8

1. LOGO
New Service
Team: Ladybugs
MKT 220
Final Team Project

3. Summary
.
Trang
Hoa
Thuy
Quynh
Cuc
6. Media used
to market
5. Price &
Competitor
1. Our Company
& Our Service
2. Our
Logo
3. Value
proposition
4. Benefits &
Differentiation
Dung

4. Our Company
Name: Ladybugs Group
Slogan: Lightening your Love
Mission Statement:
We create sweet moments for couples
Vision:
To help customers to have happy
memories in life.

5. Our Logo
 Shape
Leaf: Development,
Creativeness,
Environment friendly
products & service
Birthday cake: Joy,
Happiness, Sweetness
& Sacredness of
birthday
 2 Ladybugs:
Closeness & Love of
couples

6. Our Logo
 Color
Green – balance,
harmony & growth
Pink - Compassion,
Nurturing & Love ;
Immature & Girlish
Gray – Maturity, Strength
& Responsibility
Light Blue – Trust,
Honest & Loyalty
Brown & Box shape –
Security, Protection &
Material Wealth

7. Our Service
Purpose: Operating
the most happiness
moments for Lovers
on the birthday

8. Our Service
Name: “SD4L” (Special Day For Lovers)
Message: creating a great day for your lovers.
Representing for the group’s development in the
future.
• Adding & expanding more services: anniversaries,
family members’ birthdays, friends’ birthdays, etc.
• E.g: “SD4W”, “SD4F”, “SD4D”, “SD4M”, etc.
 Be impressive
customer can remember easily

9. Marketing Strategy
Customer Needs: People need affection
Customer Wants: People want to have special
time to express their feelings
to lovers.
Target Customers:
the young people
(18-30 years old)

10. Marketing Strategy
Value Proposition:
 Customer Value Proposition (CVP)
 promising high quality, professional service
 satisfying customers’ requirements
creating belief for customers
 Employee Value Proposition (EVP)
 respecting every ideas of staff
 rewarding for staff having good performance

11. Marketing Strategy
 Benefits
 Holidays: Discount 6% in
total
o Lunar New Year
o International Women’s
Day (8/3)
o Liberation Day of South
Vietnam(30/4)
o International Labor Day
(1/5)
o Independence Day of
Vietnam (2/9)
o Vietnamese Woman’s
Day (20/10)
o Christmas (24-25/12)
 Valentine day (14/2):
special pack

12. Marketing Strategy
 Benefits
• Every month: Free Video Recording for the first 3
customers.
• Programs for Loyal Customers
 VIP Card: introduce to 10 couples => discount 5%
each time
 Upgrade VIP Card:
introduce to >10 couples

13. Marketing Strategy
 Differentiation
 The 1st service in Hanoi organizes birthday
celebration for couples
 Serving: Flexible time, anywhere (in Hanoi)
• best quality
• the most reasonable price
• the most unique ideas
for customer requirements

14. Marketing Strategy
 Price:
500,000 VND
Birthday cake
Drink
Balloon
Birthday hats
Music
Card
Flowers
1,000,000
VND
Items of
“Sunny Day”
Adding 5
photos + 1
frame (15x27)
1 pair of movie
tickets
Only for Feb 14
1,420,000
VND
Items of
“Windy Day”
Adding Bear
Flowers or A
pair of cup
Flexible
Price
(>500,000
VND)
Depend on
customer’s
requirement
Sunny Day
Hottest
Day
Windy Day

15. Marketing Strategy

16. Marketing Strategy
 Customer Loyalty
Professional service
Reasonable Price
Preference
 Competitors
“Happy Birthday”
Joint stock Company
Website: www.sinhnhat.vn
Headquarter: Ho Chi Minh City

17. Media
To market our service, we use:
Social
Media
• Social networks
• Blogs
• Forums
• Content
communities
• Micro blogging
Word
of
Mouth

18. Media

19. Media
 video

20. Reference
 N.a, ‘Understanding the meaning of Colors in Color
Psychology’, empower-yourself-with-color-
psychology, last viewed 26 October 2012.
<http://www.empower-yourself-with-color-
psychology.com/meaning-of-colors.html>
 SinhNhat.vn 2012, ‘Câu chuyện SinhNhat.Vn’, Giới
thiệu Công ty, last viewed 16 October 2012.
< http://sinhnhat.vn/To-Chuc-Sinh-Nhat/Gioi-thieu/>

21. LOGO
Thank You!
Thank You 4 Listening!