Pankaj is a research analyst working with Minute Maid Drinks Company. He received a call from MM regarding their new improved fruit punch flavor. MM's R&D department developed the new flavor and wants Pankaj to conduct a taste test with 600 respondents to get feedback before full production. Pankaj asked for more details on product availability and timing before deciding on a blind taste test approach to evaluate differences between products and determine preferences.
Principles of Marketing Philippine Managing Information and Marketing ResearchDr. John V. Padua
This document provides an overview of managing information and marketing research. It discusses the importance of information to companies and defines marketing research. The marketing information system is introduced as consisting of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute timely and accurate information. The four main steps in the marketing research process are outlined as defining the problem, developing a research plan, implementing the plan, and reporting findings.
This document provides an overview of marketing information systems. It defines marketing information systems and outlines their key characteristics and components. The marketing research process and various techniques are also described. The document emphasizes that marketing information systems are important as they help businesses understand customer needs, evaluate market trends, make informed decisions, and develop effective marketing strategies through systematic collection and analysis of data.
The document discusses marketing information systems and their components. It defines marketing information systems as ongoing organized procedures for generating, analyzing, disseminating, storing, and retrieving information for marketing decisions. The key components are internal databases, marketing intelligence, marketing research, and information analysis. Marketing research involves defining problems, research design, data collection, analysis, and reporting. While marketing information systems are important, their implementation and use of components like marketing intelligence and decision support systems is still limited in Nepalese organizations.
The document provides information about marketing environment, marketing research, marketing information system, consumer behavior, and new product development. It discusses the key concepts such as:
1. The marketing environment refers to internal and external forces that affect marketing decisions. Marketing research and information systems help understand the environment.
2. Consumer behavior is influenced by personal, psychological, and social factors and leads to purchase decisions. Understanding consumer behavior is important for marketers.
3. The new product development process involves idea generation, screening, testing, developing a market strategy, analyzing business and financial aspects, test marketing, and commercialization. Getting new products right requires systematic analysis.
Marketing information systems (MkIS) are designed to provide relevant information to marketing managers to help them make effective decisions. MkIS integrate internal records, external market data sources, and analytical tools to supply timely information. Effective MkIS are computer-based, future-oriented, used by all levels of management, and collect marketing data on customers, competitors and the business environment to support strategic and operational decision-making. Regular, accurate and selective information from a unified MkIS allows firms to recognize trends, develop strategies, coordinate activities and tap new opportunities.
This document provides an overview of marketing research. It includes definitions of key terms like marketing, marketing research, and the marketing concept. It also outlines the marketing research process and discusses the role of marketing research in decision making. Additionally, it describes the marketing research industry and common types of marketing research companies. Finally, it discusses careers in marketing research and ethics in marketing research.
Marketing Research & Analytics
Definition
Importance
Purpose
limitations
Applications of MR
Types of research
Scope of MR
Benefits of MR
MR is a Management tool
Marketing Intelligence (MI)
Importance of MI
Need for MI
Types of MI
Difference between MI and MR
Conjoint analysis in marketing
Principles of MARKETING - Managing Marketing Information to gain Customer Ins...Ramil Jabbarov
The document discusses managing marketing information and gaining customer insights. It defines marketing information systems and their purpose of assessing information needs and developing insights. It also outlines the marketing research process, including defining problems, developing secondary and primary research plans, methods for data collection such as surveys and focus groups, and analyzing and using findings to support decisions. The goal is to transform marketing information into deep understandings of customers that can guide business strategies.
Principles of Marketing Philippine Managing Information and Marketing ResearchDr. John V. Padua
This document provides an overview of managing information and marketing research. It discusses the importance of information to companies and defines marketing research. The marketing information system is introduced as consisting of people, equipment, and procedures to gather, sort, analyze, evaluate, and distribute timely and accurate information. The four main steps in the marketing research process are outlined as defining the problem, developing a research plan, implementing the plan, and reporting findings.
This document provides an overview of marketing information systems. It defines marketing information systems and outlines their key characteristics and components. The marketing research process and various techniques are also described. The document emphasizes that marketing information systems are important as they help businesses understand customer needs, evaluate market trends, make informed decisions, and develop effective marketing strategies through systematic collection and analysis of data.
The document discusses marketing information systems and their components. It defines marketing information systems as ongoing organized procedures for generating, analyzing, disseminating, storing, and retrieving information for marketing decisions. The key components are internal databases, marketing intelligence, marketing research, and information analysis. Marketing research involves defining problems, research design, data collection, analysis, and reporting. While marketing information systems are important, their implementation and use of components like marketing intelligence and decision support systems is still limited in Nepalese organizations.
The document provides information about marketing environment, marketing research, marketing information system, consumer behavior, and new product development. It discusses the key concepts such as:
1. The marketing environment refers to internal and external forces that affect marketing decisions. Marketing research and information systems help understand the environment.
2. Consumer behavior is influenced by personal, psychological, and social factors and leads to purchase decisions. Understanding consumer behavior is important for marketers.
3. The new product development process involves idea generation, screening, testing, developing a market strategy, analyzing business and financial aspects, test marketing, and commercialization. Getting new products right requires systematic analysis.
Marketing information systems (MkIS) are designed to provide relevant information to marketing managers to help them make effective decisions. MkIS integrate internal records, external market data sources, and analytical tools to supply timely information. Effective MkIS are computer-based, future-oriented, used by all levels of management, and collect marketing data on customers, competitors and the business environment to support strategic and operational decision-making. Regular, accurate and selective information from a unified MkIS allows firms to recognize trends, develop strategies, coordinate activities and tap new opportunities.
This document provides an overview of marketing research. It includes definitions of key terms like marketing, marketing research, and the marketing concept. It also outlines the marketing research process and discusses the role of marketing research in decision making. Additionally, it describes the marketing research industry and common types of marketing research companies. Finally, it discusses careers in marketing research and ethics in marketing research.
Marketing Research & Analytics
Definition
Importance
Purpose
limitations
Applications of MR
Types of research
Scope of MR
Benefits of MR
MR is a Management tool
Marketing Intelligence (MI)
Importance of MI
Need for MI
Types of MI
Difference between MI and MR
Conjoint analysis in marketing
Principles of MARKETING - Managing Marketing Information to gain Customer Ins...Ramil Jabbarov
The document discusses managing marketing information and gaining customer insights. It defines marketing information systems and their purpose of assessing information needs and developing insights. It also outlines the marketing research process, including defining problems, developing secondary and primary research plans, methods for data collection such as surveys and focus groups, and analyzing and using findings to support decisions. The goal is to transform marketing information into deep understandings of customers that can guide business strategies.
The document discusses managing marketing information and gaining customer insights. It defines marketing information systems and their purpose of assessing information needs and developing insights. It also outlines the marketing research process, including defining problems, developing secondary and primary research plans, methods for data collection such as surveys and focus groups, and analyzing and using findings to support decisions. The goal is to transform marketing information into deep understandings of customers that can guide business strategies.
The document discusses the importance of marketing information systems for companies in today's changing marketing environment. It outlines three key changes driving the need for real-time market data: from local to global marketing, from buyer needs to wants, and from price to non-price competition. It then describes the components of a modern marketing information system, including internal records, marketing intelligence, marketing research, and how they are used to assess needs, develop information, distribute it to decision makers. Effective MIS allows companies to quickly understand customer preferences and respond to market changes.
This document discusses managing marketing information and gaining customer insights through various processes. It describes assessing marketing information needs, developing marketing information through internal data, marketing intelligence and marketing research, analyzing information, and distributing and using information. The key points are that customer insights come from better understanding customer needs and wants through effective use of marketing information, and that marketing information systems help companies form customer insight teams to create more value for customers.
This document provides an overview of marketing research and outlines several key concepts:
1. It defines marketing research and discusses its purpose of helping companies make better business decisions.
2. Several stages in the evolution of marketing research are identified from the 1880s to the present.
3. Criteria for good research and qualities of effective research like being systematic, logical, empirical, and replicable are described.
4. The relationship between marketing research and marketing information systems is explored.
This chapter introduces marketing information systems and their importance for organizations. A marketing information system (MkIS) brings together disparate data into a coherent body of information to support marketing decision-making. An effective MkIS provides relevant, timely information to marketing managers through both internal reporting on metrics like sales and costs, as well as external marketing intelligence on factors like customer needs, competitors, and the business environment. The chapter outlines the key components and features of an MkIS, including how it assesses information needs, develops and analyzes data, and distributes findings to aid strategic, control, and operational marketing decisions across organizations.
This document discusses marketing information systems (MIS). It defines MIS as a planned system for collecting, processing, storing, and distributing data needed for marketing and management functions. An MIS includes people, equipment, and procedures to gather, analyze, evaluate, and distribute timely and accurate information to marketing decision-makers. The document outlines the components, process, and features of an effective MIS and explains how MIS helps with market monitoring, strategy, planning, decision-making, and tapping business opportunities. Finally, it emphasizes that MIS is important for business success today due to increased competition and environmental changes.
The document discusses marketing information systems and how they are used to gain customer insights. It defines a marketing information system as people and processes for assessing information needs, developing needed data, and helping decision-makers use the information to understand customers and markets. It describes how marketing research is used to collect both secondary and primary data to inform these insights. Secondary data involves using existing information, while primary data like surveys, observations, and experiments are collected specifically for a given purpose. The key steps in marketing research are defining problems and objectives, developing a research plan, implementing the plan by collecting and analyzing data, and reporting findings back to decision-makers.
A marketing information system collects, analyzes, and distributes market data to support marketing decisions. It includes internal reporting on sales, customers, and operations; marketing intelligence on competitors and the external environment; decision support tools; and a marketing research function. The marketing research process involves 6 steps: defining the problem, developing a research plan, collecting information, analyzing the data, presenting findings, and making decisions based on the findings. Effective marketing information systems provide timely, accurate insights to improve strategy, offerings, and performance.
This document discusses marketing research and its importance for businesses. It defines marketing research as the systematic gathering and analysis of data related to marketing problems. Marketing research is important as it provides valuable customer behavior data, helps select promotional techniques, supplies market information, and evaluates marketing performance. The key stages of marketing research are defining the problem, developing a research plan, collecting information, analyzing the information, and presenting findings. A marketing information system is also described which continuously provides relevant data to aid marketing decisions. Finally, common areas studied in pharmaceutical market research are outlined.
Marketing research involves collecting, organizing, analyzing, and communicating information to make informed marketing decisions. It helps complement marketing strategies by enabling educated decisions on target markets, branding, and products/services. Key steps include defining problems, collecting primary and secondary data, analyzing and interpreting data, reaching conclusions, and implementing findings. Online research assists with various phases using computer networks and the Internet. Market research agencies in India provide specialized services across industries.
This document discusses marketing information systems and how companies use them to gain customer insights. It covers:
1) How marketing information systems assess information needs, develop needed data through internal data, marketing intelligence and research, and help decision-makers use the information.
2) The key aspects of developing marketing information including using internal data, intelligence, and research approaches like surveys, experiments, and samples.
3) How companies analyze huge amounts of customer data from all sources using customer relationship management systems and tools to build stronger customer relationships.
1. The document discusses modern marketing information systems and their components which include internal records, marketing intelligence systems, marketing decision support systems, and marketing research.
2. It also discusses methods for collecting marketing intelligence including training sales forces, motivating distributors, networking externally, setting up customer advisory panels, and collecting online customer feedback.
3. Marketing research is defined as the systematic and objective process of generating information to aid in making marketing decisions, and the types of marketing research are described as basic and applied research.
The document discusses the marketing research process, which involves defining a problem and research objectives, developing a research plan including data collection methods and sampling, implementing the plan by collecting and analyzing data, and interpreting and reporting the findings. It provides details on different types of research objectives, data collection approaches, sampling methods, and research instruments. The goal of marketing research is to systematically generate objective information to aid in making marketing decisions.
The document provides an overview of marketing research, including its definition, purpose, types, uses, and methodology. Marketing research is defined as the systematic process of generating information to aid marketing decisions. Its purpose is to provide management with relevant and up-to-date market information. There are two main types: basic research which expands market knowledge, and applied research which addresses specific problems. Marketing research uses include identifying opportunities, analyzing markets and performance. The process involves defining problems, developing approaches, designing research, collecting and analyzing data, and reporting findings. Methods can be qualitative like focus groups or quantitative like surveys. Marketing research techniques help the marketing team with tasks like brand awareness testing, concept testing, and segmentation research.
The Philippine Market Environment and Marketing Information & Market ResearchJenica Bodestyne
This document discusses market research and marketing information systems. It begins by defining key marketing concepts like markets, place, economics and marketing. It then outlines the main functions of marketing including research, buying, product development, promotion, pricing, distribution, financing and after-sales service. The document also differentiates between micro and macro environments and their influence on organizations. It defines a marketing information system as a way to gather and analyze marketing data for decision making. Finally, it outlines the process of conducting market research from defining the problem to analyzing data and preparing a report.
The document provides an overview of marketing research, including definitions, types, and the marketing research process. It discusses marketing research versus market research, defines marketing research as the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation. It also outlines the six steps in the marketing research process as defining the problem and research objectives, developing a research plan, conducting data collection, data preparation and analysis, report preparation and presentation, and follow-up.
The document discusses various steps and concepts related to identifying business opportunities including generating ideas, screening opportunities, formulating business concepts, and conducting market analysis. It describes scanning the external environment to identify customer needs and macro trends. The screening process involves analyzing opportunities at the personal and firm level. Methods of collecting market intelligence like surveys and publications are outlined. Conducting an environmental analysis and identifying threats and opportunities is described as part of formulating the business concept. Key aspects of market analysis like market size, segments, trends, and industry cost structure are also summarized.
The marketing environment consists of internal and external factors that affect marketing decisions. Marketing research involves collecting information through methods like surveys, focus groups, and experiments to understand the environment and customer needs. This information is gathered from internal records as well as external sources like marketing intelligence and primary research. It is analyzed and presented to marketing managers to help with decision making around identifying opportunities and problems, evaluating performance, and improving marketing strategies over time.
This document outlines the scientific method process with 4 steps: theory building involves developing hypotheses and theories based on observations; theory testing uses deduction to derive testable predictions from theories and then conducts experiments and observations to confirm or falsify the theories through induction.
The firm aims to improve its competitive position by advertising heavily to increase air traffic and developing a marketing strategy that includes price cuts to match competitors' prices.
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The document discusses managing marketing information and gaining customer insights. It defines marketing information systems and their purpose of assessing information needs and developing insights. It also outlines the marketing research process, including defining problems, developing secondary and primary research plans, methods for data collection such as surveys and focus groups, and analyzing and using findings to support decisions. The goal is to transform marketing information into deep understandings of customers that can guide business strategies.
The document discusses the importance of marketing information systems for companies in today's changing marketing environment. It outlines three key changes driving the need for real-time market data: from local to global marketing, from buyer needs to wants, and from price to non-price competition. It then describes the components of a modern marketing information system, including internal records, marketing intelligence, marketing research, and how they are used to assess needs, develop information, distribute it to decision makers. Effective MIS allows companies to quickly understand customer preferences and respond to market changes.
This document discusses managing marketing information and gaining customer insights through various processes. It describes assessing marketing information needs, developing marketing information through internal data, marketing intelligence and marketing research, analyzing information, and distributing and using information. The key points are that customer insights come from better understanding customer needs and wants through effective use of marketing information, and that marketing information systems help companies form customer insight teams to create more value for customers.
This document provides an overview of marketing research and outlines several key concepts:
1. It defines marketing research and discusses its purpose of helping companies make better business decisions.
2. Several stages in the evolution of marketing research are identified from the 1880s to the present.
3. Criteria for good research and qualities of effective research like being systematic, logical, empirical, and replicable are described.
4. The relationship between marketing research and marketing information systems is explored.
This chapter introduces marketing information systems and their importance for organizations. A marketing information system (MkIS) brings together disparate data into a coherent body of information to support marketing decision-making. An effective MkIS provides relevant, timely information to marketing managers through both internal reporting on metrics like sales and costs, as well as external marketing intelligence on factors like customer needs, competitors, and the business environment. The chapter outlines the key components and features of an MkIS, including how it assesses information needs, develops and analyzes data, and distributes findings to aid strategic, control, and operational marketing decisions across organizations.
This document discusses marketing information systems (MIS). It defines MIS as a planned system for collecting, processing, storing, and distributing data needed for marketing and management functions. An MIS includes people, equipment, and procedures to gather, analyze, evaluate, and distribute timely and accurate information to marketing decision-makers. The document outlines the components, process, and features of an effective MIS and explains how MIS helps with market monitoring, strategy, planning, decision-making, and tapping business opportunities. Finally, it emphasizes that MIS is important for business success today due to increased competition and environmental changes.
The document discusses marketing information systems and how they are used to gain customer insights. It defines a marketing information system as people and processes for assessing information needs, developing needed data, and helping decision-makers use the information to understand customers and markets. It describes how marketing research is used to collect both secondary and primary data to inform these insights. Secondary data involves using existing information, while primary data like surveys, observations, and experiments are collected specifically for a given purpose. The key steps in marketing research are defining problems and objectives, developing a research plan, implementing the plan by collecting and analyzing data, and reporting findings back to decision-makers.
A marketing information system collects, analyzes, and distributes market data to support marketing decisions. It includes internal reporting on sales, customers, and operations; marketing intelligence on competitors and the external environment; decision support tools; and a marketing research function. The marketing research process involves 6 steps: defining the problem, developing a research plan, collecting information, analyzing the data, presenting findings, and making decisions based on the findings. Effective marketing information systems provide timely, accurate insights to improve strategy, offerings, and performance.
This document discusses marketing research and its importance for businesses. It defines marketing research as the systematic gathering and analysis of data related to marketing problems. Marketing research is important as it provides valuable customer behavior data, helps select promotional techniques, supplies market information, and evaluates marketing performance. The key stages of marketing research are defining the problem, developing a research plan, collecting information, analyzing the information, and presenting findings. A marketing information system is also described which continuously provides relevant data to aid marketing decisions. Finally, common areas studied in pharmaceutical market research are outlined.
Marketing research involves collecting, organizing, analyzing, and communicating information to make informed marketing decisions. It helps complement marketing strategies by enabling educated decisions on target markets, branding, and products/services. Key steps include defining problems, collecting primary and secondary data, analyzing and interpreting data, reaching conclusions, and implementing findings. Online research assists with various phases using computer networks and the Internet. Market research agencies in India provide specialized services across industries.
This document discusses marketing information systems and how companies use them to gain customer insights. It covers:
1) How marketing information systems assess information needs, develop needed data through internal data, marketing intelligence and research, and help decision-makers use the information.
2) The key aspects of developing marketing information including using internal data, intelligence, and research approaches like surveys, experiments, and samples.
3) How companies analyze huge amounts of customer data from all sources using customer relationship management systems and tools to build stronger customer relationships.
1. The document discusses modern marketing information systems and their components which include internal records, marketing intelligence systems, marketing decision support systems, and marketing research.
2. It also discusses methods for collecting marketing intelligence including training sales forces, motivating distributors, networking externally, setting up customer advisory panels, and collecting online customer feedback.
3. Marketing research is defined as the systematic and objective process of generating information to aid in making marketing decisions, and the types of marketing research are described as basic and applied research.
The document discusses the marketing research process, which involves defining a problem and research objectives, developing a research plan including data collection methods and sampling, implementing the plan by collecting and analyzing data, and interpreting and reporting the findings. It provides details on different types of research objectives, data collection approaches, sampling methods, and research instruments. The goal of marketing research is to systematically generate objective information to aid in making marketing decisions.
The document provides an overview of marketing research, including its definition, purpose, types, uses, and methodology. Marketing research is defined as the systematic process of generating information to aid marketing decisions. Its purpose is to provide management with relevant and up-to-date market information. There are two main types: basic research which expands market knowledge, and applied research which addresses specific problems. Marketing research uses include identifying opportunities, analyzing markets and performance. The process involves defining problems, developing approaches, designing research, collecting and analyzing data, and reporting findings. Methods can be qualitative like focus groups or quantitative like surveys. Marketing research techniques help the marketing team with tasks like brand awareness testing, concept testing, and segmentation research.
The Philippine Market Environment and Marketing Information & Market ResearchJenica Bodestyne
This document discusses market research and marketing information systems. It begins by defining key marketing concepts like markets, place, economics and marketing. It then outlines the main functions of marketing including research, buying, product development, promotion, pricing, distribution, financing and after-sales service. The document also differentiates between micro and macro environments and their influence on organizations. It defines a marketing information system as a way to gather and analyze marketing data for decision making. Finally, it outlines the process of conducting market research from defining the problem to analyzing data and preparing a report.
The document provides an overview of marketing research, including definitions, types, and the marketing research process. It discusses marketing research versus market research, defines marketing research as the systematic design, collection, analysis, and reporting of data relevant to a specific marketing situation. It also outlines the six steps in the marketing research process as defining the problem and research objectives, developing a research plan, conducting data collection, data preparation and analysis, report preparation and presentation, and follow-up.
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The marketing environment consists of internal and external factors that affect marketing decisions. Marketing research involves collecting information through methods like surveys, focus groups, and experiments to understand the environment and customer needs. This information is gathered from internal records as well as external sources like marketing intelligence and primary research. It is analyzed and presented to marketing managers to help with decision making around identifying opportunities and problems, evaluating performance, and improving marketing strategies over time.
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This document outlines the scientific method process with 4 steps: theory building involves developing hypotheses and theories based on observations; theory testing uses deduction to derive testable predictions from theories and then conducts experiments and observations to confirm or falsify the theories through induction.
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LIC of India provides life insurance and the customer is inquiring about their service quality by asking specific questions about their physical facilities, experience at the inquiry counter, whether the processes are user friendly, and the level of employee cooperation.
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#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
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Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering SEO for Google in the AI Era - Dennis Yu
0 MR - Alternative Approaches to an Information Request.pptx
1. Dr. J D Chandrapal
MBA – marketing , PGDHRM, P HD, CII (Award) – London
Development Officer - LIC of India – Ahmedabad - 9825070933
2. Mr. Pankaj - a Research Analyst
• Pankaj is a research analyst
• Working with Minute Maid Drinks Company
• High regarded by marketing team
• Responsive to their research requests.
• Pankaj received a call from the MM on Minute Maid fruit punches.
• MM told him that R&D dept. had come up with a new improved flavour.
• Before authorizing full production - conduct a taste test to determine
whether consumers would react favourably to the new flavour.
• Hence MM called up Pankaj to find out how much product quantity would
be required for such a test.
• This research be initiated quickly because a competitor, Tropicana, had
just come out with a new improved version of its product.
3. Mr. Pankaj’ Approach
• Pankaj said he needed more information.
• Will this new flavour be available as both chilled and frozen?
• When will the product be available in for the test l?
• After getting those questions answered, Pankaj decided to conduct blind
taste tests
• With 600 respondents in a mall.
• He first wanted to check whether respondents could detect differences
between the products.
• Then each product would be rated for preference.
• You might be thinking - design sounds pretty good-sequential approach
• So time and money are not wasted if the new flavour is not as good as
everyone thinks; adequate sample sizes for both the chilled and frozen
forms
4. Campaign for Real Beauty
1
• Unilever’s ‘Dove was Introduced in 1957 with the message “Dove
soap doesn’t dry your skin because it’s one quarter cleansing cream
.
2
• In 1970s, term “Cleansing Cream” was replaced by “Moisturizing
Cream” – but Dove stayed with the claim not to dry skin.
5
• In 2004, Unilever needed to reposition the brand to make Dove a
beauty brand therefore Dove introduced a Campaign for Real
Beauty.
3
• In 1995, Extension of Dove’s range of product - Silvia Lagnado,
global brand director of Dove, led a worldwide investigation into
women’s responses to the iconography of the beauty industry .
4
• In 2000, , Dove began looking for a way to revive a brand that was
being overshadowed by other companies. Study Conducted on Real
truth about beauty
5. Unilever Pre-Campaign survey
Beautiful 2%
Attractive 9%
Average 29%
Natural 31%
Others 29%
Beautiful
Attractive
Average
Natural
Other
Study involving more than 3,000 women in 10 different countries
6. Real Curve
Real Curves was a pioneer ad from the U.K. in 2003, before the campaign
had its name, which showed curvy women in lingerie.
7. Set of Bill Boards
Dove also created a set of billboards with pictures of women asking people
to decide whether women were “wrinkled” or “wonderful,” “fat” or “fit.”
8. Marketing
Research
Market
Research
Broader Concept.. branch
of Marketing Info System (MIS).
collects & analyses data for
solving marketing problems
(Four Ps).. taking marketing
decisions.. facilitates in
controlling the marketing
activities.. Find out present
and future marketing
opportunities
Narrow concept.. Branch of
Marketing Research.. collects
data about market, market
competition, market trends,
market demand and supply, to
Study the entire market, i.e. its
nature, size, location, demand
potential, etc. and Fix sales
territories and sales quotas
Marketing/Market Research
Competition
Demand
Estimation
Distribution
Channel
Pricing and
Product
O
v
e
r
l
a
p
9. “A marketing information system is a continuing and interacting
structure of people, equipment and procedures to gather, sort, analyse,
evaluate, and distribute pertinent, timely and accurate information for
use by marketing decision makers to improve their marketing planning,
implementation, and control.” – Phillip Kotler
Marketing Information System (MkIS)
Generate & Orderly flow of
Information which gives
comprehensive Reports
Interacting complex of
People, Technology,
Procedures
Required for decision making at all levels of marketing management
Executive
Decisions
Operational
Decisions
Strategic
Decisions
Marketing Information System
10. The Information Value Chain
Data
Information
Data with
Structure
Knowledge
Information
endowed
with meaning
Decision
Making
Process
Outcomes
Implementing
Action
Expertise in
Measurement
11. Characteristics of MkIS
1 • Integrated Network of People, Procedures, Equipment/Technology
2 • Permanent and Continuous System
3 • Generate and Orderly flow of Information
4 • Future Oriented
5 • Integral part of the broader management information system.
6 • Collects information from both, internal and external sources.
7 • Used at all levels of Management
8 • Helps marketing managers to take quick and right decisions
9
• Consists of several subsystems - Internal Reporting, MR & intelligence.
12. Functions of MkIS
1. Data Collection
Collecting data from internal as well as external
sources are stored in the data bank
The processing of data means editing, tabulating
and summarizing the data..
Quantitative data analysis such as finding out the
percentage, ratios & test of statistical significance.
MRIS stores relevant data for the use in future. This
involves filing, indexing, relocating of the data.
presenting the data to the organization so that they
can plan their objective & make decision for future.
2. Processing data
3. Analysis of data
4. Filtering data
MRIS filters data according to the requirement of
different department & Levels in the organization.
5. Storing data
6. Presenting data
13. MR is systematic
collection,
analysis, and
interpretation of
data pertaining to
the marketing
conditions.
Marketing
Intelligence
Internal
Report
System
Marketing
Research
Decision
Support
System
It is the external
data collected by
a company about
a specific market
which it wishes
to enter, to make
decisions.
Concerns with
collecting
analyzing,
interpreting, and
distributing
needed
information from
records of various
departments.
manipulate a
collection of data
to interpret and
explore potential
business
scenarios in
order to make
management
decisions.
Four Basic Components of MkIS
Marketing
Information
System
14. MDSS
Internal
Records
Marketing
Intelligence
Marketing
Research
Marketing Decisions and Communication
Distributing
the
Information
Assessing
Information
Needs
Developing Needed Information
Marketing Managers and Other Information Users
Analysis Planning Implementation Organization Control
Target-Markets Marketing-Channels Competitors Public Macro-Env-Factors
Marketing Environment
Marketing Information System
15. • MI system focuses on the systematic collection and processing of
information from all the relevant sources to ascertain the changing trends in
the marketing environment that enables accurate and confident decision
making in determining strategy in areas such as market opportunity, market
penetration & market development.
• Intelligence is any form of information that improves decision making. it is
an organized way to collect & create intelligence.
• Information exists in a spectrum from noise to wisdom. Intelligence
generally increases as the quality of information is moved from noise to
data to knowledge to wisdom.
• Data is info that is identified in sea of noise & extracted for analysis.
• Knowledge is understanding obtained by analysis of data
• Wisdom characterized by judgment, insight of present or past, or
foresight of the future, is created through synthesis of knowledge.
Market Intelligence System
17. • MDSS is a computer based
system intended to
manipulate a collection of
data to interpret and explore
potential business scenarios
in order to make
management decisions.
• MDSS can be used to
support, rather than replace.
• 3 fundamental component of
a DSS are: (1) the Database
(or Knowledge base) (2). The
Model (i.e. Decision context
and User criteria and (3). The
user Interface
Data base
Report Writing
software
Mathematical
Model
Groupware
Other Group
Member
Individual
Decision Maker
Data Information Communication
Environment
Decision Support System (DSS)
18. • Marketing Research is conducted to solve specific marketing
problems of the company.
• MR collects about the problem, tabulates and analyses the data, and
conclusions are drawn.
• Then the recommendations are given for solving the problem.
• Marketing research also provides information to the marketing
managers. However, this information is specific information.
• It can be used only for a particular purpose.
• MIS and MR are not substitutes of each other.
• The scope of MIS is very wide. It includes ‘MR’. However, the scope
of MR is very narrow.
Features of Marketing Research…?
19. MR is the process of designing, gathering, analyzing,
interpreting and reporting information that may be used
to solve a specific marketing problem.
“MR is the systematic and objective search
for, and analysis of, information relevant to
the identification and solution of any problem
in the field of marketing.”
What is a Marketing Research ?
MR consists of systematically gathering data about
people or companies – a market – and then analyzing it
to better understand what that group of people needs.
20. Marketer
Consumer
Customer
Public
Information used to
Identify and Define Marketing
opportunities and Problems
Generate, Refine and
Evaluate Marketing Actions
Monitor Marketing
Performance and
Improve our understanding
of Marketing as a Process
MR is the function that links
Definition of Marketing Research
21. Identification Collection Analysis
Dissemination
Use of
Information
Definition of Marketing Research
Marketing research is the systematic and objective
For the purpose of improving Decision Making related to the
identification and solution of problems and opportunities
in marketing.
22. Redefining Marketing Research
Used to identify and define
market opportunities and
problems
Generate, refine, and
evaluate marketing
performance
Improve understanding of
marketing as a process
Monitor marketing
performance
23. Marketing Research
Problem Identification
Research
Problem Solving
Research
• Market Potential
• Market Share
• Image
• Forecasting
• Business Trends
• Segmentation
• Product
• Pricing
• Promotion
• Distribution
Vodafone Philips Airtel 3M
Classification of Marketing Research
24. Types of Marketing Research
Marketing Research
By Source By Methodology By Objective
Primary
Secondary
Qualitative
Quantitative
Exploratory
Descriptive
Causal
25. Marketing Research
Assessing
Info
Providing
Info
Marketing
Decision
• Customer, Consumer
• Employees
• Share Holders
• Suppliers
Customer Group
Task of Marketing
• Product
• Pricing
• Promotion
• Distribution
• P = Political
• E = Economic
• S = Socio-Cultural
• T = Technology
• E = Environmental
• L = Legal
Environmental Factor
• Market Segmentation
• Target Market Selection
• Marketing Programs
• Performance and Control
Marketing managers
Role of Marketing Research
27. Exploratory
Descriptive
Diagnostic
Predictive
The exploratory function occurs when researchers
have a limited understanding or no knowledge at all
about a marketing situation or a particular outcome.
Description of phenomena or characteristics
associated with a problem (Who, What, When, Where,
and How).
It is similar to descriptive function and is directed
toward discovering the causes of the problem and
identify the possible solution for the same.
The predictive function of marketing research allows
data to be used to predict or forecast the results of a
marketing decision or consumer action
Functions of Marketing Research
28. Benefits of Marketing Research
1 • MR guides your communication with current & potential customers.
2 • MR helps you identify opportunities in the marketplace
3 • Market research helps you minimize risks
4 • Market research measures your reputation
5 • Market research uncovers and identifies potential problems
6 • Market research helps you plan ahead
7 • MR can help you establish trends and your market positioning
8 • Market research can determine the most persuasive ‘promise’
9
• MR Helps marketing managers to take quick and right decisions
29. Costly
Time Consuming
Limited Scope and Practical Value
Non-Availability of Reliable Data
Non-Availability of Experienced Staff
Fragmented Approach
Provides Suggestions not Solutions
Can be Misused
Inaccurate Results
Limitations of Marketing Research
31. Managerial Decisions
Intuitive Decisions Structured Decisions
• Emotion
• Experience
• Expertise
• Environment
• Ethics
• Method
• Data
• Process
• Evaluation
Two Types of Decision
32. Research Suppliers
Internal External
Full Service Limited Services
Syndicate
Service
Customize
Services
Internet
Services
Field
Service
Sample
Design
Data
Analysis
Specialized
Technique
Data
Entry
Supplier and Services
33. • Decreased uncertainty
• Increased likelihood of
correct decision
• Improved marketing
performance and
resulting higher profits
• Decreased uncertainty
• Increased likelihood of
correct decision
• Improved marketing
performance and
resulting higher profits
Value
Cost
Marketing Research… Value vs. Cost
34. MR in the Changing Landscape …
1 • Complexity - Customers have more choices.
2 • Globalization - Agenda is typically being set by global brands
3 • Brands – Multiple & diverse brands diminish reach of ad campaigns
4 • Online Stores – Eroding advantage of Brick-and-Mortar Stores
5 • Media - Media has become more personal.. narrowcast & social
6
• Big Data - Information overload – More messages with More
Variation
7 • Smaller Audience – Larger sample size required
8
• New role - Understanding customers - inner motivations and their
Emotional relationships with brands and services.
35. The New Rules of MARKET RESEARCH…
1 • Separate the Signal From the Noise.
2 • Traditional Surveys Aren’t Enough
3 • Big Data Isn’t Enough
4 • Engage Customers in an Ongoing Two-Way Relationship - VEM
5 • Become a Storyteller
6 • Go Mobile
7 • Embrace Innovation
8 • Connect the Dots.
9 • Translate Business Problems.
10 • Break Out of the Market Research Silo.
37. Planning
Processing
Presentation
Determining or Defining
Development of an Approach to the Problem
Specify what information is Needed
Identifying Sources of the Information
Decide on the technique for acquiring Data
Identification of
Research
Problem
Development of
Research Plan
Gather and Process the Information
Analyzing and Interpreting the Information
Report Preparation
Present the findings to the Decision Maker
Execution of
Research
Communication
of Results
Marketing Research Process