AMA San Antonio presents August Marketing Mastery Workshop guest speaker from Gold Research–Nitin Sharma, CEO. He discusses capturing real-time consumer insights via mobile research.
http://firebellymarketing.com Social Media Marketing Case Study of Yats, a popular restaurant in Indianapolis.
Yats' social media marketing agency is Firebelly Marketing.
Content Marketing - The Case of Coca-Cola Bloggers Network AdriaVladimir Vulic
What is Content Marketing? Why is it important? This is the case of Coca-Cola Bloggers Network Adria, which started in November 2013, when Coca-Cola System hired 9 bloggers from 5 countries from former Yugoslavia (Serbia, Croatia, Bosnia and Herzegovina, Montenegro and Macedonia). (August 2014) Vladimir Vulic, www.vanja.me
Mobile is driving an increasing share of commerce. If you're not optimizing purchase paths for smartphones and tablets, you can't miss this timely webinar by ecommerce expert Charles Nicholls.
Brands that have optimized for mobile devices are now getting as much as half of their sales from mobile devices. Yet for most retailers, abandonment rates on mobile continue to be dramatically higher than desktop. Why?
Join Charles in this encore performance of his recent Conversion Conference keynote session, in which he reveals:
* Who is spending money on mobile devices, what are they buying, where and how?
* 3 techniques for capturing the sale using mobile devices
* The secrets of success for conversions on both smartphones and tablets
http://firebellymarketing.com Social Media Marketing Case Study of Yats, a popular restaurant in Indianapolis.
Yats' social media marketing agency is Firebelly Marketing.
Content Marketing - The Case of Coca-Cola Bloggers Network AdriaVladimir Vulic
What is Content Marketing? Why is it important? This is the case of Coca-Cola Bloggers Network Adria, which started in November 2013, when Coca-Cola System hired 9 bloggers from 5 countries from former Yugoslavia (Serbia, Croatia, Bosnia and Herzegovina, Montenegro and Macedonia). (August 2014) Vladimir Vulic, www.vanja.me
Mobile is driving an increasing share of commerce. If you're not optimizing purchase paths for smartphones and tablets, you can't miss this timely webinar by ecommerce expert Charles Nicholls.
Brands that have optimized for mobile devices are now getting as much as half of their sales from mobile devices. Yet for most retailers, abandonment rates on mobile continue to be dramatically higher than desktop. Why?
Join Charles in this encore performance of his recent Conversion Conference keynote session, in which he reveals:
* Who is spending money on mobile devices, what are they buying, where and how?
* 3 techniques for capturing the sale using mobile devices
* The secrets of success for conversions on both smartphones and tablets
13 Digital Marketing Trends To Know For 2017Surfside PPC
Below are the Slides:
1 - Programmatic
- set of automatic outputs based on a set of inputs
- historical data helps guide what consumers see and experience
- consumer actions are extremely important and all must be tracked
2 - Big Data & Customer Profiles
- track everything to create your ideal customer
- demo, geo, and interest-based data
- who are your most valuable customers
3 - Mobile First Environment
- expansion of mobile use over desktop
- cross-device user experience
- mobile experiences and apps
4 - Video, Audio, Written, and Visual Content
- people experience content differently
- repurpose your new and old content
- appeal to more people with more forms of content
5 - Conversion Rate Optimization (CRO)
- optimize the entire experience
- what is the most optimal right now? what needs improvement right now?
- data tracking and A/B testing
6 - Social Media Engagement
- engagement on social channels is absolutely vital
- build long-term relationships with your customers
- provide great customer service in real-time
7 - Search Engine Domination (SEO, PPC)
- win your targeted and most profitable keywords
- dominate ad & search positions
- maximize targeted traffic to your website
8 - Smart Email Marketing
- always offer value to your subscribers
- outputs based on a set of inputs
- consistency with your email program is key
9 - Live Video
- does it make sense for your business
- facebook, twitter, youtube, instagram, etc.
- during & after the live video
10 - Virtual & Augmented Reality
- virtual experiences
- does it make sense for your business
- sell your products or services
11 - Messaging & Phone Calls
- all forms of communication
- answer promptly
- messaging will grow exponentially
12 - Influencers & Natural Native Advertising
- Your products/services advertised
- connect with top influencers
- advertise your product, naturally
13 - Mobile App Development
- Create/Improve Your Mobile App
- Cross-Device Experiences
- Paid Promotion of App
4-Step Guide to Mobile Engagement - presented by Forrester Research & Message...SparkPost
The constant evolution of today’s mobile environment can seem complicated—even overwhelming. Your audience is on the move, making them favor businesses that can keep information relevant, and in quickly consumable form.
Hear from guest speaker Julie A. Ask, Vice President and Principal Analyst for Forester Research, as she outlines a simple four-step process for creating an engaging mobile experience.
Learn how to:
Engage expertly by identifying context
Build branding with a well-designed engagement experience
Optimize marketing dollars leveraging the entire mobile ecosystem
Refine strategy by monitoring performance
RUday Manchester | User-centred design at Manchester.gov.uk | Manchester CouncilLocal Direct
Andy Sweeting and Pete Smart from Manchester City Council gave this presentation at our Really Useful Day: GOV.UK and User Journeys, 20 November 2013, in Manchester.
The presentation was about user-centred design at Manchester.gov.uk.
Outside the Lab and Inside Their Minds: 5 Case Studies of Strategic UX ResearchAnswerLab
Research that gets into your users’ heads and supports rich customer experience is most valuable and strategic when not confined to evaluating product "usage."
AnswerLab shares examples of research approaches that surprise and delight by delivering experience insights beyond the scope of "could they use it?"
The Mobile Survey Revolution: Insight Anytime, Anywhere; Online, Offline, or SMSQualtrics
With mobile trends on the rise, how can organizations expect to survive without optimizing the mobile experience? Learn how Qualtrics Mobile can help you capture insights in the field and anywhere your team interacts with customers — online, offline, or via SMS.
Laura Jett, from Cricket Communications, will also share proven ways to increase your mobile survey response rates as well as simple mobile techniques that are often overlooked.
Superfast Business: Be successful at digital marketingSuperfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
A short description of our survey design services in Improvast. We deploy our latest data collection system (Surveyhabitat) and use modern data analysis techniques to realise and communicate the insights in the satisfaction data.
We welcome any comments, feedback and suggestions (or even contact us). We would be happy to assist you
Digital Transformation in Customer Service: Roadmap for Success in 2014Ajit Khadd
Consumers have gone digital; you hear phrases like “digital by default” and “digital transformation”
in the C-suite. In fact, CDOs (Chief Digital Officers) are the latest addition to the C-suite!
Breaking Destructive Marketing Habits - November 2015 - EventAMA_SanAntonio
The pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix. The sheer number of tools available can convolute the industry; it becomes easy to copy others who've seen success with certain tactics while failing to ask the critical question, "What will this actually do for my brand?” The line between good and bad marketing practices can be very thin. If you're not effectively measuring your efforts, what you think is benefiting your brand may actually be having an insidious effect.
13 Digital Marketing Trends To Know For 2017Surfside PPC
Below are the Slides:
1 - Programmatic
- set of automatic outputs based on a set of inputs
- historical data helps guide what consumers see and experience
- consumer actions are extremely important and all must be tracked
2 - Big Data & Customer Profiles
- track everything to create your ideal customer
- demo, geo, and interest-based data
- who are your most valuable customers
3 - Mobile First Environment
- expansion of mobile use over desktop
- cross-device user experience
- mobile experiences and apps
4 - Video, Audio, Written, and Visual Content
- people experience content differently
- repurpose your new and old content
- appeal to more people with more forms of content
5 - Conversion Rate Optimization (CRO)
- optimize the entire experience
- what is the most optimal right now? what needs improvement right now?
- data tracking and A/B testing
6 - Social Media Engagement
- engagement on social channels is absolutely vital
- build long-term relationships with your customers
- provide great customer service in real-time
7 - Search Engine Domination (SEO, PPC)
- win your targeted and most profitable keywords
- dominate ad & search positions
- maximize targeted traffic to your website
8 - Smart Email Marketing
- always offer value to your subscribers
- outputs based on a set of inputs
- consistency with your email program is key
9 - Live Video
- does it make sense for your business
- facebook, twitter, youtube, instagram, etc.
- during & after the live video
10 - Virtual & Augmented Reality
- virtual experiences
- does it make sense for your business
- sell your products or services
11 - Messaging & Phone Calls
- all forms of communication
- answer promptly
- messaging will grow exponentially
12 - Influencers & Natural Native Advertising
- Your products/services advertised
- connect with top influencers
- advertise your product, naturally
13 - Mobile App Development
- Create/Improve Your Mobile App
- Cross-Device Experiences
- Paid Promotion of App
4-Step Guide to Mobile Engagement - presented by Forrester Research & Message...SparkPost
The constant evolution of today’s mobile environment can seem complicated—even overwhelming. Your audience is on the move, making them favor businesses that can keep information relevant, and in quickly consumable form.
Hear from guest speaker Julie A. Ask, Vice President and Principal Analyst for Forester Research, as she outlines a simple four-step process for creating an engaging mobile experience.
Learn how to:
Engage expertly by identifying context
Build branding with a well-designed engagement experience
Optimize marketing dollars leveraging the entire mobile ecosystem
Refine strategy by monitoring performance
RUday Manchester | User-centred design at Manchester.gov.uk | Manchester CouncilLocal Direct
Andy Sweeting and Pete Smart from Manchester City Council gave this presentation at our Really Useful Day: GOV.UK and User Journeys, 20 November 2013, in Manchester.
The presentation was about user-centred design at Manchester.gov.uk.
Outside the Lab and Inside Their Minds: 5 Case Studies of Strategic UX ResearchAnswerLab
Research that gets into your users’ heads and supports rich customer experience is most valuable and strategic when not confined to evaluating product "usage."
AnswerLab shares examples of research approaches that surprise and delight by delivering experience insights beyond the scope of "could they use it?"
The Mobile Survey Revolution: Insight Anytime, Anywhere; Online, Offline, or SMSQualtrics
With mobile trends on the rise, how can organizations expect to survive without optimizing the mobile experience? Learn how Qualtrics Mobile can help you capture insights in the field and anywhere your team interacts with customers — online, offline, or via SMS.
Laura Jett, from Cricket Communications, will also share proven ways to increase your mobile survey response rates as well as simple mobile techniques that are often overlooked.
Superfast Business: Be successful at digital marketingSuperfast Business
Superfast Business - offers fully funded support to help ambitious businesses in the South West with a focus on rural areas identify, maximise and profit from the opportunities that superfast broadband and new technologies present. They have a team of expert advisers, a programme of events on hot topics offering inspirational insights and practical solutions and access to IT specialists and knowledge.
The service is aimed at businesses who have heard superfast broadband is coming to their area or are already experiencing good connection speeds and fulfill ERDF eligibility criteria.
Register on their website today to see if your business is able to access the full support package and keep up to date with the latest technologies and information.
w: www.superfastbusiness.co.uk
e: info@superfastbusiness.co.uk
t: 0845 603 8593
A short description of our survey design services in Improvast. We deploy our latest data collection system (Surveyhabitat) and use modern data analysis techniques to realise and communicate the insights in the satisfaction data.
We welcome any comments, feedback and suggestions (or even contact us). We would be happy to assist you
Digital Transformation in Customer Service: Roadmap for Success in 2014Ajit Khadd
Consumers have gone digital; you hear phrases like “digital by default” and “digital transformation”
in the C-suite. In fact, CDOs (Chief Digital Officers) are the latest addition to the C-suite!
Similar to 081915-Capturing Real-Time Customer Insights via Mobile Research (20)
Breaking Destructive Marketing Habits - November 2015 - EventAMA_SanAntonio
The pressure to adopt shiny new online methods can force interactive marketers to forego strategic thinking in favor of a potential quick fix. The sheer number of tools available can convolute the industry; it becomes easy to copy others who've seen success with certain tactics while failing to ask the critical question, "What will this actually do for my brand?” The line between good and bad marketing practices can be very thin. If you're not effectively measuring your efforts, what you think is benefiting your brand may actually be having an insidious effect.
Social Media - Moving Beyond The Hype: Sales Growth From The 'Bottom' UpAMA_SanAntonio
Hear the amazing story of how Mission Pharmacal, in conjunction with agency partner The DeBerry Group, used intelligent and focused social media strategies that recognized a mom's immediate needs and how the way she communicates in real time creates real sales results - like doubling sales for their diaper rash ointment across the country.
Featuring guest speakers Elizabeth Anderson, Marketing Director and Social Media Strategist, The DeBerry Group and Allan Avery, Director of Consumer Products for Mission Pharmacal.
Did you get a chance to see the presentation by Dion Hinchcliffe at this month's San Antonio AMA luncheon. Take a look at the changing DNA of social interaction and what it mean's for businss
Presentation made to AMA San Antonio on Six Flags' Fiesta Texas Marketing. Was given by Jeffrey Siebert, Marketing Director for Six Flags Fiesta Texas.
Dr Pepper Snapple Group Branding presentationAMA_SanAntonio
Presented by Melissa Mohr of Dr Pepper Snapple Group, this deck discusses not only Dr Pepper's family of brands but also explores some of the differences between Dr Pepper, Pepsi and Coke and how the smaller company competes on a grand scale.
As the ability to geo-target certain types of television buys increases, our ability to more effectively market across television, and digital channels increas
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Exploring the Top Digital Marketing Company in CanadaSolomo Media
Choosing Solomo Media as your digital marketing company in Canada can propel your business to new heights. With their expertise, innovative solutions, and client-centric approach, they are well-equipped to help you achieve your digital marketing goals. By focusing on strategic planning, leveraging cutting-edge tools, and delivering measurable results, Solomo Media proves to be a valuable partner in navigating the complex world of digital marketing.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms