2. WHY?
The reason behind my target audience
survey is because I wanted to understand
what sort of contents should be in my
magazine. I sent the survey to 38 people
to find their feed back. Within this
presentation you will find out my results
from the 10 questions I asked.
3. GENDER Male Female
I sent the survey quite
equally between the
genders. This is so that I 47%
get an overall opinion 53%
on what types on things
people want in a
magazine.
4. AGE 35
AGE
30
Number of people
All of the people that
25
received my
20
questionnaire were 15
between the age of 16-20. 10
I purposely only sent it to 5
these people as they are 0
the typical age that I was 10-15 16-20 21-25 25+
aiming my magazine Age
at, so I wanted their
feedback.
5. MUSIC
PEOPLE LIKE
2 Pop
The results from this show 1 Rock
that rock is the most 2 12 1
popular music Indie
19
genre, closely followed by 16 Jazz
indie and pop. Also it R'n'B
shows that there is a wide 9 22
variety of music that Rap
people like. As this shows 12 Grime
that indie and pop are one Dance
of the most popular 14 20
7 Folk
choices of music, these are
the genres I will base my Chilled Bass
magazine on. House
6. OTHER
MAGAZINES MAGAZINES
READ 30
Number of people
25
The results show that the 20
majority of people don’t 15
actually read any 10
magazines, this could be 5
because that actually there 0
Rocksound
Kerrang
Vibe
Mixmag
None
Billboard
NME
Rolling stone
is a gap in the media for the
genre of music that most of
the people like. Therefore I
will try to fill this game with
the magazine I will make. Magazine
7. PRICE
PRICE
The highest prices are 18
£1.00 and £2.00. Therefore 16
when I make my magazine 14
Amount of people
I will give it one of these 12
prices to please the target 10
audience. If I was to chose 8
£2.00, rather than 6
£1.00, for the price of my 4
magazine, that would 2
allow for a higher quality 0
product. 0p 20p 50p £1.00 £2.00
Price
8. FREQUENCY
OF LISTENING
TO MUSIC 0 minutes
4 2 30
My results show that minutes
most people spend a lot 17
1 hour
7
of their free time
listening to music. This 2 hours
suggests that I would 10
get a larger number of 3hours+
people interested in
purchasing my music
magazine.
9. PICTURES OR
ARTICLES? Pictures/Articles
The results show that most
people like to have an equal
amount of pictures and 11
articles. Also it shows that Pictures
people prefer pictures rather Articles
than articles. This means that 1 Both
26
when I make my magazine I
will try and include a fairly
equal split of both pictures
and articles to satisfy the
target audience.
10. ADVERTISEMENT
From this question I am
111 1 Clothes
able to see what sort of Drinks
things people like in Food
26
magazines. I can see 23 Technology
that clothes and Animals
technology are the New music
15 11
highest, so these are Flowers
some of the things I will Make up
include in my magazine.
11. FREQUECY OF
MAGAZINE
DISTRIBUTION
FREQUENCY
18
16
Number of people
I asked this to see how
14
frequently people will be 12
interested in reading my 10
magazine. My results show that 8
the majority of people will be 6
willing to purchase my magazine 4
2
weekly or monthly. As a result of 0
this I will be trying to produce a
Fortnightly
Weekly
Daily
Monthly
monthly magazine rather than
weekly because then it will allow
for a better quality product each
month because I will have more
time to spend on each issue. Frequency
12. CONTRIBUTION
I asked this to see whether No Yes
people would like to help out
and contribute to the
magazine. My results show 18%
that a high number of people
wouldn’t want to add
anything to the magazine.
However the people that
would like to contribute
would; provide information 82%
relevant for the article e.g.
artist research; Write ups of
gig experience e.g. how they
were live; or send in photos.
13. SUMMARY
This is my survey results:
http://www.surveymonkey.com/MySurvey_Responses.a
spx?sm=h%2ffbBxPFMpPNj7sZMhFrueCstHi477w5NocP
6IljrKM%3d
I will take the information that I have gathered, and
base my magazine around it to satisfy the target
audience and encourage as many people to purchase/
read it as possible.
