This document provides information about the BEN2010 course which exposes students to fundamental elements of creating new ventures. The objective is to involve students in the process from conceiving an idea to real business undertakings. Students will form entrepreneur groups, develop a business venture plan, present their plan, set up and operate a real business, and submit a report on their experience. They will gain credits for their project which will be assessed based on their plan, report, implementation, and presentation. The document outlines the course elements, calendar, lectures, and hall of fame projects from past semesters.