Intro to Hospitality Industry - Unit 1

TOPIC 1
INTRODUCTION TO
HOSPITALITY
INDUSTRY
THE HOSPITALITY INDUSTRY
AND YOU
PREPARED BY:
NORHASIMAH BINTI HAMIM

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TOPIC 1: THE HOSPITALITY INDUSTRY AND YOU
LEARNING OUTCOMES
At the end of this topic, the students would be able to:
 Understand the general concept of hospitality industry.
 Acknowledge the roles of managers in the hospitality industry.
 Describe the advantages of hospitality management program.
 Learn the career path in hospitality industry.
 Discuss the basic environment of hospitality industry.

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TOPIC OUTLINES
Introduction
1.1 What is hospitality industry?
1.2 The manager's role in the hospitality industry.
1.3 Why study in a hospitality management program?
1.3.1 Employment opportunities.
1.4 Planning a career.
1.4.1 The meaning of work.
1.4.2 Employment as an important part of your education.
1.4.3 Getting a job.
1.5 The outlook for hospitality
Summary

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INTRODUCTION
 The hospitality industry is a broad category of
fields within the service industry that includes
lodging, food and drink service, event planning,
theme parks, transportation, cruise line,
traveling and additional fields within the
tourism industry.
 The hospitality industry is an industry that
depends on the availability of leisure time and
disposable income.

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1.1 What is Hospitality Industry?
 According to the Oxford English Dictionary, hospitality means “the reception
and entertainment of guests, visitors or strangers with liberality and good
will.”
 Hospitality, then, not only includes hotels and restaurants but also refers to
other kinds of institutions that offer shelter, food, or both to people away
from their homes.
 In addition, may also define about institutions that provide other types of
services to people away from home which might include private clubs,
casinos, resorts, attractions, and so on.
Definition

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1.2 The Manager's Role in the Hospitality Industry
 As a successful manager in the hospitality
industry, you must exhibit many skills and
command much specialized knowledge, all
directed at achieving a variety of
management objectives.
 The manager’s role is wide and varied.
Manager's Role

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 A manager wants to make the guest feel welcome - Doing this requires
both a friendly manner on your part toward the guest and an
atmosphere of “liberality and good will” among the people who work
with you in serving the guest.
 A manager wants to make things work for the guest - A hospitality system
requires a lot of work, and the manager must see that it is done.
 A manager wants to make sure that the operation will continue to provide
service while also making a profit.
Three (3) general kinds of hospitality objectives with
which management must be concerned:

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1.3 Why Study in a Hospitality Management Program?
 The hospitality industry is a service industry, and the management of a
service institution is vastly different.
 Hospitality operations tend to be smaller (with some obvious
exceptions), so the problems of a large bureaucracy are not as significant
as the problems of face-to-face relationships with employees and guests.
 Additionally, the industry has its own unique culture.
 An important task of both schooling and work experience, then, is that of
acculturating people to the work and life of hospitality industry
professionals.
Hospitality Management Program

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Why?
EXPERIENCE
 Personal work experience
 Family background in the industry
 Contact with other students and faculty in hospitality management programs
INTERESTS
 Enjoy working with people
 Enjoy working with food
 Enjoy dining out, travel, variety
AMBITION
 Opportunity for employment and advancement around the world
 Desire to operate own business
 Desire to travel
 Desire to be independent
Figure 1.1
The reasons students select hospitality management programs.

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Employment Opportunities
 Another important consideration when choosing a profession is what
the future holds for the industry- in the case of hospitality, the
employment outlook is solid in most segments, particularly for
managers.
 Others feel that in a job market with more opportunities than
applicants, they will enjoy a good measure of independence, whether in
their own businesses or as company employees.
 Many students are drawn to the hospitality industry because they want
to get into their own business.

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1.4 Planning a Career
 People work to live—to provide food, clothing, and shelter.
 Gradually, as working conditions improved and work became something
that all social classes did, it became a necessary part of maturation and
self-fulfillment in our society.
 Work has been defined as “an activity that produces something of value
for other people.”
 First, by doing our work well, we prove our own competence to
ourselves.
 Second, by working, we contribute to others - others come to depend on
us.
The Meaning of Work

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 When you go to work, regardless of the position you take, you can learn a
good deal through careful observation.
 Look first at how the operation is organized - both its managerial
organization and its physical organization.
 Managerial organization - about the organizational chart; who report to
whom; as well as the informal organization (social organization).
 Physical organization - learn about the physical plant of the workplace
which might include the establishment's layout and its functions.
 In any job, hospitality work lies in managing others and serving people.
Employment as an Important Part of Your Education

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 Hospitality jobs can be obtained from several sources - for example,
college may maintain a placement office.
 Some employers may arrange for hospitality management students to
rotate through more than one position and even to assume some
supervisory responsibility to help them gain broader experience.
 It is not enough just to ask for a job - careful attention to your
appearance is important too; neatness and cleanliness are the absolute
minimum.
 The same basic rules of appearance apply, regardless of the
organization’s size.
Getting a Job

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LODGING
 Sales Managers
 Front Office Managers
 Guest Services Managers
 Revenue Managers
FOOD SERVICE
 Restaurant Managers
 Banquet Managers
 Food Service Managers
 Bar/Lounge Managers
Getting a Job
CULINARY
 Chef Supervisor
 Banquet Cook
 Station Cook
TRAVEL AND TOURISM
 Meeting and Convention Planner
 Festival Manager
 Market Researcher
Figure 1.2
Potential starting positions for graduates.

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1.5 The Outlook for Hospitality
 Todays, the hospitality industry has evolved to accommodate explosive
growth, radically changing consumer demand, and a substantially
different social and economic environment.
The Outlook
 Polarization in hospitality
service organization
 Accelerating competition
 Value conciousness
 Technology
 Empowerment
 Diversity
 Concern with security
 Concern with food safety and
sanitation
 Sustainability
 Globalization

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SUMMARY
“Hospitality is the key to new ideas, new friends, new
possibilities. What we take into our lives changes us. Without
new people and new ideas, we are imprisoned inside ourselves”.
Joan D Chittister

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ACTIVITY/TUTORIAL
You are assigned to surf the résumé and
cover letter Web sites for information on
writing résumés and cover letters. Then, you
are required to prepare the following:
 Write a simple résumé for an entry-level
hotel, restaurant, or tourism position for
which you are interested and qualified.
 Use only experience that you have already
acquired.

Intro to Hospitality Industry - Unit 1

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Intro to Hospitality Industry - Unit 1