One of the keys to #successful #socialmedia #crisis mitigation is pre-crisis #planning. #VietnamWorks gives you some #tips about how to control #Facebook #crisis
It's every marketers worst nightmare: negative comments posted about you online!
But each type of negative post calls for a different approach - use this Social Media Crisis Plan flowchart to help you determine how you are best to proceed.
For more information see: http://www.xplore.net/web_smart/index.htm?articleId=384
Hypnotic Mind Control Techniques That (Ethically) Put People Under Your Control Michael Lee
Hypnotic mind control techniques can help you find favor in a group, become an inspiring leader or spread more goodness in society. Use them carefully and with a certain degree of responsibility.
Based on the Air Force Blog Assessment Flow Chart, this was my most requested slide from 2009.
It is a response flowchart for social media mentions. Still useful today for Crisis Communications.
Why our security advice sucks and how we can change that.
We've done threat modelling for businesses, but rarely do we do that for individuals. We jump to advice based on what we've heard and are "supposed" to know, but that's not always a good thing. Can we do better? I think yes.
~20 minutes
Destroying the 7 Myths of B2B Social MediaJay Baer
B2B social media is beset by myths and falsehoods. In this presentation, social media strategist Jay Baer destroys those myths, and shows that B2B social media and B2C social media aren't so different after all.
Alžběta Matějů: Crisis communication na BabelCampuH1.cz
Bětka Matějů na zářijovém BabelCampu přednášela o krizové komunikaci na sociálních sítích. Podívejte se na její prezentaci What I learned about crisis communication from my relationships.
It's every marketers worst nightmare: negative comments posted about you online!
But each type of negative post calls for a different approach - use this Social Media Crisis Plan flowchart to help you determine how you are best to proceed.
For more information see: http://www.xplore.net/web_smart/index.htm?articleId=384
Hypnotic Mind Control Techniques That (Ethically) Put People Under Your Control Michael Lee
Hypnotic mind control techniques can help you find favor in a group, become an inspiring leader or spread more goodness in society. Use them carefully and with a certain degree of responsibility.
Based on the Air Force Blog Assessment Flow Chart, this was my most requested slide from 2009.
It is a response flowchart for social media mentions. Still useful today for Crisis Communications.
Why our security advice sucks and how we can change that.
We've done threat modelling for businesses, but rarely do we do that for individuals. We jump to advice based on what we've heard and are "supposed" to know, but that's not always a good thing. Can we do better? I think yes.
~20 minutes
Destroying the 7 Myths of B2B Social MediaJay Baer
B2B social media is beset by myths and falsehoods. In this presentation, social media strategist Jay Baer destroys those myths, and shows that B2B social media and B2C social media aren't so different after all.
Alžběta Matějů: Crisis communication na BabelCampuH1.cz
Bětka Matějů na zářijovém BabelCampu přednášela o krizové komunikaci na sociálních sítích. Podívejte se na její prezentaci What I learned about crisis communication from my relationships.
Original workshop to brainstorm different ways of generating engagement on social media. Created for staff and faculty members at Laurentian University.
3 Common Influencer Marketing mistakes hindering your brand Real-Time OutSource
Influencer marketing has been a major trend for several years, with no signs of going away. If you visit Facebook, Twitter, or virtually any social media channel, there is a good chance you will quickly come across influencers, from different segments of society, promoting different products and services. It sounds simple, but there are many common influencer marketing pitfalls, which can hinder your efforts.
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "Social Confidence" and will show you the options you have in conflict situations, including being assertive.
3 Questions to Ask Yourself when Working with an Influencer Real-Time OutSource
Given the reach of the internet, many people who previously didn't have an audience have now found one. There are well-known bloggers, people who post on social media and those who create YouTube videos, to name just a few. In the marketing field, these people are referred to as influencers.
Manifesting Techniques: 3 Powerful Ways To Attract Anything You WantMichael Lee
Mastering manifesting techniques is very important as it is one of the key stages in the law of attraction. To put it simply, these methods help bring your desires to life. They allow you to turn your thoughts and emotions into something you can actually see or touch.
Why do bad interviews happen to good people? The reason behind that - bad prep work by PR folks who are missing the mark when it comes to media training. The second part to this is the willingness of the spokesperson to take the time to brief, research, and prepare. Media training isn't about just going over the dos and don'ts of media interviews but it's about understanding your key messages, delivery, authenticity, and knowing your audience.
Social Media Customer Service Pubcon AustinMelissaFach
My part of the session was planning for the harder side of social media customer service. I have some examples of what you don't want and explained how to avoid these issues.
#JobSeekers In Style: How To Create A #Killer #ResumeVietnamWorks
Why a #good #resume is #important, and how to write one that will get you a job? #VietnamWorks gives you some simple tips to #help you to #improve your #resume
How To Make An #Effective #Reference #ChecklistVietnamWorks
#Reference checking allows you to ensure that you are finding the #mostqualified person who is also a good match for the #position. By conducting #referencechecks, you can avoid costs associated with failed probation periods and poor performance, which can impact your guests or clients and damage your image or reputation. This #reference check could help you confirm #information on the candidate's #application and #resumes. You will also gain greater #insights into the candidate's #history, #skills, #knowledge and #abilities from someone who has actually observed the candidate perform. #VietnamWorks gives you some #tips to conduct an #effective #checklist for references
“Hội thảo Tự tin khởi đầu thành công mới - Bài thuyết trình của các diễn giả”
“Thương hiệu cá nhân không chỉ là vẻ bề ngoài mà nó tổng hợp của: tính cách, tư cách và phong cách.”
Original workshop to brainstorm different ways of generating engagement on social media. Created for staff and faculty members at Laurentian University.
3 Common Influencer Marketing mistakes hindering your brand Real-Time OutSource
Influencer marketing has been a major trend for several years, with no signs of going away. If you visit Facebook, Twitter, or virtually any social media channel, there is a good chance you will quickly come across influencers, from different segments of society, promoting different products and services. It sounds simple, but there are many common influencer marketing pitfalls, which can hinder your efforts.
The MTL Professional Development Programme is a collection of 202 PowerPoint presentations that will provide you with step-by-step summaries of a key management or personal development skill. This presentation is on "Social Confidence" and will show you the options you have in conflict situations, including being assertive.
3 Questions to Ask Yourself when Working with an Influencer Real-Time OutSource
Given the reach of the internet, many people who previously didn't have an audience have now found one. There are well-known bloggers, people who post on social media and those who create YouTube videos, to name just a few. In the marketing field, these people are referred to as influencers.
Manifesting Techniques: 3 Powerful Ways To Attract Anything You WantMichael Lee
Mastering manifesting techniques is very important as it is one of the key stages in the law of attraction. To put it simply, these methods help bring your desires to life. They allow you to turn your thoughts and emotions into something you can actually see or touch.
Why do bad interviews happen to good people? The reason behind that - bad prep work by PR folks who are missing the mark when it comes to media training. The second part to this is the willingness of the spokesperson to take the time to brief, research, and prepare. Media training isn't about just going over the dos and don'ts of media interviews but it's about understanding your key messages, delivery, authenticity, and knowing your audience.
Social Media Customer Service Pubcon AustinMelissaFach
My part of the session was planning for the harder side of social media customer service. I have some examples of what you don't want and explained how to avoid these issues.
#JobSeekers In Style: How To Create A #Killer #ResumeVietnamWorks
Why a #good #resume is #important, and how to write one that will get you a job? #VietnamWorks gives you some simple tips to #help you to #improve your #resume
How To Make An #Effective #Reference #ChecklistVietnamWorks
#Reference checking allows you to ensure that you are finding the #mostqualified person who is also a good match for the #position. By conducting #referencechecks, you can avoid costs associated with failed probation periods and poor performance, which can impact your guests or clients and damage your image or reputation. This #reference check could help you confirm #information on the candidate's #application and #resumes. You will also gain greater #insights into the candidate's #history, #skills, #knowledge and #abilities from someone who has actually observed the candidate perform. #VietnamWorks gives you some #tips to conduct an #effective #checklist for references
“Hội thảo Tự tin khởi đầu thành công mới - Bài thuyết trình của các diễn giả”
“Thương hiệu cá nhân không chỉ là vẻ bề ngoài mà nó tổng hợp của: tính cách, tư cách và phong cách.”
Inspired by the powerful #transforming features of #robots fromthe #Transformers #Series, #VietnamWorks has a #desire to #improve the #features of #search #function on our website. We want to give more #power to our #search function so it could adapt quickly, be flexible and transformable with users'keywords. We did it to ensure our #users could #experience a better search and real-time job posting. Our #transformable #search is officially #onlive #TODAY. #visit our #website at www.vietnamworks.com now to experience "the age of #elasticsearch"
Highlight Your #JobDescription within 10 stepsVietnamWorks
Don't you worry that your #JobDescription is not attractive enough to #JobSeekers so they don't want to apply for the job? #VietnamWorks fixes it! Just few minutes with our 10 steps
#Saigon (#HoChiMinh city) is the largest city in Vietnam. It is not only a #commercial center but also a #scientific, #technological, #industrial and #tourist center. How it would be to #Work in #Saigon? Let #Checkitout
Top #players at this #WorldCup might not have nothing to do with #working in the #office however their #inspirational #quotes might #help you to be #better at your #jobs. #Checkitout and #moveup with #VietnamWorks
It has been never 3 decades since the #Internet #appears! Join us to have a quick #look about how #internet has helped us with our #job-hunting #process!
#Interview is not only about #jobseekers but also about how #employers will make their first #impression with the potential #talents. If #employers can conduct an amazing #interview, it could be the very first step to approach and win back a #talent for your team. It also helps you to #increase the #brandawareness of your company as candidates could probably #sharetheexperiences with their friends and contacts. #Checkitout some #tips of #VietnamWorks to conduct an interview in style
A job #interview is one of the most drawn-out and intimidating ways of making #first #impression. However, it’s also your #opportunity to get on an employer’s good side, which can give you a distinct edge over even those applicants whose credentials are better than yours. To prepare for a job interview, #Checkout #VietnamWorks 's #simple #tips
A frequently asked #question among #jobseekers remains, "Is a #coverletter #important?" In fact, it's not unusual for #jobseekers to treat the #coverletter as an afterthought. They've put so much time and thought into their #resume that they may view the #coverletter as nothing more than a required but unimportant attachment. In actuality, this #coverletter can be instrumental in helping your #resume leap to the top of the pile. The #importance of a cover letter cannot be overstated. Don't you repeat your #resume in your #coverletter! Tell a #story why you are the one for the position with VietnamWorks'tips
Over 50% of recent #graduates are #unemployed or underemployed. Many are taking paid or unpaid #internships for one to two years after #graduation, unable to transition into full-time work. Although the #journey to full-time #employment can be rocky and discouraging, it’s certainly not impossible. #VietnamWorks 's #happy to #share tips for #successfully transitioning from an intern to a full-time employee.
It has been 7 years since the very first #IOS shown up. When #Apple's annual Worldwide Developer Conference kicks off next Monday, June 2, users from around the world will be able to see what the company announces an in-depth look at the latest in #iOS and OS X. This's good time for us to have a quick review and see what #Apple and IOS have changed our lives in the last 7 years!
Having a difficult time in deciding which career to take? To help you better in your career searching, we give some occupations profiles by career fields. #Checkitout and discover if you match with 10 hot careers of 2014?
8 Things People Don't Tell You About Social MediaFalcon.io
Social media marketing can appear deceptively simple, and is commonly misunderstood. It isn’t intentional, but sometimes, our own social media and digital marketers are to blame for these common misconceptions. If there’s one thing we know for certain, it’s that social media marketing is not simple and requires comprehensive planning, and a great deal of creativity. It’s about time we shed light on anything, and everything people don’t tell you about social media marketing. It’s time every social media and digital marketer gets the credit they deserve.
In this webinar we are diving into:
- Best kept social media marketing secrets
- Exposing social media marketing misinformation
- The truth about successful social media marketing
Learn 7 things to always do, 5 things to never do, and 6 ways to customize social media to generate sales using Facebook, Twitter, LinkedIn and Pinterest from experts who do it everyday.
Experience level: Beginner
Target audience: Affiliates/Publishers
Niche/vertical: Social media
Jeannine Crooks, Account Manager, Affiliate Window (Twitter @Jeannine_Crooks) (Moderator)
Mike Allen, President, Shopping-Bargains.com, LLC (Twitter @mta1)
Jennifer Myers Ward, CEO, ebove & beyond, inc. (Twitter @Jenmyersward)
Shannon Vogel, Owner, The Be-Scene (Twitter @thebescene)
Why Online Reputation Management is Important for every Business. Whether your company is a corporate brand, a personal brand or an established enterprise level brand, online reputation management, or ORM, is now more important than ever for your business.
Search social-media-&-reputation-management-thunder-seoMax Thomas
Presentation on Search, Social Media and Online Reputation Management given by Max Thomas of Thunder SEO to SDSIC in San Diego, CA, on January 7, 2011.
Tips and Tricks from four brilliant Silverback Social employees:
Social Media Community Management, Brand Strategy and creative Social Media Ideas, Event Management
This presentation was part of a social media measurement and awareness training day held by Lynchpin Analytics and Pangaea Digital in Edinburgh, April 2010
If you’re an inbound marketer, or you use social media to help promote your business, you’ve probably heard that engagement is essential.
But why is engagement so important in modern marketing?
7 Social Media Trends You Can't Afford to Miss in 2017Post Planner
By 2020, customers will manage 85% of their relationships with businesses without talking to a human. That means your social media strategy is more important than ever!
We're sharing exactly what needs to be included in your 2017 plan - from expiring, wearable, and augmented content to omni-channel marketing and MUCH MORE.
Catch the webinar replay here: http://www.postplanner.com/social-media-trends-2017-webinar-replay/
The Absolute Beginner's Guide to Social Media MarketingPlacester
It’s easy to think of social media as a craze that has no value for your business. With all of the noise out there, many businesses underestimate social media’s business power, but social is so much more than tweets and cat photos: It’s now where customers go to search for products and content, follow and engage with their favorite brands, crowdsource opinions to get recommendations and referrals, and share content. The social universe is enormous, Twitter has 255 million active sending 500 million tweets each and every day,
there are more than 50 million Facebook Pages and 20 billion photos on Instagram. This infographic created in collaboration with our friend Barry Feldman is your guide to building a strategy that works for your business. Take a look and let us know what you think. Say hi @placester and @feldmancreative, we'd love to hear from you.
Similar to 7 steps to control facebook crisis (20)
Writing a #thankyou letter after a #jobinterview is a must! In fact, some employers think less of those interviewees who fail to follow-up promptly. #Writing #thankyou letter is also a smart way to #remind #employers how #potential you are for the #position. Learn more about it with #VietnamWorks
#CustomerRelationshipManagement (#CRM) #technology is becoming more prevalent in the workforce, particularly for #SalesTeams. Generally, #CRM is a model implemented to manage a company’s interactions with #customers, clients, and #SalesProspects. #CRM applications can help your sales team organize, automate, and synchronize business processes to help you find, attract and win new clients in addition to retaining those you already have. Let #VietnamWorks tell you succesful story of winning customers of our #SalesTeam
A #Happy #Employee Is A #Productive #EmployeesVietnamWorks
#Happiness Can #Boost #Employee #Productivity By 10 Percent. #VietnamWorks gives you #leaders 10 #Tips to Keep #Employees Engaged, #Happy, #Productive, and #Loyal to an #Organization
Salary is the most #important part but also most #difficult and #sensitive task to work out. It may make you uncomfortable, but it's extremely important to negotiate with the employers to ensure that you get paid fairly. VietnamWorks is happy to give you some tips and tricks about how to get what you want out of a negotiation.
#Treasure #Yourself by Setting A Right #PriceVietnamWorks
When you receive a #job_offer, it's #important to take the time to #carefully #evaluate the offer so you are making an educated #decision to accept, or to reject, the offer. The last thing you want to do is to make a #hasty decision that you will regret later on. So learn how to #treasure yourself with VietnamWorks'tips
#Brazil is #ready, #WorldCup2014 is coming. Start your #countdown to the next FIFA World Cup with #VietnamWorks no matter if you are in the #office or on the way to the #stadium!
Quality #Job_descriptions attract quality #people. In this article #VietnamWorks #offers a few #tips to #Employers on how to craft a #job_description that will capture the #interest of great potential #employees
Bí quyết tìm việc làm từ VietnamWorks - Công Thức Săn Việc “1=5 +3”VietnamWorks
Để có được 1 công việc mơ ước, bạn cần phải biết cách vượt qua 5 bước săn việc và luôn giữ vững tinh thần 3-không.
Với “Công thức săn việc: 1 = 5+3”, chúng tôi hy vọng cuốn cẩm nang săn việc này sẽ giúp bạn tìm thấy công việc mơ ước để phát triển sự nghiệpcủa mình”.
Hội thảo Tự tin khởi đầu thành công mới - Bài thuyết trình của các diễn giả
“Điểm mạnh giúp bạn nâng cao tính cạnh tranh trong thời kỳ “nhân tài như lá mùa thu” - Francis Hùng
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
1. How to make sure your Facebook page doesn’t become a PR trojan horse
Ho Chi Minh City: 66%
Facebook Crisis Management
In 7 steps
2. #1. Be there
Ho Chi Minh City: 66%
Monitor keywords
Monitor channels
Be ready to act
Keep your eyes on screen at all times
BE THERE
AND
GAIN CONTROL OF SITATION
3. #2. Carefully but quickly gain control of the situation
Ho Chi Minh City: 66%
Because it is important to realize that “response” isn’t enough, in order to be
effective, you have to be more than simply reactive.
You have to regain control of the situation.
You have to regain the initiative.
If you don’t, you will find yourself in a defensive position for days, and nothing will
get resolved.
4. #3. Introduce yourself, put a face, name and role to your official
presence
Ho Chi Minh City: 66%
Don’t just reply from behind a faceless corporate identity and avatar. Be a
human being and talk like a human being. Feel like a human being. Engage on
a personal level with commenter.
5. #4. Make a point to welcome the comments. Invite them. Keep it up.
Ho Chi Minh City: 66%
Be cordial, be kind, be professional, and assume
your role as the custodian of facts.
If someone claims something about your company
or products that is inaccurate, politely respond to
their comment with a link to factual information that
will help them reconsider their position
Without getting defensive or getting drawn into an
argument, the facts need to be stated.
6. #5. Create an area for Discussions on the Facebook page.
Ho Chi Minh City: 66%
This will give discussion topics their own
tab on the page, and a place for
people to go to start and participate
in discussions that isn’t necessarily the
wall:
- Move lots of the traffic and activity
off the wall, which isn’t a bad thing -
for obvious reasons
- Keep all of the conversations
focused. Instead of a mess of anger
and random grievances, you can
create a discussion thread for each
specific grievance.
7. #6. Recruit your detractors’ help in fixing the issues they are angry
about, ask your audience for advice and suggestions
Ho Chi Minh City: 66%
Redirect their energy, shift them from
anger to deliberate empowerment.
They’re angry at your company? There
are specific things they want you to
stop doing?
Take the discussion a step further and
ask them to give you better
alternatives to what you’re doing now.
Make them think about practical
solutions together.
8. #7. Follow-through
Ho Chi Minh City: 66%
What starts on Facebook or twitter or
wherever doesn’t stop when you get to
the other side of the activity bell curve.
Once the crisis is averted, you have to
take advantage of that little bit of trust
and collaboration you’ve helped your
detractors (and your bosses) glimpse.
9. #Our Tips
Ho Chi Minh City: 66%
Notes on tone, self control, and gaining control of an unstable crowd
1) DO NOT GET DEFENSIVE: Don’t get drawn into an argument, don’t argue. Listen!
Acknowledge! Treat every commenter with respect! Be professional! A lot of angry
commenters just want a fight. Don’t give them one. Offer them your ear, a platform, and
hopefully a solution.
2) DON’T BE A PUSH-OVER EITHER: Don’t let the angry numbers fool you. You’re the
community manager. You can and must assert your authority when people get out of
line. Do it calmly, do it politely, but let commenter know when they are out of line.
10. #Summary
Ho Chi Minh City: 66%
Be there -> Monitor -> Introduce yourself -> Acknowledge -> Engage -> Take charge ->
Redirect -> Manage -> Follow through.