The document is a media kit that outlines Business Standard Digital's various online properties including business-standard.com, bsmotoring.com, and bs-epaper.com. It provides statistics on audience demographics and engagement for each site. The kit also includes details on advertising opportunities like banners, mailers, and sponsored sections. Rates are provided for different ad placements and properties. The goal is to help advertisers effectively target business professionals and decision makers.
LocalTek has created this presentation to give the basics of the initial components to think of when building your small business website. A second presentation focused on Social Media will be coming up in April. This presentation focuses on what is happening in the small business marketing arena, how broadband and mobile has changed marketing and what to think of when doing local search optimization for a business.
LocalTek has created this presentation to give the basics of the initial components to think of when building your small business website. A second presentation focused on Social Media will be coming up in April. This presentation focuses on what is happening in the small business marketing arena, how broadband and mobile has changed marketing and what to think of when doing local search optimization for a business.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
Shrewd Marketing Digital Publishing Platform Presentation Feb 2016Shrewd Marketing LLC
Overview of Internet Directories and Digital Publishing Technology for Media Companies, Directory Publishers, Advertising Agencies and Local Sales Organizations.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Walmart Marketing 360° Measurement A Kantar Collaboration. The presenters were Heath Greenfield, SVP of Millward Brown & Chris Petranto, VP of MaPS, Millward Brown. The presentation posed an answered questions such as, “How Do We Measure ROI of Online Campaigns/Partnerships?”and “How Can We Optimize Digital Marketing Resources?” and “How Do We Ensure Optimal
Campaign Delivery?”
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
Introduction Internet Marketing for ManufacturingKathy Hennessy
An introduction and overview to the importance of Search Engine Marketing (including Search Engine Optimization, Pay Per Click and Social Media) to manufacturing companies today. This overview defines important terms, explains the SEO process and the importance of driving qualified traffic, making sure your website engages and converts that traffic to new clients and measuring everything you do.
Pardot Elevate 2011: Getting Personal with Email MarketingPardot
Prospect segmentation is not a new concept for marketers, but with the growing adoption of marketing automation systems, the ability to segment prospects has been enhanced and streamlined. Learn about new ways of engaging your target audience for increased success in this presentation put on by comScore at Elevate 2011.
From Reporting to Action: How to Understand and Drive Interactive ResultsHubbard One
Presented by Kalev Peekna and Gita Bedi.
How are you measuring your digital marketing success? For many marketers, making sense of the data they collect can be difficult. However, the world of web analytics is evolving to become more intuitive and insightful.
During this webinar, we shared tips to help you more effectively measure and analyze your marketing efforts and create data-driven interactive marketing programs. We explored the questions legal marketers should ask when analyzing their data and outlined easy steps you can take to better define interactive goals, identify new opportunities and measure ROI.
The OrgApp Technologies started in 2007 , is a pioneering technology and end to end solution provider for small to large-scale organizations. The main focuses are on evolving technologies and solutions, which help organizations to work better and connect better.OrgApp develops enterprise software modules ,which focused on one area of business processes to variable; product development or marketing, inventory control, distribution, accounting, to best meets your specific needs and technical capabilities.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For Similar content visit http://www.autosuccesssocial.com/
Shrewd Marketing Digital Publishing Platform Presentation Feb 2016Shrewd Marketing LLC
Overview of Internet Directories and Digital Publishing Technology for Media Companies, Directory Publishers, Advertising Agencies and Local Sales Organizations.
At the Advertising Research Foundation’s (ARF) 2011 annual re:think convention, a key issues forum presentation was held entitled Walmart Marketing 360° Measurement A Kantar Collaboration. The presenters were Heath Greenfield, SVP of Millward Brown & Chris Petranto, VP of MaPS, Millward Brown. The presentation posed an answered questions such as, “How Do We Measure ROI of Online Campaigns/Partnerships?”and “How Can We Optimize Digital Marketing Resources?” and “How Do We Ensure Optimal
Campaign Delivery?”
Optimising Your Business Online. Slides from the workshop delivered by Symphony3 on behalf of Small Business Victoria.
Go to business.vic.gov.au for more information.
AutoSuccess addresses the specific, researched needs of new car and light truck dealerships by providing entrepreneurial, cutting-edge, solution-based editorials to increase dealership profits and reduce expenses
AutoSuccess, magazine, sales, new, used, selling, salespeople, vehicle, dealer, dealership, leadership, marketing
For similar content visit http://www.autosuccesssocial.com/
Introduction Internet Marketing for ManufacturingKathy Hennessy
An introduction and overview to the importance of Search Engine Marketing (including Search Engine Optimization, Pay Per Click and Social Media) to manufacturing companies today. This overview defines important terms, explains the SEO process and the importance of driving qualified traffic, making sure your website engages and converts that traffic to new clients and measuring everything you do.
Pardot Elevate 2011: Getting Personal with Email MarketingPardot
Prospect segmentation is not a new concept for marketers, but with the growing adoption of marketing automation systems, the ability to segment prospects has been enhanced and streamlined. Learn about new ways of engaging your target audience for increased success in this presentation put on by comScore at Elevate 2011.
From Reporting to Action: How to Understand and Drive Interactive ResultsHubbard One
Presented by Kalev Peekna and Gita Bedi.
How are you measuring your digital marketing success? For many marketers, making sense of the data they collect can be difficult. However, the world of web analytics is evolving to become more intuitive and insightful.
During this webinar, we shared tips to help you more effectively measure and analyze your marketing efforts and create data-driven interactive marketing programs. We explored the questions legal marketers should ask when analyzing their data and outlined easy steps you can take to better define interactive goals, identify new opportunities and measure ROI.
The OrgApp Technologies started in 2007 , is a pioneering technology and end to end solution provider for small to large-scale organizations. The main focuses are on evolving technologies and solutions, which help organizations to work better and connect better.OrgApp develops enterprise software modules ,which focused on one area of business processes to variable; product development or marketing, inventory control, distribution, accounting, to best meets your specific needs and technical capabilities.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
2. 4/29/2009
We help you Target Better
Business Standard Digital
Business-Standard.Com is the online property of Business Standard
Ltd (BSL), publisher of India’s leading business daily, Business Standard.
The web properties of BSL, including the online edition of Business
Standard, include business-standard.com, bshindi.com,
epaper.business-standard.com and bsmotoring.com.
2
3. 4/29/2009
We help you Target Better
We are Growing
Alexa Rank
The only site amongst the peer group to record sustained increase in rankings
Alexa rank of www.business-standard.com
Month Ranking
January 09 5140
January 08 15,000+
Google Analytics
Absolute Unique Visitors up 300% from
0.36 Million visitors (January 2008) to 1.02 Million visitors (January 2009)
Page Views up over 200% from
1.88 million (January 2008) to 4.36 Million visitors (January 2009)
3
4. 4/29/2009
We help you Target Better
I make you reach only to the “Decision Makers”
Reach professionals and
decision makers in the country
Audience Segregation
Age above 23 Yrs 94%
Age above 28 Yrs 73%
Post Graduates 63%
Income Above 30 Lacs PA 40%
Income Above 11 Lacs PA 70%
Salaried Professionals With 6 +Yrs Exp 65%
Businessmen with More than 10 Employees 4%
Our Power, Our Audience
4
6. 4/29/2009
We help you Target Better
Business-Standard.Com
Differentiators
India’s Premier Website
News Updates @ 5 mins. in Biz.
Hrs
100+ intra-day stories in a day.
One of the few website to
charge readers for content.
User Gender Base
Gender Percentage
Male 94.20%
Female 5.80%
Website Page Views Unique Visitors Page / Avg Time STATS - per month
Details Visit Spend
Source : Google Analytics
Statistics 4.6 million 1.02 Million 2.80 4.0 Mins
6
7. 4/29/2009
We help you Target Better
BSMotoring.com
Differentiators
India’s Only Automobile site
Young Visitors of 18-25 yrs.
High involvement with
visitors through Interactive
Blogs & News.
User Gender Base
Gender Percentage
Male 72.00%
Female 28.00%
Website Page Views Unique Page / Visit Avg Time
Details Visitors Spend STATS - per month
Source : Google Analytics
Statistics 1.15 million 2.75 lacs 3.63 4.2 Mins
7
8. 4/29/2009
We help you Target Better
BS-epaper.com
BS e-Paper
Exact replica of the print
edition
Registration based site
Focused TG of upwardly
mobile readers
Most readers access it while
travelling
Large Female readership.
High Involvement – high time
spent.
Large %ge of readers use e-
mail this story option.
Page Views Unique Page / Visit Avg Time on site
Visitors STATS - per month
Source : Google Analytics
1.12 million 0.036 mn 31.08 Pages 12.12 Mins
8
9. 4/29/2009
We help you Target Better
BSHindi.Com
BSHINDI.com
India’s First Hindi Business Daily in
print and online
Primary appeal in the Hindi Belt
(primarily Delhi, UP, MP
,Rajasthan Punjab, HP )
Readership largely amongst SME
and investors
User Gender Base
Gender Percentage
Male 98.00%
Female 2.00%
Page Views Unique Visitors Page / Visit Avg Time
on site STATS - per month
1.15 mn 0.103 mn 4.56 6.8 Mins Source : Google Analytics
9
11. 4/29/2009
We help you Target Better
Premier Mailers – Target Your Audience
Premier Mailers
Send Your Direct Message
To All Targeted
85,000 Reg. Users
User Segregation
Age above 28 Yrs 73%
Post Graduates 63%
Income Above 11 Lacs PA 70%
Salaried Professionals 65%
With 6 +Yrs Exp
Businessmen with 4%
More than 10 Employees
Target Your Audience
11
12. 4/29/2009
We help you Target Better
Why Business-Standard
Mailers ?
1. Paid Subscribers.
2. All Active Email ID’s
3. No Bounce Backs.
4. High Open Counts
(15%-20%*)
5. Targeted Mails.
6. Matured Audience.
7. High Profile Audience.
8. Marjorly from Top Cities.
12
13. 4/29/2009
We help you Target Better
Performance Reports
Who say’s we don’t Deliver ?
13
14. 4/29/2009
We help you Target Better
Snapshots of Campaigns
Spain Tourism
Bank of India
Capgemini
Jet Airways
Volkswagen
Raymond
Fidelity Mutual Fund
14
15. 4/29/2009
We help you Target Better
Who say’s we don’t Deliver ?
Banner Advertisement Report
Industry Average Impressions Delivered Avg. CTR
Finance 1000000 0.25
IT, Consulting 671866 0.66
Airlines 524427 0.42
Banks 1100000 0.24
Automobile 1600000 0.30
Hotel & Tourism 1519000 0.42
Apparel & Watches 2533333 0.36
Mailer Report
Industry Average Open Count Avg. CTR
Finance 13.11% 6.00%
IT, Consulting 16.35% 17.00%
Airlines 11.66% 6.50%
Banks 20.15% 14.60%
Automobile 20.61% 37.00%
Hotel & Tourism 29.91% 12.20%
15
17. 4/29/2009
We help you Target Better
BS Home Page – A Premier Space Ad-Properties
Home Top Banner
Leader Board
Sponsorship
728 x 90
Home Page Right Panel
Center Banner
Leader Board
Your Logo
Right Panel
Section
Sponsorship
180 x 200
Center Banner Right Panel
300 x 250
Skyscraper
180 x 600
Skyscraper
Center Banner
17
18. 4/29/2009
We help you Target Better
Inside Sections – A Premier Space
Ad-Properties
Inside Page – Leader Board
Leader Board
728 x 90 Right Sky Scrapper.
Leader Board
Skyscraper
180 x 600
Skyscraper
18
19. 4/29/2009
We help you Target Better
Story Pages – A Premier Space
Leader Board
728 x 90 Ad-Properties
Story Page – Leader Board
Story Page – Right Banner
Leader Board
Right Banner
300 x 250
Right Banner
Right Banner
300 x 250
Right Banner
19
21. 4/29/2009
We help you Target Better
RATE CARD BUSINESS-STANDARD.COM
Product Position Size Duration Fixed Rate CPM
Business-Standard.Com Home Page
Leader Board Home Page 728 X 90 30 Days 200000 150
Right Panel Home Page 180 x 200 30 Days 100000 150
Right Skyscraper Home Page 180 x 600 30 Days 150000 150
Section Sponsorship Home Page 120 x 70 30 Days 175000 150
Center banner Home Page 300 x 250 30 Days 200000 150
Section Pages (BSOnline, Market & Investing,Company & Industry, Banking & Fin, Economy & Policy)
Leader Board Market & Inv 728 x 90 30 Days 175000 140
Right Sky Scrapper Inside Page 180 x 600 30 Days 175000 140
Section Pages (Opinion, Life & Leisure, Management & Marketing, Tech World, BS Products)
Leader Board Market & Inv 728 x 90 30 Days 75000 60
Right Sky Scrapper Inside Page 180 x 600 30 Days 75000 60
Story Pages
Leader Board Story Page 728 x 90 30 Days 100000 80
Right Banner Story Page 300 x 250 30 Days 100000 80
Right Monster Banner Story Page 300 x 600 30 Days 200000 120
21
22. 4/29/2009
We help you Target Better
Standard Innovations on Business-Standard.Com
Product Position Size Duration Card Rate
Shoshkels/Floaters Home Page 300 x 300 1 Day 40000
Intertitial Home Page 500 x 700 1 Day 75000
Page Tear Home Page 500 x 500 1 Day 40000
Bottom Band Home Page 928 x 30 1 Day 20000
Head Line Sponsorship Home Page 548 x 200 1 Day 15000
Business-Standard.Com Premium Mailer
Current Database Size Size Single Shot Two Shot Three Shot Five & More
Rs. 1.75 Rs. 1.50 Rs. 1.25 Rs. 1.00 Per
83000 500 x 700
Per Mail Per Mail Per Mail Mail
BSMotoring.Com
Product Position Size Duration Fixed Rate CPM
Top Banner Home Page 468 x 60 30 Days 100000 75
Skyscraper Home Page 180 x 200 30 Days 100000 75
Top Banner Across Site 468 x 60 30 Days 150000 110
Floater Home Page 300 x 300 1 Day 40000
22