absolute
B) free
C) democratic
D) political
E) republican
17) The U.S. Supreme Court has consistently ruled that
commercial speech ________.
A) has no First Amendment protection
B) has limited First Amendment protection
C) is more restricted than political speech
20. D) A and C
E) B and C
18) Public relations practitioners should ________.
A) study law books
B) hire a really, really good lawyer
C) know the laws that govern their organization
D) intern at a law fi rm
E) take the state bar exam
19) The use of someone else’s likeness for a commercial
purpose without consent is ________.
A) slander
B) intrusion
C) fraud
D) false light
E) appropriation
20) A litigation public relations practitioner usually ________.
A) has legal immunity
B) works for the attorney
C) has a law degree
D) works for the client
E) works for the court
21) ________ is how the United Nations describes as “the
growing interdependence of the world’s
people through shrinking space, shrinking time, and
disappearing borders?”
A) Darwinism
B) Globalization
C) Socialism
D) McLuhanism
E) Populism
22) Which of the following was not identifi ed in your book as a
social force at work infl uencing the
future of public relations?
A) the growth in world population
B) the downsizing of the United States
C) the changing face of the United States
21. D) the global spread of democracy
E) Feminization in the workplace
23) The demand that women be included in decision making is
known as ________.
A) empowerment
B) role enhancement
C) salary equity
D) feminization
E) girl power
24) According to the PRSA credibility study, ________.
A) public relations practitioners got high ratings for the tactics
they used
B) public relations practitioners were rated near the bottom of
all professions
C) public relations practitioners rated higher than activists,
athletes and politicians
D) A and B
E) B and C
25) ________ skills are among the most desired skills for
students planning a career in public
relations.
A) Foreign language
B) Research analysis
C) Writing
D) All of the above.
E) None of the above.