This document discusses how to analyze and meet the needs of different target audiences. It identifies four main types of audiences: lay readers, technicians, experts, and managers. For each type, it provides examples and the kinds of documents they might refer to. It emphasizes determining an audience's knowledge level, role, interests, cultural background, and personality. The document outlines an activity where students must create an informative reminder about safety during rainy days targeted towards a specific audience like preschoolers or commuters. Finally, it discusses considering a document's purpose, scope, and appropriate medium for conveying information to the audience.

1. AUDIENCE and
PURPOSE
Meeting the needs of the audience

2. OBJECTIVES
– Determine how to meet the needs of audience based on their
types.
– Analyze audience based on knowledge level, role, interest,
cultural background, and personality.
– Recognize the value of accommodation in relation to how one
welcomes a visitor depending on his/her background.
– Identify own ways about how to accommodate other people.
– Write a reminder on how to be safe during rainy days while
targeting specific audience.

3. Types of Audience
Lay Reader
– General reader
– Without expert knowledge but with
interest in the subject
– Examples:
– readers of magazines and
newspapers

4. Types of Audience
Technician
– With skilled knowledge
– Implements ideas or plans of the expert
– Examples:
– Lathe operators, network
administrators
– Manuals, blueprints, technical reports

5. Types of Audience
Expert
– Highly skilled and professional
– Authority in a particular field
– Experts in equipment design, conducts
research, designs new products
– Examples:
– Doctors and engineers
– Professional journals

6. Types of Audience
Manager
– Organizes personnel
– Responsible for the day-to-day operations
as well as long-ranged plans
– Examples:
– Upper level managers
– Feasibility reports, research reports,
financial reports, professional articles

7. Analyze your Target Audience
Knowledge level
You have
nasal
congestion!!!
Am I gonna die?

8. Analyze your Target Audience
Role

9. Analyze your Target Audience
Interest

10. Analyze your Target Audience
Cultural Background

11. Analyze your Target Audience
Personality

12. GROUP ACTIVITY
Performance task: You are part of the PAG-ASA Danger Reduction
Department. Since we are experiencing the rainy season your
group is tasked to come up with an Informative Reminder on how
to be safe during rainy season. You are to make different
reminder formats based on how your audience will understand.
You may choose one audience for the activity: preschoolers,
grade-schoolers, college students, commuters, drivers,
professionals, field engineers, traffic enforcers, or other people
who usually need to be out even during rainy days.

13. Documents Purpose, Scope, and Medium
Purpose
A specific end or outcome to be obtained
What the readers do after reading a document
To determine the purpose, one should ask the following:
 What do I want to inform my readers about?
 What do I want to persuade or convince them of?
 What do I want to happen as a result of this document?

14. ACTIVITY CRITERIA
Content: 5
Language used: 5
Layout: 5
Organization of thoughts: 5

15. Documents Purpose, Scope,
and Medium
Scope
The limit of your
coverage
Must be related to the
purpose

16. Documents Purpose, Scope, and Medium
Medium
Means by which information is conveyed
To know if your choice is appropriate, ask the following questions:
 Is the medium appropriate for my audience, message, and purpose?
 Is the time and money required to produce the medium worth the possible
outcome?
 What media are available and affordable to me?

17. Documents Purpose, Scope, and Medium
Medium

18. Thank you for Listening!!!