SlideShare a Scribd company logo
1 of 13
CC Rosario
Foundation First steps 2 nd  Level Knowledge Next  level  steps Top Level Results 3 rd  Level Two Execution 3 rd  Level One Implementation
0 1,000 2,000 3,000 4,000 5,000 6,000 Q2 97 Q2 98 Q2 99 Q2 00 Q2 01 Test One Test Two Branded Generic 0 500 1,000 1,500 2,000 2,500 Q1 96 Q1 97 Q1 98 Q1 99 Q1 00 Q1 01 Test One Test Two Other Versions
[object Object],[object Object],[object Object],[object Object],Risk One Risk Two Risk Three *Footnote ,[object Object],[object Object],A New Approach…
 
Source: Safer NSAID
Reduction volume Volume Volume 2003  Volume  2006 % Change One 6,254 3,264 -33% Two  5,355 3,356 -37% Three 1,895 1,204 -36% Four 1,107 726 -34%
Source: Sales  *Through May 2007 2003 2004 2005 2006 2007* 0 20 40 60 80 Total Prescriptions (millions) Trial 2 Continues to Shrink U.S. Prescriptions Sales  2004 $2.3 Billion (+4%) 2005 $1.4 Billion (-41%) 2006 $1.5 Billion (+8%) YTD (Sept 07) $1.1 Billion (+6%) Other Sales YTD (Sept 07) $5.9 Billion (+6%) Trial 1  Trial 2
Core 500mg pH-Sensitive Coat Immediate Release (IR) Drug One 15 mg Drug Two 20 mg “ The major point .  Secondary point”   —  Speaker
5 Drug 1 Concentration Drug 2  Concentration Time  (hrs) 0 2 4 6 8 10 12 0 50 100 150 200 250 300 350 20 25 30 35 40 45 50 15 0 10
26M 70% Asymptomatic Patients 71M 100M 30% Symptomatic Patients
Generic Impact Future Competition 2013-2015 PHASE 2 Sample 1 Landscape 2014 2015 2013 2012 2011 2010 Changes in Scientific  Environment Precision Trial Maximum potential for the brand Sample 5 Sample 2  Sample 4 2014 Generics  hit the market
Point 4 Point 3 Point 2 Point 1 Point 5

More Related Content

Viewers also liked (6)

Presentation at AMA Ahmedabad on 17072009
Presentation at AMA Ahmedabad on 17072009Presentation at AMA Ahmedabad on 17072009
Presentation at AMA Ahmedabad on 17072009
 
Aventura na amazónia
Aventura na amazónia  Aventura na amazónia
Aventura na amazónia
 
Three Steps To Increasing Your Profit Margin By Tom Shay
Three Steps To Increasing Your Profit Margin By Tom ShayThree Steps To Increasing Your Profit Margin By Tom Shay
Three Steps To Increasing Your Profit Margin By Tom Shay
 
Effect Of Employees Motivation On The Organizational Performance
Effect Of Employees Motivation On The Organizational PerformanceEffect Of Employees Motivation On The Organizational Performance
Effect Of Employees Motivation On The Organizational Performance
 
Estudio eficaz y control de la ansiedad
Estudio eficaz y control de la ansiedadEstudio eficaz y control de la ansiedad
Estudio eficaz y control de la ansiedad
 
Recursos online para bachillerato 26 febrero 16
Recursos online para bachillerato 26 febrero 16Recursos online para bachillerato 26 febrero 16
Recursos online para bachillerato 26 febrero 16
 

Similar to Sample0208 1

1 drug developmentv1
1 drug developmentv11 drug developmentv1
1 drug developmentv1
ionessy
 
2013-05-15 RBI_Pitch_Deck
2013-05-15 RBI_Pitch_Deck2013-05-15 RBI_Pitch_Deck
2013-05-15 RBI_Pitch_Deck
Mark Punyanitya
 
BioProcess International Keynote
BioProcess International KeynoteBioProcess International Keynote
BioProcess International Keynote
vandenboom
 
GILD CFA Presentation Version 1.1
GILD CFA Presentation Version 1.1GILD CFA Presentation Version 1.1
GILD CFA Presentation Version 1.1
Randy Acosta
 

Similar to Sample0208 1 (20)

ICH guidelines
ICH guidelines ICH guidelines
ICH guidelines
 
1 drug developmentv1
1 drug developmentv11 drug developmentv1
1 drug developmentv1
 
2013-05-15 RBI_Pitch_Deck
2013-05-15 RBI_Pitch_Deck2013-05-15 RBI_Pitch_Deck
2013-05-15 RBI_Pitch_Deck
 
Akhu Therapeutics Pitch Deck
Akhu Therapeutics Pitch DeckAkhu Therapeutics Pitch Deck
Akhu Therapeutics Pitch Deck
 
BioProcess International Keynote
BioProcess International KeynoteBioProcess International Keynote
BioProcess International Keynote
 
Healthcare Sector Update - December 2015
Healthcare Sector Update - December 2015Healthcare Sector Update - December 2015
Healthcare Sector Update - December 2015
 
Pfizer-Strategic Management Case
Pfizer-Strategic Management CasePfizer-Strategic Management Case
Pfizer-Strategic Management Case
 
Healthcare Sector Update - November 2015
Healthcare Sector Update - November 2015Healthcare Sector Update - November 2015
Healthcare Sector Update - November 2015
 
Pharma launch adoption stall case - At Least the Kool Aid Tasted Good
Pharma launch adoption stall case  - At Least the Kool Aid Tasted GoodPharma launch adoption stall case  - At Least the Kool Aid Tasted Good
Pharma launch adoption stall case - At Least the Kool Aid Tasted Good
 
Healthcare Sector Update - October 2015
Healthcare Sector Update - October 2015Healthcare Sector Update - October 2015
Healthcare Sector Update - October 2015
 
GILD CFA Presentation Version 1.1
GILD CFA Presentation Version 1.1GILD CFA Presentation Version 1.1
GILD CFA Presentation Version 1.1
 
Healthcare Sector Update - September 2015
Healthcare Sector Update - September 2015Healthcare Sector Update - September 2015
Healthcare Sector Update - September 2015
 
Biopharmaceutical excipients market
Biopharmaceutical excipients marketBiopharmaceutical excipients market
Biopharmaceutical excipients market
 
Healthcare Sector Update - April 2015
Healthcare Sector Update - April 2015Healthcare Sector Update - April 2015
Healthcare Sector Update - April 2015
 
High-Growth Diagnostic Testing Markets
High-Growth Diagnostic Testing MarketsHigh-Growth Diagnostic Testing Markets
High-Growth Diagnostic Testing Markets
 
When physicians get emotional
When physicians get emotional When physicians get emotional
When physicians get emotional
 
Introduction to the pharmaceutical market and practice
Introduction to the pharmaceutical market and practiceIntroduction to the pharmaceutical market and practice
Introduction to the pharmaceutical market and practice
 
The practice of financial management among large united states corporations
The practice of financial management among large united states corporationsThe practice of financial management among large united states corporations
The practice of financial management among large united states corporations
 
Item5a-a_Steve_DEVITO.pptx
Item5a-a_Steve_DEVITO.pptxItem5a-a_Steve_DEVITO.pptx
Item5a-a_Steve_DEVITO.pptx
 
Healthcare Sector Update - June 2015
Healthcare Sector Update - June 2015Healthcare Sector Update - June 2015
Healthcare Sector Update - June 2015
 

More from SkyeCreativeMedia (20)

Bloomberg
BloombergBloomberg
Bloomberg
 
Maltercharts
MalterchartsMaltercharts
Maltercharts
 
Pptsample5
Pptsample5Pptsample5
Pptsample5
 
Pptsample4
Pptsample4Pptsample4
Pptsample4
 
Pptsample3
Pptsample3Pptsample3
Pptsample3
 
Pptsample2
Pptsample2Pptsample2
Pptsample2
 
Pptsample1
Pptsample1Pptsample1
Pptsample1
 
Master sample deck
Master sample deckMaster sample deck
Master sample deck
 
Botoxcharts
BotoxchartsBotoxcharts
Botoxcharts
 
Template4
Template4Template4
Template4
 
Template3
Template3Template3
Template3
 
Template2
Template2Template2
Template2
 
Dots template1
Dots template1Dots template1
Dots template1
 
Sample0208 5
Sample0208 5Sample0208 5
Sample0208 5
 
Medical Sample 9
Medical  Sample 9Medical  Sample 9
Medical Sample 9
 
Medical Sample 8
Medical  Sample 8Medical  Sample 8
Medical Sample 8
 
Medical Sample 23
Medical  Sample 23Medical  Sample 23
Medical Sample 23
 
Medical Sample 5
Medical  Sample 5Medical  Sample 5
Medical Sample 5
 
Samp2
Samp2 Samp2
Samp2
 
Samp3
Samp3Samp3
Samp3
 

Recently uploaded

Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
allensay1
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
ZurliaSoop
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
yulianti213969
 

Recently uploaded (20)

Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
Horngren’s Cost Accounting A Managerial Emphasis, Canadian 9th edition soluti...
 
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAIGetting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
Getting Real with AI - Columbus DAW - May 2024 - Nick Woo from AlignAI
 
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableNanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Nanded Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al MizharAl Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
Al Mizhar Dubai Escorts +971561403006 Escorts Service In Al Mizhar
 
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptxQSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
QSM Chap 10 Service Culture in Tourism and Hospitality Industry.pptx
 
HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024HomeRoots Pitch Deck | Investor Insights | April 2024
HomeRoots Pitch Deck | Investor Insights | April 2024
 
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDINGBerhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
Berhampur CALL GIRL❤7091819311❤CALL GIRLS IN ESCORT SERVICE WE ARE PROVIDING
 
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in  Escort service book nowKALYANI 💋 Call Girl 9827461493 Call Girls in  Escort service book now
KALYANI 💋 Call Girl 9827461493 Call Girls in Escort service book now
 
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
Unveiling Falcon Invoice Discounting: Leading the Way as India's Premier Bill...
 
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
Chennai Call Gril 80022//12248 Only For Sex And High Profile Best Gril Sex Av...
 
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan CytotecJual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
Jual Obat Aborsi ( Asli No.1 ) 085657271886 Obat Penggugur Kandungan Cytotec
 
Phases of Negotiation .pptx
 Phases of Negotiation .pptx Phases of Negotiation .pptx
Phases of Negotiation .pptx
 
Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1Katrina Personal Brand Project and portfolio 1
Katrina Personal Brand Project and portfolio 1
 
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur DubaiUAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
UAE Bur Dubai Call Girls ☏ 0564401582 Call Girl in Bur Dubai
 
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165Lucknow Housewife Escorts  by Sexy Bhabhi Service 8250092165
Lucknow Housewife Escorts by Sexy Bhabhi Service 8250092165
 
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTSDurg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
Durg CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN durg ESCORTS
 
Arti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdfArti Languages Pre Seed Teaser Deck 2024.pdf
Arti Languages Pre Seed Teaser Deck 2024.pdf
 
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTSJAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR  ESCORTS
JAJPUR CALL GIRL ❤ 82729*64427❤ CALL GIRLS IN JAJPUR ESCORTS
 
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service AvailableCuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
Cuttack Call Girl Just Call 8084732287 Top Class Call Girl Service Available
 
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
obat aborsi bandung wa 081336238223 jual obat aborsi cytotec asli di bandung9...
 

Sample0208 1

  • 2. Foundation First steps 2 nd Level Knowledge Next level steps Top Level Results 3 rd Level Two Execution 3 rd Level One Implementation
  • 3. 0 1,000 2,000 3,000 4,000 5,000 6,000 Q2 97 Q2 98 Q2 99 Q2 00 Q2 01 Test One Test Two Branded Generic 0 500 1,000 1,500 2,000 2,500 Q1 96 Q1 97 Q1 98 Q1 99 Q1 00 Q1 01 Test One Test Two Other Versions
  • 4.
  • 5.  
  • 7. Reduction volume Volume Volume 2003 Volume 2006 % Change One 6,254 3,264 -33% Two 5,355 3,356 -37% Three 1,895 1,204 -36% Four 1,107 726 -34%
  • 8. Source: Sales *Through May 2007 2003 2004 2005 2006 2007* 0 20 40 60 80 Total Prescriptions (millions) Trial 2 Continues to Shrink U.S. Prescriptions Sales 2004 $2.3 Billion (+4%) 2005 $1.4 Billion (-41%) 2006 $1.5 Billion (+8%) YTD (Sept 07) $1.1 Billion (+6%) Other Sales YTD (Sept 07) $5.9 Billion (+6%) Trial 1 Trial 2
  • 9. Core 500mg pH-Sensitive Coat Immediate Release (IR) Drug One 15 mg Drug Two 20 mg “ The major point . Secondary point” — Speaker
  • 10. 5 Drug 1 Concentration Drug 2 Concentration Time (hrs) 0 2 4 6 8 10 12 0 50 100 150 200 250 300 350 20 25 30 35 40 45 50 15 0 10
  • 11. 26M 70% Asymptomatic Patients 71M 100M 30% Symptomatic Patients
  • 12. Generic Impact Future Competition 2013-2015 PHASE 2 Sample 1 Landscape 2014 2015 2013 2012 2011 2010 Changes in Scientific Environment Precision Trial Maximum potential for the brand Sample 5 Sample 2 Sample 4 2014 Generics hit the market
  • 13. Point 4 Point 3 Point 2 Point 1 Point 5