This document outlines a proposed research project on the effect of branding on consumer purchase decisions. The goals are to understand how branding influences consumer choices and identify ways branding can resolve marketing problems. Primary and secondary data will be collected through surveys of a sample population. The methodology describes the research design, data collection methods, instruments, and sample size. Potential benefits for management are discussed as well as estimated costs and timelines. The document concludes with profiles of the researchers and sample result tables.

1. Dr. J D Chandrapal
MBA – marketing , PGDHRM, Ph D, CII (Award) – London
Development Officer - LIC of India – Ahmedabad - 9825070933

2. Project Title
Effect of Branding on Consumer Purchase Decision

3. Marketing Problem
• Brief Description on General problem
• Reason for conducting research
• Summation of Preliminary Discussion between
researcher and manager
• Demonstration of knowledge of particular situation
and Particular information needs

4. • State goals and objectives
• Rationales that describes a scope of the project
(What will not be investigated
• Specific questions to be answered
• Addressing Possible Limitation
Purpose of the Proposed
Research Project

5. Data Sources and Methodology
• Includes discussions of the Type of Study (research design)
(i.e., exploratory, descriptive, causal), and secondary versus primary data
requirements, with some justification of choice.
• Definition of the Target Population and Sample Size
Describes the overall target population to be studied and determination of the
appropriate sample size, including a justification of the size.
• Sample Design, Technique, and Data Collection Method
Includes a substantial discussion regarding the sampling technique used to
draw the required sample, the actual method for collecting the data (i.e.,
observation, survey, experiment), incentive plans, and justifications.
• Specific Research Instruments
Discusses the method used to collect the needed raw data; includes
discussions of the various types of scale measurement requirements.

6. Potential Managerial Benefits
Discusses the expected values of the information to
management and how the initial problem might be resolved;
Utilization of Sound Resources and its Benefits

7. Proposed Cost and Time Schedule
• Itemizes the expected costs associated with
conducting the research project;
• includes a total cost figure and any pricing policy
for changes,
• Appropriate completion time frames (of specific
tasks and/or total project).

8. Profile of Researchers and Company
• Briefly describes the main researchers and their
qualifications;
• Includes a general assessment of the company.

9. Dummy Tables
Dummy Tables of the Projected Results
Offers examples of how the data might be
presented in the final report.

10. Thank You