Based on the Air Force Blog Assessment Flow Chart, this was my most requested slide from 2009.
It is a response flowchart for social media mentions. Still useful today for Crisis Communications.
Alan Hiddleston - Social Selling and the New Sales ModelFirefish Software
Firefish Software Commercial Director, Alan Hiddleston, talks about the modern challenges in recruitment. Introducing Social Selling and the New Sales Model for recruitment
I recently had the chance to give a very short talk on social media in eCommerce. Very high level, nothing too specific as that would have required TONS of time. Showed some good examples of eCommerce companies sort of getting things right.
Overview:
Choosing which of the hundreds of social media platforms and tools to use as part of your eCommerce marketing strategy is very difficult.
It's every marketers worst nightmare: negative comments posted about you online!
But each type of negative post calls for a different approach - use this Social Media Crisis Plan flowchart to help you determine how you are best to proceed.
For more information see: http://www.xplore.net/web_smart/index.htm?articleId=384
Based on the Air Force Blog Assessment Flow Chart, this was my most requested slide from 2009.
It is a response flowchart for social media mentions. Still useful today for Crisis Communications.
Alan Hiddleston - Social Selling and the New Sales ModelFirefish Software
Firefish Software Commercial Director, Alan Hiddleston, talks about the modern challenges in recruitment. Introducing Social Selling and the New Sales Model for recruitment
I recently had the chance to give a very short talk on social media in eCommerce. Very high level, nothing too specific as that would have required TONS of time. Showed some good examples of eCommerce companies sort of getting things right.
Overview:
Choosing which of the hundreds of social media platforms and tools to use as part of your eCommerce marketing strategy is very difficult.
It's every marketers worst nightmare: negative comments posted about you online!
But each type of negative post calls for a different approach - use this Social Media Crisis Plan flowchart to help you determine how you are best to proceed.
For more information see: http://www.xplore.net/web_smart/index.htm?articleId=384
Social Media Best Practices for BusinessesCristinBurns
Social media may still seem like the Wild West to some, but social media etiquette will go a long way in creating a professional and branded experience for your audience. Follow these best practices to ensure your brand puts its best foot forward.
Start with the WHY! How to express your company's story in your marketing, branding and social media.
Positioning and marketing your business
Determine your WHY
Learn how to tell (and sell) your story
Determine what is uniquely yours to give
Social Media Nuts and Bolts
Facebook marketing and advertising
Email marketing, blogs, landing pages
Tips and Tricks
Social Media Strategies for Freelancers - LaidOffCamp LALaundrylicious
How to get you the projects or business through social media? What strategy to follow? Do I need to be on all social media sites? Which one to pick? What next? This presentation is specifically for freelancers and was presented at LaidOffCamp LA on May 1, 2009
One of the keys to #successful #socialmedia #crisis mitigation is pre-crisis #planning. #VietnamWorks gives you some #tips about how to control #Facebook #crisis
Growing Your Business With Social Media in 2016
Presented LIVE 12/5/2015 to Market America SWLT All Star
For a FREE consultation visit TamiraHamilton.com
3 Common Influencer Marketing mistakes hindering your brand Real-Time OutSource
Influencer marketing has been a major trend for several years, with no signs of going away. If you visit Facebook, Twitter, or virtually any social media channel, there is a good chance you will quickly come across influencers, from different segments of society, promoting different products and services. It sounds simple, but there are many common influencer marketing pitfalls, which can hinder your efforts.
In today’s marketing environment, follow the status quo and, simply, you lose. Long gone are the days of mass marketing and advertising blitzes touting millions of “advertising impressions.”
What you need is a new marketing strategy – one nurturing interactive relationships within targeted niches to build unique products/services and loyal supporters.
This presentation introduces you to tools and techniques organizations like Harley Davidson, Apple Computer, and even homeschoolers, use to build their vibrant business tribes.
It explores word-of-mouth and word-of-mouse strategies proven to create these marketing “movements.” This requires creativity, transparency to the marketplace, and a fully committed community.
It provides concrete, usable tactics to create high success by doing what's unique and interactive.
This PPT covers all the aspects on Facebook Advertising, marketing, brand name building and mistakes who people usually while they use Facebook for business.
I covers standard sizes for profile picture, cover photo, post size for text, image and video.
I also contains 17 tips for Facebook Marketing with the quick links which will be fruitful for you and your business.
Facebook Ads - Criando Anuncios Matadores no Facebook - Search Masters Brasil...Fábio Prado Lima
Tive a honra de ser convidado para palestrar sobre Facebook Ads no Search Masters Brasil 2013 - um dos maiores eventos de SEO do Brasil, que também teve conteúdo de PPC. Na apresentação, dei dicas de como criar anúncios matadores no Facebook. Fique à vontade para me seguir, posto bastante conteúdo relevante sobre Facebook Ads aqui: www.facebook.com/fabiohpl
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
Getting the most value from your ad spend by reaching only the people that matter to your business is a big challenge but hopefully there are a lot of best practices and tips to guide you in this art. Both, Demand Generation and Demand Capture should be treated separately in terms of targeting strategy.
Use the Facebook Pixel to track conversions, retarget website visitors and find new audiences. This workshop will explain how understanding advanced Facebook ad tools will help your overall ad strategy.
Social Media Best Practices for BusinessesCristinBurns
Social media may still seem like the Wild West to some, but social media etiquette will go a long way in creating a professional and branded experience for your audience. Follow these best practices to ensure your brand puts its best foot forward.
Start with the WHY! How to express your company's story in your marketing, branding and social media.
Positioning and marketing your business
Determine your WHY
Learn how to tell (and sell) your story
Determine what is uniquely yours to give
Social Media Nuts and Bolts
Facebook marketing and advertising
Email marketing, blogs, landing pages
Tips and Tricks
Social Media Strategies for Freelancers - LaidOffCamp LALaundrylicious
How to get you the projects or business through social media? What strategy to follow? Do I need to be on all social media sites? Which one to pick? What next? This presentation is specifically for freelancers and was presented at LaidOffCamp LA on May 1, 2009
One of the keys to #successful #socialmedia #crisis mitigation is pre-crisis #planning. #VietnamWorks gives you some #tips about how to control #Facebook #crisis
Growing Your Business With Social Media in 2016
Presented LIVE 12/5/2015 to Market America SWLT All Star
For a FREE consultation visit TamiraHamilton.com
3 Common Influencer Marketing mistakes hindering your brand Real-Time OutSource
Influencer marketing has been a major trend for several years, with no signs of going away. If you visit Facebook, Twitter, or virtually any social media channel, there is a good chance you will quickly come across influencers, from different segments of society, promoting different products and services. It sounds simple, but there are many common influencer marketing pitfalls, which can hinder your efforts.
In today’s marketing environment, follow the status quo and, simply, you lose. Long gone are the days of mass marketing and advertising blitzes touting millions of “advertising impressions.”
What you need is a new marketing strategy – one nurturing interactive relationships within targeted niches to build unique products/services and loyal supporters.
This presentation introduces you to tools and techniques organizations like Harley Davidson, Apple Computer, and even homeschoolers, use to build their vibrant business tribes.
It explores word-of-mouth and word-of-mouse strategies proven to create these marketing “movements.” This requires creativity, transparency to the marketplace, and a fully committed community.
It provides concrete, usable tactics to create high success by doing what's unique and interactive.
This PPT covers all the aspects on Facebook Advertising, marketing, brand name building and mistakes who people usually while they use Facebook for business.
I covers standard sizes for profile picture, cover photo, post size for text, image and video.
I also contains 17 tips for Facebook Marketing with the quick links which will be fruitful for you and your business.
Facebook Ads - Criando Anuncios Matadores no Facebook - Search Masters Brasil...Fábio Prado Lima
Tive a honra de ser convidado para palestrar sobre Facebook Ads no Search Masters Brasil 2013 - um dos maiores eventos de SEO do Brasil, que também teve conteúdo de PPC. Na apresentação, dei dicas de como criar anúncios matadores no Facebook. Fique à vontade para me seguir, posto bastante conteúdo relevante sobre Facebook Ads aqui: www.facebook.com/fabiohpl
Webinar: Facebook Ads Targeting Tips to Maximize ROIFunnely
Getting the most value from your ad spend by reaching only the people that matter to your business is a big challenge but hopefully there are a lot of best practices and tips to guide you in this art. Both, Demand Generation and Demand Capture should be treated separately in terms of targeting strategy.
Use the Facebook Pixel to track conversions, retarget website visitors and find new audiences. This workshop will explain how understanding advanced Facebook ad tools will help your overall ad strategy.
GoVoluntr - Making money through community involvement.500 Startups
GoVoluntr is a social platform that grows businesses through community involvement while boosting their bottom line. Pitch deck for 500 Startups Demo Day -2012.
32 Marketing Tips That Never Go Out of StyleRich Brooks
Tired of chasing the next “big thing” in marketing? Maybe it’s time to get back to basics.
It’s that time of year again. All the prognosticators are telling us what’s coming next. All the “10 Marketing Trends for 2015″ posts. All the advice to make you nervous that you’re falling behind.
But the truth is, the more things change, the more they stay the same.
So, in the spirit of uncovering timeless strategies, we asked 32 of our all-time favorite marketers to share with us their best tips that never go out of style.
OK, we included ourselves, but that’s just because we wanted to rub shoulders with these luminaries.
Is your “evergreen” marketing tip in this list? If not, make sure you share it in the comments below.
Connecting With The Mom Market On Social Media Power Point PresentationMelissa Lierman
Connecting with the Mom Market on Social Media
Description:
The Mommy Market is a $2.1 Trillion Dollar Market. Learn how to connect with this Mom Target Market on Social Media - Blogs, Twitter, FaceBook, Blog Talk Radio, and You Tube.
The amount of time spent on social media is up by 82% in 2009 compared to 2008, with Twitter and FaceBook as the front runners. 64% of Moms say that they rely on word of mouth recommendations when buying products for their families.
Social Media is word of mouth. Social Media is personal. Moms listen to other Moms. How can you find your target market of Moms and connect with these Moms? Then, once you connect with these Moms, how do you get them to buy from you? Learn how to make Social Media work for your business and connect with the Mom Market.
2 Minutes to Facebook Advertising Success. A Resource for SMBs (Includes Case...dlvr.it
Facebook Advertising Case Studies. Learn why Facebook advertising is challenging Google and how to succeed with Facebook ads. Includes links to case studies.
View original post at: https://blog.dlvrit.com/2014/11/understanding-facebook-advertising/
Social Media: Helping Customers Find the Farmer (part 2)Glenn Muske
Online tools can be very helpful in marketing to consumers. There also is a wealth of online information that can help small farmers run a more efficient business.
We're developing augmented reality software to help clinicians with pre-surgical planning by providing them with patient-specific, high fidelity 3D holograms that have been derived from the same data used to generate conventional CT scans and MRIs.
The Atlas is unlocking the $1.6 trillion local government market with a platform city officials use to build and buy better stuff more quickly...all without ever selling to cities.
AI to predict the risk of vehicle accidents using over 40 external factors including road and environmental conditions - for Usage Based Insurance and Safety usecases.
Pilota created AI algorithms that can predict flights at risk of disruption. They use this to proactively book travelers on a new flight for free during expected disruptions.
Esports is growing exponentially, but is still a highly fragmented industry. Juked is changing the game by creating the internet's first one-stop-destination for esports entertainment.
GamerzClass creates gaming masterclasses for all the biggest esport titles. Carefully designed with the best players in the world, they aspire to help gamers reach their maximum potential both in and outside of the game.
eino is a prediction platform; they help companies increase revenue in capital planning and supply chain management by analyzing possible future scenarios and determining prudent actions.
Bliinx aggregates business interactions between professionals and their contacts so that they can get up to speed on relationships without jumping through a bunch of platforms. They also generate company-wide relationship insights that boost business development initiatives and customer ROI.
Bridging the Digital Gap Brad Spiegel Macon, GA Initiative.pptxBrad Spiegel Macon GA
Brad Spiegel Macon GA’s journey exemplifies the profound impact that one individual can have on their community. Through his unwavering dedication to digital inclusion, he’s not only bridging the gap in Macon but also setting an example for others to follow.
1.Wireless Communication System_Wireless communication is a broad term that i...JeyaPerumal1
Wireless communication involves the transmission of information over a distance without the help of wires, cables or any other forms of electrical conductors.
Wireless communication is a broad term that incorporates all procedures and forms of connecting and communicating between two or more devices using a wireless signal through wireless communication technologies and devices.
Features of Wireless Communication
The evolution of wireless technology has brought many advancements with its effective features.
The transmitted distance can be anywhere between a few meters (for example, a television's remote control) and thousands of kilometers (for example, radio communication).
Wireless communication can be used for cellular telephony, wireless access to the internet, wireless home networking, and so on.
# Internet Security: Safeguarding Your Digital World
In the contemporary digital age, the internet is a cornerstone of our daily lives. It connects us to vast amounts of information, provides platforms for communication, enables commerce, and offers endless entertainment. However, with these conveniences come significant security challenges. Internet security is essential to protect our digital identities, sensitive data, and overall online experience. This comprehensive guide explores the multifaceted world of internet security, providing insights into its importance, common threats, and effective strategies to safeguard your digital world.
## Understanding Internet Security
Internet security encompasses the measures and protocols used to protect information, devices, and networks from unauthorized access, attacks, and damage. It involves a wide range of practices designed to safeguard data confidentiality, integrity, and availability. Effective internet security is crucial for individuals, businesses, and governments alike, as cyber threats continue to evolve in complexity and scale.
### Key Components of Internet Security
1. **Confidentiality**: Ensuring that information is accessible only to those authorized to access it.
2. **Integrity**: Protecting information from being altered or tampered with by unauthorized parties.
3. **Availability**: Ensuring that authorized users have reliable access to information and resources when needed.
## Common Internet Security Threats
Cyber threats are numerous and constantly evolving. Understanding these threats is the first step in protecting against them. Some of the most common internet security threats include:
### Malware
Malware, or malicious software, is designed to harm, exploit, or otherwise compromise a device, network, or service. Common types of malware include:
- **Viruses**: Programs that attach themselves to legitimate software and replicate, spreading to other programs and files.
- **Worms**: Standalone malware that replicates itself to spread to other computers.
- **Trojan Horses**: Malicious software disguised as legitimate software.
- **Ransomware**: Malware that encrypts a user's files and demands a ransom for the decryption key.
- **Spyware**: Software that secretly monitors and collects user information.
### Phishing
Phishing is a social engineering attack that aims to steal sensitive information such as usernames, passwords, and credit card details. Attackers often masquerade as trusted entities in email or other communication channels, tricking victims into providing their information.
### Man-in-the-Middle (MitM) Attacks
MitM attacks occur when an attacker intercepts and potentially alters communication between two parties without their knowledge. This can lead to the unauthorized acquisition of sensitive information.
### Denial-of-Service (DoS) and Distributed Denial-of-Service (DDoS) Attacks
APNIC Foundation, presented by Ellisha Heppner at the PNG DNS Forum 2024APNIC
Ellisha Heppner, Grant Management Lead, presented an update on APNIC Foundation to the PNG DNS Forum held from 6 to 10 May, 2024 in Port Moresby, Papua New Guinea.
Multi-cluster Kubernetes Networking- Patterns, Projects and GuidelinesSanjeev Rampal
Talk presented at Kubernetes Community Day, New York, May 2024.
Technical summary of Multi-Cluster Kubernetes Networking architectures with focus on 4 key topics.
1) Key patterns for Multi-cluster architectures
2) Architectural comparison of several OSS/ CNCF projects to address these patterns
3) Evolution trends for the APIs of these projects
4) Some design recommendations & guidelines for adopting/ deploying these solutions.
This 7-second Brain Wave Ritual Attracts Money To You.!nirahealhty
Discover the power of a simple 7-second brain wave ritual that can attract wealth and abundance into your life. By tapping into specific brain frequencies, this technique helps you manifest financial success effortlessly. Ready to transform your financial future? Try this powerful ritual and start attracting money today!
[500DISTRO] Converting with Facebook: How to Optimize Ads, Target Audiences & Boost Your ROI
1. Matthew Berman | @matthewberman
FACEBOOK ADS
For External Conversions
MATTHEW BERMAN
August 2014
@matthewberman | mberman84@gmail.com
2. WHO AM I?
(Matt)
MATTHEW BERMAN
Distribution Hacker in Residence
Distribution for media companies
Affiliate marketing (shhh)
Distribution for startups
PREVIOUSLY:
Spent lots of $$$ on Facebook
Matthew Berman | @matthewberman
3. THE PROBLEM
CONCLUSION
Based on many blog posts by reputable sources, most would think facebook isn’t a good channel to market on….FALSE!
FRAUDULENT CLICKS
NO CONVERSIONS
Click farms, low quality clicks etc Facebook users never buy anything!
Facebook Sucks!!!…NOT.
Matthew Berman | @matthewberman
4. FACEBOOK ADS TACTICS
What your ad looks like Who sees your ad General tips and tricks
Creative Targeting
Best
Practices
Matthew Berman | @matthewberman
7. Matthew Berman | @matthewberman
REDUCING BANNER BLINDNESS
keep your ad images & copy fresh (specifics to come)
blend your ads into the organic content (don’t be misleading)
(exception) you have an extremely well known brand name/logo
(exception) you have a beautiful, physical product to show off
9. more inventory, less expensive
not available on mobile
SIDEBAR ADS
lower CTR and conversion performance
around for many years
Matthew Berman | @matthewberman
10. less inventory, more expensive
available on mobile & desktop
NEWSFEED ADS
higher CTR and conversion performance
much newer than sidebar ads
newsfeed has had better performance for me in most cases
Matthew Berman | @matthewberman
12. OBVIOUS IMAGES
Easy to understand
Example A Example B
Matthew Berman | @matthewberman
what do they sell?
children’s books? food?
13. OBVIOUS IMAGES
Easy to understand
Example A (Bad) Example B (Good)
Matthew Berman | @matthewberman
online classes!? food!
14. 5 FOOT TEST
stand 5 feet back from your computer, can you clearly see and understand the image?
Matthew Berman | @matthewberman
15. FACES…ON FACEBOOK
don’t use woman eating a salad laughing!! use real photos, not photoshopped
Faces blend into organic content
Matthew Berman | @matthewberman
* ask your customers for images or take them yourself
16. COPY
What your ads should say
general structure of your copy should include:
1 or 2 value propositions
price and/or discount
call to action (more than just the button)
Matthew Berman | @matthewberman
18. PASSIVE VS INTENT ADVERTISING
VS
Intent Based Advertising - More expensive, higher conversion rates, target people at their intent to do something
Passive Advertising - Less expensive, lower conversion rates, target people who may be your customer
Passive Advertising Intent Advertising
I love my dog! Buy Dog Food
Matthew Berman | @matthewberman
19. SEGMENTS TO ALWAYS USE
COUNTRY
Different countries
respond differently to
creative and products
and the prices are
different in each country
GENDER
Males and females
respond differently to
creative and products
AGE
Segment ages into
ranges: 25-35, 36-45
etc.
If you have a mobile
experience, separate
desktop and mobile
DEVICE
Matthew Berman | @matthewberman
20. Matthew Berman | @matthewberman
AFTER THAT…IT’S UP TO YOU
school
city/state/zip
3rd party data (acxiom)
language
relationship status
life events
employer
interest keywords
education level
behaviors
21. LOOK ALIKE MODELS
WOW!!
current customers
potential customers
magic
Matthew Berman | @matthewberman
segment “current customers” by engagement level (paying customers vs. others)
23. CAMPAIGN STRUCTURE
Campaign
Ad Sets
Ad Ad
campaigns for completely different
tests
ads within an ad set compete against
each other (only test text + images)
ad sets for everything else
Matthew Berman | @matthewberman
25. LAST QUICK TIPS
use oCPM bidding - optimize for conversions to
website
refresh your ads frequently - keep frequency under 2
focus on CTR - facebook rewards you with lower
prices
Matthew Berman | @matthewberman
sweet spot audience size is around 500k-1.5m
27. RECAP
reduce banner blindness
prioritize using newsfeed ads
use clear, concise images
blend ads into organic content when possible
target country, age, gender, and device first
use look alike models when possible
test all variables separately
Matthew Berman | @matthewberman
28. Matthew Berman | @matthewberman
THANK YOU
MATTHEW BERMAN
@matthewberman | mberman84@gmail.com