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1. Villain – Hero – Inclusion
Strategy and Execution
Presented by Wesley Odendaal

2. 1. Introduction
2. The Villain
3. The Hero
4. The Lead
5. Execution
Contents

3. • The Villain – Hero – Inclusion strategy is a comprehensive framework designed to
strengthen the efforts of a dedicated salesperson.
• VHI is based on tried-and-tested sales psychology, and is comprised of sales
techniques focused on conversation guidance and emotional response.
• By adopting VHI, a salesperson can guide their leads along a structured thought
process and increase the likelihood of converting that lead into a sale.
Simply put:
Show them the BAD. Show them the GOOD. Let them decide who wins.
Villain – Hero – Inclusion Strategy and Execution 02
Introduction

4. Q: How do you find a Villain?
A: By following their trail of destruction.
Villain – Hero – Inclusion Strategy and Execution 01
The Villain

5. Villain – Hero – Inclusion Strategy and Execution 02
SECTION HEADING

6. www.libertech.co.za