This document is a media analysis report covering July to September 2013 that benchmarks Client performance against other companies. It finds that Client received 638 articles over this period, with a rating of 53.0 on a 0-100 scale. 46% of coverage was favorable while 7% was unfavorable. The top drivers of favorable coverage for Client included partnerships with airports and an airline. Charts in the document show trends in coverage volume, favorability, and ratings over time.

1. © Clare Yorke Copyright 2016
Head Office
My address goes in here
T +44 (0) 207 000 000 E firstname.surname@client.com
www.yourwebsite goes in here.com
MAIN TITLE HEADING
Date and year

2. Page | 2 of 13
Heading
Date and year
INTRODUCTION
The report covers the period July – September 2013 and benchmarks Client against Xx, Xx, xx, Xx and Xx. Articles were supplied by Client and were taken from business,
general news and trade publications.
KEY PERFORMANCE INDICATORS
KPIS Date
Volume: 638
Rating (0-100 scale): 53.0
Favourable % (vol): 46% (294)
Unfavourable % (vol): 7% (43)
Neutral % (vol): 47% (301)
Total impressions (vol): 783.3 Million
Total AVE’s (vol): xx

3. Page | 3 of 13
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Date and year
MAIN HEADING
Subheading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id scelerisque
tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed ultrices neque quis dolor tincidunt ma lesuada. Maecenas laoreet hendrerit
pretium. Praesent nec turpis tellus. Curabitur congue quam sit amet diam aliquet
nec interdum nibh molestie. Nunc vulputate, mi consectetur ultrices sollicitudin,
nisl lacus blandit tellus, nec vestibulum sapien est quis enim. Donec ac libero ut
ante varius suscipit. Maecenas laoreet dictum lacus, ut imperdiet metus pulvinar
id. Aliquam malesuada rhoncus volutpat. Ut eleifend varius consectetur. Nam
vulputate volutpat magna, et pretium metus tincidunt in. Duis leo nunc, tempus
et laoreet ut, iaculis a enim. Nunc nec convallis leo.
Subheading
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tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed ultrices neque quis dolor tincidunt malesuada. Maecenas laoreet hendrerit
pretium. Praesent nec turpis tellus. Curabitur congue quam sit amet diam aliquet
nec interdum nibh molestie. Nunc vulputate, mi consectetur ultrices sollicitudin,
nisl lacus blandit tellus, nec vestibulum sapien est quis enim. Donec ac libero ut
ante varius suscipit. Maecenas laoreet dictum lacus, ut imperdiet metus pulvinar
id. Aliquam malesuada rhoncus volutpat. Ut eleifend varius consectetur. Nam
Subheading
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tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed ultrices neque quis dolor tincidunt malesuada. Maecenas laoreet hendrerit
pretium. Praesent nec turpis tellus. Curabitur congue quam sit amet diam aliquet
nec interdum nibh molestie. Nunc vulputate, mi consectetur ultrices sollicitudin,
nisl lacus blandit tellus, nec vestibulum sapien est quis enim. Donec ac libero ut
ante varius suscipit. Maecenas laoreet dictum lacus, ut imperdiet metus pulvinar
id. Aliquam malesuada rhoncus volutpat. Ut eleifend varius consectetur. Nam
vulputate volutpat magna, et pretium metus tincidunt in. Duis leo nunc, tempus
et laoreet ut, iaculis a enim. Nunc nec convallis leo.
Subheading
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tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed ultrices neque quis dolor tincidunt malesuada. Maecenas laoreet hendrerit.
Nunc nec convallis leo.Content agreements have been reached for both Lorem
ipsum dolor sit amet, consectetur adipiscing elit. Integer id scelerisque tellus.
Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis in
faucibus orci luctus et ultrices

4. MAIN TITLE HEADING

5. Page | 5 of 13
Heading
Date 2014
MAIN HEADING
The top ten proactive stories driving favourable coverage for Client were:
Press Release Vol Rating
Client partners with Munich and Copenhagen airports to
develop and implement its new airport IT product portfolio
(10 June 13) New Business
48 57.8
MAP Handling selects Client’ airport portfolio solution to
improve service levels with airline customers (12 June 13)
New Business
25 64.8
Client and SAS sign landmark partnership on revenue
management (12 June 13) Airline IT
23 60.9
Client Shareholder General Meeting (20 June 13) Investor
Relations
22 65.0
Subheading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id scelerisque
tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed ultrices neque quis dolor tincidunt malesuada. Maecenas laoreet hendrerit
pretium. Praesent nec turpis tellus. Curabitur congue quam sit amet diam aliquet
nec interdum nibh molestie. Nunc vulputate, mi consectetur ultrices sollicitudin,
nisl lacus blandit tellus, nec vestibulum sapien est quis enim. Donec ac libero ut
ante varius suscipit. Maecenas laoreet dictum lacus, ut imperdiet metus pulvinar
id. Aliquam malesuada rhoncus volutpat. Ut eleifend varius consectetur. Nam
Subheading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id scelerisque
tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed ultrices neque quis dolor tincidunt malesuada. Maecenas laoreet hendrerit
pretium. Praesent nec turpis tellus. Curabitur congue quam sit amet diam aliquet
nec interdum nibh molestie. Nunc vulputate, mi consectetur ultrices sollicitudin,
nisl lacus blandit tellus, nec vestibulum sapien est quis enim. Donec ac libero ut
ante varius suscipit. Maecenas laoreet dictum lacus, ut imperdiet metus pulvinar
id. Aliquam malesuada rhoncus volutpat. Ut eleifend varius consectetur. Nam
vulputate volutpat magna, et pretium metus tincidunt in. Duis leo nunc, tempus
et laoreet ut, iaculis a enim. Nunc nec convallis leo.
Subheading
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id scelerisque
tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed ultrices neque quis dolor tincidunt malesuada. Maecenas laoreet hendrerit
pretium. Praesent nec turpis tellus. Curabitur congue quam sit amet diam aliquet
nec interdum nibh molestie. Nunc vulputate, mi consectetur ultrices sollicitudin,
et laoreet ut, iaculis a enim. Nunc nec convallis leo.

6. Page | 6 of 13
Heading
Date 2014
Chart 1
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tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed ultrices neque quis dolor tincidunt malesuada. Maecenas laoreet hendrerit
pretium. Praesent nec turpis tellus. Curabitur congue quam sit amet diam aliquet
nec interdum nibh molestie. Nunc vulputate, mi consectetur ultrices sollicitudin,
nisl lacus blandit tellus, nec vestibulum sapien est quis enim. Donec ac libero ut
ante varius suscipit. Maecenas laoreet dictum lacus, ut imperdiet metus pulvinar
id.
Chart 2
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id scelerisque
tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
nostra, per inceptos himenaeos.
Sed ultrices neque quis dolor tincidunt malesuada. Maecenas laoreet hendrerit
pretium. Praesent nec turpis tellus. Curabitur congue quam sit amet diam aliquet
nec interdum nibh molestie. Nunc vulputate, mi consectetur ultrices sollicitudin,
nisl lacus blandit tellus, nec vestibulum sapien est quis enim. Donec ac libero ut
ante varius suscipit. Maecenas laoreet dictum lacus, ut imperdiet metus pulvinar
id.
Copyright © Ebiquity plc 201 4
Date 2014
Monthly Trend
by volume, favourability & rating
63.6 63.6
66.9
65
63
68.3
65.4
66.2
63.6
60
65
62.5
55
45
50
55
60
65
70
75
80
0
5
10
15
20
25
30
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan
Favourable Unfavourable Neutral Rating
Text
Neutral Rating
Volume
Rating
Text Text
Copyright © Ebiquity plc 201 4
Date 2014
Standard FAV volume stacked chart
by volume, favourability & rating
67.5
64.5 65.0 64.4
58.3
75.0
62.5
67.5
60.0
75.0
70.0
45
50
55
60
65
70
75
80
0
5
10
15
20
25
Favourable Unfavourable Neutral Rating
Volume
Rating
Neutral Rating

7. Page | 7 of 13
Heading
Date 2014
Chart 3
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id scelerisque
tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed ultrices neque quis dolor tincidunt malesuada. Maecenas laoreet hendrerit
pretium. Praesent nec turpis tellus. Curabitur congue quam sit amet diam aliquet
nec interdum nibh molestie. Nunc vulputate, mi consectetur ultrices sollicitudin,
nisl lacus blandit tellus, nec vestibulum sapien est quis enim. Donec ac libero ut
ante varius suscipit. Maecenas laoreet dictum lacus, ut imperdiet metus pulvinar
id.
Chart 4
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id scelerisque
tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Copyright © Ebiquity plc 201 4
Date 2014
Basic Donut
by volume
1st Qtr, 8.2
2nd Qtr, 3.2
3rd Qtr, 1.4
Copyright © Ebiquity plc 201 4
Date 2014
Standard FAV volume percentage chart - Vertical
by volume, favourability & rating
64.3
67.1
66
70
68.8
73.3
75
60 60
65
60
45
50
55
60
65
70
75
80
0%
20%
40%
60%
80%
100%
Media
Name
Media
Name
Media
Name
Media
Name
Media
Name
Media
Name
Media
Name
Media
Name
Media
Name
Media
Name
Media
Name
Favourable Unfavourable Neutral Rating
Neutral Rating
Volume(%)
Rating

8. MAIN TITLE HEADING

9. Page | 9 of 13
Heading
Date 2014
Chart 5
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tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Coverage Split Volume Rating of Article
Financial coverage 30 55.3
Global press release
coverage
22 56.4
Other coverage 20 54.8
Chart 6
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id scelerisque
tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed ultrices neque quis dolor tincidunt malesuada. Maecenas laoreet hendrerit
pretium.
.
Copyright © Ebiquity plc 201 4
Date 2014
Standard FAV volume percentage chart - Horizontal
by volume, favourability & rating
7
7
5
4
4
2
2
1
1
2
2
6
5
2
1
1
1
1
1
1
5
2
2
2
0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%
Media Name
Media Name
Media Name
Media Name
Media Name
Media Name
Media Name
Media Name
Media Name
Media Name
Media Name
Favourable Unfavourable Neutral
Volume (%)
Copyright © Ebiquity plc 201 4
Date 2014
Leading Messages & Reputation Drivers
by volume & favourability
-4
-15
-10
-15
-20
1
2
37
43
99
-40 -20 0 20 40 60 80 100 120
Financial Performance
Trust
Leadership
Innovation
Products / Services
Unfavourable
Favourable
Volume

10. Page | 10 of 13
Heading
Date 2014
Chart 7
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tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed ultrices neque quis dolor tincidunt malesuada. Maecenas laoreet hendrerit
pretium. Praesent nec turpis tellus. Curabitur
Chart 8
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id scelerisque
tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci luctus et ultrices posuere cubilia Curae; Nunc et ipsum lacus.
Nullam ornare pretium quam, sit amet interdum ipsum rhoncus a. Class aptent
taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos.
Sed ultrices neque quis dolor tincidunt malesuada. Maecenas laoreet hendrerit
pretium. Praesent nec turpis tellus. Curabitur
Copyright © Ebiquity plc 201 4
Date 2014
Leading Issues by category
by volume, favourability & rating
67.4 67.0
65.0
53.3
73.3
66.4 67.0
68.5 69.2
64.7
65.5
70.3
69.1
71.7
70.0
45
50
55
60
65
70
75
80
0
10
20
30
40
50
60
Favourable Unfavourable Neutral Rating
CORPORATE BRAND & MARKETING INDUSTRY
Neutral Rating
Volume
Rating
Copyright © Ebiquity plc 201 4
Date 2014
Overall PR-Driven Excluding PR-Driven
Neutral 475 204 271
Unfavourable 102 0 102
Favourable 1369 1106 263
Rating 57.3 59.6 52.6
Total Volume 1946 1310 636
45
50
55
60
65
70
75
0%
20%
40%
60%
80%
100%
Neutral Rating
Volume
Rating
PR-Driven Communications
by volume, favourability & rating

11. MAIN TITLE HEADING

12. Page | 12 of 13
Heading
Date 2014
Chart 9
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id scelerisque
tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in faucibus orci laoreet hendrerit pretium. Praesent nec turpis tellus. Curabitur
.
Chart 10
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Integer id scelerisque
tellus. Aenean rhoncus porta nulla vitae rhoncus. Vestibulum ante ipsum primis
in, sit amet interdum ipsum rhoncus a. Class aptent taciti soci. Maecenas laoreet
hendrerit pretium. Praesent nec turpis tellus. Curabitur
Copyright © Ebiquity plc 201 4
Date 2014
17
15
7
6
2
1
0
2
4
6
8
10
12
14
16
18
Client Competitor 1 Competitor 2 Competitor 3 Competitor 4 Competitor 5
Volume
Bar Graph 1
by volume
Copyright © Ebiquity plc 201 4
Date 2014
Issue
Brazil
China
France
Germany
India
Japan
Norway
Singapore
UAE
UK
USA
Investment / divestment 6 - 9 12 3 - 1 5 - 72 33
Mergers & acquisitions 25 4 3 1 5 - - 15 - 61 17
Share price 5 1 10 1 - - - 6 2 92 13
Shares / stock
performance
/ stock issues
- 1 1 3 1 - - 10 3 95 14
Shareholder issues 1 - 1 - - - - 1 3 92 10
Partnerships and alliances - 3 3 2 - - 10 3 - 66 21
Company strategy / vision - 1 - 7 9 - 1 3 1 65 15
Market share 1 1 - - - - 1 6 2 47 36
Contract win/booking 2 - 4 - 7 - 17 2 2 33 21
Earnings / financial health - 1 - - 5 - 1 1 1 69 6
by volume
Leading Issues by country

13. CONTACT
Name, Job Title
e. youremailaddress.com