When you hear the phrase “competitive intelligence” do you think of spies, covert activities and espionage? Do you think of expensive gadgetry and employees dressed like Tom Cruise from Mission Impossible®? While these
popular images might come to mind, in truth, this is far from reality. Contrary to common perceptions, competitive intelligence is a defined business strategy.
The difficult art of quantifying return on digital investmentsBen Gilchriest
Measuring digital investments is proving to be a challenging task. Many companies have tried to create models that demonstrate the value of digital technologies, such as social media, applying traditional metrics to these. However, it's proving to be difficult to find a credible method.
So how do we make the difficult decision on where to invest in digital; especially when we are under so much pressure to do so much more? Whilst we need some sort of mechanism in place to make informed choices, traditional approaches to ROI are falling short. This paper describes these challenges in more detail (you are not alone, even amongst the world's leading digital companies, the 'Digirati', only 56% create a business case). It also describes three approaches you can take to define a digital business case, and provides perspectives on how to best approach digital investment decisions.
Getting the Most Out of Business Intelligence: Top Staffing Executives Tell All Bullhorn
As an owner or manager of a staffing firm or any business for that matter, it is vitally important to keep a strong pulse on the business at all times.Managing the health of your staffing firm and continuously improving business
performance requires a comprehensive understanding of your business data. In order to get a pulse on how the staffing industry is leveraging business data today, we asked top executive leaders in the space to weigh in on how they view, build and leverage business intelligence in staffing and recruiting. these are their thoughts.
Activate Insight | The CFO's Guide to AI and Machine Learning in FinanceProphix Software
Artificial intelligence (AI) is here. It’s not some futuristic technology that’s just over the horizon. You likely used AI today. If you talked to Siri or Alexa, searched Google or browsed social media, you officially have experience with artificial intelligence. Feel free to update your resume accordingly.
Séptima Encuesta Mundial del Coeficiente Digital de las empresasPwC España
La Séptima Encuesta Mundial sobre el Coeficiente Digital en las empresas se ha realizado a partir de entrevistas a casi 2.000 directivos y líderes de IT de empresas de diez sectores en 51 países (entre las que se encuentran 70 compañías españolas). El informe mide el grado de digitalización de las compañías entendido por cómo estas afrontan, valoran e integran las tecnologías digitales en su organización -lo que hemos denominado el coeficiente digital- a partir de diez comportamientos digitales clave.
What actions can leaders take to confirm their digital investments deliver and sustain value? The practices and performance of global companies, drawn from the experience of nearly 2,000 business and technology executives.
The difficult art of quantifying return on digital investmentsBen Gilchriest
Measuring digital investments is proving to be a challenging task. Many companies have tried to create models that demonstrate the value of digital technologies, such as social media, applying traditional metrics to these. However, it's proving to be difficult to find a credible method.
So how do we make the difficult decision on where to invest in digital; especially when we are under so much pressure to do so much more? Whilst we need some sort of mechanism in place to make informed choices, traditional approaches to ROI are falling short. This paper describes these challenges in more detail (you are not alone, even amongst the world's leading digital companies, the 'Digirati', only 56% create a business case). It also describes three approaches you can take to define a digital business case, and provides perspectives on how to best approach digital investment decisions.
Getting the Most Out of Business Intelligence: Top Staffing Executives Tell All Bullhorn
As an owner or manager of a staffing firm or any business for that matter, it is vitally important to keep a strong pulse on the business at all times.Managing the health of your staffing firm and continuously improving business
performance requires a comprehensive understanding of your business data. In order to get a pulse on how the staffing industry is leveraging business data today, we asked top executive leaders in the space to weigh in on how they view, build and leverage business intelligence in staffing and recruiting. these are their thoughts.
Activate Insight | The CFO's Guide to AI and Machine Learning in FinanceProphix Software
Artificial intelligence (AI) is here. It’s not some futuristic technology that’s just over the horizon. You likely used AI today. If you talked to Siri or Alexa, searched Google or browsed social media, you officially have experience with artificial intelligence. Feel free to update your resume accordingly.
Séptima Encuesta Mundial del Coeficiente Digital de las empresasPwC España
La Séptima Encuesta Mundial sobre el Coeficiente Digital en las empresas se ha realizado a partir de entrevistas a casi 2.000 directivos y líderes de IT de empresas de diez sectores en 51 países (entre las que se encuentran 70 compañías españolas). El informe mide el grado de digitalización de las compañías entendido por cómo estas afrontan, valoran e integran las tecnologías digitales en su organización -lo que hemos denominado el coeficiente digital- a partir de diez comportamientos digitales clave.
What actions can leaders take to confirm their digital investments deliver and sustain value? The practices and performance of global companies, drawn from the experience of nearly 2,000 business and technology executives.
Over 100 decision-makers working directly on corporate innovation in Fortune 1000 (Americas, Europe, Asia) corporations share their learnings. By 500 Startups.
ReQue - Advanced Analytics for Lead Scoring in RecruitmentAnthony Leshinsky
ReQue is an advanced analytics platform built by Untitled Research. It is designed for recruitment optimization and utilizes AI/ML technology to learn from customer outcomes and automatically predicts outcomes for new leads.
The Last Word: Enabling the Digitally Enhanced BusinessCognizant
For established companies, digital transformation isn't straightforward and simple. But by applying the following lessons, they can quickly embrace new thinking, strategies and skills that yield short-and long-term business results.
Ibm smarter workforce Unlock the people equation using workforce analytics to...Pauline Mura
Enabling the workforce to drive the business
IBM Talent and Change services and Smarter Workforce
solutions combine market-leading talent management
and social collaboration tools with the power of workforce
science and advanced analytics. They enable
organizations to attract, engage and grow topperforming
talent, create an engaging social and
collaborative culture, and connect the right people to get
work done. We help organizations build an impassioned
and engaged workforce and deeper client relationships
leading to measurable business outcomes.
Joshua ECKBLAD and Dr.Tobias Gutmann on behalf of The Corporate Venturing Research in collaboration with Christian Lindener – CEO of Wayra Germany are delighted to announce and share the #CorporateVenturing #Report #2019 – a data-driven academic report which analyses #CorporateInvestment placed in USA, Europe and Asia as follows:
1️⃣All Investors In External Startups
2️⃣Corporate VC Investors
3️⃣Accelerator Investors
4️⃣2018 Global Startup Fundraising Survey
5️⃣2019 Global Startup Fundraising Survey (Please Distribute)
Book Preview, Organization Horsepower: Thinking Like a Motorcycle Racing TeamHarrison Withers
Business can be abstract and detached. By comparison, motorcycle racing is primal and visceral, and has an unmistakable goal.
Harrison Withers, expert talent development consultant and amateur motorcycle racer, has cleverly brought those two worlds together, finding unique parallels between concepts of business and those of motorcycle racing. He views the relationship between the two through the lens of technology, people, and performance. It all starts with the motivation to engage why business practitioners and racers alike not only accept the risk, but embrace and ultimately love it.
Analogies abound between business and racing: Where people fit on the team, how performance is measured, how it is improved, and how to put predictive models into practice; competitive class structures, organizational design, the role of simulation in testing and practice, and race-day execution.
Harrison's thoughts bring to light some connections we've never thought of before and in so doing given us a fresh perspective on business. Book foreword by Erik Buell, motorcycling legend and managing member of Erik Buell Racing.
Etude PwC "20ème édition de la CEO Survey" - Janvier 2017PwC France
Quelles sont les préoccupations des dirigeants en 2017 ?
Cette année, plus de 1300 dirigeants du monde entier ont témoigné de leur confiance en l’avenir, leur priorités stratégiques.
Recherche de talents et des futurs leaders de demain, stratégies de développement, poids de la technologie et son impact sur la confiance en l’entreprise, dynamiques opposées de mondialisation et de nationalismes impactent le quotidien des dirigeants. Quel regard portent-ils sur leur environnement ?
http://pwc.to/2k0a12Q
***************************************************************
For the last two decades, PwC has asked business leaders everywhere about the trends reshaping business and society. As we mark the 20th year of our annual CEO survey, we’ve observed just how much the world has changed.
Competitive Intelligence Needs-Assessment: Asking the right questions ValueNotes
Competitive Intelligence (CI) plays a critical role in formulating an
organisation’s business strategy. It can make the difference between
winning and losing, survival and death. However, CI can only live up to this
expectation, if it addresses the right questions. Right answers to wrong
questions, will be wrong for the organization. What questions should the
organization ask in order to win? The answer to this requires clear logical
thinking on the part of both, the decision-makers who will use the
intelligence to further their business objectives, and competitive
intelligence analysts who will provide actionable inputs to facilitate the
decisions. Going about CI needs assessment in a systematic fashion helps
you hit the bull’s-eye.
Disrupted - Executive Perspectives on Banking & InsuranceAlastair Davies
Management Events' Surveys team interviewed more than 600 decision makers from leading Banks and Insurers in Europe and Southeast Asia to find their key business needs, development projects and solution investments.
Enterprise Fusion: Your Pathway To A Better Customer ExperienceCognizant
In June 2018, Cognizant commissioned Forrester Consulting to test the hypothesis that digital transformation will succeed best when two conditions are met.
Soft Computing based Learning for Cognitive Radioidescitation
Over the last decade the world of wireless communications has been undergoing
some crucial changes, which have brought it at the forefront of international research and
development interest, eventually resulting in the advent of a multitude of innovative
technologies and associated products such as WiFi, WiMax, 802.20, 802.22, wireless mesh
networks and Software Defined Radio. Such a highly varying radio environment calls for
intelligent management, allocation and usage of a scarce resource, namely the radio
spectrum. One of the most prominent emerging technologies that promise to handle such
situations is Cognitive Radio. Cognitive Radio systems are based on Software Defined Radio
technology and utilize intelligent software packages that enrich their transceivers with the
highly attractive properties of self-awareness, adaptability and capability to learn. The
Cognitive Engine, the intelligent system behind the Cognitive Radio, combines sensing,
learning, and optimization algorithms to control and adapt the radio system from the
physical layer and up the communication stack. The integration of a learning engine can be
very important for improving the stability and reliability of the discovery and evaluation of
the configuration capabilities. To this effect, many different learning techniques are
available and can be used by a Cognitive Radio ranging from pure lookup tables to
arbitrary combinations of soft Computing techniques, which include among others:
Artificial Neural Networks, evolutionary/Genetic Algorithms, reinforcement learning, fuzzy
systems, Hidden Markov Models, etc. The proposed work contributes in this direction,
aiming to develop a learning scheme and work towards solving problems related to learning
phase of Cognitive Radio systems. Interesting scenarios are to be mobilized for the
performance assessment work, conducted in order to design and use an appropriate
structure, while indicative results need to be presented and discussed in order to showcase
the benefits of incorporating such learning schemes into Cognitive Radio systems.
Subsequently feasibility of such learning schemes could be tested with simulations. In the
near future, such learning schemes are expected to assist a Cognitive Radio system to
compare among the whole of available, candidate radio configurations and finally select the
best one to operate in.
An estimated 85 percent of companies allow employees to bring their own computers, tablets and smartphones to work and sync them with the organization’s email, file servers and databases. Bring your own device (BYOD) can be advantageous for both employees and corporations but it doesn’t come without risk. 4imprint’s newest Blue Paper®, podcast and infographic, Bring Your Own Device (BYOD) to Work: How It Can Be a Thirst Quencher for Your Company, explores the benefits of BYOD including increased productivity and improved responsiveness and also discusses how organizations can mitigate the associated technology and security risks.
Over 100 decision-makers working directly on corporate innovation in Fortune 1000 (Americas, Europe, Asia) corporations share their learnings. By 500 Startups.
ReQue - Advanced Analytics for Lead Scoring in RecruitmentAnthony Leshinsky
ReQue is an advanced analytics platform built by Untitled Research. It is designed for recruitment optimization and utilizes AI/ML technology to learn from customer outcomes and automatically predicts outcomes for new leads.
The Last Word: Enabling the Digitally Enhanced BusinessCognizant
For established companies, digital transformation isn't straightforward and simple. But by applying the following lessons, they can quickly embrace new thinking, strategies and skills that yield short-and long-term business results.
Ibm smarter workforce Unlock the people equation using workforce analytics to...Pauline Mura
Enabling the workforce to drive the business
IBM Talent and Change services and Smarter Workforce
solutions combine market-leading talent management
and social collaboration tools with the power of workforce
science and advanced analytics. They enable
organizations to attract, engage and grow topperforming
talent, create an engaging social and
collaborative culture, and connect the right people to get
work done. We help organizations build an impassioned
and engaged workforce and deeper client relationships
leading to measurable business outcomes.
Joshua ECKBLAD and Dr.Tobias Gutmann on behalf of The Corporate Venturing Research in collaboration with Christian Lindener – CEO of Wayra Germany are delighted to announce and share the #CorporateVenturing #Report #2019 – a data-driven academic report which analyses #CorporateInvestment placed in USA, Europe and Asia as follows:
1️⃣All Investors In External Startups
2️⃣Corporate VC Investors
3️⃣Accelerator Investors
4️⃣2018 Global Startup Fundraising Survey
5️⃣2019 Global Startup Fundraising Survey (Please Distribute)
Book Preview, Organization Horsepower: Thinking Like a Motorcycle Racing TeamHarrison Withers
Business can be abstract and detached. By comparison, motorcycle racing is primal and visceral, and has an unmistakable goal.
Harrison Withers, expert talent development consultant and amateur motorcycle racer, has cleverly brought those two worlds together, finding unique parallels between concepts of business and those of motorcycle racing. He views the relationship between the two through the lens of technology, people, and performance. It all starts with the motivation to engage why business practitioners and racers alike not only accept the risk, but embrace and ultimately love it.
Analogies abound between business and racing: Where people fit on the team, how performance is measured, how it is improved, and how to put predictive models into practice; competitive class structures, organizational design, the role of simulation in testing and practice, and race-day execution.
Harrison's thoughts bring to light some connections we've never thought of before and in so doing given us a fresh perspective on business. Book foreword by Erik Buell, motorcycling legend and managing member of Erik Buell Racing.
Etude PwC "20ème édition de la CEO Survey" - Janvier 2017PwC France
Quelles sont les préoccupations des dirigeants en 2017 ?
Cette année, plus de 1300 dirigeants du monde entier ont témoigné de leur confiance en l’avenir, leur priorités stratégiques.
Recherche de talents et des futurs leaders de demain, stratégies de développement, poids de la technologie et son impact sur la confiance en l’entreprise, dynamiques opposées de mondialisation et de nationalismes impactent le quotidien des dirigeants. Quel regard portent-ils sur leur environnement ?
http://pwc.to/2k0a12Q
***************************************************************
For the last two decades, PwC has asked business leaders everywhere about the trends reshaping business and society. As we mark the 20th year of our annual CEO survey, we’ve observed just how much the world has changed.
Competitive Intelligence Needs-Assessment: Asking the right questions ValueNotes
Competitive Intelligence (CI) plays a critical role in formulating an
organisation’s business strategy. It can make the difference between
winning and losing, survival and death. However, CI can only live up to this
expectation, if it addresses the right questions. Right answers to wrong
questions, will be wrong for the organization. What questions should the
organization ask in order to win? The answer to this requires clear logical
thinking on the part of both, the decision-makers who will use the
intelligence to further their business objectives, and competitive
intelligence analysts who will provide actionable inputs to facilitate the
decisions. Going about CI needs assessment in a systematic fashion helps
you hit the bull’s-eye.
Disrupted - Executive Perspectives on Banking & InsuranceAlastair Davies
Management Events' Surveys team interviewed more than 600 decision makers from leading Banks and Insurers in Europe and Southeast Asia to find their key business needs, development projects and solution investments.
Enterprise Fusion: Your Pathway To A Better Customer ExperienceCognizant
In June 2018, Cognizant commissioned Forrester Consulting to test the hypothesis that digital transformation will succeed best when two conditions are met.
Soft Computing based Learning for Cognitive Radioidescitation
Over the last decade the world of wireless communications has been undergoing
some crucial changes, which have brought it at the forefront of international research and
development interest, eventually resulting in the advent of a multitude of innovative
technologies and associated products such as WiFi, WiMax, 802.20, 802.22, wireless mesh
networks and Software Defined Radio. Such a highly varying radio environment calls for
intelligent management, allocation and usage of a scarce resource, namely the radio
spectrum. One of the most prominent emerging technologies that promise to handle such
situations is Cognitive Radio. Cognitive Radio systems are based on Software Defined Radio
technology and utilize intelligent software packages that enrich their transceivers with the
highly attractive properties of self-awareness, adaptability and capability to learn. The
Cognitive Engine, the intelligent system behind the Cognitive Radio, combines sensing,
learning, and optimization algorithms to control and adapt the radio system from the
physical layer and up the communication stack. The integration of a learning engine can be
very important for improving the stability and reliability of the discovery and evaluation of
the configuration capabilities. To this effect, many different learning techniques are
available and can be used by a Cognitive Radio ranging from pure lookup tables to
arbitrary combinations of soft Computing techniques, which include among others:
Artificial Neural Networks, evolutionary/Genetic Algorithms, reinforcement learning, fuzzy
systems, Hidden Markov Models, etc. The proposed work contributes in this direction,
aiming to develop a learning scheme and work towards solving problems related to learning
phase of Cognitive Radio systems. Interesting scenarios are to be mobilized for the
performance assessment work, conducted in order to design and use an appropriate
structure, while indicative results need to be presented and discussed in order to showcase
the benefits of incorporating such learning schemes into Cognitive Radio systems.
Subsequently feasibility of such learning schemes could be tested with simulations. In the
near future, such learning schemes are expected to assist a Cognitive Radio system to
compare among the whole of available, candidate radio configurations and finally select the
best one to operate in.
An estimated 85 percent of companies allow employees to bring their own computers, tablets and smartphones to work and sync them with the organization’s email, file servers and databases. Bring your own device (BYOD) can be advantageous for both employees and corporations but it doesn’t come without risk. 4imprint’s newest Blue Paper®, podcast and infographic, Bring Your Own Device (BYOD) to Work: How It Can Be a Thirst Quencher for Your Company, explores the benefits of BYOD including increased productivity and improved responsiveness and also discusses how organizations can mitigate the associated technology and security risks.
Although A/B testing has helped many companies improve sales, increase revenue and generate leads, it is still not an adopted practice in part because many organizations either don’t know about it or don’t know how to do it. 4imprint’s newest Blue Paper®, podcast and infographic, Learn to Read: The ABCs of A/B Testing, include steps businesses can use to get started with A/B testing including goal identification, hypothesis development and test element determination.
Imagine two trade show booths side by side. The companies exhibiting in each
booth are similarly positioned in their industry and made equivalent investments
in exhibit display components, booth square footage and staff presence at the
show. But one booth is buzzing while the other is a ghost town. In the first
booth, a steady stream of attendees is welcomed into the booth, where they
engage in conversation with booth staff and interact with the product on
display. In the quiet booth, attendees are separated from booth staff by a table.
Product information mirrors what is already available on the company’s website.
Occasionally, an attendee wanders by, drops a business card in a fish
bowl, grabs a tchotchke and moves on.
An estimated 85 percent of companies allow employees to bring their own computers, tablets and smartphones to work and sync them with the organization’s email, file servers and databases. Bring your own device (BYOD) can be advantageous for both employees and corporations but it doesn’t come without risk. 4imprint’s newest Blue Paper®, podcast and infographic, Bring Your Own Device (BYOD) to Work: How It Can Be a Thirst Quencher for Your Company, explores the benefits of BYOD including increased productivity and improved responsiveness and also discusses how organizations can mitigate the associated technology and security risks.
Social Innovation Blue Paper by promotional products retailer 4imprint4imprint
Social challenges and environmental problems, once seen as the exclusive work of government and nonprofit organizations, are getting a new look from the private sector as well. You’re Cordially Invited to Change the World: Join the Social Innovation Party, 4imprint’s newest Blue Paper®, podcast and infographic, discusses the corporate advantages that may accompany social innovations affecting environment, health care, education, food and energy. http://www.4imprint.com
Managers think they are a bureaucratic chore forced by human resources (HR). Employees approach them with fear and trepidation. No one likes them. Is it time to fire annual performance reviews?
Long before the phrase “the sharing economy” was ever uttered, many businesses leveraged sharing. Bed-and-breakfast inns, timeshares and car pools are old ideas.
There’s no place like home. That’s what companies like Apple®, Ford®, Whirlpool®
and others are discovering. The trend is a growing number of organizations
clicking their heels and bringing overseas operations back to the U.S. According
to Harold Sirkin, a senior partner from the Boston Consulting Group®, in the
upcoming years 20 to 25 percent of products that were sent offshore will
eventually return to the United States.1 Even more telling, research shows that
more than half of executives at manufacturing companies with sales exceeding
$1 billion either plan to, or are thinking about, bringing overseas operations
back to the United States from China. Since 2012, there’s been roughly a 15
percent increase in companies that return to the U.S.
We’re all living in a disruption society. Hundreds if not thousands of new e-mail
messages hit our inbox every day. Social media notifications pop up around the
clock. With all of these daily distractions, how is a professional supposed to stay
focused? And to an even greater degree, as a leader how do you help your team
minimize distraction to maintain productivity and produce innovative ideas?
L'Intelligence Marketing est un système développé afin de collecter, stocker, analyser et interpréter l'information marketing disponible dans l'environnement dans lequel se situe l'entreprise. Il doit permettre de concevoir et développer une stratégie marketing adaptée, mais également de planifier les conditions efficientes de sa mise en application.
"INFOGRAPHIC" The Rise of Digital Magazines4imprint
This Blue Paper® will explore the past, present and future of digital magazines,
current trends, tools to develop them, and what businesses need to know if they want
to include digital magazines as part of their content marketing strategy.
How does an Irish coffee sound about now? If you wanted to enjoy one right now, and didn’t know where to go, would you type a query into a search engine, or speak into your smart phone?
Zrii Testimonios Visuales Regeneración Celular. Sistema Abundancia de Estrell...Alicia Sifuentes Marquez
Zrii es una fórmula creada a partir de una selecta mezcla de frutas, hiervas y raíces que nos da como resultado una poderosa y nueva bebida nutricional basada en la sabiduría ancestral del Ayurveda. ¿ Cuáles son sus principales beneficios?
Su principal función es darle al cuerpo lo que necesita, nutriendo la célula para que funcione de manera óptima el resto del organismo.
Aporta poderosos antioxidantes que nos ayudan a contrarrestar el efecto oxidativo de nuestro organismo, retardando el envejecimiento, regenerando y nutriendo nuestras células,
Fortalece el sistema inmunológico,
Mejora la función gastrointestinal,
Activa la circulación,
Mejora la respuesta inflamatoria y es un excelente relajante
Top 12 priorities for competitive intelligenceMartin Brunet
In order to differentiate Competitive Intelligence (CI) from corporate espionage it is important to understand and use the key difference to maximize results: manner in which the data is collected.
Business Analytics is a group of automated data procuring tools and services. It consists of applied and predictive analytics, statistics, data mining, and so on.
To know more details, visit us at : https://mitidinnovation.com/recreation/what-is-business-analytics/
Read about five hot business topics, including:
- 4 Tips to Seize Tax Opportunities in the New Year
- Top 5 Tips to Retain Star Talent
- Lessons Learned from Cyber Incidents in 2018
- Why You Shouldn’t Sign Your 403(b) Plan Document (Yet)
- Building a Personal Brand
How Insurers Bring Focus to Digital Initiatives through a Maturity Looking GlassCognizant
When planning a digital initiative, it’s critical to understand where your company stands today and how it can get to where it needs to go. A new framework lets insurers assess their digital maturity, identify how best to move ahead, and gain insight into the practices of industry digital leaders to guide their own efforts.
Slides Dominic Gadoury recently used in his discussion w/ mentees of The Product Mentor.
The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals…Better Decisions. Better Products. Better Product People.
Throughout the program, each mentor leads a conversation in an area of their expertise that is live streamed and available to both mentee and the broader product community.
http://TheProductMentor.com
A guide to enable outsourcing Decision - This file is a Pre Published document on the internet. https://www.outsource2india.com/whitepapers/Outsourcing-mantras.pdf
The Softer Skills Analysts need to make an impactPaul Laughlin
25 min presentation given at London Business School, to the OR Society's Analytics Network. Summarising Laughlin Consultancy's 9 step model of Softer Skills for Analysts.
How An AI-Powered Trade Promotion Optimization Software Can Improve Consumer ...Gina Shaw
Artificial Intelligence (AI) will happen in both TPx and Retail Execution sooner than you probably think – Promotion Optimization Institute
According to Nielsen Holdings, 40% of Consumer Goods trade promotion spending doesn’t drive the desired results. Even though the trade promotions spend take up a lion’s share of the organizational revenue, traditionally manufacturers have always struggled in optimizing their promotion mix for the maximum bang for the buck.
With the advancements in AI technologies, it is now possible to powerfully harness data and run high-yield trade promotions.
What You Can Expect From The eBook?
1. Key Trade Promotion Optimization (TPO) challenges faced today
2. What is AI in the context of TPO?
3. How AI helps run profitable trade promotions?
4. What an AI-Powered analysis looks like?
5. Case-studies
6. How you can get started right away!
Similar to 1 p 03-0214-competitive-intelligence-blue-paper (20)
Does My Business Need an App "INFOGRAPHIC"4imprint
A mobile app can help businesses boost engagement, increase traffic and build brand awareness. But determining whether a mobile app is right for your business takes careful consideration.
Many marketers feel overwhelmed when it comes to choosing social media sites for business. Explore 5 steps to social media enlightenment in this infographic.
Wellness in the workplace is good for employees and employers. Increased job
satisfaction, greater productivity, reduced absenteeism and decreased turnover are just some of the benefits.
Text analytics makes sense of unstructured data. It turns it into categories of information that can be analyzed, reveal new opportunities and determine relationships and trends.
In this infographic, you’ll learn of the many types of unstructured data and why this type of information matters. Practical applications for using text analytics and tips for vendor selection are also explored.
It can’t be denied, 3D printing is legitimately remarkable. But if you think it’s merely about printing three dimensional products on paper or something you enjoy at the movie theater, think again. It’s much more than that; it’s about creating objects and tangible products that can potentially transform businesses and homes.
Human beings are visual by design. The brain processes visuals 60,000 times faster than text. And, 90 percent of the information it receives is visual in format.
Are you thinking of making a career change? On average, people change companies every five years. But even when it feels necessary, it can also feel scary.
Set yourself up for success by exploring the deeper motivation behind your career change. How to win advocates for a new career, how to craft the perfect resume and tips to help you get your foot in the door are also discussed in this infographic.
Your office, its look and its location say a lot about your brand, which is why choosing to make a move is such a big decision.
Explore why businesses move, the benefits of a new space and how to choose the location that’s right for you in this infographic. We also discuss determining whether to rent or to buy and ways to avoid common pitfalls.
Li-Fi™, short for light fidelity, is an exciting new technology that uses light emitted from LED light bulbs to transmit data at rates 100 times faster than Wi-Fi. It’s not only lightning fast; it’s secure, efficient and energy neutral.
We explore Li-Fi technology, its advantages and its drawbacks in this infographic. We also discuss several applications for Li-Fi.
This infographic looks at the rising trend of browsing the Internet with ad blocking technology turned on. Ways to save digital marketing will also be discussed.
When computers mimic the capabilities of the human brain, that is artificial
intelligence (AI). From the outside, AI looks like computers that have independent
thoughts. Have no fear, however. The gears of their machine “brains” may be turning,
but, for right now, they’re not really thinking—at least not the way that human beings
think.
Long before the phrase “the sharing economy” was ever uttered, many businesses leveraged sharing. Bed-and-breakfast inns, timeshares and car pools are old ideas.
This Blue Paper discusses going beyond traditional demographic segmentation to better understand the behaviors, buying patterns and desires of consumers.
We’re all living in a disruption society. Hundreds if not thousands of new e-mail
messages hit our inbox every day. Social media notifications pop up around the
clock. With all of these daily distractions, how is a professional supposed to stay
focused? And to an even greater degree, as a leader how do you help your team
minimize distraction to maintain productivity and produce innovative ideas?
Hear the word “hack,” and it’ll likely conjure up thoughts of computer hackers, forcefully making their way into a computer system to take or manipulate data. If
you hear the term “growth hacker,” are you to extrapolate a similar concept with growth? If so, how does one “hack” growth?
Hear the word “hack,” and it’ll likely conjure up thoughts of computer hackers,forcefully making their way into a computer system to take or manipulate data. If you hear the term “growth hacker,” are you to extrapolate a similar concept with
growth? If so, how does one “hack” growth?
Anyone who has walked a trade show floor has seen it: the booth with faded and worn graphics; a table covered with brochures; outdated technology, or no technology at all; a bowl of candy; neatly arrayed freebies that don’t relate to the
product or speak to potential customers.
If role-playing were a Broadway show, it would have been running for years.
Despite its long run in areas like military training and emergency response, it’s
making a corporate comeback, thanks to the introduction of social media and
virtual tools.
If role-playing were a Broadway show, it would have been running for years.
Despite its long run in areas like military training and emergency response, it’s
making a corporate comeback, thanks to the introduction of social media and
virtual tools.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.