Apartment renters cannot go solar. That is because landlords do now allow solar panel installations due to permanent nature of the panels. Eva is a solar energy device that allows apartment renters to go solar in a legitimate way, without compromising on power.

2. Mission: to provide clean power to people.

3. Right now, it is mostly impossible for apartment renters to go solar—
landlords just don’t allow it.
That is because panels have to be mounted on the roof,
and cannot be transferred if the renter is to leave.

4. What landlords do allow is TV dishes.

5. One of the standard set-ups for CPV (concentrated photovoltaics) is a dish module.
It looks and functions just like a TV dish:
the dish concentrates sunlight onto the CPV wafer that sits on an arm in front of it.

6. We can build a solar system for apartments that has:
a compact dish-like CPV module (TV dish),
and an indoor lithium-ion battery where the power is consumed from (the TV).

7. It will be a solar solution for apartment renters
that is legit to install.

8. eva: solar solution for apartments
Given:
• landlords allow TV dishes;
• eva uses TV dish—TV set analogy;
• CPV dish sits on the roof—battery interface sits in the living room;
• CPV is 44% efficient, compact, and produces power quickly;
• battery capacity is 7 KWh.
Equals:
• powerful off-grid solar solution to meet everyday energy needs;
• legit to install in rented apartments;
• mobile, can be dismounted and brought to another apartment.

9. Target market:
• California, Arizona, New Mexico, Utah, Nevada, Colorado residents;
• apartment renters;
• singles / couples, preferably under 50;
• with average income per capita over $75,000.
Cultural portrait:
• young people with environmental concerns;
• yoga / healthy living practitioners;
• preferably with children (to introduce the product to potential customers
early in their lifetime).

10. 1. eva dish follows the sun all day,
producing power
2. the power is stored in a 7 KWh
lithium battery-ion that sits in the
living room
3. the battery has three outlets and
extension cords, so that the owner
can use energy in other rooms

11. Examples of existing off-grid solutions.
Designed for camping and emergencies.
Cannot meet full daily power needs.
Goal Zero Yeti 1250 Wagan ePower Cube

12. eva in comparison to existing solutions
Criteria Goal Zero Yeti 1250 Wagan ePower Cube Eva (estimated)
Power output
Type of solar cells
Concentrator
Tracker
Battery capacity
Dimensions: battery
solar module
Weight: battery
solar module
Price
240 Wh per day
Monocrystalline
None
None
1.2 KWh
0.9 x 1.3 x 1.2 ft
1.75 x 1.5 x 0.08 ft
109.5 lbs
6.5 x 2 lbs
$1,999.95
640 Wh per day
Monocrystalline
None
None
490 Wh
1.7 x 1.7 x 1.2 ft
Built-in
84 lbs
Built-in
$1,199.95
7 KWh per day
CPV
Mirroring dish
2-axis
7 KWh
2 x 2 x 2 ft
3 x 3 x 3 ft
100 lbs
150 lbs
$8,000

13. Eva price per kWh
$0.35 / KWh
Math:
Price: $8,000
Warranty: 10 years (3,652 days)
Daily output: 7 KWh
10 years output: 25,564 KWh
Price per kWh: $0.31
+efficiency decrease: $0.35
Competition price per kWh
On-grid power (CA)
$0.15 / kWh
Yeti 1250
$4.56 / kWh
ePower Cube
$1.71 / kWh

14. SWOT
Strengths
1. Solar solution for apartments
2. Can be transferred in case of moving
3. Competitive price
4. The most powerful solar cells
5. Delivery within 48 hours
6. Installation time under 1 hour
7. Design makes for good indoor aesthetics
Weaknesses
1. Price per KWh needs work
2. Power output needs work
Opportunities
1. Big target market, potentially worldwide
2. A chance to create a new market niche
Threats
1. We see no potential threats in this venture

15. Founders:
Stephen Menlo: co-founder, CEO, CMO
MFA in Advertising, BS in Marketing
Past: Tree of Life solar project / kbs+ NYC
Markus Huber: co-founder, CTO, CIO
MS in Human-Computer interaction, BS in Information Science
Current: Guest researcher at HP

16. Implementation steps:
• 4 months: complete the prototype;
• 8 months: produce and ship test units;
• 12 months: win first customers and prove market demand;
• 17 months: establish production lines;
• 22 months: continue onto 2nd generation product line.
Long-term:
• 24 months: full target market coverage;
• 48 months: nationwide market coverage;
• 60 months: IPO, global expansion.

17. Long-term plan:
• sell / build enough solar devices / power plants to have a worldwide coverage;
• develop wireless electricity chips;
• install the chips into eva products / sell the chips to other electronics manufacturers;
• launch a worldwide wireless power generation / share / consumption grid;
• install the chips in underdeveloped countries;
• redistribute all energy according to the needs of a given region.

18. Seeking today:
$200K startup capital in exchange for negotiable % of equity.
To:
• complete the team with 1-2 more people;
• build the prototype by February 1, 2016;
• get the product ready for test production by April 2016.
Later will seek:
• $1M to enter the market (March-April 2016);
• $4M growth capital (January-February 2017).

19. Projections of essential expenses
Earliest expenses Monthly expenses Marketing Rent
Startup: $24,140
Prototyping $10,000.
month 1 – month 6:
$6,880;
month 7 – month 17:
$18,260 - $18,550;
month 18 – month 24:
$84,500.
month 9:
$500,000;
month 18:
$2,000,000.
month 1 – month 8:
$1,500 (HQ);
month 9 – month 17:
$3,000 (+warehouse);
month 18 – month 24:
$8,000 (+production).
See full projections in business plan appendixes

20. 3-years financial projections
Year 1 Year 2 Year 3
Unit sales
Revenue
Cost of sales
Salaries
Marketing
Total expenses
Operating income
Net profit
85
$680,000
$425,000
$112,000
$500,000
$686,260
-$431,260
-$482,326
1120
$8,920,000
$5,600,000
$579,000
$2,000,000
$2,939,050
$380,950
-$409,625
2660
$21,020,000
$13,300,000
$1,200,000
$2,000,000
$3,371,800
$4,348,200
$2,445,870
See full projections in business plan appendixes

21. Request our business plan for details:
eva.devices@gmail.com