The impact of color on human behavior, thoughts and feelings.

1. Color
Psychology
ASHAPURNA DAS

2. Introduction
• Color psychology is the study of colors in relation to human
behavior. It aims to determine how color affects us.
• The same color can also have different meanings that are
dependent on our upbringing, gender, location, values, and a
variety of other factors.
• Color is consistently used in an attempt to make people hungry,
associate a positive or negative tone, encourage trust, feelings
of calmness or energy, and countless other ways.

4. Psychological Effects of Color
WARM COLORS COOL COLORS
Can spark a variety of emotions Often spark feelings of calmness
as ranging from warmth to anger. well as sadness.

5. Modern research on Color Psychology
Colors also have different meanings in different cultures.
However, the existing research has found that color can impact people in a
variety of surprising ways:
• Evidence has suggested that installing blue-colored streetlights can lead to
reduced crime in those areas.
• More recently, researchers discovered that the color red causes people to
react with greater speed and force, something that might prove useful during
athletic activities.
• A study that looked at historical data found that sports teams dressed in
mostly black uniforms are more likely to receive penalties and that students
were more likely to associate negative qualities with a player wearing a
black uniform.

6. Few interesting facts about color
• Red is the first color a baby sees.
• Pink helps in anger management issues
• White vehicals prevent from accidents
• Yellow + Red = Hunger
• Red color can hurt your performance on exams.
• Mosquitoes love blue
• “Bulls hate red” is a total myth.
• Black and white are forgettable

7. What came first? The Orange Fruit or
the Orange Color?