The document is a resume for Adam Zundell, who has over 15 years of experience in communications management, marketing, and content production. He currently serves as the Senior Associate Commissioner for Communications and Chief of Staff for the Mountain East Conference, where he oversees publicity, media relations, and promotions. Previously he held communications and marketing roles at Fairmont State University and the University of Maryland. He has a Master's degree in Public Relations/Integrated Marketing Communications from West Virginia University.

1. ADAM ZUNDELL, MS
Morgantown, WV
304.657.0388 ò azundell@yahoo.com
COMMUNICATIONS MANAGEMENT ò MARKETING ò CONTENT PRODUCTION
Department Coordination ò Project Management ò Public Relations ò Media Relations
A dynamic, innovative Marketing & Communications Professional with expertise managing brand and communications
in new and traditional media. Exceptional strategist known for analyzing trends to develop long-term strategies, key
objectives and operational execution plans based on business best practices as well as maximum growth and
profitability. Successfully manage projects and other initiatives while ensuring organizational needs are exceeded.
Exceptional academic qualifications, including a Master of Science degree in Public Relations/Integrated Marketing
Communications from West Virginia University.
SELECTED HIGHLIGHTS
§ Was promoted to Senior Associate Commissioner, strategically delivered custom-tailored messages based on
content, audience, and medium.
§ Conceived and organized NCAA award-winning community engagement initiatives in 2009, 2010, 2011 and 2012,
with the 2011 campaign recognized as “Best In The Country” by the NCAA.
§ Flawlessly directed publicity for 15 varsity sports at Fairmont State, and effectively communicated and executed
strategies to generate positive media attention and exposure for FSU and student-athletes.
§ Selected to serve in advisory capacity to the Commissioner on strategic initiatives, planning, league discipline,
meeting preparations, etc. due to outstanding professional acumen.
§ Consistently exceeded expectations, with social media presence ranking in top 15% of NCAA Division II conferences.
CORE COMPETENCIES
§ Strategic Planning § Marketing Collateral § Market Research
§ Communications § Content Production § Public Relations
§ Media Relations § Project Management § Digital Content
§ Social Media Management § Branding § Coordination
EDUCATION
West Virginia University, Morgantown, WV
Master of Science – Public Relations/Integrated Marketing Communications (GPA: 4.0)
§ Clubs/Activities: Kappa Tau Alpha
Wheeling Jesuit University, Wheeling, WV
Bachelor of Arts – Professional Writing (Magna Cum Laude; GPA: 3.76)
§ Awards/Honors: Four-year letter winner Cross Country / Track & Field, WJU Athletics Hall of Fame Inductee (2013)
PROFESSIONAL EXPERIENCE
Mountain East Conference ò Bridgeport, WV ò 2013 – Present
Senior Associate Commissioner for Communications / Chief of Staff
§ Promoted to Senior Associate Commissioner, strategically deliver custom-tailored messages based on content,
audience, and medium.
§ Implement and manage highly-praised publicity and media strategies, communications and promotions for the
Mountain East Conference (12 institutional members in NCAA Division II) and its 17 championship sports.
§ Utilize in-depth technical skills to create, execute and manage innovative new media and produce content on a daily
basis across a variety of media covering press releases, website content, social media (Twitter, Instagram, Facebook,
Snapchat, etc.), podcasts, and more.
§ Consistently exceeded expectations, with social media presence ranking in top 15% of NCAA Division II conferences.
§ Selected to serve in advisory capacity to the Commissioner on strategic initiatives, planning, league discipline,
meeting preparations, etc. due to outstanding professional acumen.

2. Adam Zundell, MS Résumé – Page 2
§ Diligently supervise conference staff members on a daily basis to ensure proper timing and completion of tasks, and
expertly represent the conference at meetings, championships, and national events.
§ Coordinate diverse awards programs, overseeing voting for 17 sports including weekly / season / annual honors.
Fairmont State University ò Fairmont, WV ò 2006 – 2013
Director of Athletic Communications/Marketing
§ Conceived and organized NCAA award-winning community engagement initiatives in 2009, 2010, 2011 and 2012,
with the 2011 campaign recognized as “Best In The Country” by the NCAA.
§ Flawlessly directed publicity for 15 varsity sports at Fairmont State, and effectively communicated and executed
strategies to generate positive media attention and exposure for FSU and student-athletes.
§ Regularly represented institution and athletics programs as a trusted liaison to media and other constituent groups
(fans, alumni, school administrators).
§ Communicated compelling messages and constantly promoted athletics programs on a daily basis via social media,
press releases, video, etc. Manage all social media accounts for the athletics department.
§ Managed game day operations to ensure a consistently positive experience at the arena, which includes organizing
staffing, writing public address scripts and orchestrating events during games.
University of Maryland ò College Park, MD ò 2003 – 2006
Assistant Athletics Media Relations Director
§ Excelled in one of the nation’s largest media markets to secure publicity for nationally ranked men’s soccer,
wrestling and women’s lacrosse teams.
§ Routinely collaborated with ESPN and other national outlets to help secure positive media coverage, and
successfully promoted the 2005 men’s soccer national player of the year.
§ Effectively served as chief editor for the football game program, which included producing, gathering, writing and
editing text and layout for the 148-page publication six times a season.
Additional Experience:
CollegeSoccerNews.com Writer/Contributor (2007 – Present), TopDrawerSoccer.com Talk Show Host (2008 – 2012),
WVUSports.com Columnist/Weekly Web Host (2009 – 2015), West Virginia University Television Soccer Analyst (2007 –
09, 2013 – 2015), ESPN.com College Soccer Columnist (2004 – 2008)
ADDITIONAL CREDENTIALS
TECHNICAL SKILLS Microsoft Office Suite (Word, Excel, PowerPoint, Outlook, Access), Adobe Photoshop &
InDesign, iMovie video editing, GarageBand, Hootsuite, TweetDeck
HONORS & AWARDS 1st
Place, NSCAA Writing Contest, for “The Growth Of College Soccer” in 2009 / 1st
Place,
NSCAA Writing Contest, for “The Kid Can Play” in 2005 / 2010 Fairmont State Women’s
Basketball Media Guide rated 4th
in the nation by CoSIDA / 2009 Fairmont State Football
Media Guide rated 3rd
in the nation by CoSIDA / 2005 Maryland Men’s Soccer Media
Guide rated 3rd
in the nation by CoSIDA / 2004 Maryland Men’s Soccer Media Guide
rated 4th
in the nation by CoSIDA / 2003 Maryland Men’s Soccer Media Guide rated 5th
in the nation by CoSIDA
LEADERSHIP NCAA Division II Sports Information Directors Executive Board, Atlantic Rep. / Men’s
Basketball All-Atlantic Region Team Coordinator / USBWA Player of the Week Committee
/ NCAA Championships Media Coordinator, Softball (2014) & Women’s Lacrosse (2015) /
Volunteer head coach for youth soccer and basketball
Detailed Professional References Available upon Request
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