sithub web designin gcourse

1. 1. What is an ad auction?
when your competitor's bidding is higher than your bidding price to achieve the position but you achieve this position at a
lower price because your quality score is high.
2. What is Quality score?
It is a rating measurement of your quality and relevance of your ads, keywords, and landing page.
3. How to improve Quality score?
a. Click Through Rate - strong CTR
b. Relevancy - Relevance of Keywords, ads and Landing Page.
c. Landing Page Quality - Relevant, original and useful content, navigation and site fast.
What is the structure of an adwords account?
1. adwords account
2. campaign
3. ad groups
4. ads

2. What are negative keywords?
Ex:= web designing salary = salary is the negative keyword
What is the limit of the account?
10000 campaign
20000 ads group
1 ad group:- 50 text ads
Account:- up to 5 million keywords
What is Ad extensions
Types of extensions
Sitelink Extension
Callout Extension
Structured Snippet Extension
Call Extension
Lead Form Extension
Location Extension

3. Affiliate Location Extension
Price Extension
App Extension
Promotion Extension
Types of Search Ads
expanded text ads
responsive text ads
call
dki ads
How to make call ads