Ken Michaels discusses the seven critical success factors for publishers to thrive in the 21st century: 1. Create content once that can be distributed across multiple formats including physical, digital, mobile and enhanced ebooks. 2. Focus on simplifying processes and integrating workflows across departments from editorial to sales. 3. Master inventory intelligence by sharing data on sales, inventory levels and forecasts between publishers, distributors and bookstores.

1. Ken MichaelsCOO, Hachette Book Group Making Information Pay BISG Conference, May 5, 2011

2. Constructing the 21st Century Publisher 2

3. “The more things change, the more they remain the same.” – Alphonse Karr

4. Publishing Constants Finding Talent Funding Author Care Quality of Work Innovation Marketing Reach Sales and Distribution

5. “Change is the law of life and those who look only to the past or present are certain to miss the future.” – John F. Kennedy

6. The Seven Critical Success Factors Content Simplicity InventoryIntelligence Innovation Reach Relationships Talent

7. 1. Create Content Once for All Forms of Consumption Physical Marketing Apps B2B Communities Paid CONTENT Marketing eBook Mobile *Enhanced

8. 2. Focus on Process: Simplicity, Integration of Workflows, and Continuous Improvement

9. Traditional publishing org structure … working in silos CEO Contracts & Royalties Publicity Distribution Sales Publishers Editorial Art Managing Editorial Production Operations IT Fulfillment Finance Ad/Promo Publicity

10. 2. Focus on Process: Simplicity, Integration of Workflows, and Continuous Improvement Digital Workflow Contracts & Royalties Publicity Warehouse Management Systems DAM Order To Cash Reporting Customers Suppliers Author

11. 3. Master Inventory Intelligence

14. Inventory levels

15. Fill Rates

16. Forecasts

17. Promotional Activities

20. Targeted distribution of marketing materials

21. Outbound & inbound marketing

22. Event-based, time-sensitive marketing activities:

23. Tours & signings

24. National media spots

26. CreativeContent Author 2 Author 1 Author 3 Author 4 Software Building Blocks Pictures Social Contests Reader Video Maps Blogs Audio Games Auto-Sync Digital Platform

27. 6. Establish Relationships with Customers

28. Creative Content Author 2 Author 1 Author 3 Author 4 Software Building Blocks Pictures Social Contests Reader Video Maps Blogs Audio Games Auto-Sync Digital Platform Commerce Analytics Marketing Community

29. 7. Foster a Strong Corporate Team Culture & Focus On Talent Management

30. “All is connected… no one thing can change by itself.” – Paul Hawken (Yoga Journal)

31. Constructing the 21st Century Publisher 22