1: Attribution Theory Fritz Heider (1958) was the first to note the naïve scientist in humans—the part that seeks to understand and explain the actions of others, which is the basis of attribution theory. Central to attribution theory is the notion of disposition, understood as a stable individual quality. When people make attributions, they may differ to the extent that they believe a behavior is dispositional or situational (Fiske, 2014). For example, when a person is late to a meeting, is it (a) because he or she is a lazy person, (b) because he or she has a poor work ethic, or (c) because of an external event such as a traffic jam on the way to work? For this Discussion, review this week’s media program, Week 3: The Virtual Office, and select an attribution theory. Consider how the theory explains the behavior of the person in the media program. With these thoughts in mind: a brief description of the attribution theory you selected. Then describe how the theory you selected explains the behavior of the person in the media. Finally, describe one limitation of the theory in explaining the behavior of the person you selected and explain why it is a limitation. Use the current literature to support your response. References: Fiske, S. T. (2014). Social beings: Core motives in social psychology (3rd ed.). Hoboken, NJ: Wiley. Heider, F. (1958). The psychology of interpersonal relations. New York, NY: Wiley. Return to top 2: Heuristics Fiske and Taylor (1984) referred to individuals as “cognitive misers” because of the mental short-cuts taken in an effort to understand people, their behavior, and social situations. These mental short-cuts or heuristics simplify understanding and save time and mental energy when making decisions. Although use of these heuristics may in fact save mental energy and help a person make a quick decision, they are not always helpful and can sometimes be inaccurate. For example, making educated guesses, using common sense, and using intuitive judgment are examples of heuristics. There are many types of heuristics, such as the representativeness heuristic, the availability heuristic, the false consensus effect, and the anchoringheuristic. For this Discussion, review this week’s Learning Resources and consider when you have used heuristics and under what circumstances you used them, and explain the outcome of using the heuristics. a brief explanation of two of the four heuristics (representativeness, availability, false consensus effect, and anchoring heuristic). Then describe one example from work, home, or a social setting of when you found heuristic use to be helpful and one example of when it was not helpful, and explain why. Finally, explain how you might avoid nonhelpful heuristic use, and apply it to the example you previously provided. Reference: Fiske, S. T., & Taylor, S. E. (1984). Social cognition. New York: Random House. ...

1. 1: Attribution Theory
Fritz Heider (1958) was the first to note the naïve scientist in
humans—the part that seeks to understand and explain the
actions of others, which is the basis of attribution theory.
Central to attribution theory is the notion of disposition,
understood as a stable individual quality. When people make
attributions, they may differ to the extent that they believe a
behavior is dispositional or situational (Fiske, 2014). For
example, when a person is late to a meeting, is it (a) because he
or she is a lazy person, (b) because he or she has a poor work
ethic, or (c) because of an external event such as a traffic jam
on the way to work?
For this Discussion, review this week’s media program, Week 3:
The Virtual Office, and select an attribution theory. Consider
how the theory explains the behavior of the person in the media
program.
With these thoughts in mind:
a brief description of the attribution theory you selected. Then
describe how the theory you selected explains the behavior of
the person in the media. Finally, describe one limitation of the
theory in explaining the behavior of the person you selected and
explain why it is a limitation. Use the current literature to
support your response.
References:
Fiske, S. T. (2014). Social beings: Core motives in social
psychology (3rd ed.). Hoboken, NJ: Wiley.
Heider, F. (1958). The psychology of interpersonal relations.
New York, NY: Wiley.
Return to top
2: Heuristics
Fiske and Taylor (1984) referred to individuals as “cognitive
misers” because of the mental short-cuts taken in an effort to
understand people, their behavior, and social situations. These
mental short-cuts or heuristics simplify understanding and save

2. time and mental energy when making decisions. Although use of
these heuristics may in fact save mental energy and help a
person make a quick decision, they are not always helpful and
can sometimes be inaccurate. For example, making educated
guesses, using common sense, and using intuitive judgment are
examples of heuristics. There are many types of heuristics, such
as the representativeness heuristic, the availability
heuristic, the false consensus effect, and the anchoringheuristic.
For this Discussion, review this week’s Learning Resources and
consider when you have used heuristics and under what
circumstances you used them, and explain the outcome of using
the heuristics.
a brief explanation of two of the four heuristics
(representativeness, availability, false consensus effect, and
anchoring heuristic). Then describe one example from work,
home, or a social setting of when you found heuristic use to be
helpful and one example of when it was not helpful, and explain
why. Finally, explain how you might avoid nonhelpful heuristic
use, and apply it to the example you previously provided.
Reference:
Fiske, S. T., & Taylor, S. E. (1984). Social cognition. New
York: Random House.