Course SyllabusCourse DescriptionPresents the fundamen.docx

Course Syllabus
Course Description
Presents the fundamentals of business principles and practices.
Business strategies emphasized are decision-making and
planning, teamwork, technology, and communication. Topics
include analysis of the business environment, starting a new
business, managing business and employees, marketing,
accounting, and finance.
Course Textbook(s)
No physical textbook is required; resources are integrated
within the course.
Course Learning Outcomes
Upon completion of this course, students should be able to:
1. Identify basic business concepts.
2. Examine the different environments in which businesses
operate, to include social, technological, economic, legal,
and market.
3. Explain management functions of planning, organizing,
leading, and controlling.
4. Identify the basic principles of marketing.
5. Determine the function and role of human resources,
including key aspects of human resource management.
6. Discuss the importance of ethics and social responsibility in
business.

7. Evaluate concepts associated with entrepreneurship.
8. Explain how outsourcing, offshoring, and foreign entities
affect the operation of businesses in the United States.
Credits
Upon completion of this course, the students will earn 3 hours
of college credit.
Course Structure
1. Study Guide: Course units contain a Study Guide that provide
students with the learning outcomes, unit lesson,
required reading assignments, and supplemental resources.
2. Learning Outcomes: Each unit contains Learning Outcomes
that specify the measurable skills and knowledge
students should gain upon completion of the unit.
3. Unit Lesson: Unit Lessons, which are located in the Study
Guide, discuss lesson material.
4. Reading Assignments: Units contain Reading Assignments
from one or more chapters from the textbook and/or
outside resources.
5. Suggested Reading: Suggested Readings are listed within the
Study Guide. Students are encouraged to read the
resources listed if the opportunity arises, but they will not be
tested on their knowledge of the Suggested Readings.
6. Discussion Boards: Discussion Boards are part of all CSU
Term courses. More information and specifications can
be found in the Student Resources link listed in the Course
Menu bar.
7. Unit Quizzes: This course contains Unit Quizzes. It is

suggested that the quizzes be completed before students
complete the Unit Assessments. Quizzes are used to give
students quick feedback on their understanding of the unit
material.
8. Unit Assessments: This course contains Unit Assessments,
which test student knowledge on important aspects of
the course. These tests may come in many different forms,
ranging from multiple choice to written response
questions.
9. Unit Assignments: Students are required to submit for
grading Unit Assignments. Specific information and
instructions regarding these assignments are provided below.
Grading rubrics are included with each assignment.
Specific information about accessing these rubrics is provided
below.
10. Ask the Professor: This communication forum provides you
with an opportunity to ask your professor general or
BBA 2010, Introduction to
Business
BBA 2010, Introduction to Business 1
course content related questions.
11. Student Break Room: This communication forum allows for
casual conversation with your classmates.
CSU Online Library
The CSU Online Library is available to support your courses

and programs. The online library includes databases, journals,
e-books, and research guides. These resources are always
accessible and can be reached through the library webpage.
To access the library, log into the myCSU Student Portal, and
click on “CSU Online Library.” You can also access the CSU
Online Library from the “My Library” button on the course
menu for each course in Blackboard.
The CSU Online Library offers several reference services. E-
mail ([email protected]) and telephone
(1.877.268.8046) assistance is available Monday – Thursday
from 8 am to 5 pm and Friday from 8 am to 3 pm. The library’s
chat reference service, Ask a Librarian, is available 24/7; look
for the chat box on the online library page.
Librarians can help you develop your research plan or assist you
in finding relevant, appropriate, and timely information.
Reference requests can include customized keyword search
strategies, links to articles, database help, and other services.
LibGuides
Think of a LibGuide (a Library Guide) as a mini-website to help
you with your assignments. It has relevant information such
as databases, e-books, and websites specific to your courses. If
you have any questions, please reach out to your friendly
library staff.
Click here for the LibGuide for this course.
Unit Assignments
Unit I Scholarly Activity
The purpose of this assignment is to describe the goals and
responsibilities for each of the core components of business.

You will list the typical job titles and a cost associated with
each component.
Click here to access the template for this assignment. Save all
of your work to the template, and submit it in Blackboard for
grading.
Information about accessing the grading rubric for this
assignment is provided below.
Unit II Assignment
The purpose of this assignment is to examine the different
environments in which businesses operate. Include social,
technological, economic, legal, and market environments when
you complete the three exercises.
of your work to the template before submitting it in
Blackboard for grading.
Unit IV Web Assignment
The purpose of this assignment is for you to identify the basic
principles of marketing. You will describe a target market,
market segment, and a message, and explain how marketing
research contributes to reaching a specific audience.
of your work to the template, and submit it in Blackboard for
grading.

Unit V PowerPoint Presentation
Human resource management plays an important role in any
successful business. This assignment focuses on the key
functions of human resource management. Your presentation
must include a description of each key function in your own
words. Your presentation should be a minimum of 10 slides.
A template has been provided to get you started. Your task is to
complete this presentation by inserting the remaining
elements. As you navigate from one slide to the next, be sure to
read the instructions carefully. Once you finish, save all of
your work to the template, and submit it in Blackboard for
grading.
Click here to access the Unit V PowerPoint presentation
template.
mailto:[email protected]
http://libguides.columbiasouthern.edu/undergradbusiness
https://online.columbiasouthern.edu/CSU_Content/Courses/Busi
ness/BBA/BBA2010/16I/UnitI_assignment_template.doc
ness/BBA/BBA2010/16I/UnitII_assignment_template.doc
ness/BBA/BBA2010/16I/UnitIV_assignment_template.doc
ness/BBA/BBA2010/16I/UnitV_presentation_template.pptx

Unit VI Case Study
For this assignment, you will evaluate the concepts associated
with entrepreneurship. First, locate the video below in the
Films on Demand database in the CSU Online Library.
ABC News. (2013). Building a food truck business from the
ground up [Video file]. In Films On Demand. Retrieved from
https://libraryresources.columbiasouthern.edu/login?auth=CAS
&url=http://fod.infobase.com/PortalPlaylists.aspx?
wID=273866&xtid=54907
Click here to view the video transcript.
Next, answer the following questions.
1. What value does this business bring to the communities it
serves?
2. What are the advantages of the food truck business?
3. What are the risks involved in this business?
4. What characteristics of the owners help to make this business
a success?
5. What type of entrepreneurship is displayed in the video?
Explain.
6. Why is additional support critical for the success of the food
truck business?
7. What suggestions would you recommend for this business?
Your case study must be a minimum of two pages in length.
Unit VII Essay

Corporate social responsibility is an emerging trend for
businesses in today’s environment. Regardless of the nature of
the
industry, corporations are held to higher ethical standards. This
assignment will give you a chance to think as an executive
and take into consideration the importance of ethics and social
responsibility.
You are tasked with choosing a corporation and discussing the
importance of ethics and social responsibility in relation to
that particular corporation. Think about the stakeholders
associated with the corporation and how they benefit if the
organization displays social responsibility. Start with a brief
introduction of the organization, and remember to think from
the
perspective of the leader of the organization.
Your submission must be a minimum of two pages in length. Be
sure to cite any sources using APA format.
Unit VIII Article Review
For this assignment, you will locate an article in the CSU
Online Library that relates to organizational behavior, and write
a
review of the article. Your article review must be a minimum of
two pages in length. Be sure to address each of the following
points in your article review.
Identify the premise of the article and supporting points.
How does the author describe organizational behavior?
Why is organizational behavior important?
Which business concepts covered in this course were you able

to identify?
You are required to use at least one scholarly source. All in-text
citations and references must be formatted according to
APA guidelines.
The Business Source Complete, Academic Search Complete,
ABI/INFORM Collection, and Academic OneFile databases
should be helpful for this assignment.
Click here to view a tutorial that shares a few tips on finding
articles in the databases.
APA Guidelines
The application of the APA writing style shall be practical,
functional, and appropriate to each academic level, with the
primary purpose being the documentation (citation) of sources.
CSU requires that students use APA style for certain papers
and projects. Students should always carefully read and follow
assignment directions and review the associated grading
rubric when available. Students can find CSU’s Citation Guide
by clicking here. This document includes examples and
sample papers and provides information on how to contact the
CSU Success Center.
Grading Rubrics
This course utilizes analytic grading rubrics as tools for your
professor in assigning grades for all learning activities. Each
rubric serves as a guide that communicates the expectations of
the learning activity and describes the criteria for each level

https://libraryresources.columbiasouthern.edu/login?auth=CAS
&url=http://fod.infobase.com/PortalPlaylists.aspx?wID=273866
&xtid=54907
ness/BBA/BBA2010/16I/UnitVI_video_transcript.docx
http://libguides.columbiasouthern.edu/findjournalarticlesvideo
http://www.columbiasouthern.edu/downloads/pdf/success/citatio
n-guide
of achievement. In addition, a rubric is a reference tool that
lists evaluation criteria and can help you organize your efforts
to
meet the requirements of that learning activity. It is imperative
for you to familiarize yourself with these rubrics because
these are the primary tools your professor uses for assessing
learning activities.
Rubric categories include: (1) Discussion Board, (2) Assessment
(Written Response), and (3) Assignment. However, it is
possible that not all of the listed rubric types will be used in a
single course (e.g., some courses may not have
Assessments).
The Discussion Board rubric can be found within Unit I’s
Discussion Board submission instructions.
The Assessment (Written Response) rubric can be found
embedded in a link within the directions for each Unit
Assessment. However, these rubrics will only be used when
written-response questions appear within the Assessment.
Each Assignment type (e.g., article critique, case study,
research paper) will have its own rubric. The Assignment

rubrics
are built into Blackboard, allowing students to review them
prior to beginning the Assignment and again once the
Assignment has been scored. This rubric can be accessed via the
Assignment link located within the unit where it is to be
submitted. Students may also access the rubric through the
course menu by selecting “Tools” and then “My Grades.”
Again, it is vitally important for you to become familiar with
these rubrics because their application to your
Discussion Boards, Assessments, and Assignments is the
method by which your instructor assigns all grades.
Communication Forums
These are non-graded discussion forums that allow you to
communicate with your professor and other students.
Participation in these discussion forums is encouraged, but not
required. You can access these forums with the buttons in
the Course Menu.
Ask the Professor
This communication forum provides you with an opportunity to
ask your professor general or course content questions.
Questions may focus on Blackboard locations of online course
components, textbook or course content elaboration,
additional guidance on assessment requirements, or general
advice from other students.
Questions that are specific in nature, such as inquiries regarding
assessment/assignment grades or personal
accommodation requests, are NOT to be posted on this forum. If
you have questions, comments, or concerns of a non-
public nature, please feel free to e-mail your professor.
Responses to your post will be addressed or e-mailed by the

professor within 48 hours.
Before posting, please ensure that you have read all relevant
course documentation, including the syllabus,
assessment/assignment instructions, faculty feedback, and other
important information.
Student Break Room
This communication forum allows for casual conversation with
your classmates. Communication on this forum should
always maintain a standard of appropriateness and respect for
your fellow classmates. This forum should NOT be used to
share assessment answers.
Schedule/Grading
The following pages contain a printable Course Schedule to
assist you through this course. By following this schedule, you
will be assured that you will complete the course within the
time allotted.
Unit I The Core Components of a Business [ Weight: 10% ]
Read/View: Unit I Study Guide
Reading Assignments (4 articles, 3 presentations): See Study
Guide
Discuss: Unit I Discussion Board 2%
Submit: Unit I Quiz
Unit I Scholarly Activity
2%
6%

Unit II Various Environments of Business [ Weight: 13% ]
Read/View: Unit II Study Guide
Guide
Discuss: Unit II Discussion Board 2%
Submit: Unit II Assignment 11%
Unit III Functions of Management in Business [ Weight: 12% ]
Read/View: Unit III Study Guide
Guide
Discuss: Unit III Discussion Board 2%
Submit: Unit III Assessment 10%
Unit IV Principles of Marketing [ Weight: 13% ]
Read/View: Unit IV Study Guide
Guide
Discuss: Unit IV Discussion Board 2%
Submit: Unit IV Web Assignment 11%
Unit V Human Resource Management [ Weight: 13% ]

Read/View: Unit V Study Guide
Guide
Discuss: Unit V Discussion Board 2%
Submit: Unit V PowerPoint Presentation 11%
Unit VI Entrepreneurship and Small Businesses [ Weight: 13% ]
Read/View: Unit VI Study Guide
Guide
Discuss: Unit VI Discussion Board 2%
Submit: Unit VI Case Study 11%
Unit VII Ethics and Corporate Social Responsibility [ Weight:
13% ]
Read/View: Unit VII Study Guide
Reading Assignments (4 articles, 1 presentation): See Study
Guide
Discuss: Unit VII Discussion Board 2%
Submit: Unit VII Essay 11%
Unit VIII Organizational Behavior [ Weight: 13% ]
Read/View: Unit VIII Study Guide

Reading Assignments (4 articles, 1 presentation): See Study
Guide
Discuss: Unit VIII Discussion Board 2%
Submit: Unit VIII Article Review 11%
BBA 2010, Introduction to BusinessCourse SyllabusCourse
DescriptionCourse Textbook(s)Course Learning
OutcomesCreditsCourse StructureCSU Online
LibraryLibGuidesUnit AssignmentsUnit I Scholarly
ActivityUnit II AssignmentUnit IV Web AssignmentUnit V
PowerPoint PresentationUnit VI Case StudyUnit VII EssayUnit
VIII Article ReviewAPA GuidelinesGrading
RubricsCommunication ForumsSchedule/Grading
Course Learning Outcomes for Unit II
Upon completion of this unit, students should be able to:
2. Examine the different environments in which businesses
operate, to include social, technological,
economic, legal, and market.
2.1 Describe how different environments impact a business.
2.2 List the characteristics of different environments as they
relate to a business.

Reading Assignment
In order to access the following resource(s), click the link(s)
below:
Parrenin, A., Rau, P. P., & Zhong, R. (2015). Impacts of
cultural differences in a business environment for
French companies in China. Global Business & Management
Research, 7(1), 93-108. Retrieved from
https://libraryresources.columbiasouthern.edu/login?url=http://s
earch.ebscohost.com/login.aspx?direc
t=true&db=bth&AN=103267166&site=ehost-live&scope=site
Politicians must help business thrive. (2015). Director, 68(7),
72-73. Retrieved from
Surijah, A. B. (2016). Global environment, corporate strategy,
learning culture and human capital: A
theoretical review. International Journal of Organizational
Innovation, 8(4), 188-200. Retrieved from
Click here to access an interactive tutorial about service
operations.

Click here to access an interactive tutorial about operations
scheduling and control.
Click here to access an interactive tutorial about productivity
versus quality.
Unit Lesson
Introduction
Now that you have gained an understanding of the basic
components of business, it is time to discuss the
various environments in which a business operates. For the
purposes of this lesson, an environment, as it
pertains to a business, is everything combined, both internal and
external factors, that influence the way in
which a business operates. It is necessary to understand that no
business operates alone or unaffected by
outside forces. Generally, the main factors that influence a
business’s operations and create its various
environments are social, technological, economic, legal, global,
and market. We will begin this lesson by
discussing the social environment of business.
Social Environment
According to Bovée and Thill (2013), all businesses exist and
operate in a broad social environment that is
comprised of all events and actions that make up society as a
whole. Every organization is affected by where
it is located and the population and people who make it up.
Trends in society affect how businesses operate,
who they cater their goods and services to, and what types of
goods and services they offer. For example,

while a popular fast-food chain may have restaurants across the
globe, a menu item that may be wildly
UNIT II STUDY GUIDE
Various Environments of Business
earch.ebscohost.com/login.aspx?direct=true&db=bth&AN=1032
67166&site=ehost-live&scope=site
http://www.pearsoncustom.com/mct-
enterprise/asset.php?isbn=1256689785&id=11587

UNIT x STUDY GUIDE
Title
popular in one country may not be popular at all in another part
of the world. Society sets the tone for the
business and has expectations that will more or less dictate the
relationship that organizations have with
people within society.
Technological Environment
The second environment in which businesses operate is the
technological environment. Today, especially,
changes in technology can, and often will, dramatically change
how a business operates. In fact,
technological advancements have even put some organizations
out of business. New advancements in
technology may not only alter how a business functions
internally but may also change the types of goods
and services that a company offers, as well as the customers. As
a result, technology is now a major source
of a company’s competitive advantage (something that an
organization possesses that makes it more
attractive to its clients and customers). Technology now plays a
large role in how companies operate;
specifically, the use of technology by companies can actually be
a threat to rival organizations that do not
possess the advancements that other companies possess.
Economic Environment
Almost all decisions made by an organization are a result of its
economic environment. The economic

environment of a business consists of factors that not only
affect the types of goods and services that a
business offers, and their availability, but also the cost of labor
and the behaviors of both buyers and sellers. If
an economy is strong, then a company could possibly see an
increased demand for its goods and services,
thereby allowing the firm to support any increases in its prices
for products, raw materials, and labor.
Conversely, if the economy is bad, even the most successful
companies can, and often will, see a decreased
demand for their goods and services, which can negatively
affect their profits.
Legal Environment
Just like individuals, businesses and organizations have laws
and regulations that they must follow, and they
must remain compliant. The legal environment of business has a
tremendous impact on how organizations
operate because there are laws and regulations at the local,
state, national, and international levels that all
businesses must adhere to in one way or another. In many
industries, laws and regulations determine exactly
how much businesses can charge customers for goods and
services, while in other industries, governments
set laws that require businesses to obtain special permits and
licenses before they can even operate and
offer their goods and services to customers. Finally,
governments also establish laws that determine what, if
any, amounts that organizations will be taxed for doing
business. While all laws and regulations may have the
best intentions, they can have a negative impact on communities
in which businesses operate. For example,
if a business or industry operates in a location in which they are
continually being taxed at high rates,
business leaders may choose to leave this area and operate in

locations that do not tax them as much. When
this occurs, not only are the companies affected, but so are the
communities in which they operate because
of job losses and the revenues that the businesses bring to local
communities.
Global Environment
Today, thanks to advancements in modern technology and
several free trade agreements, businesses can
and do operate in the global environment. This means that
organizations can now do business, in real time,
with customers and other companies around the world. This has
helped economies of other countries grow at
an incredible rate. As a result, it has given countries such as
India and China better economic power in the
world setting. Additionally, many companies are now
understanding that it is much less expensive to
outsource jobs such as technical support, customer service, and
computer programming to other countries
because of the inexpensive costs of labor. While this is great for
the foreign countries and foreign workers, it
can be detrimental to workers in a company’s home country
because it puts domestic workers out of jobs.
Additionally, the global environment has made it so people must
now be more cognizant of customs and
cultures from other parts of the globe because there is a better-
than-average chance that domestic workers
will conduct business with foreign customers and counterparts.
Finally, we must consider that now, because
the world is a global marketplace, what happens in one country
can affect business around the globe. For
example, look at how the economies and various industries (i.e.,
the travel industry, especially the airline
industry) were impacted by the events of September 11, 2001.
While the terrorist attacks on 9/11 happened in

the United States, worldwide travel was negatively affected,
which damaged foreign industries like tourism.
UNIT x STUDY GUIDE
Title
Market Environment
The final environment that all businesses operate within is the
market environment. A business’s market
environment is comprised of its target customers, buying
influences of target customers, and its competitors.
All three of the aforementioned forces constantly impact the
way in which a business operates. For example,
if the target market or customers (customers or groups of
customers the company wants to sell specific
products and services to) desire a certain product or service but
are not willing to pay a certain price for it,
then the company must change its price to be in line with what
customers want. Otherwise, the business’s
competition will charge the desired price and take away the
customers of the original business. As a result,
businesses must always assess and reassess their strategies. If
leaders of a business do not take into
account the behaviors of the forces mentioned earlier, and
change their behaviors and strategies accordingly,
then they can expect to lose their place in their respective

market.
Understanding the various environments in which businesses
operate allows business leaders to make better
and more informed decisions. Can possessing a good
understanding of the environments prevent companies
from suffering profit losses and going out of business? That is
not necessarily the case. However, by
understanding the various environments in which businesses
function, leaders can mitigate against any
negative backlash that may occur, and that could mean the
difference between losing some profit and going
out of business entirely.
Reference
Bovée, C. L., & Thill, J. V. (2013). Business in action (6th ed.).
Upper Saddle River, NJ: Pearson.
Suggested Reading
Click here to access a video about Boeing Satellite Systems and
how technology has impacted the business.

Course SyllabusCourse DescriptionPresents the fundamen.docx

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