1 _ RM_Dr Y. P. Singh.pptx
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This document discusses the key concepts of research including what research is, the need for research, purposes of research, categories and types of research, and the basic process. Research is defined as a systematic investigation to gain knowledge or information. It is needed when there are gaps in existing knowledge about a subject. The purpose is to provide recommendations or suggestions based on findings. Research can be applied across many areas and disciplines. There are two main categories - research that helps with planning or decision making, and research that helps with system design. Types of research are classified by whether they are descriptive or analytical, applied or fundamental, quantitative or qualitative, and conceptual or empirical. Characteristics include the means of obtaining unbiased information, the researcher's skills
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1 _ RM_Dr Y. P. Singh.pptx
- 1. • What is Research ? • Need for Research • Purpose for Research • Scope for Research • Categories of Research • Types of Research • Characteristics of Research • The Process of Research UNIT 1 : INTRODUCTION
- 2. What is Research ? Research is a Systematic approach for purposeful investigation about some information or knowledge.
- 3. Need for Research Research is needed when there is some information or knowledge gap about the subject means in case there is adequate knowledge or information about the subject, there is no need to carryout the research work.
- 4. Purpose for Research The Purpose of research is to provide suitable recommendations or suggestions based on findings i.e. information or knowledge acquired through research work.
- 5. Scope for Research Scope of Research is spread over across all the functional area viz. Marketing, HR, Finance , IT, Science, Engineering, humanity , applied sciences, arts i.e. each and every walk of life.
- 6. Categories of Research Broadly there are two categories of Research work: Category 1: Research which helps in planning or decision making e.g. Social research, Marketing Research, Socio economic research. Category 2: Research which helps in system designing e.g. Technical Research or scientific research
- 7. Types of Research Work There are various parameters to classify research work. Few of them are as follows: Type 1: Descriptive Vs. Analytical Type 2: Applied Vs. Fundamental Type 3: Quantitative Vs. Qualitative Type 4: Conceptual Vs. Empirical
- 8. Characteristics of Research Following are few basic characteristics of a research work: • Means of obtaining information – unbiased and reliable • Experience and skills of researcher • Objectives of the research problem to be studied • The time and money available for the research work
- 9. The Process of research work Define Research Problem along with objectives & Sub-objectives Review the literature Formulate Hypothesis if required Design research including sample design Collect data Analyze data (Test hypothesis if any) Interpret and Report Review Concepts & theories Review previous research findings
- 10. Thank You