research

1. Research
Daniel Wilcock

2. Existing Product
Bright green grass and a
colourful background
Includes a timer and an
objective to collect
throughout the level
Obstacles
throughout the
level
Outside- trees and stuff

3. Existing Product
Bright green grass
and a colourful
background
Enemies and
obstacle
Outside- trees and stuff

4. Existing Product
Green grass,
colourful
background
Obstacles and
enemies
Collectables
throughout the
level
Timed
Outside- trees and
stuff

5. Research Analysis
• What common features do the researched
products have?
They’re all 2D with the character being always the centre of the screen. They all have
an objective to collect such as rings on coins and they’re all also timed. They all have
unique characters who are all bright in colour. They all share the common factor in
having extremely bright colours with background props and whatnot. They all include
things designed to make the course harder like obstacles to jump over and enemies to
harm you.
• What aspects of the research will you include
within your on work?
I will include the bright colours, obstacles and enemies in my game. I will also add
collectibles in the form of bullets and enemies and obstacles in the shape of cactuses
and scorpions. A timer will also be present.

6. My Target Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
12+ I will ensure to include content that isn’t
disturbing or unsafe for people who are
somewhat young.
Gender
Everyone I will not include anything aimed for one
specific gender.
Psychographic
Primary:
Completionism
I will ensure levels get speedily harder than the
last so people who complete it get a sense of
pride and stick around.
Social Status
Primary: working
class
Secondary: middle
class
The game will be cheap, if not free, to not have
an expensive burden on the consumer.