Why product channel fit is as important as product market fit, why not all startups are created viral, what it takes to build effective paid acquisition channels and what new channels are worth exploring.
6. Virality: not all products are created viral
• Quick time to value: coefficient must be greater than one
• Broad value prop: branching factor is high
• Network makes product better: Facebook is better with
friends!
7. Viral growth: TBH growth story
Source: Hacker Noon story by Kevin Natanzon
17. Risky things
• Infrequency of product usage: leads to acquisition
treadmill
• High natural churn: dating/gaming
• JUST one acquisition channel: acquisition is an arbitrage