This presentation will help you understand how to make corporate marketing presentations

1. Marketing Plan
202-2

2. Key
Challenges
• Product clustering and display
• Visual Merchandising refresh in-store
Objective
• Continue to drive Chere as a Premium and stylish
brand
• Drive new customers to the store
How?
• Connect with youth centric events
• Create an experience of buying
• Engage at strategic location and on social media

3. Communicate
and engage
Enhance the
experience
In- Store
Radio
Digital
product
Content
Enhance
Visibility
Mall Events
Tie-up with
Youth Centric
Brand
Store
Support
Anniversary
Gifts
Enhance the
experience
Unboxing
experience
Gifts with
products
Communicate
and engage
Increase
frequency
of talking
to the
consumer
Listening to customers - Insight from customer feedback received

4. • In-store Visual Change – twice in all stores + Mid season 2 to 3 elements to
twice in metro cities
• Window Refresh – 7 to 8 times in a year
• Product tent cards – approx. 10 to 12
• Standee refresh – 7 to 8 times

5. Dress Shoe Casuals
Party
Wear

6. Regional
Festivals
and Special days
EOSS
Navratri
Rann Utsav
Uttarayan
National days
Independence
Day
Republic Day
Black Friday
Day
Festivals
Janmashtami
International
Kite Festival
Modhera
Dance Festival

7. Friends
hip Day
Mother’s
Day
Wedding
Comfort
range
Footwear
and Bags
Rakhi

9. • Time for summer vacations to begin
• Keyword for submission- Cricket fever
begins with IPL
• Women’s - 1.Wedding 2. Summer POP range
• Entire comfort range (Massager effect &
cushion sole)
Promotions
Date Festival
2nd Chaitra Navratri, Ugadi, Gudi Padwa
10th Ram Navami
11th Chaitra Navratri Parana
14th Baisakhi, Ambedkar Jayanti
16th Hanuman jayanti
Key Focus

10. Here’s the plan for April
Key
Story
SS 22 – Launch of SS 22 campaign & Colour Pop
Product
Wedding (Mojri, Kolhapuris) + Colour Pop up
Festive /
Promotio
ns
Ugadi, Gudi Padwa & Bihu
Online Loyal
ty
Outdo
or
Newspa
per
Below The
Line
Radio

11. May- What’s Hot ?
• Keyword for submission- Ramzan
• Summer vacations continues
• IPL hands over the Cricket fever to ICC
world Cup
• Elections – last phase & results
• Wedding dates - 2, 3, 4, 9, 10, 12, 18,
20, 21, 24, 26, 27
Key Focus
• SS 22 campaign
• Women’s - 1. Colour Pop-Up 2.Wedding 3. Eid -
wedding bling and ethnic
Promotions
Date Festival
2nd Ramadan
3rd Akshay Tritiya
8th Mother's Day
Mother’s Day – 8th May (cross tie-up or offer on women’s
merchandise)

12. June- What’s Hot?
• Cricket fever world cup continues
• Monsoon Begins
• Wedding dates - 01, 05, 06, 08,
10, 11, 14, 17, 20, 21, 22, 23
Key Focus
• EOSS to begin
• Rainy wear collection for women
Rainy wear collection for women
Promotions
Date Festival
19th Fathers Day
21st International Yoga Day

13. July- What’s Hot? Key Focus
• EOSS continues
• Rainy wear collection for women
continues
Promotions
• No Major Events
• Only 2 wedding dates - 6 & 7
Rainy wear collection for women continues
Date Festival
1st Rath Yatra
13th Guru Purnima
9th Eid ul-Adha
24th Parents Day
31st
Hariyali Teej (Shravan Teej or Choti
Teej)

14. Here’s the plan for July
Product
Rains Collection & Women Casuals
Key Story
EOSS
Online Loyal
ty
Outdo
or
Newspa
per
Below The
Line
Radio

15. August- What’s Hot?
• No wedding dates
• Festivities begin with Rakhi…
Key Focus
• Product lead festival – To be closed
• Friendship day – Friendship bands/ key chains
free + product story – twin with ur friend
Promotions
Date Festival
11th Raksha Bandhan
15th Independence Day
19th Sri Krishna Janmashtami
31th Ganesh Chaturthi
• Keyword for submission:- Festivities

16. Here’s the plan for August
Product Festival
Key Story
Festive /
Promotions
Others
Rakshabandhan – Video
Friendship day – Video + radio + free friendship
bands
Independence Day
Online Loyal
ty
Outdo
or
Newspa
per
Below The
Line
Radio

17. September - What’s Hot?
Key Focus
• Focus on Brands –Work wear
• Festive – towards the end of Sept
Promotions
• Month where festivals begin
• No wedding dates
Key word for submission- Navratri
Offer
Date Festival
5th Teachers Day
8th Onam
9th Ganesh Visarjan
17th Vishwakarma Puja
26th Sharad Navratri Begins

18. Here’s the plan for September
Key
Story
Product keyword for submission – Kolhapuris ,Festive
Festive /
Promotio
ns
Key Product Fest of Aug to continue. Workwear
under at Chere to begin
Durga Pooja and Dasehra offer + Navratri
Online Loyal
ty
Outdo
or
Newspa
per
Below The
Line
Radio

19. Marketing Spend…….

20. •KEYWORD FOR SUBMISSION- Social Media Activities include running campaign and other promotional
posts in All the Social media Platform + SEO +Google Ad words
•Promotion on Institutional sites include running promotional campaign on Amazon, Flipkart, Myntra
etc.
Keyword for submission- ONLINE MARKETNG
PROJECT
Social Media activities
Influencer Marketing
Institutional Sale

21.  Store Layout
 Store Façade
 Standee
 Manqué
 Product Tent Cards
 Interior Display