The document encourages the reader to give themselves permission to take design risks, be honest about their wants and needs, and to believe they are inspiring. It also notes that nothing is ever perfect, and things may be better when imperfect.

4. Give yourself
permission to take
that design risk.

9. Give yourself
permission TO BE
HONEST ABOUT
WHAT YOU WANT
AND NEED—AND
MAYBE MORE,
WHAT YOU DON’T.

11. NOTHING IS EVER
PERFECT.
IN FACT,
I THINK THINGS
AND PEOPLE ARE
BETTER WHEN
THEY’RE NOT.

13. give yourself
permission
to believe you
are inspiring.

15. @NATEBERKUS