A guide to how non-profits, Ngos', charities, and foundations can become sustainable and grow. Its also gives a step by step guide on how to implement and adapt these 7 keys to any organization. Opportunity for one-on-one guide is available to organizations domiciled in Nigeria.
7 steps to NGO/Charity/Non-profit Sustainability and Growth
CREATING NGO SUSTAINABILITY:
GETTING THE STRATEGY AND
The top takeaway: If you can develop an organization
that can self-sustain without corporate sponsorships or
grants, you would naturally attract corporate
sponsorship and grants.
-A social enterprise attached to the non-
profit/charity where revenue generated from
products and/or services they sell are
channelled into carrying out the organization’s
- Donations; grants; sponsorships; by
interested individuals, institutions, and firms on
a consistent / recurrent basis.
It requires a good strategic planning,
value creation and effective & adaptive
The challenge of most non-profits is that they
focus entirely on carrying out their mission, but
do very little in promoting (marketing) what
they do. Among organizations that invest in
promoting what they do, they often jump in it
without developing a concrete strategy.
Golden Rule: Strategy first, Implementation second!
CREATING NGO SUSTAINABILITY:
GETTING THE STRATEGY AND
7 Steps guide to Sustainability
How to develop your growth Strategy and
Plan; use Relationship Management and
Social Media to remain Sustainable, and
Develop a full featured strategy on
integrating your mission and promotion
(marketing) of such mission.
STEP 1- Developing Strategy
STEP 2- Building and Facilitating
Build and engage an active
community that would become
advocates and grassroots fund raisers
for your organization.
STEP 3- Social Media Positioning
Position your social media efforts for
maximum traffic generation and
converting traffic to become
STEP 4- Fundraising, Advocacy and
Set up and carry out fundraising
campaigns and advocacy; pledge
programs for future giving. Integrate
your fundraising with the SLF crowd
STEP 5- Online-Offline
Integrate traditional promotional
materials with your online & social
media efforts; and strategic offline
promotion. (Influencers inclusive)
STEP 6- Social Enterprise Infusion
Create a product/service that would
generate revenue for your non-
profit/charity while adding value to
STEP 7- Developing Partnerships and
Acquire sponsorship from large
organizations and develop
partnerships with other institutions.
• Action Plan Workbook guides you step-by-
step and equips you with the tools with which
you would be able to Develop a full featured
strategy on integrating your mission and
promotion (marketing) of such mission; and
implement the 7 steps to sustainability.
Get the 7 Steps to Sustainability Action Plan Workbook
Send an email with the subject ‘My
Action Plan Strategy Workbook ’ to
Send a text message with your Name,
Organization’s name, and email address
• You shall also get the 2013 Millennial
Impact Research Report; a
comprehensive research report on how
this generation connect with non-profits,
and how non-profits would best position
themselves to get people become
involved and support their mission.
HIGHLY LIMITED ADDITIONAL BONUS
You shall also get a free consultation call (worth
minimum N10, 000) on Strategy Development
for your NGO. This strategy development
consultation would have me personally guide
you on reviewing the current status of your
NGO’s operation, growth and promotion
strategies; help you adapt them in line with the
7 steps to self-sustainability for your NGO; and
outline key performance metrics for continual
PS: The Limited free consultation call hours
shall be booked on a ‘first call, first serve’
basis. DON’T WAIT TILL ITS TOO LATE!
Tel: 08034861122; 08084744995
7 Steps to Sustainability Seminar
A 2+1 day seminar featuring;
• In-depth 2 day training on how to set up and
practically implement the 7 steps to
•A follow-up office visit to oversee and guide
you towards the right implementation of the 7
Steps to Sustainability and SLF tools.
•A 1 day Q &A, and Evaluation session
(holding in October 2013!!!)
• Get your strategy; planning; and implementation right.
• Understand relationship management and social media;
(understand your Facebook strategy, Twitter, YouTube etc
and how best to deliver content on each of them)
• Learn how to create, develop and grow a community around
your cause, as data showing this rising generation is eager to
connect, get involved, and give to causes they’re passionate
about. [Source; 2013 Millennial Impact Research Report]
• Create a value product and/or service which you can sell to
• Understand and develop strategy on each social media network you use;
Facebook, Twitter, YouTube etc. Learn how to create content that your
community loves and how to incorporate influencers to your promotions
• Learn how to build a comprehensive millennial engagement platform that
invites leads from Facebook, Twitter etc to participate in the cause and
maximize their involvement.
• Learn to execute fundraising campaigns that initiates peer-to-peer
fundraising by your community and fans on behalf of your organization.
• Learn to plan, and execute integrated fundraising campaign that combines
both online and offline fundraising.
• Learn how to develop partnerships and get sponsorship from large firms
and institutions, no matter what level your organization or cause might