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What is Big Data
Analytics?
Guy Harrison
Executive Director,
R&D Information Management

1

Confidential

Software Group
.

2

Confidential

Software Group
3

Confidential

Software Group
4

Confidential

Software Group
5

Confidential

Software Group
7
What is Big
Data?
Value
Competitive or Collective
advantage

Variety

Volume

Structured
Unstructured
Human Generated
Machine Generated

Terabytes
Petabytes
Exabytes
Zetabytes

Velocity
User populations x
Transaction rates x
Machine data

8

Confidential

Software Group
An Industrial
revolution of
data

9

Confidential

Software Group
Fed by cloud,
social and
mobile

10

Confidential

Software Group
The revolution
continues

11

Confidential

Software Group
12

Confidential

Software Group
13

Confidential

Software Group
The instrumented
human
Compass
Camera
Mike/earphones
Heads up display
Emotion/Attention
monitor

•
•
•
•
•

•

Bluetooth Personal
Area Network
3G/WiFi Wide Area
Network
GPS

•

Storage

•
•

14

Confidential

•
•
•

Pulse, temp
monitor
Silent alarms
Pedometer, sleep
monitoring

Software Group
In an
instrumented
world

15

Confidential

Software Group
Big Data
Analytics
More Data
Smarter
Algorithms

Operational
Integration

Competitive Advantage
16

Confidential

Software Group
Social Media
Demographics

Online Systems

Marketing
Automation
Dynamic
Pricing
17

Confidential

Big Data
Analytic
Algorithms

Business
Intelligence

Customer
Acquisition
Personalization
Customer
Retention
Software Group
Big Data
Analytics
Big Data Analytics
AKA Data Science

Collective
Intelligence

Machine
Learning

Programs that use
inputs from
“crowds’ to seem
intelligent

Programs that
evolve with
“experience”

Predictive
Analytics

Programs that
extrapolate from
existing data into
the future

18

Confidential

Software Group
19

Software Group
20

Software Group
21

Software Group
22

Software Group
23

Software Group
24

Software Group
25

Software Group
26

Software Group
Search
Optimization
Advertising
• Targeting
• Tailoring

Game
optimization

Recommendation
Systems

Big Data
Analytics

Medical
• Risk analysis
• Diagnosis
• Prognosis

Security
• Vulnerability
• Penetration
Detection

Fraud Detection
Predictive Analytics
• Churn
• Defaults

27

Software Group
Big Data
Analytics is
HARD!

• Machine learning, collective
intelligence, Hadoop,
predictive analytics, R, Weka,
Mahout, are HARD
• Small-medium businesses
need help to compete
• Data scientists to the rescue?

28

Software Group
29

Confidential

Software Group
We need a Big
Data Analytics
Suite
Kitenga
Analytics Suite

30

Confidential

Software Group
Thanks!
Guy Harrison
guy.harrison@software.dell.com
guyharrison.net

Twitter: @guyharrison

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