The document discusses big data analytics. It defines big data analytics as extracting value from large volumes of a wide variety of data by analyzing it to reveal patterns, trends and associations. This analysis can help companies gain competitive advantages by using the insights for applications like predictive analytics, risk analysis, personalization, fraud detection and recommendations. It notes that while big data analytics can provide opportunities, it also presents challenges due to its complexity. It proposes a big data analytics suite that would make these tools more accessible to businesses.