1) Which of the following is/are essential to any comprehensive defi nition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofi t organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda Unit 1 Examination
40
BAM 402 Public Relations
7) Among the fl aws in the traditional four-step model of public relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifi es a very dynamic process
D) All of the above.
E) None of the above.
8) The fi rst question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests
and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofi t organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofi.
1) Which of the following isare essential to any comprehensive defi.docxcuddietheresa
1) Which of the following is/are essential to any comprehensive definition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofit organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda
7) Among the flaws in the traditional four-step model of public relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifies a very dynamic process
D) All of the above.
E) None of the above.
8) The first question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests
and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofit organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofit organizations and trade associations
12) According to a University of Georgia survey of 2005 graduates, the average starting salary for
public relations practitioners .
1) Which of the following isare essential to any comprehensive de.docxdorishigh
1) Which of the following is/are essential to any comprehensive defi nition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofi t organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda
7) Among the fl aws in the traditional four-step model of public relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifi es a very dynamic process
D) All of the above.
E) None of the above.
8) The fi rst question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests
and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofi t organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofi t organizations and trade associations
12) According to a University of Georgia survey of 2005 graduates, the average starting salary for
public relations practitione ...
1) Which of the following isare essential to any comprehensive de.docxhirstcruz
1) Which of the following is/are essential to any comprehensive defi nition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofi t organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda
7) Among the fl aws in the traditional four-step model of public relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifi es a very dynamic process
D) All of the above.
E) None of the above.
8) The fi rst question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests
and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofi t organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofi t organizations and trade associations
12) According to a University of Georgia survey of 20.
1)Public relations ________.A)is a form of propagandaB.docxdorishigh
1)
Public relations ________.
A)
is a form of propaganda
B)
involves two-way communication
C)
is also known as “free advertising”
D)
All of the above.
E)
None of the above.
2)
The process of researching, creating, and refining a product or
service and distributing that product or service to targeted
customers is called ________.
A)
advertising
B)
marketing
C)
public relations
D)
All of the above.
E)
None of the above.
3)
A profession is distinguished from a trade by ________.
A)
the establishment of ethical standards
B)
a form of licensing or government control
C)
ongoing research in support of the profession
D)
A and B
E)
All of the above.
4)
Organizations such as PRSA and IABC have sought to promote
professionalism in public relations by ________.
A)
requiring minimum competency tests for new practitioners
B)
demanding an increase in practitioner minimum salaries
C)
establishing voluntary accreditation programs
D)
filing lawsuits against unethical practitioners
E)
supporting government licensing of public relations
5)
The execution phase of the public relations process is known
as ________.
A)
planning
B)
propaganda
C)
evaluation
D)
research
E)
communication
Final Examination
BAM 402 Public Relations
FN.2
6)
According to a 2005 membership survey, the largest number
of PRSA members are employed by ________.
A)
trade/professional organizations
B)
the government or the military
C)
public relations/advertising agencies
D)
corporations
E)
nonprofit organizations
7)
The values-driven management of relationships between an
organization and the publics that can affect its success is
known as ________.
A)
reputation management
B)
the dynamic approach to public relations
C)
values-added public relations
D)
values-driven public relations
E)
relationship building
8)
The first question an organization should ask itself when
developing a values statement is ________.
A)
Why are we in business?
B)
What is in it for us?
C)
How can we win the respect of others?
D)
Why should be care about our customers?
E)
How much money do we want to make?
9)
San Francisco-based Gap, Inc. ________.
A)
was found guilty of engaging in unfair labor practices and
of using foreign sweatshops
B)
was forced to apologize for artificially raising the price of it
blue jeans
C)
answered its critics by requiring fair labor practices among
its overseas vendors
D)
created phony shell corporations to cover its use of foreign
sweatshops
E)
B and D
Final Examination
BAM 402 Public Relations
FN.3
10)
Gap Incorporated’s Social Responsibility Report ________.
A)
was an effort to live up to the company’s previously
established corporate code of conduct
B)
uncovered thousands of fair labor violations by its overseas
suppliers
C)
detailed the company’s efforts to monitor the labor
practices of its foreign vendors
D)
All of the above.
E)
None of the above.
11)
When public relations practitioners seek to maintain or
improve relations with local special interest groups, they are
engaged ...
Advertising and IMC Principles and Practice 11th Edition Moriarty Test BankAprilHalls
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Advertising and IMC Principles and Practice 11th Edition Moriarty Test Bank
Multiple Choice Questions (Enter your answers on the enclosed.docxrosemarybdodson23141
Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
1) Public relations .
A) is a form of propaganda
B) involves two-way communication
C) is also known as “free advertising” D) All of the above.
E) None of the above.
2) The process of researching, creating, and refining a product or service and distributing that product or service to targeted customers is called .
A) advertising
B) marketing
C) public relations
D) All of the above.
E) None of the above.
3) A profession is distinguished from a trade by .
A) the establishment of ethical standards
B) a form of licensing or government control
C) ongoing research in support of the profession
D) A and B
E) All of the above.
4) Organizations such as PRSA and IABC have sought to promote professionalism in public relations by .
A) requiring minimum competency tests for new practitioners
B) demanding an increase in practitioner minimum salaries
C) establishing voluntary accreditation programs
D) filing lawsuits against unethical practitioners
E) supporting government licensing of public relations
5) The execution phase of the public relations process is known as .
A) planning
B) propaganda C) evaluation D) research
E) communication
[Type text] [Type text] [Type text]
CE.2
[Type text] [Type text] [Type text]
Challenge Examination
6) According to a 2005 membership survey, the largest number of PRSA members are employed by .
A) trade/professional organizations
B) the government or the military
C) public relations/advertising agencies
D) corporations
E) nonprofit organizations
7) The values-driven management of relationships between an organization and the publics that can affect its success is known as .
A) reputation management
B) the dynamic approach to public relations
C) values-added public relations D) values-driven public relations E) relationship building
8) The first question an organization should ask itself when developing a values statement is .
A) Why are we in business? B) What is in it for us?
C) How can we win the respect of others?
D) Why should be care about our customers? E) How much money do we want to make?
9) San Francisco-based Gap, Inc. .
A) was found guilty of engaging in unfair labor practices and of using foreign sweatshops
B) was forced to apologize for artificially raising the price of it blue jeans
C) answered its critics by requiring fair labor practices among its overseas vendors
D) created phony shell corporations to cover its use of foreign sweatshops
E) B and D
Challenge Examination
10) Gap Incorporated’s Social Responsibility Report .
A) was an effort to live up to the company’s previously established corporate code of conduct
B) uncovered thousands of fair labor violations by its overseas suppliers
C) detailed the company’s efforts to monitor the labor practices of its foreign vendors
D) All of the above.
E) None of the above.
11) When public re.
For more course tutorials visit
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MGT 307 Final Exam Guide 1
1) Organizational behavior is an interdisciplinary body of knowledge with strong ties to all of the following disciplines EXCEPT:
A. sociology.
B. anthropology.
C. psychology.
D. physics.
1) Which of the following isare essential to any comprehensive defi.docxcuddietheresa
1) Which of the following is/are essential to any comprehensive definition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofit organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda
7) Among the flaws in the traditional four-step model of public relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifies a very dynamic process
D) All of the above.
E) None of the above.
8) The first question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests
and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofit organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofit organizations and trade associations
12) According to a University of Georgia survey of 2005 graduates, the average starting salary for
public relations practitioners .
1) Which of the following isare essential to any comprehensive de.docxdorishigh
1) Which of the following is/are essential to any comprehensive defi nition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofi t organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda
7) Among the fl aws in the traditional four-step model of public relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifi es a very dynamic process
D) All of the above.
E) None of the above.
8) The fi rst question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests
and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofi t organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofi t organizations and trade associations
12) According to a University of Georgia survey of 2005 graduates, the average starting salary for
public relations practitione ...
1) Which of the following isare essential to any comprehensive de.docxhirstcruz
1) Which of the following is/are essential to any comprehensive defi nition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that ________.
A) it is a profession that is understood and respected by most people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofi t organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
6) ________ is one of the four steps in the public relations process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda
7) Among the fl aws in the traditional four-step model of public relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows another
C) oversimplifi es a very dynamic process
D) All of the above.
E) None of the above.
8) The fi rst question an organization should ask itself when developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and enhance the shared interests
and values of an organization and the publics important to its success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are practitioners least likely to have the term
public relations included in their job titles?
A) governments
B) nonprofi t organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofi t organizations and trade associations
12) According to a University of Georgia survey of 20.
1)Public relations ________.A)is a form of propagandaB.docxdorishigh
1)
Public relations ________.
A)
is a form of propaganda
B)
involves two-way communication
C)
is also known as “free advertising”
D)
All of the above.
E)
None of the above.
2)
The process of researching, creating, and refining a product or
service and distributing that product or service to targeted
customers is called ________.
A)
advertising
B)
marketing
C)
public relations
D)
All of the above.
E)
None of the above.
3)
A profession is distinguished from a trade by ________.
A)
the establishment of ethical standards
B)
a form of licensing or government control
C)
ongoing research in support of the profession
D)
A and B
E)
All of the above.
4)
Organizations such as PRSA and IABC have sought to promote
professionalism in public relations by ________.
A)
requiring minimum competency tests for new practitioners
B)
demanding an increase in practitioner minimum salaries
C)
establishing voluntary accreditation programs
D)
filing lawsuits against unethical practitioners
E)
supporting government licensing of public relations
5)
The execution phase of the public relations process is known
as ________.
A)
planning
B)
propaganda
C)
evaluation
D)
research
E)
communication
Final Examination
BAM 402 Public Relations
FN.2
6)
According to a 2005 membership survey, the largest number
of PRSA members are employed by ________.
A)
trade/professional organizations
B)
the government or the military
C)
public relations/advertising agencies
D)
corporations
E)
nonprofit organizations
7)
The values-driven management of relationships between an
organization and the publics that can affect its success is
known as ________.
A)
reputation management
B)
the dynamic approach to public relations
C)
values-added public relations
D)
values-driven public relations
E)
relationship building
8)
The first question an organization should ask itself when
developing a values statement is ________.
A)
Why are we in business?
B)
What is in it for us?
C)
How can we win the respect of others?
D)
Why should be care about our customers?
E)
How much money do we want to make?
9)
San Francisco-based Gap, Inc. ________.
A)
was found guilty of engaging in unfair labor practices and
of using foreign sweatshops
B)
was forced to apologize for artificially raising the price of it
blue jeans
C)
answered its critics by requiring fair labor practices among
its overseas vendors
D)
created phony shell corporations to cover its use of foreign
sweatshops
E)
B and D
Final Examination
BAM 402 Public Relations
FN.3
10)
Gap Incorporated’s Social Responsibility Report ________.
A)
was an effort to live up to the company’s previously
established corporate code of conduct
B)
uncovered thousands of fair labor violations by its overseas
suppliers
C)
detailed the company’s efforts to monitor the labor
practices of its foreign vendors
D)
All of the above.
E)
None of the above.
11)
When public relations practitioners seek to maintain or
improve relations with local special interest groups, they are
engaged ...
Advertising and IMC Principles and Practice 11th Edition Moriarty Test BankAprilHalls
FUll download : https://alibabadownload.com/product/advertising-and-imc-principles-and-practice-11th-edition-moriarty-test-bank/
Advertising and IMC Principles and Practice 11th Edition Moriarty Test Bank
Multiple Choice Questions (Enter your answers on the enclosed.docxrosemarybdodson23141
Multiple Choice Questions (Enter your answers on the enclosed answer sheet)
1) Public relations .
A) is a form of propaganda
B) involves two-way communication
C) is also known as “free advertising” D) All of the above.
E) None of the above.
2) The process of researching, creating, and refining a product or service and distributing that product or service to targeted customers is called .
A) advertising
B) marketing
C) public relations
D) All of the above.
E) None of the above.
3) A profession is distinguished from a trade by .
A) the establishment of ethical standards
B) a form of licensing or government control
C) ongoing research in support of the profession
D) A and B
E) All of the above.
4) Organizations such as PRSA and IABC have sought to promote professionalism in public relations by .
A) requiring minimum competency tests for new practitioners
B) demanding an increase in practitioner minimum salaries
C) establishing voluntary accreditation programs
D) filing lawsuits against unethical practitioners
E) supporting government licensing of public relations
5) The execution phase of the public relations process is known as .
A) planning
B) propaganda C) evaluation D) research
E) communication
[Type text] [Type text] [Type text]
CE.2
[Type text] [Type text] [Type text]
Challenge Examination
6) According to a 2005 membership survey, the largest number of PRSA members are employed by .
A) trade/professional organizations
B) the government or the military
C) public relations/advertising agencies
D) corporations
E) nonprofit organizations
7) The values-driven management of relationships between an organization and the publics that can affect its success is known as .
A) reputation management
B) the dynamic approach to public relations
C) values-added public relations D) values-driven public relations E) relationship building
8) The first question an organization should ask itself when developing a values statement is .
A) Why are we in business? B) What is in it for us?
C) How can we win the respect of others?
D) Why should be care about our customers? E) How much money do we want to make?
9) San Francisco-based Gap, Inc. .
A) was found guilty of engaging in unfair labor practices and of using foreign sweatshops
B) was forced to apologize for artificially raising the price of it blue jeans
C) answered its critics by requiring fair labor practices among its overseas vendors
D) created phony shell corporations to cover its use of foreign sweatshops
E) B and D
Challenge Examination
10) Gap Incorporated’s Social Responsibility Report .
A) was an effort to live up to the company’s previously established corporate code of conduct
B) uncovered thousands of fair labor violations by its overseas suppliers
C) detailed the company’s efforts to monitor the labor practices of its foreign vendors
D) All of the above.
E) None of the above.
11) When public re.
For more course tutorials visit
uophelp.com is now newtonhelp.com
www.newtonhelp.com
MGT 307 Final Exam Guide 1
1) Organizational behavior is an interdisciplinary body of knowledge with strong ties to all of the following disciplines EXCEPT:
A. sociology.
B. anthropology.
C. psychology.
D. physics.
For more classes visit
www.snaptutorial.com
MGT 307 Final Exam Guide 1
1) Organizational behavior is an interdisciplinary body of knowledge with strong ties to all of the following disciplines EXCEPT:
A. sociology.
B. anthropology.
C. psychology.
D. physics.
For more course tutorials visit
uophelp.com is now newtonhelp.com
www.newtonhelp.com
MGT 307 Final Exam Guide 2
1) From its scientific heritage, organizational behavior has developed all of the following EXCEPT:
A. use of scientific methods.
B. an emphasis on finding the “one best way” to complete a task.
C. an interdisciplinary body of knowledge.
D. contingency thinking.
click on the link, you will find what you were looking for:homeworkmye.com
Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
click on the link, you will find what you were looking for:homeworkmye.com
Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
AristotleBelow is the second assignment for your assistance. Th.docxhirstcruz
Aristotle
Below is the second assignment for your assistance. Thanks for your help
Directions:
Using your research topic, design a short research proposal for an ethnographic study that answers questions only answerable through qualitative research. Include a discussion of steps 1-6 from Chapter 10, including but not limited to , how you would enter the field, present yourself, how you will build rapport and trust, your level of involvement, the types of questions you will ask etc. Be sure to justify each decision position. There are many ways of doing things, so be purposeful in your decisions.
Format:
Your paper must be at least 1000 words (approx. 4 pages at 12 point, Times New Roman, double spaced)
APA format with a correctly formatted title page
Correctly formatted page numbers
Double spaced
No extra spaces between paragraphs
Include a works cited page and use internal citation with page numbers
This is the book where the attached pages came from:
Neuman, L. W. (2008). Understanding research (1st Edition). Upper Saddle River, New Jersey:
Pearson.
Thanks for all your help!
V/r
AV102
.
Argument and Persuasion is a somewhat more challenging rhetorica.docxhirstcruz
Argument and Persuasion is a somewhat more challenging rhetorical mode to employ (than description or cause and effect) because it has to function successfully on three levels simultaneously. These are called the three “Levels of Appeal.” The levels are:
Logical/rational
Moral/ethical
Emotional
Other rhetorical modes only operate on the logical/rational level. As you study READ3, notice and think about how Jefferson, Lincoln, King, and Hughes use Argumentation and Persuasion while satisfying the three “Levels of Appeal.” Then, in the discussion board
Discuss the issues you find in these writers that you feel are most important today.
.
Argumentative Synthesis AssignmentThis assignment creates an opp.docxhirstcruz
Argumentative Synthesis Assignment
This assignment creates an opportunity for you to practice research and demonstrate the writing skills you have developed this semester while engaging with important issues.
Your task is to write a 5-to-5.25-page argument concerning surveillance, privacy, and digital identity. You may wish to consider these questions or others that you formulate: What are the benefits of surveillance and for who? What is the value of privacy? What is the importance of digital identity? Use your anecdotal experience, assigned readings, and independent research to make sense of these topics. Your essay should have a clear point/explanation/thesis and be organized with great care. Use MLA conventions to format your paper. Use at least 5 external sources. 250 points.
Suggested Readings or Source Material:
*
Journalism:
No Place to Hide
by Glenn Greenwald
*
Journalism Focused on Surveillance and Privacy Issues:
https://firstlook.org/theintercept/
*
Academic/Theoretical Excerpt
:
http://foucault.info/documents/disciplineandpunish/foucault.disciplineandpunish.panopticism.html
*
Novel:
1984
by George Orwell
*
Novel:
Brave New World
by Aldous Huxley
*
Novel:
Neuromancer
by William Gibson
*
Lecture:
https://www.ted.com/talks/hubertus_knabe_the_dark_secrets_of_a_surveillance_state?language=en
*
Speech
:
http://www.ted.com/talks/glenn_greenwald_why_privacy_matters?language=en
*
Documentary:
http://www.pbs.org/wgbh/pages/frontline/united-states-of-secrets/
*
Civil Liberties Organization:
https://www.eff.org/
*
Film:
Rear Window
*
Film:
Minority Report
*
Film and Graphic Novel
:
V for Vendetta
*
Documentary in Theaters:
Citizenfour
.
Argumentative Essay
This writing assignment involves writing your Argumentative essay. Once you draft your essay and
revise, you may submit it for feedback. The feedback will help you revise the draft so you can submit it
as a final. The final version will be graded.
Option #1: Your Position on Pirated Movies
Develop a
thesis statement
on the topic of pirated movies (piracy hurts the economy by…, society can
prevent movie piracy by…, etc.) and write an argumentative essay. Strive for
at least three strong
arguments
in addition to a
counterargument and refutation
(see counterargument and refutation
details in the Top Ten Tips section). Using
argumentative topic sentences
that include your opinion for
each section can help ensure the majority of your essay is argumentative. Beginning of a sample topic
sentence: “The first way movie piracy hurts the economy is….” Then be sure to support that claim with
researched data.
Conclude each paragraph
with a sentence that summarizes the paragraph’s main
ideas.
Sample Thesis Statement:
Ideally, a thesis would include the major assignment objectives for the essay, which in this case would
be your claim/opinion, reasons why you have that opinion, and the counter-argument: “Movie piracy is
unethical because (add argument 1), (add argument 2), and (add argument 3), even though (add
counterargument focus).”
Note that a thorough thesis statement will include the
counterargument
in addition to your own
arguments.
See Top Ten Tips section for more thesis statement assistance.
Use
at least three
credible sources
(the author should be considered an expert on the topic in which he
or she writes; try Google Scholar to search), such as books, articles, and websites, to support your thesis.
Include a mix of
cited paraphrases, summaries, and quotes
in your argumentative research paper. Use
MLA format to create proper parenthetical citations as well as a
Works Cited
page at the end of your
essay. For additional Works Cited assistance visit
http://owl.english.purdue.edu/owl/resource/747/08/
and use the left navigation menu to locate the type of reference you need.
Option #2: Your Position on Electronic Policing
Develop a
thesis statement
on the topic of electronic policing and anti-plagiarism software and write an
argumentative essay. Your chosen topic needs to be specific and might address a question like the ones
you see in these examples:
•
Should student writers be subject to having their work checked by anti-plagiarism software?
Why or why not?
•
Is anti-plagiarism software an effective deterrent to stealing published work? Why or why not?
•
You may choose another topic regarding electronic policing as well; just be sure that your main
thesis addresses the topic of
electronic policing
.
If the assignment does not address one of the .
More Related Content
Similar to 1) Which of the following isare essential to any comprehensive defi.docx
For more classes visit
www.snaptutorial.com
MGT 307 Final Exam Guide 1
1) Organizational behavior is an interdisciplinary body of knowledge with strong ties to all of the following disciplines EXCEPT:
A. sociology.
B. anthropology.
C. psychology.
D. physics.
For more course tutorials visit
uophelp.com is now newtonhelp.com
www.newtonhelp.com
MGT 307 Final Exam Guide 2
1) From its scientific heritage, organizational behavior has developed all of the following EXCEPT:
A. use of scientific methods.
B. an emphasis on finding the “one best way” to complete a task.
C. an interdisciplinary body of knowledge.
D. contingency thinking.
click on the link, you will find what you were looking for:homeworkmye.com
Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
click on the link, you will find what you were looking for:homeworkmye.com
Customer support is very important to us. Please use our online chat system in case you have any questions. Also, you can email them to us at homeworkmye@gmail.com. We will do our best to answer you!
AristotleBelow is the second assignment for your assistance. Th.docxhirstcruz
Aristotle
Below is the second assignment for your assistance. Thanks for your help
Directions:
Using your research topic, design a short research proposal for an ethnographic study that answers questions only answerable through qualitative research. Include a discussion of steps 1-6 from Chapter 10, including but not limited to , how you would enter the field, present yourself, how you will build rapport and trust, your level of involvement, the types of questions you will ask etc. Be sure to justify each decision position. There are many ways of doing things, so be purposeful in your decisions.
Format:
Your paper must be at least 1000 words (approx. 4 pages at 12 point, Times New Roman, double spaced)
APA format with a correctly formatted title page
Correctly formatted page numbers
Double spaced
No extra spaces between paragraphs
Include a works cited page and use internal citation with page numbers
This is the book where the attached pages came from:
Neuman, L. W. (2008). Understanding research (1st Edition). Upper Saddle River, New Jersey:
Pearson.
Thanks for all your help!
V/r
AV102
.
Argument and Persuasion is a somewhat more challenging rhetorica.docxhirstcruz
Argument and Persuasion is a somewhat more challenging rhetorical mode to employ (than description or cause and effect) because it has to function successfully on three levels simultaneously. These are called the three “Levels of Appeal.” The levels are:
Logical/rational
Moral/ethical
Emotional
Other rhetorical modes only operate on the logical/rational level. As you study READ3, notice and think about how Jefferson, Lincoln, King, and Hughes use Argumentation and Persuasion while satisfying the three “Levels of Appeal.” Then, in the discussion board
Discuss the issues you find in these writers that you feel are most important today.
.
Argumentative Synthesis AssignmentThis assignment creates an opp.docxhirstcruz
Argumentative Synthesis Assignment
This assignment creates an opportunity for you to practice research and demonstrate the writing skills you have developed this semester while engaging with important issues.
Your task is to write a 5-to-5.25-page argument concerning surveillance, privacy, and digital identity. You may wish to consider these questions or others that you formulate: What are the benefits of surveillance and for who? What is the value of privacy? What is the importance of digital identity? Use your anecdotal experience, assigned readings, and independent research to make sense of these topics. Your essay should have a clear point/explanation/thesis and be organized with great care. Use MLA conventions to format your paper. Use at least 5 external sources. 250 points.
Suggested Readings or Source Material:
*
Journalism:
No Place to Hide
by Glenn Greenwald
*
Journalism Focused on Surveillance and Privacy Issues:
https://firstlook.org/theintercept/
*
Academic/Theoretical Excerpt
:
http://foucault.info/documents/disciplineandpunish/foucault.disciplineandpunish.panopticism.html
*
Novel:
1984
by George Orwell
*
Novel:
Brave New World
by Aldous Huxley
*
Novel:
Neuromancer
by William Gibson
*
Lecture:
https://www.ted.com/talks/hubertus_knabe_the_dark_secrets_of_a_surveillance_state?language=en
*
Speech
:
http://www.ted.com/talks/glenn_greenwald_why_privacy_matters?language=en
*
Documentary:
http://www.pbs.org/wgbh/pages/frontline/united-states-of-secrets/
*
Civil Liberties Organization:
https://www.eff.org/
*
Film:
Rear Window
*
Film:
Minority Report
*
Film and Graphic Novel
:
V for Vendetta
*
Documentary in Theaters:
Citizenfour
.
Argumentative Essay
This writing assignment involves writing your Argumentative essay. Once you draft your essay and
revise, you may submit it for feedback. The feedback will help you revise the draft so you can submit it
as a final. The final version will be graded.
Option #1: Your Position on Pirated Movies
Develop a
thesis statement
on the topic of pirated movies (piracy hurts the economy by…, society can
prevent movie piracy by…, etc.) and write an argumentative essay. Strive for
at least three strong
arguments
in addition to a
counterargument and refutation
(see counterargument and refutation
details in the Top Ten Tips section). Using
argumentative topic sentences
that include your opinion for
each section can help ensure the majority of your essay is argumentative. Beginning of a sample topic
sentence: “The first way movie piracy hurts the economy is….” Then be sure to support that claim with
researched data.
Conclude each paragraph
with a sentence that summarizes the paragraph’s main
ideas.
Sample Thesis Statement:
Ideally, a thesis would include the major assignment objectives for the essay, which in this case would
be your claim/opinion, reasons why you have that opinion, and the counter-argument: “Movie piracy is
unethical because (add argument 1), (add argument 2), and (add argument 3), even though (add
counterargument focus).”
Note that a thorough thesis statement will include the
counterargument
in addition to your own
arguments.
See Top Ten Tips section for more thesis statement assistance.
Use
at least three
credible sources
(the author should be considered an expert on the topic in which he
or she writes; try Google Scholar to search), such as books, articles, and websites, to support your thesis.
Include a mix of
cited paraphrases, summaries, and quotes
in your argumentative research paper. Use
MLA format to create proper parenthetical citations as well as a
Works Cited
page at the end of your
essay. For additional Works Cited assistance visit
http://owl.english.purdue.edu/owl/resource/747/08/
and use the left navigation menu to locate the type of reference you need.
Option #2: Your Position on Electronic Policing
Develop a
thesis statement
on the topic of electronic policing and anti-plagiarism software and write an
argumentative essay. Your chosen topic needs to be specific and might address a question like the ones
you see in these examples:
•
Should student writers be subject to having their work checked by anti-plagiarism software?
Why or why not?
•
Is anti-plagiarism software an effective deterrent to stealing published work? Why or why not?
•
You may choose another topic regarding electronic policing as well; just be sure that your main
thesis addresses the topic of
electronic policing
.
If the assignment does not address one of the .
Are we civilizing these nations, or making them conform to our belie.docxhirstcruz
Are we civilizing these nations, or making them conform to our beliefs? Has any nation appointed America as guardians or rulers over political structures throughout the world? How are we justified in our actions?
Use one of these countries as a foundation for your opinion:
Syria
Iraq
Libya
Korea
Vietnam
China
Your paper needs to be a minimum of 500 words.
.
Are humans experiencing microevolution due to natural selection I.docxhirstcruz
Are humans experiencing microevolution due to natural selection? If yes, propose an example. If no, explain why not. Cite your source(s) at the end of your post.
What is the distinction between micro and macroevolution?
Can one accept one idea and not the other? Explain your answer and cite your source(s).
If we maintain a strict biological definition of “species”, H. sapiens and H. neanderthalensis were NOT separate species as they successfully interbred.
What impact might this information have on assigning a date to the origin of humans?
Are there any other implications?
Cite your source(s) at the end of your post.
Throughout the past seven modules you have been presented with an introduction to evolutionary theory and some lines of evidence for its validity. There are many websites that purport to illustrate the falsity of evolution. Go online and research a single argument that one of these sites makes against evolution. Select one that you find interesting or support or find most plausible.
Make a post with the following components:
A) Explain the specific argument against evolutionary theory.
B) Evaluate the argument. Support or Refute it. Use citations from trusted sources to support your work.
.
Appraise the effectiveness of the Integrated Marketing Communication.docxhirstcruz
Appraise the effectiveness of the Integrated Marketing Communications planning process as part of managing the advertising for a brand. Illustrate two to four techniques for using the different elements of Integrated Marketing Communications to manage the image of the brand. Support your response with an example.
.
Apply the reading on the MyArtsLab Closer Look at Édouard Manet, .docxhirstcruz
Apply the reading on the MyArtsLab Closer Look at “Édouard Manet,
Olympia
,” The image of Manet's "Olympia" may at first appear to be nothing more than another painting like so many using many images and symbols to depict some element of higher culture. But if one were to take the time and look at Titian's "Venus of Urbino", you would realize Manet's work is making specific reference to this painting with a strong social commentary about the morals and values of the times and the way in which poverty have taken its toll on the poor in Paris.
Art continues to be a powerful force in drawing attention to social issues. For your discussion topic, briefly identify one instance in present-day culture where an individual communicated a social message in the form of a painting, film, commercial, billboard, poster, or any other visual mode of communication. Analyze your selection and describe the visual message represented.
.
APPLY THE CONCEPTS LIFO inventory calculationClick here to re.docxhirstcruz
APPLY THE CONCEPTS: LIFO inventory calculation
Click here
to review an illustrated example of the LIFO calculation. The steps illustrated in the example are recapped below.
1. Start with beginning inventory.
2. Add inventory layers as purchases are made.
3. Compute the cost of merchandise sold as sales occur. Use only the cost of merchandise available for sale as of the sales date.
4. Update the inventory balance after each transaction. (Be sure you do not use an amount more than once.)
5. Determine the ending inventory for the period.
Below is the data for the month of January, 2011.
1/1 Beg. Inv.
150 Units @ $10
1/8 Purchase
120 Units @ $12
1/14 Sale
84 Units
1/22 Purchase
100 Units @ $8
1/25 Sale
124 Units
Compute the LIFO layers amounts for the cost of merchandise available for sale after each purchase and sale.
After 1/8 Purchase
Layer 1
[removed]
units $
[removed]
price per unit $
[removed]
value of the layer
Layer 2
[removed]
units $
[removed]
price per unit $
[removed]
value of the layer
After 1/14 Sale
Layer 1
[removed]
units $
[removed]
price per unit $
[removed]
value of the layer
Layer 2
[removed]
units $
[removed]
price per unit $
[removed]
value of the layer
After 1/22 Purchase
Layer 1
[removed]
units $
[removed]
price per unit $
[removed]
value of the layer
Layer 2
[removed]
units $
[removed]
price per unit $
[removed]
value of the layer
Layer 3
[removed]
units $
[removed]
price per unit $
[removed]
value of the layer
After 1/25 Sale
Layer 1
[removed]
units $
[removed]
price per unit $
[removed]
value of the layer
Layer 2
[removed]
units $
[removed]
price per unit $
[removed]
value of the layer
Based on your answers above, complete the worksheet below.
LIFO Inventory Worksheet
Transaction
Purchases
Cost of Merchandise Sold
Inventory balance
1/1 Beg. Inv.
150 Units @ $10
$1,500
1/8 Purchase
120 Units @ $12
$
[removed]
$
[removed]
1/14 Sale
84 Units
$
[removed]
$
[removed]
1/22 Purchase
100 Units @ $8
$
[removed]
$
[removed]
1/25 Sale
124 Units
$
[removed]
$
[removed]
Total
$
[removed]
$
[removed]
$
[removed]
Hide
APPLY THE CONCEPTS: Recording changes in inventory under LIFO valuation
Under the perpetual system, two journal entries are are required to record sales; one to record the sale and one to record the cost of merchandise sold. Click on the links below to review the journal entries for purchases and sales transactions.
Purchase
Sales
After a purchase or sale occurs, the transaction must be recorded or journalized. In the following journal, record the purchases and sales for the month, assuming that all inventory purchases were made with cash and all sales were made on account at a fixed unit price of $22 per unit. Several facts to remember: (1) All inventory
purchases
are made with cash and cash only; (2) All
sales
are made on account and on account only; and (3) when recording sales, Schiphol wants .
Apply a sociological perspective to the social world.Analyze conte.docxhirstcruz
Apply a sociological perspective to the social world.
Analyze contemporary social issues using the sociological imagination and use sociological theories and concepts to analyze everyday life.
Recognize and define social structure and social interaction
Explain the reciprocal relationship in the influence between societal and structural factors, individual behavior and the self’s development
Develop written communication skills and critical thinking skills.
.
Applied social psychology is a field unto itself and provides rese.docxhirstcruz
Applied social psychology
is a field unto itself and provides researchers with a direct connection between academic social psychology and their desire to have an impact on social change. Social psychology is a highly applicable field, and social psychological research influences such areas as: consumer behavior, immigration, cultural diversity, education, the environment, organizational functioning, health/mental health, and politics, to name a few (Steg, Buunk, & Rothengatter, 2008).
For this Discussion, review this week’s Learning Resources. Think about how you might use applied social psychology in your field of interest and ways in which to have an impact on social change.
With these thoughts in mind:
Post by Day 3
a brief definition of applied social psychology. Then explain how you might apply one element of applied social psychology in your field of interest. Finally, explain one way using applied social psychology in your field of interest may affect social change.
Book Excerpt:
Steg, L., & Rothengatter, T. (2008).
Introduction to applied social psychology
. In Steg, L., Buunk, A. P., & Rothengatter, T. (Eds.),
Applied social psychology: Understanding and managing social problems
(pp. 1–27). Cambridge, UK: Cambridge University Press.
Copyright 2008 by Cambridge University Press - US - Books. Reprinted by permission of Cambridge University Press - US - Books via the Copyright Clearance Center.
Book Excerpt:
Van Der Zee, K., & Paulus, P. (2008).
Social psychology and modern organizations: Balancing between innovativeness and comfort
. In Steg, L., Buunk, A. P., & Rothengatter, T. (Eds.),
Applied social psychology: Understanding and managing social problems
(pp. 271–290). Cambridge, UK: Cambridge University Press.
Copyright 2008 by Cambridge University Press - US - Books. Reprinted by permission of Cambridge University Press - US - Books via the Copyright Clearance Center.
Article:
Lent, R. W., & Brown, S. D. (2008). Social cognitive career theory and subjective well-being in the context of work.
Journal of Career Assessment, 16
(1), 6–21.
Retrieved from the Walden Library databases.
Article:
Verbruggen, M. & Sels, L. (2010). Social-cognitive factors affecting clients’ career and life satisfaction after counseling.
Journal of Career Assessment, 18
(1), 3–15.
Retrieved from the Walden library databases
.
ApplicationVolunteers Roles and RelationshipsBoard Governanc.docxhirstcruz
Application:
Volunteers: Roles and Relationships
Board Governance & Volunteer Management
ASSIGNMENT DUE SUNDAY 3/15/20 8:00 pm NEW YORK TIME
APA format 1-3 pages within the references and in paper citations
Many nonprofit organizations cannot afford to employ staff for all the work that must be done to achieve organizational goals. Volunteers, then, are often integral contributors to organizational success. In order to ensure high volunteer retention, special care must be taken to design volunteer positions that are both interesting and meaningful to the volunteer and important to the organization.
Paid staff members are usually responsible for designing and delegating work to volunteers, so the relationship between the two groups is important. Volunteers need to know they are valued and appreciated for their contribution to the overall mission of the organization. Tensions arise when paid staff regard volunteers as somehow "less than" the staff or as an impediment to their getting their work done. The goal is for there to be a working relationship that satisfies the needs and desires of both groups.
To prepare for this assignment:
Review
Chapter 4 in the course text,
Volunteer Managemen
t
. Think about how you might include nongoverning volunteers in an organization.
Consider what positions might foster an active and highly-motivated commitment to the mission of an organization.
Review
Chapter 13 in the course text,
Volunteer Management
. Pay close attention to the importance of staff–volunteer relationships and how integration and support of the two groups might enhance the mission of an organization.
Consider how volunteer and staff diversity might influence an organization and what strategies you might use to foster positive attitudes and relationships within your organization.
The assignment (1-3 pages):
Briefly describe a volunteer position in an organization with which you are familiar (your Final Project organization or another).
Explain the roles and tasks of this volunteer position based on the four "game characteristics" described in Chapter 4 of
Volunteer Management
.
Based on the position you selected and the roles and tasks associated with it, predict what might be required of a supervising staff member to ensuOr will will will contact with the part of the
Month after the
id staff and a nongoverning volunteer in this position.
Describe how you might address each issue.
Explain how you would address diversity issues among staff members and nongoverning volunteers.
.
ApplicationIncorporating a Nonprofit OrganizationIntroduction.docxhirstcruz
Application:
Incorporating a Nonprofit Organization
Introduction to the Nonprofit Sector
ASSIGNMENT DUE SUNDAY 3/15/20 8:00 pm NEW YORK TIME
APA format 1-2 pages use uploaded resources within the references and in paper citations
Passion for the mission of a proposed organization is not enough to make it a reality. In order to operate legally and obtain tax-deductible donations or grant funding, individuals must incorporate an NPO and apply for tax-exempt status. In the U.S., resources are published that help individuals create new NPOs and guide their operations. These resources include directions on how to incorporate an NPO and apply for tax-exempt status. In this Application Assignment, you will review the requirements for incorporation of an NPO and identify resources to help you fulfill them.
To prepare for this assignment:
Review Chapter 14 in
The Complete Guide to Nonprofit Management
, focusing on the incorporation process.
Examine the guidelines and resources for creating a nonprofit organization in your location.
Select two NPO incorporation requirements that you think might be the most challenging. Think in terms of the NPO you will be creating for your Final Project.
Identify support agencies or officials who understand the nonprofit incorporation process and might be a resource for you. Make a list of these support systems.
The assignment: (1—2 pages)
Describe the two incorporation requirements you selected.
Explain why these incorporation requirements would pose challenges and how you would address the challenges. Provide specific examples.
Describe and evaluate at least one local resource that might guide or help you through the incorporation process.
.
ApplicationKnowing When to Make a ReferralSupporting the develo.docxhirstcruz
Application:
Knowing When to Make a Referral
Supporting the development and learning of young children and their families often requires taking into consideration rapidly changing needs, as well as carefully considering the ongoing impact of environment, culture, and community.
As a child development professional, you may grapple with when to refer a young child and his or her family to infant mental health services. For this Application Assignment, you will develop a checklist and information sheet highlighting factors that need to be considered when determining whether to make a referral to infant mental health services. To prepare for this assignment, review pages 18–22 of
Building Strong Foundations: Practical Guidance for Promoting the Social-Emotional Development of Infants and Toddlers
, starting with the section "When to Consider Referring a Child for Infant Mental Health Services." Also draw on resources you have read previously in the course when developing your checklist.
Develop a checklist that includes the following:
Factors that need to be considered prior to making a referral with regard to each of the following categories:
Child factors
Environmental factors
Family factors
An overview of processes you would use to gather information prior to making a referral
Then, create an information sheet that includes general guidelines with regard to the following:
Any special considerations (such as culture, ability, linguistics) that should be taken into account when determining if a referral should be made
Strategies that can be utilized to support the family through the referral process
Assignment length:
1–2 pages
.
Application Special Needs From a Variety of PerspectivesThroughou.docxhirstcruz
Application: Special Needs From a Variety of Perspectives
Throughout this course, you will be studying many topics related to children with special needs. The readings, content reviews, and Discussions will help you gain a valuable base of information. To expand your knowledge, the course Applications will offer ways to explore areas of special needs in more depth and increase your awareness of what it is like to teach and to parent a child with special needs, or to be someone who has been identified with a special need.
Before you begin the Week 1 Application, review the outline below in order to plan effectively.
Week 1: Write a Brochure on Early Intervention Services.
You will imagine yourself in the role of a Child Development Community Liaison for a nonprofit organization that provides programs related to infant/toddler healthy development. Your job is to create a brochure for infant/toddler program directors and caregivers informing them about your services.
Week 2: Interview with a Teacher or Caregiver.
You will have a choice of interviewing a teacher whose expertise is special education and who works with children ages 3–8, or a teacher or caregiver who has a child or children in his/her setting who have been identified with special needs.
Week 3: Research and Information Exchange, Part 1.
You will research a category of special needs that is of interest to you in order to gain a greater depth of knowledge.
Week 4: Research and Information Exchange, Part 2.
You will share, review, and reflect on fellow students' research on different categories of special needs.
Week 5: Interview with a Parent of a Child with Special Needs or with a Student or Adult with Special Needs.
You will have a choice of interviewing a parent or other close adult family member of a child with special needs, or a person with special needs who would like to share his or her experiences and perspectives.
Week 1: Write a Brochure on Early Intervention Services
As you have learned this week, early intervention services can include programs for infants and toddlers who may be at risk from biological or environmental issues that could lead to developmental delays or other special needs. One challenge to early intervention service providers is to ensure that they reach out and connect with families. All of the various types of infant and toddler programs in a community, including family day care homes, Early Start, faith-based programs, community organizations, can play an important role in connecting families to available early intervention services.
For your Application Assignment this week, imagine that you have been hired as a Child Development Community Liaison for a community organization called The Guidance Center Inc. In reality, this respected, not-for-profit organization serves the communities of Cambridge and Somerville in Massachusetts. As part of The Guidance Center's Early Childhood Services for ages 0–6 , their Infant-Toddler Services include four p.
Application Theoretical FrameworksEarlier weeks have focused on t.docxhirstcruz
Application: Theoretical Frameworks
Earlier weeks have focused on the importance of identifying and evaluating relevant scholarly literature, and then creating a synthesis that forms the literature review. In designing studies on social problems and in policy arenas, researchers build on these findings from earlier studies, often with new topics in the same or a related field, or with new populations, research design, or research methods.
This is described in your research text in the context of identifying elements to study, together with their relevance and relationships, as “investigators integrate their ideas, the observations of others, the research literature, and their own research” (O’Sullivan, Rassel, & Berner, 2008, p. 7). Just as scholarly researchers base their study designs on related research literature, so, too, must they investigate and apply various theories. Theories, in both researchers’ own and related disciplines, are built on and developed from earlier theories. In order to understand and be able to apply theories to research in public policy and administration, one must “appreciate the historical contexts through which it has developed and the cultural milieus during which important contributions were made to its body of ideas and knowledge” (Shafritz, Ott, & Jang, 2016, p. 2).
An illustration of the networks, connections, and processes among three theories in a theoretical framework will provide the visual that may help to stimulate your thinking about your work on a theoretical framework, and its relationship to your literature synthesis .
Examine the literature in your readings and search peer-reviewed journal articles, to analyze how the theoretical frameworks you are considering using have been used in other research. In 1–2 pages, justify your selection of the two theoretical frameworks you identified in this week’s Discussion. In what way are the theoretical frameworks applicable to your proposed research? Provide examples from the literature. Explain the appropriateness to public policy and administration.
Support your Application Assignment with specific references to all resources used in its preparation
.
Application The Civil Service SystemHow do public adminis.docxhirstcruz
Application: The Civil Service System
How do public administrators become public administrators? Who recruits, selects, and hires them? How are they paid, promoted, and evaluated? The civil service system is similar to the human resources (HR) department at a private organization. That is, it is concerned with all of the issues and tasks related to employment within the organization. Since the "organization" in this case is the government, there also are many differences between the civil service system and the human resources practices at most private companies. Government organizations have very specific, rigid processes for recruitment, selection, promotion, and appraisal of employees. Many of these processes have been in place since the 19th century. For example, prospective civil servants must pass exams before even being considered for a government position. This is part of the merit system, which is one of the foundational principles of the civil service system. The merit system is based on the idea that the most qualified person should fill each position, rather than a person who simply has the "right" political connections. In addition, government positions all are given a specific classification, which determines the rate of pay. Although these rules sound logical in theory, in practice they often become extremely complicated, leading to dishonesty and inefficiency. As a result, efforts at civil service reform are common and span throughout history, from the Pendleton Act of 1881, to President George W. Bush's push for competitive sourcing in 2001. In this assignment, you examine what the civil service system comprises, as well as how it might be improved.
The assignment (2–3 pages):
Due Thursday 6/11/2015
In your own words, define the civil service system.
Explain the major components of the civil service system.
Explain one way in which you might improve the civil service system.
Explain why you would choose to implement this improvement and what its positive results might be.
Application Assignments must be in
APA style and format
.
Application Public Versus Private AdministratorsReflect o.docxhirstcruz
Application: Public Versus Private Administrators
Reflect on your past experiences within the private sector, whether as a manager, an employee, and/or an observer (e.g., customer, client, patron, etc.). In light of knowledge gained from the Learning Resources, consider how the roles that private administrators play in their professional lives are both similar to and different from the roles that public administrators play.
The assignment (2–3 pages):
Submit your assignment by Sunday June 7, 2015.
Explain at least two specific similarities between the roles that public administrators and private administrators play in their professional lives.
Explain at least two specific differences between the roles of public and private administrators.
Explain at least one insight you have or conclusion you can draw about public administrators as a result of this comparison.
Application Assignments must be in
APA style and format
.
Application Health Promotion organizations, non-profits, and agenci.docxhirstcruz
Application: Health Promotion organizations, non-profits, and agencies
our
University provides a diverse community of career professionals with the opportunity to transform themselves as scholar-practitioners so that they may transform society.
—The University Mission
The university mission is a key component of the Walden experience, and throughout your program of study you will be asked to consider how you might apply what you have learned toward the "greater good" of your community.
The Application Assignment for this week is intended to focus on the mission and to encourage you to consider personal or community action you could take in order to affect meaningful change in the health of individuals in your community.
To prepare
for this Application Assignment, locate at least four organizations that contribute to the health of your own community. For each, consider how you might participate in any of their activities—how you could make a difference personally. Examples of ways that you could personally foster a change in your community include:
Buying locally grown produce
Donating food to community organizations
Building homes for the underprivileged
Volunteering at an after-school program
To complete
this Application Assignment, write a
1- to 2-page paper
that includes the following:
A list of the four organizations you located. Describe the mission or purpose of each. (Some examples or organizations and non-profits are listed in the website area).
Select one of the organizations for which you might like to volunteer or make some kind of contribution. Then describe the type(s) of personal actions you could take, with the support of the organization, to contribute to your community. Explain why you chose these particular actions and how this involvement aligns with Walden’s mission.
If you are already involved in community service activities, name and describe the organization with which you work. Also explain how you contribute to the organization’s activities.
Note
: The purpose of this Application is to encourage you to begin thinking about what you might do to contribute to your community. You are not required to volunteer or take part in any activities. The objective is to begin thinking about ways you could apply the Walden mission.
Be sure to support your work with specific citations from this week's Learning Resources and additional scholarly sources as appropriate. Refer to the
Essential Guide to APA Style for Walden Students
to ensure that your in-text citations and reference list are correct.
Learning Resources
Required Resources
Media
Video:
Laureate Education, Inc. (Executive Producer). (2009).
Concepts of health promotion:
Health promotion and prevention in practice.
Baltimore, MD: Author.
Note:
The approximate length of this media piece is 18 minutes.
Dr. Beilenson begins this media program by describing the types of prevention that are normally used in maintaining health or avoiding disease. Dr. Jeffery Levi pr.
Application Emergency Preparedness and Disaster ResponseIn thi.docxhirstcruz
Application
Emergency Preparedness and Disaster Response
In this week's readings media program, Ms. Marren discussed how the nurses in New York responded during the 9/11 crisis. Ms. Marren also discussed how the Visiting Nurse Services emergency preparedness/disaster response plan has changed since 9/11. In addition, Dr. Guerra and Dr. DiFerdinando both discussed disaster response
activities and strategies. Finally, the readings this week discussed the role of the nurse in bioterrorism and disaster management.
Select a disaster that could happen in your community. Then, write a 3 pages paper outlining the following:
The disaster
How the professional nurse would use clinical judgment and decision-making skills to provide appropriate nursing care
Other health care professionals that may be involved in a response
Suggest strategies for improving your community's response to your identified disaster
READING RESOURCES/TEXTBOOK:
Video: Laureate Education, Inc. (Executive Producer). (2009).
Family, community and population-based care: Emergency preparedness and disaster response in community health nursing
. Baltimore: Author.
Note:
The approximate length of this media piece is 13 minutes.
In this week's media, Ms. Joan Marren, Dr. George DiFerdinando, and Dr. Guerra discuss finding ways to ensure the delivery of nursing care during disasters through emergency preparedness and disaster response. Ms. Marren shares her experiences of providing care to 1,400 patients immediately following 9/11, Dr. Guerra discusses how San Antonio responded when faced with evacuees from Hurricane Katrina, and Dr. DiFerdinando shares his experiences as the Acting Commissioner of Health in New Jersey during the Anthrax emergency
.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
How to Create Map Views in the Odoo 17 ERPCeline George
The map views are useful for providing a geographical representation of data. They allow users to visualize and analyze the data in a more intuitive manner.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
CLASS 11 CBSE B.St Project AIDS TO TRADE - INSURANCE
1) Which of the following isare essential to any comprehensive defi.docx
1. 1) Which of the following is/are essential to any comprehensive
defi nition of public relations?
A) Public relations is a planned activity.
B) Public relations is a management function.
C) Public relations is socially responsible.
D) B and C
E) All of the above.
2) Award-winning professionals prefer this Hunt and Grunig
model of public relations.
A) the process facilitation model
B) the two-way asymmetrical model
C) the two-way symmetrical model
D) the press agentry/publicity model
E) the public information model
3) A profession is distinguished from a trade by ________.
A) the establishment of ethical standards
B) ongoing research in support of the profession
C) a form of licensing or government control
D) A and B
E) All of the above.
4) One of the advantages of a public relations career is that
________.
A) it is a profession that is understood and respected by most
people
B) it is a stress-free profession
C) its skills are transferable across a broad range of career
opportunities
D) All of the above.
E) None of the above.
5) Public relations practitioners ________.
A) work for nonprofi t organizations
B) serve as independent consultants
C) are employed by public relations agencies
D) All of the above.
E) None of the above.
2. 6) ________ is one of the four steps in the public relations
process.
A) Publicity
B) Promotion
C) Planning
D) Programming
E) Propaganda Unit 1 Examination
40
BAM 402 Public Relations
7) Among the fl aws in the traditional four-step model of public
relations is/are that it ________.
A) doesn’t take into account the importance of values
B) implies a process where one step automatically follows
another
C) oversimplifi es a very dynamic process
D) All of the above.
E) None of the above.
8) The fi rst question an organization should ask itself when
developing a values statement is:
A) How can we win the respect of others?
B) Why should be care about our customers?
C) Why are we in business?
D) How much money do we want to make?
E) What is in it for us?
9) The use of public relations strategies and tactics to foster and
enhance the shared interests
and values of an organization and the publics important to its
success is known as ________.
A) human relations
B) advertising
C) integrated marketing communications
D) marketing
E) relationship management
10) In which broad category of public relations jobs are
practitioners least likely to have the term
public relations included in their job titles?
3. A) governments
B) nonprofi t organizations and trade associations
C) corporations
D) independent public relations consultancies
E) public relations agencies
11) In which broad category of public relations jobs do
practitioners bear the greatest
responsibility of their personal success or failure?
A) independent public relations consultancies
B) governments
C) public relations agencies
D) corporations
E) nonprofi t organizations and trade associations Unit 1
Examination
41
BAM 402 Public Relations
12) According to a University of Georgia survey of 2005
graduates, the average starting salary for
public relations practitioners is ________.
A) $25,000
B) $22,000
C) $16,500
D) $30,000
E) $20,000
13) According to a 2000 PRSA/IABC survey, which of these
qualities were more important to
practitioners than salary?
A) recognition by colleagues
B) access to technology
C) professional development
D) creative opportunity
E) all of the above
14) Many public relations practitioners record how they spend
their working hours ________.
A) as a means of billing clients
B) to allow their supervisors to see how employees spend their
4. time
C) for internal billing purposes
D) all of the above
E) none of the above
15) Practitioners who act for the good of a relationship, rather
than just one side of a relationship
are fulfi lling a(n) ________.
A) manager’s role
B) boundary spanning role
C) consultant’s role
D) press agent role
E) independent endorsement
16) Which of these individuals is generally credited with being
“the father of public relations”?
A) George Creel
B) George V.S. Michaelis
C) Ivy Ledbetter Lee
D) Ron Zeigler
E) Edward L. Bernays Unit 1 Examination
42
BAM 402 Public Relations
17) Edward Bernays gets more credit as being the “father of
public relations” than Ivy Ledbetter
Lee because ________.
A) Bernays coined the phrase “public relations”
B) Bernays introduced the concepts of accuracy and ethics to
the profession
C) Lee worked for the Nazi sympathizers; Bernays did not
D) A and B
E) A and C
18) The Scopes Monkey Trial ________.
A) was a historic clash between science and religion
B) was a publicity stunt
C) focused on Darwin’s theory of evolution
D) All of the above.
E) None of the above.
5. 19) The so-called “Four Minute Men” ________.
A) are former track and fi eld stars who now serve as PR
spokespersons
B) were affi liated with the Creel Committee
C) delivered patriotic messages during the First World War
D) A and B
E) B and C
20) Edward L. Bernays’ critics claimed that he ________.
A) was sexist
B) was dishonest
C) was a Nazi sympathizer
D) was too self-promotional
E) didn’t understand the plight of poor people
21) When you communicate with one public in an attempt to
reach another public, the public with
whom you are communicating is known as ________.
A) a latent public
B) a primary public
C) an aware public
D) a secondary public
E) an intervening public Unit 1 Examination
43
BAM 402 Public Relations
22) ________ is/are the most powerful force in the U.S.
economy.
A) Business expenditures
B) Government spending
C) Consumer spending
D) Industrial expenditures
E) Foreign investment
23) The group that spends the most money is consumers ages
________.
A) 18-25
B) 26-34
C) 35-44
D) 45-54
6. E) 55-64
24) Objections to a movie promotion in German Subway
restaurants centered on ________.
A) the stereotyping of minority groups
B) its anti-war message
C) explicit sexual content
D) a lack of sensitivity concerning the 9/11 terror attacks in
New York
E) the lack of diversity in the movie’s cast
25) Among U.S. voters, the age group with the highest
percentage of voters is ________.
A) this is a trick question; voting rates don’t differ by age
B) 65 and older
C) 45-64
D) 30-44
E) 18-29 Unit 1 Examination
44
BAM 402 Public Relations
Written Assignment for Unit One
• Include your name, student number, course number, course
title and unit number on each page
of your written assignment (this is for your protection in case
your materials become separated).
• Begin each written assignment by identifying the question
number you are answering followed by
the actual question itself (in bold type).
• Use a standard essay format for responses to all questions (i.e.
an introduction, middle
paragraphs and conclusion).
• Responses must be submitted as a MS Word Document only,
typed double-spaced, using a
standard font (i.e. Times New Roman) and 12 point type size.
Word count is NOT one of the criteria that is used in assigning
points to written assignments. However,
students who are successful in earning the maximum number of
points tend to submit written assignments
7. that fall in the following ranges:
Undergraduate courses: 350 - 500 words or 1 - 2 pages.
Graduate courses: 500 - 750 words or 2 - 3 pages.
Doctoral courses: 750 - 1000 words or 4 - 5 pages.
Plagiarism
All work must be free of any form of plagiarism. Put written
answers into your own words. Do not simply cut
and paste your answers from the Internet and do not copy your
answers from the textbook. Be sure to refer to
the course Syllabus for more details on plagiarism and proper
citation styles.
Please answer ONE of the following:
1) What lessons should be learned from the government’s
botched response to Hurricane Katrina?
2) What are some of the challenges facing the practice of public
relations at the start of the 21st
century?
3) When organizations engage in community relations, who are
some of most infl uential publics
they should address?
UNIT 2
1) This element of the communication model represents the
content of communication.
A) noise
B) receiver
C) channel
D) message
E) source
2) This element of the communication model represents the
medium used to transmit the
communication.
A) message
B) channel
C) receiver
8. D) source
E) noise
3) This theory of mass communication says people are infl
uenced by opinion leaders who may
change from issue to issue.
A) Agenda Setting Hypothesis
B) Magic Bullet Theory
C) Diffusion Theory
D) N-Step Theory
E) Uses and Gratifi cations Theory
4) According to Abraham Maslow, ________ is/are the most
basic order of needs people have.
A) acceptance
B) safety needs
C) self-actualization
D) self-esteem
E) physiological needs
5) The purpose of Monroe’s Motivated Sequence is to
________.
A) anticipate future trends
B) study the evolution of public opinion
C) measure public opinion
D) build persuasive messages
E) counteract Maslow’s Hierarchy of Needs Unit 2 Examination
86
BAM 402 Public Relations
6) According to Aristotle, an appeal to one’s reason is known as
________.
A) pathos
B) ethos
C) eggos
D) legos
E) logos
7) ________ is what happens when a public debate leads to a
consensus.
A) A social action
9. B) An issue
C) A social value
D) An already present mass sentiment
E) Public opinion
8) When public relations practitioners attempt to manipulate
public opinion, they run the risk of
losing their ________.
A) credibility
B) license
C) accreditation
D) respect
E) innocence
9) Communicating an idea in such a way that an audience is infl
uenced, either intentionally or
unintentionally, by the way it is expressed is known as
________.
A) spinning
B) manipulation
C) framing
D) shading
E) coloring
10) The Ten Commandments is an example of ________.
A) an organizational ethics code
B) a really, really long movie
C) a professional ethics code
D) a societal ethics code
E) a personal ethics codes
11) When you evaluate an ethical dilemma by determining defi
nitions, values, principles and
loyalties, you are applying the ethical process known as
________.
A) Utilitarianism
B) the veil of ignorance
C) the Potter Box
D) the golden mean
E) values-driven public relations Unit 2 Examination
10. 87
BAM 402 Public Relations
12) In an ethical dilemma, when you try to understand the
situation from others’ viewpoints, you
are applying the ethical principle known as ________.
A) the Potter Box
B) the veil of ignorance
C) the golden mean
D) values-driven public relations
E) Utilitarianism
13) The public relations practitioner’s role as a relationship
manager ________.
A) resolves the misleading question of whether one should
serve as an advocate or as an
objective observer
B) can mean that sometimes it is necessary to be an advocate
C) can involve the delivery of unpopular truths
D) All of the above.
E) None of the above.
14) The believe that one system of ethics is superior to all
others and leaves no room for fl exibility
is known as ________.
A) cultural relativism
B) cross-cultural ethics
C) the golden mean
D) ethical imperialism
E) dilemmas
15) Immanuel Kant’s categorical imperative requires one to
make ethical decisions as if ________.
A) we have reach the “Golden Mean of Enlightenment”
B) it’s the end of the world as we know it
C) there is a veil of ignorance descending upon the world
D) they would be applied as rules you want everyone else to
follow
E) it were a life or death situation
16) ROI stands for ________.
11. A) return on investment
B) relevance of information
C) relationship ordinal indexing
D) real or imagined
E) rate of interest Unit 2 Examination
88
BAM 402 Public Relations
17) ”What is your favorite color?” is an example of ________.
A) a closed-ended question
B) an open-ended question
C) a rating-scale question
D) a trick question
E) a dichotomous question
18) Research that focuses upon determining the issues and the
client’s stake in those issues is
________.
A) stakeholder research
B) quantitative research
C) client research
D) evaluation research
E) problem-opportunity research
19) When everyone in a sampling frame is included in the
sample, the sampling technique is
known as ________.
A) simple random sampling
B) cluster sampling
C) a census
D) systematic sampling
E) cross-tabulation sampling
20) The Pentagon came under sharp criticism in 2003 when it
created a PAM, an online trading
market designed to predict ________.
A) the fl ow illegal immigration into the U.S.
B) future terrorist activities
C) future economic conditions
D) the effects of global warming
12. E) military intentions of other nations
21) A public relations plan that contains strategies for dealing
with a situation that may arise is
called ________.
A) an ad hoc plan
B) a logistical plan
C) a fl exible plan
D) a contingency plan
E) a standing plan Unit 2 Examination
89
BAM 402 Public Relations
22) Crisis communications plans are a form of ________.
A) standing plan
B) logistical plan
C) contingency plan
D) fl exible plan
E) ad hoc plan
23) Generalized statements of the outcomes you hope your plan
will achieve are ________.
A) building consensus
B) tactics
C) objectives
D) brainstorming
E) goals
24) An accurate and unbiased description of the reasons why it
has become necessary to take
public relations actions is known as ________.
A) a planning grid
B) team building
C) a situation analysis
D) goal setting
E) evaluative research
25) A good plan is ________.
A) one that includes free balloons for the kids
B) linked to dynamic and creative tactics
C) one that is inexpensive
13. D) makes targeted audiences happy
E) tied to a specifi c goal Unit 2 Examination
90
BAM 402 Public Relations
Written Assignment for Unit Two
• Include your name, student number, course number, course
title and unit number on each page
of your written assignment (this is for your protection in case
your materials become separated).
• Begin each written assignment by identifying the question
number you are answering followed by
the actual question itself (in bold type).
• Use a standard essay format for responses to all questions (i.e.
an introduction, middle
paragraphs and conclusion).
• Responses must be submitted as a MS Word Document only,
typed double-spaced, using a
standard font (i.e. Times New Roman) and 12 point type size.
Word count is NOT one of the criteria that is used in assigning
points to written assignments. However,
students who are successful in earning the maximum number of
points tend to submit written assignments
that fall in the following ranges:
Undergraduate courses: 350 - 500 words or 1 - 2 pages.
Graduate courses: 500 - 750 words or 2 - 3 pages.
Doctoral courses: 750 - 1000 words or 4 - 5 pages.
Plagiarism
All work must be free of any form of plagiarism. Put written
answers into your own words. Do not simply cut
and paste your answers from the Internet and do not copy your
answers from the textbook. Be sure to refer to
the course Syllabus for more details on plagiarism and proper
citation styles.
Please answer ONE of the following:
1) When the Department of Homeland Security created a color-
coded system to prepare
14. government offi cials and the public against terrorist attacks,
what did it do right and what did
it do wrong?
2) How can an organization achieve and maintain a pattern of
ethical behavior?
3) Why are measurable objectives important to the evaluation
phase of the public relations
process? What are the advantages of measurable objectives?
What are the disadvantages?
UNIT 3
1) Public relations tactics can involve the use of ________.
A) controlled media
B) uncontrolled media
C) special events
D) All of the above
E) None of the above
2) Special events are designed for ________.
A) participants
B) observers
C) survey respondents
D) A and B
E) B and C
3) VNR stands for ________.
A) values-negotiated risk
B) video news release
C) values-neutral research
D) video network registration
E) variable noncompliance restriction
4) The acronym PAC stands for________.
A) political access committee
B) public access committee
C) political assistance committee
D) political action committee
E) positive attitude committee
15. 5) What’s the best advice for a news conference?
A) Have refreshments for reporters.
B) Don’t do it if alternatives such as a news release would
work as well.
C) Have hot coffee on hand.
D) Schedule it when all media can attend.
E) Invite only media you know are friendly. Unit 3
Examination
133
BAM 402 Public Relations
6) Media kits can include ________.
A) backgrounders
B) fact sheets
C) news releases
D) B and C
E) All of the above
7) The difference between a media advisory and a news release
is ________.
A) a media advisory is generally longer than a news release
B) media advisories are generally used for fast-breaking news
stories
C) news releases are factual and media advisories are not
D) news releases can be openly promotional; media advisories
usually can’t
E) There is no difference. These are two names for the same
document.
8) When executing a public relations plan, ________ is/are
among the key factors to be
considered.
A) deadlines
B) quality control
C) communication within the team
D) All of the above
E) None of the above
9) The person responsible for the success of a public relations
plan should ________.
16. A) always make saving the client’s/company’s money the
highest priority
B) communicate frequently with clients or supervisors
C) evaluate the process only after it is completed and all the
facts are available
D) All of the above
E) None of the above
10) PR Week magazine lists this/these skill(s) as essential for
entry-level public relations
practitioners.
A) writing
B) advertising copywriting
C) public speaking
D) web design
E) A and C Unit 3 Examination
134
BAM 402 Public Relations
11) Writing for the web is different from writing for a printed
page because ________.
A) the Internet provides unlimited space for detail
B) computer users are more sophisticated than traditional print
users
C) computer screens are harder to read than the printed page
D) A and B
E) A and C
12) When writing a speech, it is important to ________.
A) use precise nouns and verbs
B) use concrete words and images
C) place attribution after a quotation
D) A and B
E) all of the above
13) Presentation research starts with ________.
A) planning
B) a company party
C) organization
D) knowing your targeted public
17. E) visual aids
14) Presentation planning starts with ________.
A) research
B) deciding what personality you want to project
C) hiring a consultant
D) being yourself
E) focus groups
15) One of the best ways to get over presentation jitters is to
________.
A) tell a funny joke to get everyone in a good mood
B) drink several cups of coffee to calm your nerves before
speaking
C) ignore them
D) eat a good meal
E) practice your presentation Unit 3 Examination
135
BAM 402 Public Relations
16) ________ refers to a new generation of Internet services
that encourage online collaboration
and sharing.
A) Global village
B) Web 2.0
C) Viral marketing
D) Push technology
E) E-commerce
17) Viral marketing proved to be an effective tactic ________.
A) that led to the election of Bill Clinton as U.S. president in
1992
B) with the introduction of Microsoft’s Vista operating system
in 2005
C) following the SARS outbreak in Canada in 2003
D) with the introduction of the personal computer in 1977
E) that helped the Allies counter Nazi propaganda in World
War II
18) The fi rst thing one should do before establishing an
Internet web site is ________.
18. A) create a memorable URL
B) determine who the audience is and what you want to say
C) estimate costs
D) locate a server
E) learn HTML
19) A popular collaborative software that allows multiple
people to contribute to online content is
known as ________.
A) wi fi
B) bluetooth
C) cybersharing
D) RSS
E) wiki
20) In the People’s Republic of China, the punishment for a
“gross violation” of its Internet
policies is ________.
A) death
B) a prison sentence
C) loss of Internet access
D) deportation
E) a substantial fi ne Unit 3 Examination
136
BAM 402 Public Relations
21) During the Sago mine disaster in 2006, families of the
trapped miners were erroneously led to
believe that the men had been successfully rescued because
________.
A) the mining company did not have crisis communication
plan
B) state offi cials “jumped the gun” in a effort to get credit for
the rescue
C) the mining company’s crisis communications plan was not
followed
D) the families were impatient
E) company offi cials lied to them
22) The second stage of a crisis is known as ________.
19. A) when things return to normal
B) the critical moment
C) the point of no return
D) the cleanup phase
E) the warning stage
23) Which of the following statements is/are true?
A) NASA learned to communicate better during crises after the
Challenger accident.
B) NASA won public praise for its handling of the Columbia
accident.
C) In both shuttle disasters, NASA suffered from what
investigators called “go fever.”
D) All of the above.
E) None of the above.
24) The crisis management team meets in the ________.
A) executive suite
B) media information center
C) central command post
D) place where the crisis is occurring
E) emergency operations center
25) During the 2006 Sago mine disaster, ________.
A) the mining did not have a crisis communications plan
B) the mining company president acknowledged that he made a
mistake
C) the mining company initially received praise for its crisis
communications
D) A and C
E) B and C Unit 3 Examination
137
BAM 402 Public Relations
Written Assignment for Unit Three
• Include your name, student number, course number, course
title and unit number on each page
of your written assignment (this is for your protection in case
your materials become separated).
• Begin each written assignment by identifying the question
20. number you are answering followed by
the actual question itself (in bold type).
• Use a standard essay format for responses to all questions (i.e.
an introduction, middle
paragraphs and conclusion).
• Responses must be submitted as a MS Word Document only,
typed double-spaced, using a
standard font (i.e. Times New Roman) and 12 point type size.
Word count is NOT one of the criteria that is used in assigning
points to written assignments. However,
students who are successful in earning the maximum number of
points tend to submit written assignments
that fall in the following ranges:
Undergraduate courses: 350 - 500 words or 1 - 2 pages.
Graduate courses: 500 - 750 words or 2 - 3 pages.
Doctoral courses: 750 - 1000 words or 4 - 5 pages.
Plagiarism
All work must be free of any form of plagiarism. Put written
answers into your own words. Do not simply cut
and paste your answers from the Internet and do not copy your
answers from the textbook. Be sure to refer to
the course Syllabus for more details on plagiarism and proper
citation styles.
Please answer ONE of the following:
1) What are the advantages and disadvantages between
controlled media and uncontrolled
media?
2) What are some of the ways public relations practitioners can
take advantage of new
communications technology?
3) What are the elements of a good crisis communications
plan?
UNIT 4
1) At the start of the 21st century, the use of mass marketing is
21. ________.
A) holding steady
B) considered the new wave of the future
C) declining
D) increasing at a rapid pace
E) None of the above.
2) An indication that consumer-focused marketing is infl
uencing public relations is ________.
A) the growing number of mergers of advertising and public
relations agencies
B) the decline in the growth of public relations
C) the increasing sophistication of marketing public relations
D) A and B
E) A and C
3) Which of the following is not one of Robert Lauterborn’s
four C’s of IMC?
A) convenience to buy
B) consumer wants and needs
C) consumer’s cost
D) consumer commitment
E) communication
4) An IMC audit ________.
A) evaluates an organization’s customer databases
B) analyzes the communications network used in marketing
C) identifi es and prioritizes key stakeholder groups
D) All of the above.
E) None of the above.
5) An information-bearing experience that a customer or
prospect has with a product, service, or
the market that relates to that product or service is known as a
________.
A) sale
B) message
C) double jeopardy
D) contact
E) pitch Unit 4 Examination
22. 178
BAM 402 Public Relations
6) Revlon’s use of Grammy-award winner Sheryl Crow as a
spokesperson for a new line of
products was an example of ________.
A) targeted advertising
B) convergence of media
C) database marketing
D) glamour marketing
E) marketing public relations
7) Database marketing in the European Union ________.
A) is in an unsafe harbor
B) is less restricted than in the United States
C) is illegal
D) is called “relationship marketing”
E) is more restricted than in the United States
8) Umbro was surprised when it discovered that its new running
show was named after ________.
A) a mythical sexual predator
B) the poison gas used in Nazi concentration camps
C) the devil
D) a variety of aardvark
E) a body part
9) The Campaign for Real Beauty ________.
A) used advertising as a tactic
B) used viral video as a tactic
C) was based on a global survey of 10,000 women
D) A and B
E) All of the above.
10) If the world were a village of 100 people, ________.
A) 50 would own a computer
B) 11 would be over the age of 79
C) 9 would speak English
D) 2 would live in substandard housing
E) 3 would have no electricity Unit 4 Examination
179
23. BAM 402 Public Relations
11) According to Hofstede’s cultural dimensions, ________
measures how well a society tolerates
ambiguity.
A) long-term orientation
B) individualism versus collectivism
C) masculinity versus femininity
D) power distance
E) uncertainty avoidance
12) Some have expressed concern that U.S. infl uence is being
exerted globally because of U.S.
dominance of ________.
A) the Olympics
B) television programming
C) the movies
D) popular music
E) the Internet
13) Which of the follow is/are true?
A) All Swiss are punctual.
B) All Japanese are polite.
C) All baby boomers like the Beatles.
D) All of the above.
E) None of the above.
14) The fi nal step in the cross-cultural communications process
is ________.
A) evaluation
B) continuing education
C) advocacy
D) sensitivity
E) testing
15) characteristics based on where a person or group lives is
________.
A) geoautonomy
B) geometrics
C) geocharactization
D) geometry
24. E) geodemographics Unit 4 Examination
180
BAM 402 Public Relations
16) Expression associated with the normal conduct of a
democracy is known as ________ speech.
A) absolute
B) free
C) democratic
D) political
E) republican
17) The U.S. Supreme Court has consistently ruled that
commercial speech ________.
A) has no First Amendment protection
B) has limited First Amendment protection
C) is more restricted than political speech
D) A and C
E) B and C
18) Public relations practitioners should ________.
A) study law books
B) hire a really, really good lawyer
C) know the laws that govern their organization
D) intern at a law fi rm
E) take the state bar exam
19) The use of someone else’s likeness for a commercial
purpose without consent is ________.
A) slander
B) intrusion
C) fraud
D) false light
E) appropriation
20) A litigation public relations practitioner usually ________.
A) has legal immunity
B) works for the attorney
C) has a law degree
D) works for the client
E) works for the court Unit 4 Examination
25. 181
BAM 402 Public Relations
21) ________ is how the United Nations describes as “the
growing interdependence of the world’s
people through shrinking space, shrinking time, and
disappearing borders?”
A) Darwinism
B) Globalization
C) Socialism
D) McLuhanism
E) Populism
22) Which of the following was not identifi ed in your book as a
social force at work infl uencing the
future of public relations?
A) the growth in world population
B) the downsizing of the United States
C) the changing face of the United States
D) the global spread of democracy
E) Feminization in the workplace
23) The demand that women be included in decision making is
known as ________.
A) empowerment
B) role enhancement
C) salary equity
D) feminization
E) girl power
24) According to the PRSA credibility study, ________.
A) public relations practitioners got high ratings for the tactics
they used
B) public relations practitioners were rated near the bottom of
all professions
C) public relations practitioners rated higher than activists,
athletes and politicians
D) A and B
E) B and C
25) ________ skills are among the most desired skills for
26. students planning a career in public
relations.
A) Foreign language
B) Research analysis
C) Writing
D) All of the above.
E) None of the above. Unit 4 Examination
182
BAM 402 Public Relations
Written Assignment for Unit Four
• Include your name, student number, course number, course
title and unit number on each page
of your written assignment (this is for your protection in case
your materials become separated).
• Begin each written assignment by identifying the question
number you are answering followed by
the actual question itself (in bold type).
• Use a standard essay format for responses to all questions (i.e.
an introduction, middle
paragraphs and conclusion).
• Responses must be submitted as a MS Word Document only,
typed double-spaced, using a
standard font (i.e. Times New Roman) and 12 point type size.
Word count is NOT one of the criteria that is used in assigning
points to written assignments. However,
students who are successful in earning the maximum number of
points tend to submit written assignments
that fall in the following ranges:
Undergraduate courses: 350 - 500 words or 1 - 2 pages.
Graduate courses: 500 - 750 words or 2 - 3 pages.
Doctoral courses: 750 - 1000 words or 4 - 5 pages.
Plagiarism
All work must be free of any form of plagiarism. Put written
answers into your own words. Do not simply cut
and paste your answers from the Internet and do not copy your
answers from the textbook. Be sure to refer to
27. the course Syllabus for more details on plagiarism and proper
citation styles.
Please answer ONE of the following:
1) How does IMC differ from mass marketing?
2) Describe a process through which an organization can
conduct successful cross-cultural
communication.
3) What is litigation public relations, and what are its pro and
cons?
