SlideShare a Scribd company logo
1
2
Brand Story
History
History
History
Brand Vision
Brand Mission
Brand Personality
Brand Value
Tagline
11
Story Telling
Paid Media
https://www.youtube.com/watch?v=5rLVFOyHqD0
Paid Media
Owned Media
Owned Media
Owned Media
Owned Media
Application
Owned Media
Earned Media
http://www.catdumb.com/recipe-oreo-pudding-pop/
Earned Media
Earned Media
https://www.youtube.com/watch?v=TjBRugT0cJs
Globalization
Globalization
Co-Branding
Co-Branding
26
https://www.youtube.com/watch?v=KZyJDgxcJiU
https://www.youtube.com/watch?v=KfErnsk_x4o
https://www.youtube.com/watch?v=DxLYWGlaQ-E
https://www.youtube.com/watch?v=0_X3KM9g3IQ
https://www.youtube.com/watch?v=7Ue5JgytXs4
https://www.youtube.com/watch?v=bMNqtxQofvQ
https://www.youtube.com/watch?v=L4zQ_q0fbmw
https://www.youtube.com/watch?v=Pn27LV0idMk
https://www.youtube.com/watch?v=OtZZ0h45jPo
https://www.youtube.com/results?search_query=teddy%27s+
hand+oreo
41
Daily Twist (2012)
Daily Twist (2012)
Daily Twist (2012)
Daily Twist (2012)
Daily Twist (2012)
Daily Twist (2012)
Daily Twist (2012)
49
OREO “Dublin Twist”
Ireland, 2013
OREO “Dublin Twist” Ireland, 2013
51
Wonderfilled
Wonderfilled
54
PLAY WITH OREO
2015
Play with Oreo (2015)
Play with Oreo (2015)
Play with Oreo (2015)
Play with Oreo (2015)
Play with Oreo (2015)
Play with Oreo (2015)
Play with Oreo (2015)
https://www.youtube.com/watch?v=WsVI-WvGxsc
Play with Oreo (2015)
https://www.youtube.com/watch?v=WsVI-WvGxsc
BDC412 - Oreo golbal brand
BDC412 - Oreo golbal brand

More Related Content

Viewers also liked

Oreo analysis
Oreo analysisOreo analysis
Oreo analysis
Mauricio Veiga
 
Oreo‘s Advertising & Communications Strategy: Is it effective?
Oreo‘s Advertising & Communications Strategy: Is it effective?  Oreo‘s Advertising & Communications Strategy: Is it effective?
Oreo‘s Advertising & Communications Strategy: Is it effective?
Alexandra Ashton
 
Cadbury Oreo
Cadbury OreoCadbury Oreo
Cadbury Oreo
Kirk Coutinho
 
Oreo (University Assignment)
Oreo (University Assignment)Oreo (University Assignment)
Oreo (University Assignment)
Hasnain Altaf
 
Inspired by Oreo: What My Pup Taught Me
Inspired by Oreo: What My Pup Taught MeInspired by Oreo: What My Pup Taught Me
Inspired by Oreo: What My Pup Taught Me
Krithika Rangarajan
 
Helado de oreo
Helado de oreoHelado de oreo
Helado de oreo
Agus Britez
 
Creative Brand Strategy
Creative Brand StrategyCreative Brand Strategy
Creative Brand Strategy
Celina K
 
2014 Social Media Trends
2014 Social Media Trends2014 Social Media Trends
2014 Social Media Trends
Loop Digital Marketing
 
Oreo Asia Pitch
Oreo Asia PitchOreo Asia Pitch
Oreo Asia Pitch
Howard Jess Mijares II
 
Oreo Sosyal Medya Kullanımı
Oreo Sosyal Medya KullanımıOreo Sosyal Medya Kullanımı
Oreo Sosyal Medya Kullanımı
yaseminbig
 
oreo
oreooreo
Co branding
Co brandingCo branding
Co branding
DaFnee AraGon
 
Social Media Strategy for Oreo India
Social Media Strategy for Oreo IndiaSocial Media Strategy for Oreo India
Social Media Strategy for Oreo India
Ambika Gaur
 
Oreo presentation
Oreo presentationOreo presentation
Profitable Website Projects - The Oreo Cookie Strategy
Profitable Website Projects - The Oreo Cookie StrategyProfitable Website Projects - The Oreo Cookie Strategy
Profitable Website Projects - The Oreo Cookie Strategy
Red8 Interactive
 
Nina Lekhi - Baggit
Nina Lekhi - BaggitNina Lekhi - Baggit
Nina Lekhi - Baggit
N N
 
Improving Brand Values: Nesquik
Improving Brand Values: NesquikImproving Brand Values: Nesquik
Improving Brand Values: Nesquik
Anna Rellama
 
Oreo
OreoOreo
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
Sanjay Gupta
 
Lavie bags - Branding
Lavie bags - BrandingLavie bags - Branding
Lavie bags - Branding
Sangini Shah
 

Viewers also liked (20)

Oreo analysis
Oreo analysisOreo analysis
Oreo analysis
 
Oreo‘s Advertising & Communications Strategy: Is it effective?
Oreo‘s Advertising & Communications Strategy: Is it effective?  Oreo‘s Advertising & Communications Strategy: Is it effective?
Oreo‘s Advertising & Communications Strategy: Is it effective?
 
Cadbury Oreo
Cadbury OreoCadbury Oreo
Cadbury Oreo
 
Oreo (University Assignment)
Oreo (University Assignment)Oreo (University Assignment)
Oreo (University Assignment)
 
Inspired by Oreo: What My Pup Taught Me
Inspired by Oreo: What My Pup Taught MeInspired by Oreo: What My Pup Taught Me
Inspired by Oreo: What My Pup Taught Me
 
Helado de oreo
Helado de oreoHelado de oreo
Helado de oreo
 
Creative Brand Strategy
Creative Brand StrategyCreative Brand Strategy
Creative Brand Strategy
 
2014 Social Media Trends
2014 Social Media Trends2014 Social Media Trends
2014 Social Media Trends
 
Oreo Asia Pitch
Oreo Asia PitchOreo Asia Pitch
Oreo Asia Pitch
 
Oreo Sosyal Medya Kullanımı
Oreo Sosyal Medya KullanımıOreo Sosyal Medya Kullanımı
Oreo Sosyal Medya Kullanımı
 
oreo
oreooreo
oreo
 
Co branding
Co brandingCo branding
Co branding
 
Social Media Strategy for Oreo India
Social Media Strategy for Oreo IndiaSocial Media Strategy for Oreo India
Social Media Strategy for Oreo India
 
Oreo presentation
Oreo presentationOreo presentation
Oreo presentation
 
Profitable Website Projects - The Oreo Cookie Strategy
Profitable Website Projects - The Oreo Cookie StrategyProfitable Website Projects - The Oreo Cookie Strategy
Profitable Website Projects - The Oreo Cookie Strategy
 
Nina Lekhi - Baggit
Nina Lekhi - BaggitNina Lekhi - Baggit
Nina Lekhi - Baggit
 
Improving Brand Values: Nesquik
Improving Brand Values: NesquikImproving Brand Values: Nesquik
Improving Brand Values: Nesquik
 
Oreo
OreoOreo
Oreo
 
Consumer Behaviour
Consumer BehaviourConsumer Behaviour
Consumer Behaviour
 
Lavie bags - Branding
Lavie bags - BrandingLavie bags - Branding
Lavie bags - Branding
 

Similar to BDC412 - Oreo golbal brand

Curso de Ativação Digital de Marcas - 04 Como pensar digital?
Curso de Ativação Digital de Marcas - 04 Como pensar digital?Curso de Ativação Digital de Marcas - 04 Como pensar digital?
Curso de Ativação Digital de Marcas - 04 Como pensar digital?
Cafundó Estúdio Criativo
 
I pads in the classroom -presentation jan 2013--final6
I pads in the classroom -presentation jan 2013--final6I pads in the classroom -presentation jan 2013--final6
I pads in the classroom -presentation jan 2013--final6
profecordova
 
Happy friday 2013 01-11
Happy friday 2013 01-11Happy friday 2013 01-11
Happy friday 2013 01-11
SM Digital
 
Youtube Marketing for Businesses
Youtube Marketing for BusinessesYoutube Marketing for Businesses
Youtube Marketing for Businesses
Jason Acidre
 
Enlaces de videos_de_interes[1]
Enlaces de videos_de_interes[1]Enlaces de videos_de_interes[1]
Enlaces de videos_de_interes[1]
Alfredo Poco Paredes
 
Xeroderma & face videos
Xeroderma & face videosXeroderma & face videos
Xeroderma & face videos
Parva Lucerna
 
Aa
AaAa
Xeroderma & facial videos
Xeroderma & facial videosXeroderma & facial videos
Xeroderma & facial videos
Parva Lucerna
 
Luxe & Génération Y
Luxe & Génération YLuxe & Génération Y
Luxe & Génération Y
PublicisEtNous
 
Sauce & garlic
Sauce & garlicSauce & garlic
Sauce & garlic
Parva Lucerna
 
Ecología y medio ambiente
Ecología y medio ambienteEcología y medio ambiente
Ecología y medio ambiente
moreno gracielaa
 
Unity in diversity music
Unity in diversity musicUnity in diversity music
Unity in diversity music
pavpil
 
Baking & icing
Baking & icingBaking & icing
Baking & icing
Parva Lucerna
 
links
linkslinks
Film in an online age new 2014
Film in an online age new 2014Film in an online age new 2014
Film in an online age new 2014
Nicola Naisbett
 
Film in an online age new 2014
Film in an online age new 2014Film in an online age new 2014
Film in an online age new 2014
Nicola Naisbett
 
Xeroderma & acne videos
Xeroderma & acne videosXeroderma & acne videos
Xeroderma & acne videos
Parva Lucerna
 
Xeroderma & foundation videos
Xeroderma & foundation videosXeroderma & foundation videos
Xeroderma & foundation videos
Parva Lucerna
 
https
httpshttps
Youtube
YoutubeYoutube
Youtube
NOTIMAGEN
 

Similar to BDC412 - Oreo golbal brand (20)

Curso de Ativação Digital de Marcas - 04 Como pensar digital?
Curso de Ativação Digital de Marcas - 04 Como pensar digital?Curso de Ativação Digital de Marcas - 04 Como pensar digital?
Curso de Ativação Digital de Marcas - 04 Como pensar digital?
 
I pads in the classroom -presentation jan 2013--final6
I pads in the classroom -presentation jan 2013--final6I pads in the classroom -presentation jan 2013--final6
I pads in the classroom -presentation jan 2013--final6
 
Happy friday 2013 01-11
Happy friday 2013 01-11Happy friday 2013 01-11
Happy friday 2013 01-11
 
Youtube Marketing for Businesses
Youtube Marketing for BusinessesYoutube Marketing for Businesses
Youtube Marketing for Businesses
 
Enlaces de videos_de_interes[1]
Enlaces de videos_de_interes[1]Enlaces de videos_de_interes[1]
Enlaces de videos_de_interes[1]
 
Xeroderma & face videos
Xeroderma & face videosXeroderma & face videos
Xeroderma & face videos
 
Aa
AaAa
Aa
 
Xeroderma & facial videos
Xeroderma & facial videosXeroderma & facial videos
Xeroderma & facial videos
 
Luxe & Génération Y
Luxe & Génération YLuxe & Génération Y
Luxe & Génération Y
 
Sauce & garlic
Sauce & garlicSauce & garlic
Sauce & garlic
 
Ecología y medio ambiente
Ecología y medio ambienteEcología y medio ambiente
Ecología y medio ambiente
 
Unity in diversity music
Unity in diversity musicUnity in diversity music
Unity in diversity music
 
Baking & icing
Baking & icingBaking & icing
Baking & icing
 
links
linkslinks
links
 
Film in an online age new 2014
Film in an online age new 2014Film in an online age new 2014
Film in an online age new 2014
 
Film in an online age new 2014
Film in an online age new 2014Film in an online age new 2014
Film in an online age new 2014
 
Xeroderma & acne videos
Xeroderma & acne videosXeroderma & acne videos
Xeroderma & acne videos
 
Xeroderma & foundation videos
Xeroderma & foundation videosXeroderma & foundation videos
Xeroderma & foundation videos
 
https
httpshttps
https
 
Youtube
YoutubeYoutube
Youtube
 

Recently uploaded

一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
uhyqho
 
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
vdabso
 
Rediscovering Ancient Indian Dishes and Culinary Traditions Alongside Top Chi...
Rediscovering Ancient Indian Dishes and Culinary Traditions Alongside Top Chi...Rediscovering Ancient Indian Dishes and Culinary Traditions Alongside Top Chi...
Rediscovering Ancient Indian Dishes and Culinary Traditions Alongside Top Chi...
Ang Chong Yi Singapore
 
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
Ang Chong Yi Singapore
 
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
mmmnvxcc
 
Top 12 Best Restaurants in Panchkula city
Top 12 Best Restaurants in Panchkula cityTop 12 Best Restaurants in Panchkula city
Top 12 Best Restaurants in Panchkula city
Tricity help post
 
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONALFOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
NataliaLedezma6
 
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
William (Bill) H. Bender, FCSI
 
What is a typical meal for a person on a Mediterranean diet?
What is a typical meal for a person on a Mediterranean diet?What is a typical meal for a person on a Mediterranean diet?
What is a typical meal for a person on a Mediterranean diet?
Krill Arctic Foods
 
Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-b...Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-b...
AdelinePdelaCruz
 
A Review on Recent Advances of Packaging in Food Industry
A Review on Recent Advances of Packaging in Food IndustryA Review on Recent Advances of Packaging in Food Industry
A Review on Recent Advances of Packaging in Food Industry
PriyankaKilaniya
 
FOOD OBESITY IN NORTH AMERICA ( NEW).pptx
FOOD OBESITY IN NORTH AMERICA ( NEW).pptxFOOD OBESITY IN NORTH AMERICA ( NEW).pptx
FOOD OBESITY IN NORTH AMERICA ( NEW).pptx
kevinfrancis63
 
Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdfDiscover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
RapidLeaks
 
FARE-Awareness-Teens_2022_Restricted.pptx
FARE-Awareness-Teens_2022_Restricted.pptxFARE-Awareness-Teens_2022_Restricted.pptx
FARE-Awareness-Teens_2022_Restricted.pptx
vikeshblazer
 

Recently uploaded (14)

一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
一比一原版(Bristol毕业证)布里斯托大学毕业证如何办理
 
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
按照学校原版(KCL文凭证书)伦敦国王学院毕业证快速办理
 
Rediscovering Ancient Indian Dishes and Culinary Traditions Alongside Top Chi...
Rediscovering Ancient Indian Dishes and Culinary Traditions Alongside Top Chi...Rediscovering Ancient Indian Dishes and Culinary Traditions Alongside Top Chi...
Rediscovering Ancient Indian Dishes and Culinary Traditions Alongside Top Chi...
 
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
Ang Chong Yi’s Culinary Revolution: Pioneering Plant-Based Meat Alternatives ...
 
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
快速办理(Adelaide毕业证书)阿德莱德大学毕业证文凭证书一模一样
 
Top 12 Best Restaurants in Panchkula city
Top 12 Best Restaurants in Panchkula cityTop 12 Best Restaurants in Panchkula city
Top 12 Best Restaurants in Panchkula city
 
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONALFOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
FOOD PSYCHOLOGY CHARLA EN INGLES SOBRE PSICOLOGIA NUTRICIONAL
 
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
W.H.Bender Quote 67 - Start with the MENU! The First Step in a Restaurant Sta...
 
What is a typical meal for a person on a Mediterranean diet?
What is a typical meal for a person on a Mediterranean diet?What is a typical meal for a person on a Mediterranean diet?
What is a typical meal for a person on a Mediterranean diet?
 
Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-b...Cacao, the main component used in the creation of chocolate and other cacao-b...
Cacao, the main component used in the creation of chocolate and other cacao-b...
 
A Review on Recent Advances of Packaging in Food Industry
A Review on Recent Advances of Packaging in Food IndustryA Review on Recent Advances of Packaging in Food Industry
A Review on Recent Advances of Packaging in Food Industry
 
FOOD OBESITY IN NORTH AMERICA ( NEW).pptx
FOOD OBESITY IN NORTH AMERICA ( NEW).pptxFOOD OBESITY IN NORTH AMERICA ( NEW).pptx
FOOD OBESITY IN NORTH AMERICA ( NEW).pptx
 
Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdfDiscover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
Discover the Magic 7 Fruits for Weight Loss You Need to Know About!.pdf
 
FARE-Awareness-Teens_2022_Restricted.pptx
FARE-Awareness-Teens_2022_Restricted.pptxFARE-Awareness-Teens_2022_Restricted.pptx
FARE-Awareness-Teens_2022_Restricted.pptx
 

BDC412 - Oreo golbal brand