Bob Wesolowski - Caring Habits, Inc.
Sean Kehoe - Trinity Direct
Email gives you a new ability to engage donors and receive instant feedback. More than any other fundraising tool you have the ability to track every response. The first half of the program takes you through the steps necessary to develop a successful program including typical costs, building your address file, scheduling blast and the planning different types of emails. The second half looks at results, including opens, clicks and forwards. What does it all mean? Most important, we’ll look at donations and discuss several easy methods for updating donor records.
LEARNING OBJECTIVES/TAKEAWAYS:
Beginners will walk out of this session with a thorough understanding of the topic and the ability to at least start asking the right questions about implementing or understanding a program. Intermediate level participants will be introduced to techniques that will allow them to take their program to a higher level.