From compelling images to shooting techniques, this presentation goes over the basis of photography and what makes a great picture to tell a story.

1. Photography
The
most
powerful
weapon
in
the
world
Saturday, March 2, 13

2. WORLD PRESS PHOTO OF THE YEAR 2012
Paul Hansen, Sweden, Dagens Nyheter
Photojournalism
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Saturday, March 2, 13

3. The Power Of Images
Saturday, March 2, 13

4. Why Photojournalism?
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Saturday, March 2, 13

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6. Storytelling
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Saturday, March 2, 13

7. Elements of Storytelling
• Beginning,
middle
and
end
• Who,
what,
where,
when,
why,
how
and
so
what?
• Proximity,
timeliness,
importance
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Saturday, March 2, 13

8. Perspective
Bringing
your
audience
to
your
story
Saturday, March 2, 13

9. Urban Chicken Farming
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27. Conservation Cemetery
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56. Basics of Visual Storytelling
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61. Lungarno
Serristori
-­‐
6:59
a.m.
Start Early
Saturday, March 2, 13

62. Florence
Explore all times of the day
Saturday, March 2, 13

63. Wide, Medium and Tight
Getting
a
variety
of
shots
to
tell
a
complete
story
Saturday, March 2, 13

64. Venice
Establish your setting
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65. Venice
Introduce elements of story
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66. Venice
Detail
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67. Fill the Frame
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Saturday, March 2, 13

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69. Rule of Thirds
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Saturday, March 2, 13

70. Innovation Hub Opening
www.ufl.edu
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73. Simple Background
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Saturday, March 2, 13

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75. Eddie Adams
• Combat
Photographer
• Vietnam
War
• The
general
killed
the
Viet
Cong;
I
killed
the
general
with
my
camera.
Still
photographs
are
the
most
powerful
weapon
in
the
world.
People
believe
them;
but
photographs
do
lie,
even
without
manipulation.
They
are
only
half-­‐truths.
...
What
the
photograph
didn't
say
was,
'What
would
you
do
if
you
were
the
general
at
that
time
and
place
on
that
hot
day,
and
you
caught
the
so-­‐called
bad
guy
after
he
blew
away
one,
two
or
three
American
people?”
Saturday, March 2, 13

76. Eddie
Adams
Street Execution
Saturday, March 2, 13

77. WWII - Street Kiss
Saturday, March 2, 13

78. Kevin
Carter
Sudan Famine
Saturday, March 2, 13

79. Eliott
Erwitt
Segregated Water Fountains
Saturday, March 2, 13

80. Oded
Bality
The Power of One
Saturday, March 2, 13

81. Charles
C.
Ebbets
Lunch atop a Skyscraper
Saturday, March 2, 13

82. Compelling Photographs
• Ethos,
Pathos,
Logo
• Who,
What,
Where,
When
and
Why
• Story
• Angle
• Audience
(Cheerios
Test)
Saturday, March 2, 13

83. Rhetoric
• Ethos
• Pathos
• Logos
Aristotle
Saturday, March 2, 13

84. Ethos
• Credibility,
seriousness
of
purpose
(NYT:News
::
ESPN:Sports)
• Trust
in
a
service
(Ebay,
Paypal,
Amazon)
• Spam
Saturday, March 2, 13

85. Pathos
• Emotional
response
(Invisible
children,
50
people
one
question,
ESPN
E:60)
• Hardest
to
achieve
• Design
is
key
Saturday, March 2, 13

86. Logos
• Reason,
logic
or
statistics.
• How
you
present
your
information
• Changes
over
time
and
device
Saturday, March 2, 13

87. Annie Leibovitz
• Started
at
Rolling
Stone
Magazine
• Began
getting
to
know
her
subjects
in
depth
(taking
drugs
with
The
Stones)
• Moved
onto
more
elaborate
portraits.
• Career
evolved
from
photojournalism
to
fashion
Saturday, March 2, 13

88. Annie Leibovitz
Saturday, March 2, 13

89. Henry Cartier-Bresson
• 1908-­‐2004
• First
“street
photographer”
• Early
adopter
of
35mm
format.
• Roamed
the
streets
of
Paris
• Covered
WWII,
King
George
V
Saturday, March 2, 13

90. Henry Cartier-Bresson
Saturday, March 2, 13

91. Let’s Talk Photo Theory
• Why
can’t
we
pinpoint
what
makes
a
great
photograph?
• Semiology
comes
back!
• Resource
Matching
Hypothesis
(RMH)
• Available
Resources
(AR)
and
Required
Resources
(RR)
Saturday, March 2, 13

92. What makes a good photograph?
• Focal
point(s)
and
where
this
focal
point
is
in
relation
to
the
background.
• Relationship
of
the
subject
to
the
setting
• How
we
process
an
image
Saturday, March 2, 13

93. AR and RR
• Available
Resources
-­‐
mental
capacity
we
have
for
processing
a
task
(processing
a
photo)
• Required
Resources
-­‐
Capacities
needed
to
process
the
task
Stuart Franklin
Saturday, March 2, 13

94. Persuasiveness of a Photo
• RR>AR
-­‐
Failed
to
persuade
the
viewer
• RR<AR
-­‐
Idiosyncratic
thoughts
form
Stanley J. Forman
Saturday, March 2, 13

95. Angle
• How
can
the
angle
of
your
picture
change
the
perception?
• Think
about
how
you
see
the
world
(pedestrian
view)
• Any
extreme
view
will
ultimately
change
the
RR
to
process
the
image.
Saturday, March 2, 13

96. Street Execution
Saturday, March 2, 13

97. Eliott
Erwitt
Segregated Water Fountains
Saturday, March 2, 13

98. Oded
Bality
The Power of One
Saturday, March 2, 13

99. Vernazza,
Italy
My Backpack
Saturday, March 2, 13

100. My
Bag
Saturday, March 2, 13

101. My
Bag
Saturday, March 2, 13

102. Recommended Tools
GorillaPod
(joby.com)
($40)
Nikon
D7100 Apple
iPhone
4s
($1,200) ($200)
Lapel
Mic
($25)
Audio-­‐Technica
ATR-­‐3550
Cameras Accessories
Saturday, March 2, 13

103. Recommended Tools
GorillaPod
(joby.com)
($40)
Nikon
D7100 Apple
iPhone
4s
($1,200) ($200)
Lapel
Mic
($25)
Audio-­‐Technica
ATR-­‐3550
Cameras Accessories
Saturday, March 2, 13

104. CAMERAS
All
the
nit
picky
stuff
Saturday, March 2, 13

105. CAMERAS
• Light
/
Exposure
• Shutter
Speed
• Aperture
• ISO
• Lenses
Saturday, March 2, 13

106. Saturday, March 2, 13

107. LIGHT EXPOSURE
• Light
Meter
• Measures
in
“stops”
• Stops
are
increments
you
can
adjust
your
exposure
(f-­‐stops)
(shutter
speed)
• *Not
always
correct
Saturday, March 2, 13

108. METERING
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118. SHUTTER SPEED
• Length
of
time
your
shutter
is
open
• Time
allowed
to
capture
light
• Speed
of
subject
Saturday, March 2, 13

119. APERTURE
• Controls
how
much
light
goes
onto
the
image
sensor
(or
nilm)
• Controls
the
depth
of
nield
(DOF)
• Can
change
with
cheaper
lenses
• More
expensive
lenses
have
a
constant
aperture
• Measured
in
F-­‐stops
(f/2.8
f/4
f/5.6)
Saturday, March 2, 13

120. ISO
• Low
number
=
low
sensitivity
to
light
• High
number
=
high
sensitivity
to
light
• Quality
(sharper
images
with
lower
ISO)
• Higher
ISO
allows
you
to
shoot
a
faster
shutter
speed
(think
sports
at
night)
Saturday, March 2, 13

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122. LENSES
• Ultra-­‐Wide
(10-­‐24mm)
• Wide
(18
-­‐
35mm)
• Zoom
• Prime
(24mm,
35mm,
50mm)
• Telephoto
(85mm,
105mm,
200mm)
• Super-­‐Telephoto
(300mm
-­‐
800mm)
Saturday, March 2, 13

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126. Aperture 3 @Journo2Go
Saturday, March 2, 13

127. Final Cut Pro 7 @Journo2Go
Saturday, March 2, 13

128. Final Cut Pro X @Journo2Go
Saturday, March 2, 13

129. Creative Workflow @Journo2Go
Saturday, March 2, 13

130. Creative Workflow @Journo2Go
Saturday, March 2, 13

131. Social Media
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Saturday, March 2, 13

132. Deepwater
Horizon
Spill
Site,
Gulf
of
Mexico
Finding a Passion @Journo2Go
Saturday, March 2, 13

133. Questions?
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Saturday, March 2, 13

134. Contact
• Steve
Johnson
• Journo2go@gmail.com
• Journo2Go.com
• @Journo2go
Ben
Hill
Grifnin
Stadium
@Journo2Go
Saturday, March 2, 13