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Title: 05- What isDigital Marketing?
LearningObjectives:
1. UnderstandingwhatisDigital Marketing
2. Knowingwhatactivitiesare includedinDigitalMarketing
Description:
Digital Marketingisa newerconceptthatdefinesdoingmarketingeffortson Digital Channels.
Digital Channelsare basicallyanymeansof communicationthatare able tobroadcast to larger
audiences,allowforresponse andallow interactionsbetweenthe receiversof the message.Digital
ChannelsincludeWebsites,Email,Social Media,SearchEngines,MobileApps,etc.Activitiesthatare
commonin digital marketingincludeSocial mediaMarketing,PaidSearchMarketing,SearchEngine
Optimization,Email Marketing,MobileMarketingandAutomationof Sales.
FurtherReading:
https://blog.hubspot.com/marketing/what-is-digital-marketing

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05 what is digital marketing

  • 1. Title: 05- What isDigital Marketing? LearningObjectives: 1. UnderstandingwhatisDigital Marketing 2. Knowingwhatactivitiesare includedinDigitalMarketing Description: Digital Marketingisa newerconceptthatdefinesdoingmarketingeffortson Digital Channels. Digital Channelsare basicallyanymeansof communicationthatare able tobroadcast to larger audiences,allowforresponse andallow interactionsbetweenthe receiversof the message.Digital ChannelsincludeWebsites,Email,Social Media,SearchEngines,MobileApps,etc.Activitiesthatare commonin digital marketingincludeSocial mediaMarketing,PaidSearchMarketing,SearchEngine Optimization,Email Marketing,MobileMarketingandAutomationof Sales. FurtherReading: https://blog.hubspot.com/marketing/what-is-digital-marketing