Audience and purpose
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This document discusses how to analyze and meet the needs of different target audiences. It identifies four main types of audiences: lay readers, technicians, experts, and managers. For each type, it provides examples and the kinds of documents they might refer to. It emphasizes determining an audience's knowledge level, role, interests, cultural background, and personality. The document outlines an activity where students must create an informative reminder about safety during rainy days targeted towards a specific audience like preschoolers or commuters. Finally, it discusses considering a document's purpose, scope, and appropriate medium for conveying information to the audience.
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Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Training: ISO/IEC 27001 Information Security Management System - EN | PECB
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Audience and purpose
- 1. AUDIENCE and PURPOSE Meeting the needs of the audience
- 2. OBJECTIVES – Determine how to meet the needs of audience based on their types. – Analyze audience based on knowledge level, role, interest, cultural background, and personality. – Recognize the value of accommodation in relation to how one welcomes a visitor depending on his/her background. – Identify own ways about how to accommodate other people. – Write a reminder on how to be safe during rainy days while targeting specific audience.
- 3. Types of Audience Lay Reader – General reader – Without expert knowledge but with interest in the subject – Examples: – readers of magazines and newspapers
- 4. Types of Audience Technician – With skilled knowledge – Implements ideas or plans of the expert – Examples: – Lathe operators, network administrators – Manuals, blueprints, technical reports
- 5. Types of Audience Expert – Highly skilled and professional – Authority in a particular field – Experts in equipment design, conducts research, designs new products – Examples: – Doctors and engineers – Professional journals
- 6. Types of Audience Manager – Organizes personnel – Responsible for the day-to-day operations as well as long-ranged plans – Examples: – Upper level managers – Feasibility reports, research reports, financial reports, professional articles
- 7. Analyze your Target Audience Knowledge level You have nasal congestion!!! Am I gonna die?
- 8. Analyze your Target Audience Role
- 9. Analyze your Target Audience Interest
- 10. Analyze your Target Audience Cultural Background
- 11. Analyze your Target Audience Personality
- 12. GROUP ACTIVITY Performance task: You are part of the PAG-ASA Danger Reduction Department. Since we are experiencing the rainy season your group is tasked to come up with an Informative Reminder on how to be safe during rainy season. You are to make different reminder formats based on how your audience will understand. You may choose one audience for the activity: preschoolers, grade-schoolers, college students, commuters, drivers, professionals, field engineers, traffic enforcers, or other people who usually need to be out even during rainy days.
- 13. Documents Purpose, Scope, and Medium Purpose A specific end or outcome to be obtained What the readers do after reading a document To determine the purpose, one should ask the following: What do I want to inform my readers about? What do I want to persuade or convince them of? What do I want to happen as a result of this document?
- 14. ACTIVITY CRITERIA Content: 5 Language used: 5 Layout: 5 Organization of thoughts: 5
- 15. Documents Purpose, Scope, and Medium Scope The limit of your coverage Must be related to the purpose
- 16. Documents Purpose, Scope, and Medium Medium Means by which information is conveyed To know if your choice is appropriate, ask the following questions: Is the medium appropriate for my audience, message, and purpose? Is the time and money required to produce the medium worth the possible outcome? What media are available and affordable to me?
- 17. Documents Purpose, Scope, and Medium Medium
- 18. Thank you for Listening!!!