Media Kit 2009 - Business Standard

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Business Standard Digital
Media Kit
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2. 4/29/2009
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Business Standard Digital
Business-Standard.Com is the online property of Business Standard
Ltd (BSL), publisher of India’s leading business daily, Business Standard.
The web properties of BSL, including the online edition of Business
Standard, include business-standard.com, bshindi.com,
epaper.business-standard.com and bsmotoring.com.
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We are Growing
Alexa Rank
The only site amongst the peer group to record sustained increase in rankings
Alexa rank of www.business-standard.com
Month Ranking
January 09 5140
January 08 15,000+
Google Analytics
Absolute Unique Visitors up 300% from
0.36 Million visitors (January 2008) to 1.02 Million visitors (January 2009)
Page Views up over 200% from
1.88 million (January 2008) to 4.36 Million visitors (January 2009)
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I make you reach only to the “Decision Makers”
Reach professionals and
decision makers in the country
Audience Segregation
Age above 23 Yrs 94%
Age above 28 Yrs 73%
Post Graduates 63%
Income Above 30 Lacs PA 40%
Income Above 11 Lacs PA 70%
Salaried Professionals With 6 +Yrs Exp 65%
Businessmen with More than 10 Employees 4%
Our Power, Our Audience
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Our Digital Properties
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Business-Standard.Com
Differentiators
India’s Premier Website
News Updates @ 5 mins. in Biz.
Hrs
100+ intra-day stories in a day.
One of the few website to
charge readers for content.
User Gender Base
Gender Percentage
Male 94.20%
Female 5.80%
Website Page Views Unique Visitors Page / Avg Time STATS - per month
Details Visit Spend
Source : Google Analytics
Statistics 4.6 million 1.02 Million 2.80 4.0 Mins
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BSMotoring.com
Differentiators
India’s Only Automobile site
Young Visitors of 18-25 yrs.
High involvement with
visitors through Interactive
Blogs & News.
User Gender Base
Gender Percentage
Male 72.00%
Female 28.00%
Website Page Views Unique Page / Visit Avg Time
Details Visitors Spend STATS - per month
Source : Google Analytics
Statistics 1.15 million 2.75 lacs 3.63 4.2 Mins
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BS-epaper.com
BS e-Paper
Exact replica of the print
edition
Registration based site
Focused TG of upwardly
mobile readers
Most readers access it while
travelling
Large Female readership.
High Involvement – high time
spent.
Large %ge of readers use e-
mail this story option.
Page Views Unique Page / Visit Avg Time on site
Visitors STATS - per month
Source : Google Analytics
1.12 million 0.036 mn 31.08 Pages 12.12 Mins
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BSHindi.Com
BSHINDI.com
India’s First Hindi Business Daily in
print and online
Primary appeal in the Hindi Belt
(primarily Delhi, UP, MP
,Rajasthan Punjab, HP )
Readership largely amongst SME
and investors
User Gender Base
Gender Percentage
Male 98.00%
Female 2.00%
Page Views Unique Visitors Page / Visit Avg Time
on site STATS - per month
1.15 mn 0.103 mn 4.56 6.8 Mins Source : Google Analytics
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Premier Mailers
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Premier Mailers – Target Your Audience
Premier Mailers
Send Your Direct Message
To All Targeted
85,000 Reg. Users
User Segregation
Age above 28 Yrs 73%
Post Graduates 63%
Income Above 11 Lacs PA 70%
Salaried Professionals 65%
With 6 +Yrs Exp
Businessmen with 4%
More than 10 Employees
Target Your Audience
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Why Business-Standard
Mailers ?
1. Paid Subscribers.
2. All Active Email ID’s
3. No Bounce Backs.
4. High Open Counts
(15%-20%*)
5. Targeted Mails.
6. Matured Audience.
7. High Profile Audience.
8. Marjorly from Top Cities.
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Performance Reports
Who say’s we don’t Deliver ?
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Snapshots of Campaigns
Spain Tourism
Bank of India
Capgemini
Jet Airways
Volkswagen
Raymond
Fidelity Mutual Fund
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Who say’s we don’t Deliver ?
Banner Advertisement Report
Industry Average Impressions Delivered Avg. CTR
Finance 1000000 0.25
IT, Consulting 671866 0.66
Airlines 524427 0.42
Banks 1100000 0.24
Automobile 1600000 0.30
Hotel & Tourism 1519000 0.42
Apparel & Watches 2533333 0.36
Mailer Report
Industry Average Open Count Avg. CTR
Finance 13.11% 6.00%
IT, Consulting 16.35% 17.00%
Airlines 11.66% 6.50%
Banks 20.15% 14.60%
Automobile 20.61% 37.00%
Hotel & Tourism 29.91% 12.20%
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Ad Units
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BS Home Page – A Premier Space Ad-Properties
Home Top Banner
Leader Board
Sponsorship
728 x 90
Home Page Right Panel
Center Banner
Leader Board
Your Logo
Right Panel
Section
Sponsorship
180 x 200
Center Banner Right Panel
300 x 250
Skyscraper
180 x 600
Skyscraper
Center Banner
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Inside Sections – A Premier Space
Ad-Properties
Inside Page – Leader Board
Leader Board
728 x 90 Right Sky Scrapper.
Leader Board
Skyscraper
180 x 600
Skyscraper
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Story Pages – A Premier Space
Leader Board
728 x 90 Ad-Properties
Story Page – Leader Board
Story Page – Right Banner
Leader Board
Right Banner
300 x 250
Right Banner
Right Banner
300 x 250
Right Banner
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Rate Card
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RATE CARD BUSINESS-STANDARD.COM
Product Position Size Duration Fixed Rate CPM
Business-Standard.Com Home Page
Leader Board Home Page 728 X 90 30 Days 200000 150
Right Panel Home Page 180 x 200 30 Days 100000 150
Right Skyscraper Home Page 180 x 600 30 Days 150000 150
Section Sponsorship Home Page 120 x 70 30 Days 175000 150
Center banner Home Page 300 x 250 30 Days 200000 150
Section Pages (BSOnline, Market & Investing,Company & Industry, Banking & Fin, Economy & Policy)
Leader Board Market & Inv 728 x 90 30 Days 175000 140
Right Sky Scrapper Inside Page 180 x 600 30 Days 175000 140
Section Pages (Opinion, Life & Leisure, Management & Marketing, Tech World, BS Products)
Leader Board Market & Inv 728 x 90 30 Days 75000 60
Right Sky Scrapper Inside Page 180 x 600 30 Days 75000 60
Story Pages
Leader Board Story Page 728 x 90 30 Days 100000 80
Right Banner Story Page 300 x 250 30 Days 100000 80
Right Monster Banner Story Page 300 x 600 30 Days 200000 120
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Standard Innovations on Business-Standard.Com
Product Position Size Duration Card Rate
Shoshkels/Floaters Home Page 300 x 300 1 Day 40000
Intertitial Home Page 500 x 700 1 Day 75000
Page Tear Home Page 500 x 500 1 Day 40000
Bottom Band Home Page 928 x 30 1 Day 20000
Head Line Sponsorship Home Page 548 x 200 1 Day 15000
Business-Standard.Com Premium Mailer
Current Database Size Size Single Shot Two Shot Three Shot Five & More
Rs. 1.75 Rs. 1.50 Rs. 1.25 Rs. 1.00 Per
83000 500 x 700
Per Mail Per Mail Per Mail Mail
BSMotoring.Com
Product Position Size Duration Fixed Rate CPM
Top Banner Home Page 468 x 60 30 Days 100000 75
Skyscraper Home Page 180 x 200 30 Days 100000 75
Top Banner Across Site 468 x 60 30 Days 150000 110
Floater Home Page 300 x 300 1 Day 40000
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Our Success Partners
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Our Customers
Automobile
Aviation
Tourism
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Our Customers
Financial
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Others
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Thank you !
Siddharth Hampanavar
Asst. Manager WEB Business – West & South | Business Standard Limited.
Mobile: +91 – 9833 662468 | Email:siddharth.hampanavar@bsmail.in
Phone: +91 – 22 – 24978456 – Ext: 316 | Fax: +91 - 22 – 2497 8540 |
Website: www.business-standard.com
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