Ignite Better Decision-Making

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Delivered at the 2013 Counselors Academy of PRSA Spring Conference in Austin, this is a 20-slide Ignite presentation on how to make better decisions. Decision-making is tough, no matter how you look at it, but there are guidelines that can help you make fewer bad decisions and better good ones (both of which are important).

Technology Business

Read
the
Tea
Leaves

Make
Be/er
Decisions

Roger
M.
Friedensen,
APR
|
CAPRSA
Spring
Conference
2013

© 2013 Forge Communications, LLC. All Rights Reserved.

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
2

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
3

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
4

What
is
a
“good
decision”?

One
step
toward
a
desired
outcome.

How
do
you
know
you’re
making
a
good
decision?

You
don’t.
Good
decisions
are
always
past
tense.

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
5

Bad
decisions
can
have
a
big
impact
–
for
a
long
Jme.

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
6

Fear
of
the
unknown

Aversion
to
risk

Skills
&
experience

Fear
of
failure

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
7

Compulsion
≠
Choice

Lemme
think

about
this…

Run
away,

run
away!

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
8

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
9

Decision
FaJgue

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
10

How
can
we
make
be/er
decisions?

Well,
ﬁrst
oﬀ,
stop
making
bad
ones.

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
11

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
12

Know
thyself

•  EmoJonal

•  IntuiJve

•  AnalyJcal

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
13

Stop.
Think.
Act.

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
14

Trust
your
gut

But
verify.

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
15

Fight
faJgue,
automate
easy
decisions.

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
16

Fight
faJgue,
learn
triage.

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
17

PracJce

ambivalence

(within

reason)

Management
Tip:

Have
a
team

argue
both
sides

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
18

Seek
other
perspecJves,

but
own
the
decision.

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
19

Choose
wisely

PRESENTATION
TO
CAPRSA
2013
|
©2013
FORGE
COMMUNICATIONS
|
ALL
RIGHTS
RESERVED
20

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