The document discusses seven laws of influence and persuasion, emphasizing the importance of being aware of how you influence others and how you can leverage these principles. Key laws include building trust and rapport, establishing authority, fostering commitment, utilizing social proof, understanding contrast, employing reciprocity, and creating a sense of scarcity. The document encourages individuals to actively apply these laws to enhance their persuasive abilities and influence in various contexts.

2. You are influencing &
being influenced
all the time…
but you probably
aren’t even aware
of it.

3. You are even
influencing others
when you do
NOTHING…
By reinforcing their
concepts about YOU.

4. WAKE UP!
Be aware of the
influence you have &
leverage these
7 Laws For More
Powerful Persuasion.

5. #1: Like & Trust

6. “Like two peas in a pod.”
People like people…
who are like them.
Find points of similarity to build
rapport. It’s about THEM.

7. Who likes these?

8. Let’s Do A Trust Exercise

9. Which of the 6 Areas of
Trust do you value most?
Jot down initials of just 3
people you trust the most
& score them 1 - 10 in
each area.

10. #2: Authority

11. Zipf’s Law
1. People will narrow their choices to
the top 2 or 3 experts.
The top result in Google gets twice
as many clicks as the second,
which gets twice as many as the
third, and so on.

13. What that means to you…
If you’re not seen as THE leading
expert or authority then you have
half as much influence, market
share, or income as the person
ahead of you.

14. Shocking Experiment BANNED.
People were asked to
give electric shocks each
time a wrong answer was
given.
Nearly all complied…
even to the point of
death!

15. Milgrim’s Law
People will blindly follow the
advice of experts & the
instructions of authority figures.

16. Titles, uniforms, badges
& objects of status can
add to your authority.

17. # 3: Commitment

18. “Chicken was involved
but the Pig was committed.”
People tend to behave
consistent with their choices.
Ask for their commitment &
they will feel compelled to
follow through.

19. #4: Social Proof

20. It’s all about RISK avoidance.
Nobody wants to be the first to take
a risk on you. Social Proof shows that
others have already taken that risk.

21. Zipf’s Law #2:
People tend to “follow the crowd”
The more uncertain we feel, the
more likely we are to follow the
crowd’s choice.

22. Get as many testimonials, reviews,
pluses, likes, re-tweets, and social
shares as possible.

23. # 5: Contrast

24. What you asked for.
$1,500
What you wanted.
$750

25. #6: Reciprocity

26. Leverages psychological
pressure based on DEBT.
If I do something nice for
you NOW…

27. … then maybe you’ll do something
nice for me LATER.
People feel a subtle pressure to
balance out the debt.

28. # 7: Scarcity

29. Scarcity amplifies demand.
• Limited Time
• Limited Quantity
• Limited Availability

30. Design Your Destiny
Put EVERYTHING on your
calendar so you can see how
much time tasks really take.
Influencers choose high payoff tasks & are more selective
with their schedule.

31. Interactive Recap
1. Like & Trust – Rate me on your trust circle.
2. Authority – Add (540) 420-4118 to your contacts.
3. Commitment – Commit now to leveraging the 7 laws.
4. Social Proof – What were your best take-aways?
5. Contrast – 1 Day Influence Audit is normally $3,000.
6. Reciprocity – My exclusive offer to you: 1 hour for $299.
7. Scarcity – For the first 5 people who schedule with me,
because my calendar is extremely full.

32. If you would like to read more…
Thank You