- The document provides data on client and competitor advertising spend and share of voice for the Easter period from 3rd November to 28th December 2015. - It shows Client is the #3 in overall share of voice for this period at 17%, behind Client 2 at 27% and Client 1 at 15%. - When looking specifically at television/cinema advertising, Client again has the #3 share of voice at 17% for this period.

1. A FIRST LOOK AT EASTER 2015
Supply date:
Review period: 3rd November – 28th December 2015

2. 14% 13% 9%
16%
8% 11% 13% 14% 9% 11% 17% 18% 14% 14% 13% 15% 17% 17% 15%
24% 27%
27%
27%
19%
25% 20%
32%
21%
27% 20% 23%
23% 24% 22% 22%
23% 23% 23%
8% 9% 9%
11%
6%
6% 7%
6%
19%
13% 15% 12%
13% 13% 15% 14%
14% 9% 13%
19%
25%
17%
13%
27%
16% 19%
15% 18% 17% 18% 14%
10% 11% 14% 15%
16%
16% 14%
19%
13%
15% 14% 20%
16%
21%
13% 10%
16% 13%
15%
20% 15% 17% 17% 11%
12% 15%
15% 14%
22% 20% 19%
25% 20% 20% 23%
15% 16% 18% 20% 23% 19% 18% 18% 22% 19%
0%
20%
40%
60%
80%
100%
Jan Feb Mar Apr May Jun Jul Aug Sep Oct w/c 3
Nov
w/c 10
Nov
w/c 17
Nov
w/c 24
Nov
w/c 1
Dec
w/c 8
Dec
w/c 15
Dec
w/c 22
Dec
TOTAL
Client 1 Client 2 Client 3 Client 4 Cient 5 Client 6
WeeklyMonthly
COMPETITOR SHARE OF VOICE
1st January – 28th December 2015
YOUR CLIENT: A first look at Easter 2015
2

3. 12%
8%
6%
10%
5%
9%10%
11%
7%
9%
11%2% 8%
9%
9%
9%
6%
8%7%
11%
7%
10%
8%
8% 6%
7%
10%
9%
5%
10%
6%5%
14%
10%
9%
9%
SPEND BY MONTH
1st January – 28th December 2015
YOUR CLIENT: A first look at Easter 2015
3
8%
11%
7%
6%
13%
8%9%
7%
9%
8%
6%
8% 11%
7%
8%
7%
10%
8%10%
7%
5%
9%
9%
9% 6%4%
9%
9%
9%
10%9%
9%
10%
7%
9%
9%
Client 1 Client 2 Client 3
Client 1 Client 2 Client 3

4. 17% 18% 14% 14% 13% 15% 17% 17%
20% 23%
23% 24% 22% 22% 23% 23%
15% 12% 13% 13% 15% 14%
14% 9%
18% 14%
10% 11% 14% 15%
16%
16%
13% 15%
20% 15% 17% 17% 11%
12%
16% 18% 20% 23% 19% 18% 18% 22%
0%
20%
40%
60%
80%
100%
3rd Nov 10th Nov 17th Nov 24th Nov 1st Dec 8th Dec 15th Dec 22nd Dec
Client 1 Client 2 Client 3 Client 4 Cient 5 Client 6
SPEND BY WEEK
3rd November – 28th December 2015
CLIENT: A first look at Easter 2015
4
Weeks 45 - 52

5. CLIENT: A first look at Easter 2015
Spend by Week
3rd November – 22nd December 2015
5
£0
£500,000
£1,000,000
£1,500,000
£2,000,000
£2,500,000
£3,000,000
£3,500,000
£4,000,000
£4,500,000
£5,000,000
3rd 10th 17th 24th 1st 8th 15th 22nd
Client 1 Client 2 Client 3 Client 4 Cient 5 Client 6
November December
16%
27%
15%
17%
15%
10%
Discounters investment is
still strong going into
December, but CLIENT are #2
SOV behind Client 2 overall
for Easter period
CLIENT ARE #3 SOV
WITH 17%

6. TV / CINEMA

7. £0
£500,000
£1,000,000
£1,500,000
£2,000,000
£2,500,000
3rd 10th 17th 24th 1st 8th 15th 22nd
Client 1 Client 2 Client 3 Client 4 Cient 5 Client 6
CLIENT: A first look at Easter 2015
TV / Cinema Spend by Week
3rd November – 28th December 2015
7
November December
17%
17%
18%12%
15%
21%
CLIENT ARE #3 SOV
WITH 17%

8. CLIENT: A first look at Easter 2015
TV / Cinema Spend by Week
3rd November – 28th December 2015
8
17%
17%
18%12%
15%
21%
date by
week Client 1 Client 2 Client 3 Client 4 Client 5 Client 6
3rd £1,506,565 £832,761 £1,329,878 £1,051,113 £1,121,128 £832,604
10th £1,803,175 £1,245,819 £1,178,304 £922,443 £1,553,531 £1,538,566
17th £1,270,246 £1,441,209 £1,387,823 £825,048 £1,693,707 £1,512,109
24th £1,374,651 £1,536,681 £1,577,778 £866,616 £1,295,580 £2,167,918
1st £988,146 £1,435,202 £1,725,188 £968,343 £1,218,288 £1,699,993
8th £887,285 £1,278,391 £1,146,500 £866,389 £970,602 £1,208,527
15th £1,112,091 £1,017,903 £1,140,826 £819,830 £740,937 £1,281,742
22nd 41,334,200 31,775,900 31,431,200 38,291,100 50,531,900 88,417,700
TOTAL 935,550 910,572,500 980,061,000 670,269,200 909,909,200 1,112,563,600
November
December
CLIENT ARE #3 SOV
WITH 17%

9. NATIONAL PRESS
OVERVIEW

10. 23%
22%
7%12%
16%
20%
Client 1
Client 2
Client 3
Client 4
Client 5
Client 6
CLIENT: A first look at Easter 2015
NATIONAL PRESS OVERVIEW BY WEEK
1st – 28th December 2015
10
£0
£2,000,000
£4,000,000
£6,000,000
£8,000,000
£10,000,000
Client 1 Client 2 Client 3 Client 4 Client 5 Client 6
2013 2014
0%
20%
40%
60%
80%
100%
Client 1 Client 2 Client 3 Client 4 Client 5 Client 6
Sunday Monday Tuesday Wednesday
Thursday Friday Saturday
0%
20%
40%
60%
80%
100%
Client 1 Client 2 Client 3 Client 4 Client 5 Client 6
Page 25x4 DPS 1/2 Page (H) Other
29% -20%
-11%
-34%
-5%
-37%
CLIENT ARE #2 SOV
WITH 22%

11. RADIO
OVERVIEW

12. £0
£1,000,000
£2,000,000
£3,000,000
£4,000,000
Client 1 Client 2 Client 3 Client 4 Client 5
2013 2014
CLIENT: A first look at Easter 2015
RADIO OVERVIEW BY WEEK
1st – 28th December 2015
12
Client 4
60%
Client 5
23%
Client 1
17%
Client 6
0.4%
Client 2
0.3%
CLIENT ARE
#3 SOV WITH
17%
422%
-83%
-47%
-29%
-85%

13. CLARE YORKE
Production Manager
e. clareyorke@hotmail.com
CONTACT DETAILS
e.clareyorke@hotmail.com
THANK YOU