1. DEVRY ENTR 510 Week 1 Case Study Alison
Barnard (2 Papers) NEW
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Is this business scalable? Discuss the limitations
and challenges.
What tasks and goals should Alison be focusing on
at this stage of her venture?
Discuss the signing of a lease prior to having the
2. money. What was the risk?
Discuss her fundraising and valuation. If you were
an equity investor, what return expectations
would you have?
If women are coming to Alison's store from all
over, how important is location? Discuss the
implications for growth.
3. DEVRY ENTR 510 Week 2 Case Study Vera Bradley
(2 Papers) NEW
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1. Describe the personal attitudes of the two
entrepreneurs and their approach to challenges
and opportunities.
2. What resources were critical to getting the
company off the ground?
3. Comment on the market research and the level
of analysis and planning employed by Barb and
Pat.
4. 4. What is your opinion of the company’s sales and
distribution strategy? Its production
strategy? Can you cite feasible alternatives to
these, given Vera Bradley’s resources?
5. What appear to be the critical brand-building
factors in this industry? Are the founders focused
and executing the right things?
6. Will Vera Bradley’s initial focus on middle-aged
and older women lock it out of expansion to a
younger demographic market?
7. Describe the network of helpers and
stakeholders enlisted by the two founders and
how that network helped the company.
8. Is Barb and Pat’s focus on company culture
advisable during this early stage of company
development and growth? Comment on the
sustainability of that culture and if and when the
company experiences major growth.
5. DEVRY ENTR 510 Week 3 You Decide Blue Note
Cafe (2 Papers) NEW
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ENTR 510 Week 3 You Decide Blue Note Cafe
6. DEVRY ENTR 510 Week 5 Midterm P’ Kolino INC (2
Papers) NEW
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For your Midterm paper, you will review the
business plan of P'kolino Inc. (ATTACHED) and
write a comprehensive essay to address the
questions below. This case contains a manageable
amount of material and presents the opportunity
to consolidate the material covered to date in the
course. Please note: this a large case, which is why
you have been given two weeks to complete the
midterm.
Preparation Questions
P'kolino is a children's furniture company that was
7. launched in 2005. As you read the business plan,
keep the following questions in mind:
1. Does the business plan tell a coherent and
compelling story?
2. Does the plan capture all of the learning that
Antonio and JB have accumulated?
3. What three questions do you think Antonio and
JB need to answer through further planning before
they launch the venture?
4. What are the three strongest aspects of the
plan?
5. What areas need improvement?
• Entrepreneurial Attributes:On page 37 of their
business plan (page 298 in your textbook), the
section "The Team" briefly lists the founder's
information. While in the case study there was not
specific discussion about the attribute of the co-
founders, , think and hypothesize a about a
possible list of attributes that you think the co-
founders may possess. Which three are the most
important; why do you think so? How did these
attributes help them succeed?
• Business Plan:Does the business plan tell a
coherent and compelling story? Does the plan
8. capture all of the learning that Antonio and JB
have accumulated? What are the three strongest
aspects of the plan? What three areas need
improvements? Explain why you chose the
improvements that you chose and what you think
will be the result if the improvements you
recommend are implemented.
• Future Questions:What three questions do you
think Antonio and JB need to answer through
further planning before they launch the venture?
Share the rationale and logic behind your
questions.
• Funding: Would you invest in this firm? Why or
why not? Share the reasoning and the rational for
your decision to invest or not invest in this firm.
Paper Length: The midterm should be written in
essay format (Introduction, Main Points, and
Conclusion) and should be 1,000 to 1,500 words
that address the four topics listed above. Please be
sure to use APA formatting and list any relevant
sources.
9. DEVRY ENTR 510 Week 6 Case Study MetaCarta (2
Papers) NEW
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Why has this deal attracted venture capital?
Should MetaCarta take the Sevin Rosen offer?
How was the valuation determined?
Is there anything MetaCarta could do to improve
the valuation?
What would you, as an angel investor think about
the current terms?
11. DEVRY ENTR 510 Week 8 Final Assignment (2
Papers) NEW
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Here are the questions for your final assignment.
These questions will cover the material from
Weeks 1–7 of this course and the assignment is
due at the end of Week 8.
1. Why are small businesses an important
consideration for state and federal politicians?
2. Explain, in your own words, Schumpeter’s view
of entrepreneurship’s role in an economy and
society.
12. 3. What are the stages described in the model of
the entrepreneurial process? What are the factors
that give birth to a new enterprise and influence
how it develops from an idea to a viable
enterprise?
4. Explain the rationale behind the statement, “A
first class team with a second-class idea is better
than a second-class team with a first-class idea.”
5. Why is the statement, “My startup has no
competition,” always wrong? How can you find out
about your competitors?
6. What can an entrepreneur do when there are no
business opportunities at all?
7. What are some of the trade-offs of the first
mover’s advantage?
8. Why is marketing critical for entrepreneurs?
9. Why is the marketing done by entrepreneurs
different from marketing done by established
companies?
13. 10. Explain why solo entrepreneurs are generally
less successful than team players.
11. Describe the pros and cons of a dual job
strategy at the early stages of the venture.
12. Three major problems your team may face are
burnout, interpersonal conflicts, and family
pressure. Describe how you can prevent and
overcome them.
13. Inexperienced entrepreneurs often believe the
misconception that a business plan is solely
designed as a brochure for investors. The financial
benefits of using a business plan to raise capital
are well known. What are some additional
benefits?
14. What are the critical risks entrepreneurs need
to identify in the business plan?
15. Explain why it is important to construct pro
forma financial statements for new ventures.
16. Describe venture capital investing from the
perspective of the firm’s general partners.
14. 17. Name the ways of valuing a business, and
explain why none of them can be called ideal.
18. Give a list and a brief description of the
possible ways to finance a new venture.
19. Provide a list of criteria an ideal candidate for
venture capital has to meet.
20. To qualify for assistance from the Small
Business Administration, the proceeds of an SBA-
guaranteed loan must be used for what purpose?
21. What are the pros and cons of patenting a
product?
22. List the common business entities and describe
them.
