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Social Media:  Maturing from Explorative Steps to  Lead Generation Engine with ROI January 20, 2011
Digital Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Essential Phases of Social Media Integration
[object Object],Value Chain Model
[object Object],[object Object],[object Object],[object Object],[object Object],Business Objectives
Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Effectiveness
Set Goals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Potential Roadblocks
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Plan for Success
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Start at Home Choose an Approach
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],Cross Pollenate
Complementary Tools
[object Object],[object Object],[object Object],[object Object],[object Object],Introduction to Canyon
let’s connect Dara Schulenberg, Digital Strategy Manager 480.213.0482 [email_address] http://.b2bfishbowl.com/ http://www.linkedin.com/in/dschulenberg  @dschulenberg

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SMPS012011

  • 1. Social Media: Maturing from Explorative Steps to Lead Generation Engine with ROI January 20, 2011
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  • 20. let’s connect Dara Schulenberg, Digital Strategy Manager 480.213.0482 [email_address] http://.b2bfishbowl.com/ http://www.linkedin.com/in/dschulenberg @dschulenberg

Editor's Notes

  1. "Content is king," is a cliché, but it’s that way for one reason: it’s true. You can have the best ads, the most Twitter followers, and the coolest design, but none of it will stick with your users and gain momentum if you don’t have the content they are looking for. Fantastic content is the fuel that drives all these other efforts. The single best way to get a great start is with your content. If it’s unique, compelling, interesting and written for your users, you’ve given yourself a fantastic foundation to build on. Does your site content use terms that your users understand or are you using jargon? Is the content intentionally written for the Web in short, digestible chunks, or is it recycled from a corporate brochure? If you’re a blogger, does your content have a unique perspective and point of view that’s worthy of discussion and retweets?
  2. Independent research company Gartner says 20 percent of workers will use social networks as their primary vehicle for business communications by 2014. According to Gartner, greater availability of social networking services, along with changing demographics and work styles, are responsible for the business move toward social networking services. As more workers with social networking skills enter businesses, there will be a profound effect on the old business standby--email. "The rigid distinction between email and social networks will erode," said Monica Basso, research vice president at Gartner, "Email will take on many social attributes, such as contract brokering, while social networks will develop richer email capabilities Mobile phones will overtake PCs as the most common Web access devices worldwide by 2013, according to a new forecast by research firm Gartner. That's an even more aggressive outlook than Morgan Stanley's projection that the mobile Web will outstrip the desktop Web in five years. Gartner estimates the combined installed base of smartphones and browser-equipped enhanced phones will surpass 1.82 billion units by 2013, eclipsing the total of 1.78 billion PCs by then.