The document discusses Adobe's Flash platform tools and services for building applications across devices. It highlights the new Flash Player 10.1 and AIR 2.5 releases which add multi-touch, gestures, and other mobile features. It also introduces Flash Platform Services like InMarket, which allows developers to distribute, monetize and manage apps across desktop, mobile, tablet and TV stores. InMarket has over 2,500 publishers and 500 apps submitted so far.

1. SERGE JESPERS
Sr. Developer Evangelist, Adobe
serge@adobe.com
h p://webkitchen.be
@sjespers
Tuesday, December 14, 2010

2. ADOBE AND HTML5
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3. ADOBE HTML5
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4. ADOBE > FLASH
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6. INTRODUCING
EDGE
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7. DEVICES! DEVICES! DEVICES!
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12. Multiscreen
Content and Applications
TOOLS FRAMEWORK SERVERS SERVICES CLIENTS
FLASH PLATFORM
Flash Flash Flex Flash Media Flash Flash Player
Professional Catalyst Server Family Platform
Services
Flash Builder LiveCycle AIR
Server
Analytics &
Creative Suite ColdFusion Optimization
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15. WB MOBILE
HD/H.264 HARDWARE ACCELERATION
ACCESSIBILITY BITMAP DATA & EFFECTS BINARY SOCKETS HTTP VIDEO STREAMING
COLLISION DETECTION VIDEO STREAMING SCALE 9 COMPONENT SCALING ACTIONSCRIPT 3 DYNAMIC SOUND GENERATION
MASKING DYNAMIC TEXT HTML TEXT FORMATTING WEBCAM & MICROPHONE TEXT ANTI-ALIASING FULLSCREEN PIXEL BENDER CONTENT PROTECTION
HYPERLINKS MOVIECLIP TRANSPARENCY SWF LOADING XML / OBJECTS / ARRAYS COMPRESSION WMODE DEPTH MGMT TRANSPARENT VIDEO TEXT LAYOUT FRAMEWORK
GRADIENTS SYMBOLS COLOR EFFECTS BROWSER COMMUNICATION SCRIPTED INTERACTIVITY RUNTIME MASKING ACTIONSCRIPT 2 FILTERS & BLEND MODES ENHANCED DRAWING API
ANTI-ALIASED VECTORS FONTS MP3 PLAYBACK EMBEDDED SOUND TEXT-BASED SOCKETS CROSS-DOMAIN SUPPORT MULTI-CORE E4X DYNAMIC STREAMING SMARTPHONES
VECTOR GRAPHICS & ANIMATION VARIABLES ACTIONSCRIPT 1 PRINTING DRAWING API PROGRESSIVE VIDEO LOCAL CACHING 3D EFFECTS PEER TO PEER
1 2 3 4 5 6 7 8 9 10 10.1
FLASH INNOVATION TIMELINE
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21. FLASH PLAYER
10.1
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22. § Brings full Flash Player feature set to devices
§ New Features:
§ Multi-touch & gestures
§ Accelerometer
§ Screen orientation
§ Mobile text input
§ Device capabilities discovery
§ Globalization support (GSLib)
§ Mobile se ings manager
§ Global error handling
§ Optimized SWF management for mobile
§ Sleep mode
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23. DEMO
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24. AIR
2.5
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25. § Includes Flash Player 10.1 feature set
§ Additional Features:
§ Multi-touch & gestures
§ Geolocation
§ cut/copy/paste
§ tel:, mailto:, maps:, video:
§ Camera
§ Microphone
§ StageWebView
§ Device Debugger
§ cacheAsBitmapMatrix
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26. DEMO
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27. BUILDING FOR MULTISCREEN
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28. Multiscreen
Content and Applications
TOOLS FRAMEWORK SERVERS SERVICES CLIENTS
FLASH PLATFORM
Flash Flash Flex Flash Media Flash Flash Player
Professional Catalyst Server Family Platform
Services
Flash Builder LiveCycle AIR
Server
Analytics &
Creative Suite ColdFusion Optimization
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30. DEMO
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31. MONETIZING YOUR APPS
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32. Multiscreen
Content and Applications
TOOLS FRAMEWORK SERVERS SERVICES CLIENTS
FLASH PLATFORM
Flash Flash Flex Flash Media Flash Flash Player
Professional Catalyst Server Family Platform
Services
Flash Builder LiveCycle AIR
Server
Analytics &
Creative Suite ColdFusion Optimization
Tuesday, December 14, 2010

33. FLASH PLATFORM SERVICES
InMarket
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34. InMarket provides a central mechanism to
distribute, monetize and manage applications
across various channels
§ Reach millions of users
§ Access to desktop, mobile, tablet and
television stores using Adobe supported
formats
§ Publishing to multiple stores is much faster
§ Ongoing application management across
multiple stores is streamlined
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35. How it works
Add InMarket AIR Application
1
SDK to app (Free or Paid)
InMarket SDK
2 Submit app to
InMarket Portal
InMarket
Reach millions of
3
consumers
App Stores
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36. Intel AppUp Center
First store supported by InMarket
Intel has deals with retailers (Best Buy,
Dixons, Croma) and OEMs (Asus) to
preinstall AppUp
Today 1H 2011 2H 2011
Intel AppUp Center integration and Mobile, tablet, and television stores 10 stores available across desktop,
promotion available now available mobile, tablet and televisions
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37. 2,500+ publishers signed up
500+ apps submi ed
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38. DEMO
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39. MORE INFO
WWW.ADOBE.COM/GO/INMARKET
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40. THANK YOU!
HAVE A GREAT DAY!
Tuesday, December 14, 2010