The document discusses the concept of integrating QR tags with a social innovation model to create an 'internet of prices and interactive goods.' This model allows customers to pledge to buy products only if enough others do the same, facilitating group buying and impulse purchases in a social context. It emphasizes the need for new social models that harness technological advancements to address collective irrationality in consumer behavior.

1. 11 TAGSTHE INTERNET OFPRICES & INTERACTIVE GOODS

2. www.11tags.comBACK IN 2007 1of6

3. www.11tags.com“QR”…WHAT?!2of6

4. www.11tags.com… 2 years later2of6

5. www.11tags.comMEET THETAGGERSTEOYASENIVOis the CTO (chief tagging officer) of 11 TAGSTeo is the youngest EMBA engineer in Bulgaria and probably in the world. DRAGO CONSUMERS3of6

6. www.11tags.comPROFOUNDSOCIAL INNOVATIONBridge the technological and social gapWe need, more than ever, profound social innovation. It is not technological, It is social innovation. It is a matter of social models to encourage most of us to choose the right priorities, to have the right incentives and the right rules to bring about needed change.We need new and modern models for the way we relate to each other, both as individuals and groups of people. Our whole planet is truly backward in that respect. In the quest to bridge the technological and social gap we have at our disposal already the purely technological advances. We can and shouldharness them to aid us in our social innovation.What we are suggesting in is exactly this: we are going to tell how the brilliant technology of the QR tags can be tied with a social model addressing the issue of collective irrationality.For more information our web site is comming soon www.11tags.com4of6

7. www.11tags.comOMNIPRESENTSOCIAL DILEMAWhat if I give my share of contribution and and no one else does ?4of6

8. www.11tags.comTHE COREFORMULAOur idea is to make use of the QR tags in creating something we would call "the internet of prices and interactive goods".A QR tag attached to certain goods plus a special mobile phone application would enable customers to pledge to buy a product only when enough other customers also pledge to buy it. There are three key concepts in play here. One is about the above mentioned pledges. Also known as "pledge scheme", "group buying" orthe more abstract "street performer protocol”

9. The second important concept is that of interactive goods.