1. Sustainability Storyboarded
and Geovisualized Across
Three Scales
J. Kevin Byrne
St. Mary’s U. + MCAD
AGC 2008

2. 1 Framework / History
2 New Media Scoring and
Storyboarding
3 Prospects

3. TABLE 1: Highlights of some of geovisualization’s anniversaries (2007).
anniv. event/s
50th Cosmic View by Kees Boeke published
45 Geographic Information Systems (GIS) arrived
41 Harvard Computer Graphics and Spatial Analysis Lab opened
38 ESRI incorporated; The RSVP Cycles by Lawrence Halprin published
37 Computer-aided film by Waldo Tobler showed Detroit’s urban growth
30 Film Powers of Ten by Charles and Ray Eames released
20 Phrase visualization used by National Science Foundation
16 World Wide Web invented
15 Green Map System published
14 Web browsers arrived
9 Google incorporated
6 Keyhole incorporated
3 Google bought Keyhole and launched Google Earth
2 Google Maps API published

8. TABLE 2: Some highlights of sustainable development’s anniversaries (2007).
anniv. event/s
45 Rachel Carson’s Silent Spring published
40 Environmental Defense Fund launched its opposition to DDT
37 First Earth Day held, Joni Mitchell’s Big Yellow Taxi released
35 U.S. Clean Water Act enacted
28 Three Mile Island nuclear accident occurred
25 United Nations World Charter published
22 Rainbow Warrior is sunk in Auckland, New Zealand
20 Sustainable development phrase used in U.N.’s “Brundtland” Report
15 U.N. Earth Summit held in Rio; term ecological footprint coined
10 Kyoto Protocol signed
8 Our Common Journey: A Transition Toward Sustainability published
5 U.N. Sustainability Summit held in Johannesburg

9. TABLE 3: Research Conspectus.
Footprint indicators > Water Ecological Curbside recycling
Attributes…
Number of Google hits on 560,000 hits 540,000 hits 386,000 hits
the phrase (2008)
Unit of measurement In cubic meters, per In acres, per capita per As bin count, per
capita per year year household per month,
or per year
Scale Global National-regional Neighborhood
Locations 12 countries sampled New Zealand and its One neighborhood in
from North America, regions the Twin Cities (USA)
Europe, Asia, and
Africa
Media assets created for Google Earth Pro Google Earth Pro ArcMap file
this study (virtual globe and iMovie (static digital file is
software used to created using ESRI
create movie file), software and
movie file then exported to Google’s
imported into kmz file), then to
iMovie for editing GEPro and iMovie
and export
Academic references Hoekstra and Wakernagel, 2001; Clarke and Maantay,
Chapagain, 2004 McDonald and 2005
Paterson, 2003

10. TABLE 4: Analog map media (circa 1967).
Dimensional 1:10 – 1:1,000 – 1:10,000 – 1:50,000 – 1:100,000 – 1:1 mil.
scale> 1:999 1:9,999 1:49,999 1:99,999 1:999,999 and below
Complexity model plan medium plot large topo small topo atlas
(high to low):
Photographic Detailed Air photo Orthophotomap Air photo --- Remote-
plan of of city annotated sensed
factory streets for with surfaces
floor car or geological with places
pedestrian info identified
count
Ordered Plan of City street Topographic Topo map Land use Topo map
floor of and map with overprinted overprinted in atlas
doll’s building details of rights with soil with int’l map featuring
house plan of way series places
Simplified Layout of Motorists’ Street atlas of Motorists’ Hydrographic General
simple map of city with street map of charts for sea aeronautical
street for city center names and though routes navigation chart
playground of one- landmarks only in a
way streets conurbation
and
parking
Topical Track 3D model Map of bus Map of single Map of inter- Maps of air
layout for of land system in a city railway connecting corridors
model values in a system railway for
railway city systems navigation
From Chorley, Richard J. and Peter Haggett, eds. Models in Geography. London: Methuen and
Co., 1967. Fig. 16.17, p. 705, simplified.

11. 1 Framework / History
2 New Media Scoring
and Storyboarding
3 Prospects

12. TABLE 5.0: Rematrixing of table 3 using scale with media complexity (i.e., toggling of layers or
overlays on or off); three media examples created for this study are labeled within cells.
Dimensional 1:10 – 1:1,000 – 1:10,000 – 1:50,000 – 1:100,000 – 1:1 million and
scale> 1:999 1:9,999 1:49,999 1:99,999 1:999,999 smaller
very < very
Media large > small
complexity
(toggle status):
Minimal digital
layers or overlays
are turned on
Some layers or curbside curbside ecofootprints ecofootprints ecofootprints
overlays are on recycling recycling
Many layers or water water
overlays on footprints footprints

14. TABLE 5.1: Rematrixing (cont’d).
Dimensional 1:10 – 1:1,000 – 1:10,000 – 1:50,000 – 1:100,000 – 1:1 million and
scale> 1:999 1:9,999 1:49,999 1:99,999 1:999,999 smaller
very < very
Media large > small
complexity
(toggle status):
Minimal digital
layers or overlays
are turned on
Some layers or curbside curbside ecofootprints ecofootprints ecofootprints
overlays are on recycling recycling
Many layers or water water
overlays on footprints footprints

18. TABLE 5.2: Rematrixing (cont’d).
Dimensional 1:10 – 1:1,000 – 1:10,000 – 1:50,000 – 1:100,000 – 1:1 million and
scale> 1:999 1:9,999 1:49,999 1:99,999 1:999,999 smaller
very < very
Media large > small
complexity
(toggle status):
Minimal digital
layers or overlays
are turned on
Some layers or curbside curbside ecofootprints ecofootprints ecofootprints
overlays are on recycling recycling
Many layers or water footprints water footprints
overlays on

19. Recycling Participation on 21xx-22xx Draper Avenue, Roseville, 4 sample weeks in 2007
Draper Avenue
Roselawn Avenue
Bins Count
(one month total)
Data Source: for parcels, Metropolitan Council;
7.5 - 10.5 for bin counts, Kevin Byrne
4.5 - 6.5
2.0 - 4.0
0.0 - 1.0

25. FIG. 6. Scale x Complexity Scoreboard for Blue Bins, Green Acres, and Neighborly Pledges (2008), 25 sec. Quicktime Movie
10 10 10 10 10 10 10 10
scale
1:100,000,000
1:10,000,000
1:1,000,000
1:100,000
1:10,000
1:1000
1:100
1:10
media
complexity
+ 14
many layers 15 16
and/or overlays
are turned on 13 17 18 19 20
12-10 - 8 6
21 5
– 7
few layers
and/or overlays
are on
Legend
physical geography
text labeling
data labeling
data graphics, boundaries, et al.
10 , 1:100 scale
5, 6, 7... 21 seconds

26. 1 Framework / History
2 New Media Scoring and
Storyboarding
3 Prospects

28. TABLE 6: Pseudo-Mashups (2006-2008, Source: Byrne)
Tool Kind Source Free Mapping Efforts
2006 2007-8 2007-8 2008
Students Overshoot Water Recycling
ArcMap Software ESRI Maybe 2
Arc2Earth Plug-in Arc2Earth No
BBedit Lite Software Barebones Yes 2
Excel Software Microsoft No 1 1 1
GE Pro Software/API Google Maybe 3 3 4
GE Graph Software R. Sgrillo Yes 2 2 3
Google Maps API Google Yes 3
Illustrator Software Adobe No
iPhone 3G Hardware/ Apple No
Software: gps
iMovie Software Apple No 4 5
Sketch-Up Pro Software/API Google Maybe
StarOffice Calc Software Sun Yes 1
Numbers above portray sequencing of media authoring

30. Recycling Participation on 21xx-22xx Draper Avenue, Roseville, 4 sample weeks in 2007
Draper Avenue
Bins Counted and
Normalized Per Acre Roselawn Avenue
(higher is 'greener')
27.8 - 31.5
15.6 - 20.3
10.9 - 15.3 Data Source: for parcels, Metropolitan Council;
for bin counts, Kevin Byrne
3.7 - 9.4
0.0