Stow Knokke 2012

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Stow Knokke 2012

  1. 1. Successful with social media @stow Stefaan Lammertyn - Pixular - @slk8500Monday 2 July 12
  2. 2. Monday 2 July 12
  3. 3. Monday 2 July 12
  4. 4. Monday 2 July 12
  5. 5. Websites Content Management Systemen (CMS) Stefaan Lammertyn & Patrick Maes E-mail marketing stefaan@pixular.be 051 25 46 44 Hosting www.pixular.be Social MediaMonday 2 July 12
  6. 6. Stefaan Lammertyn - Pixular - @slk8500Monday 2 July 12
  7. 7. Monday 2 July 12
  8. 8. Program 1. We are halfway... 2. Social media? Definition & Findings 3. Can’t see the wood for the trees 4. Twitter & LinkedIn: tip of the iceberg 5. Sociale Media 4 STOW 6. On your marks, get set, GOMonday 2 July 12
  9. 9. #01 There was a time... #01 > We are halfway...Monday 2 July 12
  10. 10. Photo by TheAlieness GiselaGiardino²³ - http://flic.kr/p/5Rz9GMonday 2 July 12
  11. 11. Monday 2 July 12
  12. 12. WE ARE HALFWAY #01 > We are halfwayMonday 2 July 12
  13. 13. Digital is the new normal #01 > We zijn halfway are halfwegMonday 2 July 12
  14. 14. Photo by Dhammika Heenpella / Images of Sri Lanka - http://flic.kr/p/7g7nSm #01 > We zijn halfway are halfwegMonday 2 July 12
  15. 15. #01 > We zijn halfway are halfwegMonday 2 July 12
  16. 16. #02 WHAT ARE SOCIAL MEDIA? “Social media are the online tools and platforms that people use to share their opinions, insights and experiences.” #02 > Social media: Definition & FindingsMonday 2 July 12
  17. 17. Facts & figures • Growth! • On average 55 minutes/day on Facebook • 65% of TOP100 companies on Twitter • all ages use this kind of media 7 > 100Monday 2 July 12
  18. 18. Findings #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 2 July 12
  19. 19. Monday 2 July 12
  20. 20. #02 > Sociale media: Definitie & VaststellingenMonday 2 July 12
  21. 21. In our time... Photo by The Next Web - http://flic.kr/p/8g2yDN #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 2 July 12
  22. 22. #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 2 July 12
  23. 23. Findings Word of Mouth is World of Mouth Fans make new Fans New consumer is a Trend, not a hype 23 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 2 July 12
  24. 24. Findings “Nothing influences a person more than the recommendation of a trusted person” Marc Zuckerberg - Facebook 78% consumers believe recommendations of others 24 #02 > Sociale media: Definitie & Vaststellingen #02 > Social media: Definition & FindingsMonday 2 July 12
  25. 25. http://visual.ly/social-media-and-maslow’s-hierarchy-needsMonday 2 July 12
  26. 26. CAN’T SEE THE WOOD FOR THE TREES 1. Blogs 2. Microblogs: Twitter - Yammer - ... 3. Social Networks: LinkedIn - Facebook - Google+- ... 4. Media Sharing: Youtube - Slideshare - Spotify - Pinterest 5. Location Based apps: Foursquare#03 > Can’t see the wood bomen #03 > Door het bos de for treesMonday 2 July 12
  27. 27. #03 You know these...#03 > Can’t see the wood for treesMonday 2 July 12
  28. 28. #03 > Can’t see the wood bomen #03 > Door het bos de for treesMonday 2 July 12
  29. 29. Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx WHO LOOKS FOR IT, WILL FIND IT #SM4KMOMonday 2 July 12
  30. 30. SERENDIPITY Looking for a needle in a haystack & finding the farmer’s daughter instead Pek van AndelMonday 2 July 12
  31. 31. Photo by coconinoco - http://flic.kr/p/8g9p1o 6. ToekomstMonday 2 July 12
  32. 32. SIDE EFFECT PRINCIPLE #04 > Odds en PitfallsMonday 2 July 12
  33. 33. Leaflet & pills... Side effects Helpful #04 > Odds en Pitfalls 6. ToekomstMonday 2 July 12
  34. 34. http://richardatdell.blogspot.be/Monday 2 July 12
  35. 35. Opportunities of SM #04 1. Branding 2. Leadgeneration - sales support 3. Recruiting & PR 4. Market research 5. Loyalty 35 #04 > Odds en PitfallsMonday 2 July 12
  36. 36. Opportunities of SM 6. Internal communication 7. Competitive advantages 8. Showing expertise 36 #05 > > Odds en Valkuilen #04 Kansen PitfallsMonday 2 July 12
  37. 37. BRANDING BRANDING 37 #02 > Social media: Definition & FindingsMonday 2 July 12
  38. 38. LEAD LEAD GENERATION 38 #02 > Social media: Definition & FindingsMonday 2 July 12
  39. 39. RECRUITMENT 39 #02 > Social media: Definition & FindingsMonday 2 July 12
  40. 40. Dare to ask your audience... RESEARCH 40Monday 2 July 12
  41. 41. INTERNAL COMMUNICATION CONNECT UPDATE SHARE LEARN COLLABORATE Photo by jenlen - http://flic.kr/p/7ecxTjMonday 2 July 12
  42. 42. BRANDING Expertise 42Monday 2 July 12
  43. 43. #05 TWITTER #05 > TwitterMonday 2 July 12
  44. 44. Twitter • Microblog • Text message of the Internet • Tweet = message < 140 characters • Constant message flow • Following = people you follow • Followers = people following you Microblog 44 #04 > TwitterMonday 2 July 12
  45. 45. Jargon • Users: @username ex. @slk8500 • ReTweet = Resend Tweet(RT) 45 @SLK8500 #04 > Twitter www.pixular.beMonday 2 July 12
  46. 46. Jargon • # HASHTAGS = Metadata = keyword #KortrijkXpo #PanoramaTV #MSV2012 • @slk8500: public answer • d slk8500: Direct Message - private... 46 #04 > TwitterMonday 2 July 12
  47. 47. Photo by coconinoco - http://flic.kr/p/8g9p1o 6. ToekomstMonday 2 July 12
  48. 48. #04 > Twitter #04 > TwitterMonday 2 July 12
  49. 49. 49Monday 2 July 12
  50. 50. 50Monday 2 July 12
  51. 51. 51Monday 2 July 12
  52. 52. 52Monday 2 July 12
  53. 53. Tools • On your PC/MAC or Smartphone • www.twitter.com / search.twitter.com • Application: Twitterbird/Tweetbot • Combination: Hootsuite/Tweetdeck 53 #05 #04 > TwitterMonday 2 July 12
  54. 54. Efficient twittering • Tell others your story • Better with Added Value • Use links in your messages • Ask questions & give answers • Share your knowledge & insights • TXS, be thankful - don’t forget your grandmother 54 #04 > Twitter #05Monday 2 July 12
  55. 55. 55 #04 > Twitter #05 > TwitterMonday 2 July 12
  56. 56. 56Monday 2 July 12
  57. 57. Why using Twitter? • Listening • Learning and discovering/ People/ Things • Ask Question #daretoask #dta • Give & Receive • Share knowledge > expert • Be found! SEO #04 > Twitter #05 > TwitterMonday 2 July 12
  58. 58. Monday 2 July 12
  59. 59. LinkedIn Networking is Just like Working 59 #04 > LinkedIn #05 > LinkedInMonday 2 July 12
  60. 60. LinkedIn • Knowledge > Contacts • Who knows who ? • Professional use • Status updates - recommendations - Q&A Social Network 60 #04 > LinkedIn #05 > LinkedInMonday 2 July 12
  61. 61. degrees of separation... 61 #04 > LinkedIn #05 > LinkedInMonday 2 July 12
  62. 62. Monday 2 July 12
  63. 63. Monday 2 July 12
  64. 64. EDITMonday 2 July 12
  65. 65. Monday 2 July 12
  66. 66. Monday 2 July 12
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  73. 73. Monday 2 July 12
  74. 74. Monday 2 July 12
  75. 75. Monday 2 July 12
  76. 76. Groups 76 #04 > LinkedIn #04 > LinkedInMonday 2 July 12
  77. 77. Monday 2 July 12
  78. 78. Monday 2 July 12
  79. 79. Monday 2 July 12
  80. 80. Monday 2 July 12
  81. 81. Monday 2 July 12
  82. 82. Monday 2 July 12
  83. 83. LINKEDIN Pay for publishing jobsMonday 2 July 12
  84. 84. Monday 2 July 12
  85. 85. LinkedIn > Network • Seek and you shall find • Contacts of contacts • Join groups • Recommendations • Presentations • Detect opportunities 85 #04 > LinkedIn #05 > LinkedInMonday 2 July 12
  86. 86. LinkedIn > Network • Personal invitations • Dare to ask questions • Be willing to give answers • Build up! • Observe the hygiene of your network 86 #04 > LinkedIn #05 > LinkedInMonday 2 July 12
  87. 87. NO MAGIC BUT STRATEGY 87 #06 > On the line, get set, GOMonday 2 July 12
  88. 88. Social Media Roadmap 88 #06 > On the line, get set, GOMonday 2 July 12
  89. 89. Pixular Pixular.beMonday 2 July 12
  90. 90. To score, you must shoot 90Monday 2 July 12
  91. 91. There is a secret to Twitter success and it’s the same secret for all of social media, especially business social media: wake up & write @gitomerMonday 2 July 12
  92. 92. STOW INTERNATIONAL • Target: Branding! • Channels: LinkedIn & Twitter • Monitoring: Brands/Keywords from sector/ Colleagues & Competitors • Website integrationMonday 2 July 12
  93. 93. Engagement • Participation: listen - act - interact • Compelling content • Tell your storyMonday 2 July 12
  94. 94. And what have we learned today? 94Monday 2 July 12
  95. 95. #11 Create Content for your audience and make your audience Content 95Monday 2 July 12
  96. 96. CONCLUSION • Start listening • Ensure added value • Think before you Tweet • Discover your place • Search to find people/items 96 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, startMonday 2 July 12
  97. 97. CONCLUSION • Don’t be boring, don’t start online arguments • Watch your manners > grandmother! • Respect 1 of 3 rule • Help where you can • Let everyone hear from you regularly 97 #06 >> Aan deline, get set, GO #06 On the lijn, klaar, startMonday 2 July 12
  98. 98. Reputation The internet never forgets! 98 #05 > Kansen en ValkuilenMonday 2 July 12
  99. 99. Monday 2 July 12
  100. 100. And now, jump ! 100Monday 2 July 12
  101. 101. #12 MAKE SURE SM DOESN’T BECOME SM Photo by philippe leroyer - http://flic.kr/p/8eArtTMonday 2 July 12
  102. 102. Contact Questions, comments or suggestions? Stefaan Lammertyn/Pixular stefaan@pixular.be www.sm4kmo.be Follow us on Twitter: @slk8500 #SM4KMOMonday 2 July 12
  103. 103. Monday 2 July 12
  104. 104. Monday 2 July 12
  105. 105. THOU SHALLPhoto by jpmatth - http://flic.kr/p/a8fjQQ LISTENMonday 2 July 12
  106. 106. #07 It’s about conversations, and the best communicators start as the best listeners Brian SOLISMonday 2 July 12
  107. 107. LISTENING #01 • Name of organization • Brands & Employees • Programs • Website • Keywords from sector • Colleagues & CompetitorsMonday 2 July 12
  108. 108. LISTENING #01 • Let the technology work for you • Monitoring • Social Mention/Google Alerts • Tracebuzz/EngagorMonday 2 July 12
  109. 109. #01Monday 2 July 12
  110. 110. Monday 2 July 12
  111. 111. Monday 2 July 12
  112. 112. THOU SHALL DETERMINE Photo by cliff1066™ YOUR GOALS - http://flic.kr/p/5Mf7xAMonday 2 July 12
  113. 113. GOALS #02 • Increase customer satisfaction • Visibility & name recognition • Market research • Expertise • PR • Recruitment • Press Commandment II: Thou shall determine your goalsMonday 2 July 12
  114. 114. GOALS #02 Make sure your goals fit into the overall marketing strategy of your company Commandment II: Thou shall determine your goalsMonday 2 July 12
  115. 115. THOU SHALL DEFINE YOUR TARGET AUDIENCE Photo by contemplative imaging - http://flic.kr/p/6pLTXuMonday 2 July 12
  116. 116. AUDIENCE #03 Customers Individuals Prospects Press Candidates Government Young people Seniors Companies Consumers Commandment III: Thou shall define your targetsMonday 2 July 12
  117. 117. WHICH CHANNELS?Monday 2 July 12
  118. 118. CHANNELS #04Monday 2 July 12
  119. 119. THOU SHALL DEFINE YOUR Photo by steve loya - http://flic.kr/p/2h3DRh BENCKMARKSMonday 2 July 12
  120. 120. BENCHMARKS #05 • # website visitors • # FB fans • # Followers on Twitter • Applies for information • Mentions in the press • ....Monday 2 July 12
  121. 121. THOU SHALL Photo by police5151 - http://flic.kr/p/6gXUcq ORGANIZEMonday 2 July 12
  122. 122. ORGANIZE #06 • Support within the organization • Sensitize ... • SM-coordinator • Guidelines • Actions & reactions Commandment VI: Thou shall organizeMonday 2 July 12
  123. 123. #09 Social Media Policy Good agreements = good friends!Monday 2 July 12
  124. 124. #09 EmployeesMonday 2 July 12
  125. 125. #09 No mother-in-law!Monday 2 July 12
  126. 126. #09 Trust creates TrustMonday 2 July 12
  127. 127. #09 Responsibility GuidelinesMonday 2 July 12
  128. 128. THOU SHALL Photo by Vermin Inc - http://flic.kr/p/4ymfpb INTEGRATEMonday 2 July 12
  129. 129. INTEGRATE #07 • Both offline and online • Website - newsletter - ... • Print Commandment: Thou shall integrate social mediaMonday 2 July 12
  130. 130. Monday 2 July 12
  131. 131. LOOK FOR FANS/FRIENDS Photo by Anne Bennett - http://flic.kr/p/4mk5e8 FOLLOWERSMonday 2 July 12
  132. 132. F-FACTOR #08 • Word of mouth > world of mouth • Who’s behind your company or brand? • Go for partnership > ambassadors • Support your fans! Commandment: Look for fansMonday 2 July 12
  133. 133. Monday 2 July 12
  134. 134. TELL OTHERS YOUR STORY Photo by Images by John K - http://flic.kr/p/6kfzwSMonday 2 July 12
  135. 135. CONVERSATION #09 • Detect interesting issues • Intervene and help • Give answers and dare to ask questionsCommandment IX: Thou shall start the conversationMonday 2 July 12
  136. 136. THOU SHALL ANALYZE AND ORGANISEREN Photo by Willamor Media - http://flic.kr/p/88r8UC ADJUSTMonday 2 July 12
  137. 137. OBSERVE #10 • SM is never off the air • Objectives achieved? • Why (not)? • What didn’t we do right? • Adjust where necessary Commandment X: Thou shall analyze and adjustMonday 2 July 12
  138. 138. Text http://tomfishburne.comMonday 2 July 12
  139. 139. #10 Give Share Multiply @gitomer.comMonday 2 July 12
  140. 140. exeptional livingMonday 2 July 12

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