Learn how and why the team at CreatorIQ chose the Elastic Stack over SQL Search to help launch Discovery Platform 2.0, their biggest and most successful release to date.
2. 2
What is an influencer?
More than just a buzzword
• Individual who has the power to
affect purchase decisions of others
because of his/her authority,
knowledge, position or relationship
‒ Celebrities
‒ Industry experts and thought leaders
‒ Bloggers and content creators
‒ Micro Influencers
6. 6
• Enable brands to discover, manage,
scale, and validate their brand
advocacy strategy via an enterprise
system of record
‒ End-to-end workflow management
platform in influencer marketing
Helping brands build emotional
connections with their audience
8. 8
Product Overview
SOCIAL APIS
CLIENT’S SYSTEMS
USER APPLICATIONS
CREATOR PROFILES ● AUDIENCE ● CONTENT ● DASHBOARDS
Search OLTP Analytics Reports
CREATORIQ API
3RD
PARTY
AUGMENTATIONS
9. 9
Where it all begins… (or ended for us)
2 3 4
Discovery Talent Management
CRM
Campaign Execution Measurement & ROI
1
10. 10
Search with SQL Search
The good and the bad
• Easy to deploy
• No uploading or synching data
• CHEAP ☺
• Scaling issues
• Incomplete feature set
12. 12
Elastic 2.x
A New Hope
• Cost Effective
• Necessary Capabilities
‒ Autocomplete!
• Hosting and maintaining ourselves
• Slow
• Still losing prospects to competitors
IT’S AN OLDER CODE SIR
14. 14
Vendor Analysis
Elastic Cloud vs. Amazon Elasticsearch
• Support from the team that created
Elasticsearch
• Elastic Features
‒ Machine learning
‒ Security
• One click deployments
15. 15
Doubling down with Elastic and Elasticsearch 6.4
brew install elasticsearch
[2018-06-01T14:17:51,251][INFO ][o.e.n.Node ] [] initializing ...
…
…
…
[2018-06-01T14:17:56,748][INFO ][o.e.n.Node ] [6-bjhwl] started
16. 16
Creator Analysis
There’s a lot more to social media than you’d think…
AUDIENCE CREATOR PROFILE SOCIAL ACCOUNTS HISTORICAL DATA
Gender Name Engagement Rate Follower Trends
Location DOB Followers Growth Trends
Brand Affinities Location Following Fraud Analysis
Psychographic Traits Personality Traits Sentiment Image Posts
Age Profession Bios Video Posts
Interests Travel Affinities Connections Text Posts