This document discusses various marketing techniques including pranks, social rights campaigns, and fake protests. It provides links to YouTube videos showing examples of prankvertising campaigns. It also lists the contact information for Gummy Industries, an Italian marketing company that specializes in guerrilla and unconventional marketing strategies.

1. Gummy Industries - Whoami
6 - Prankvertising
Master Relational Design

2. “Il conflitto non è una merce.
La merce invece no,
la merce è soprattutto conflitto.”
2
Andrea Natella, guerrigliamarketing.it

3. 3

4. 4
http://www.guerrigliamarketing.it/pdf/guerriglia_marketing.pdf

5. Pranks
5

6. 6
https://www.youtube.com/watch?v=ynvKWYvyCqw

7. 7

8. 8

9. 9
https://www.youtube.com/watch?v=Fotp-wAzdzo

10. 10
https://www.youtube.com/watch?v=mMOPj6-4nDU

11. Social rights
11

12. 12
http://www.youtube.com/watch?v=cBC-pRFt9OM

13. 13
http://www.youtube.com/watch?v=F0lmkKvNwc8

14. 14
https://www.youtube.com/watch?v=ovLDCzDIO5g

15. 15
https://www.youtube.com/watch?v=e4roUsVXzR4

16. 16

17. 17

18. 18

19. 19

20. 20
https://www.youtube.com/watch?v=qBkAAortU_g

21. Fake protest
21

22. 22

23. 23

24. 24

25. Campaigns
25

26. 26
https://www.youtube.com/watch?v=RzhmtHnwiO0

27. 27
http://www.youtube.com/watch?v=Tt9NBtW4sbA
PATRIOTTISMO

28. Inserisci qui un occhiello
28
DISCUSSIONEPATRIOTTISMO

29. Gummy Industries S.r.l.
Via Manzoni 22/c
25126, Brescia
Tel 030 5241468
www.gummyindustries.com
twitter.com/gummyindustries
info@gummyindustries.com