Lecturer by NGUYEN HUU PHAT   Kent International College       www.kent.edu.vn
Agenda  SEO & SEM ?  How important SEO and SEM?  Keyword Assessment  Ad Content Development  Link Building Strategies...
•   Search Engine Optimization (SEO) "optimizes" website content to achieve a higher    ranking in search results, for exa...
Where do we see   after a search?Do you want yoursites to be here? Let’s do Search Optimization and marketingTo attract pr...
SEARCHSEE 1 to 2 websites   Source: The Art of SEO
 Keyword Assessment  To analyze and find relevant keywords Ad Content Development To show an impressive and right messag...
Pay per Click campaign
Yahoo AdWords
Microsoft AdWords
Social Media Marketing Social networks enable a dialogue among customers and fuel   word-of-mouth.  Forum Management  Fa...
Forum Management
Facebook and Linkedin Profile Management                                         Network =   # Connections of consortium...
Facebook Ads
Linkedin Management               NCP Model – Case Examples
Blog, community seeding and Online PR
Blog, community seeding and Online PR
Blog, community seeding and Online PR
Promotional Campaigns, Games, and Contests                NCP Model – Case Examples
Promotional Campaigns, Games, and Contests                NCP Model – Case Examples
Promotional Campaigns, Games, and Contests                 NCP Model – Case Examples
Online marketing plansAn online marketing plan is a part of a marketing plan  and can never be separated. Online marketin...
Online marketing strategy (planning)Objective: Why?                         Target audience: To whom?To attract new custom...
Online marketing strategy (planning)                        When? How long? How? Creative,   format                       ...
Basic online banner or Adnetwork banner? Basic online banners: Many different sizes in Vietnamese websites => resize cost ...
Online marketing strategy (booking)  CPM: Cost Per Impression – CPC: cost per click - CPE: Cost Per Engagement      CPD: C...
Web and Campaign analysis                     Objectives were achieved  Is that an effective campaign? ROI
Customer Research & AnalysisIf your goal is for your customers to prefer you, keep   a pulse on their changing needs. Seg...
Digital marketing seo - Kent International College
Digital marketing seo - Kent International College
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Digital marketing seo - Kent International College

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Digital marketing seo - Kent International College www.kent.edu.vn

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  • DỊCH VỤ THIẾT KẾ POWERPOINT (Thiết kế profile cho doanh nghiệp--- Thiết kế Brochure--- Thiết kế Catalogue--- slide bài giảng--- slide bài phát biểu---slide bài TIỂU LUẬN, LUẬN VĂN TỐT NGHIỆP--- dạy học viên thiết kế powerpoint…)-----(Giá từ 8.000 đ - 10.000 đ/1trang slide)------ Mọi chi tiết vui lòng liên hệ với chúng tôi: điện thoại 0973.764.894 hoặc zalo 0973.764.894 (Miss. Huyền) ----- • Thời gian hoàn thành: 1-2 ngày sau khi nhận đủ nội dung ----- Qui trình thực hiện: ----- 1. Bạn gửi nội dung cần thiết kế về địa chỉ email: dvluanvan@gmail.com ----- 2. DỊCH VỤ THIẾT KẾ POWERPOINT báo giá chi phí và thời gian thực hiện cho bạn ----- 3. Bạn chuyển tiền tạm ứng 50% chi phí để tiến hành thiết kế ----- 4. Gửi file slide demo cho bạn xem để thống nhất chỉnh sửa hoàn thành. ----- 5. Bạn chuyển tiền 50% còn lại. ----- 6. Bàn giao file gốc cho bạn.
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  • Addicts: 30 or more visits / month; Regulars: 2 – 29 visits / month; Passers-By: 1 visit / month .
  • Innity used ROI results of the previous campaign to make proposal for the new campaign. And NOT TO OVER- PROMISE
  • Digital marketing seo - Kent International College

    1. 1. Lecturer by NGUYEN HUU PHAT Kent International College www.kent.edu.vn
    2. 2. Agenda  SEO & SEM ?  How important SEO and SEM?  Keyword Assessment  Ad Content Development  Link Building Strategies  AdWords Campaign Management  Campaign Measurement & Analysis
    3. 3. • Search Engine Optimization (SEO) "optimizes" website content to achieve a higher ranking in search results, for example, by incorporating specific keywords or links associated with the website. Depending on the context, SEM can be an umbrella term for various means of marketing a website including SEO, or it may contrast with SEO, focusing on just paid components• Search Engine Marketing (SEM) is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs) through the use of paid placement, contextual advertising, and paid inclusion. In 2008, North American advertisers spent US$13.5 billion on search engine marketing
    4. 4. Where do we see after a search?Do you want yoursites to be here? Let’s do Search Optimization and marketingTo attract prospective customers who are searching for you
    5. 5. SEARCHSEE 1 to 2 websites Source: The Art of SEO
    6. 6.  Keyword Assessment To analyze and find relevant keywords Ad Content Development To show an impressive and right message Link Building Strategies Who links to your site, number of links? Campaign Measurement & Analysis ROI of a campaign (CPC) Ranking of your site
    7. 7. Pay per Click campaign
    8. 8. Yahoo AdWords
    9. 9. Microsoft AdWords
    10. 10. Social Media Marketing Social networks enable a dialogue among customers and fuel word-of-mouth.  Forum Management  Facebook and Linkedin Profile Management  Blog, community seeding and Online PR  Promotional Campaigns, Games, and Contests
    11. 11. Forum Management
    12. 12. Facebook and Linkedin Profile Management  Network = # Connections of consortium Network = # of Fans members + # Group Members (sponsored Contribution = (Marketing Agent group)only)  Contribution = # Sponsored Group Participation = # Commenters Members who start Discussions or post News + Set goals for frequency of comments # consortium members who start Discussions or post News in targeted Groups.  Participation = # Commenters in Sponsored Group + #Commenters to any Discussions initiated by consortium members in targeted groups
    13. 13. Facebook Ads
    14. 14. Linkedin Management NCP Model – Case Examples
    15. 15. Blog, community seeding and Online PR
    16. 16. Blog, community seeding and Online PR
    17. 17. Blog, community seeding and Online PR
    18. 18. Promotional Campaigns, Games, and Contests NCP Model – Case Examples
    19. 19. Promotional Campaigns, Games, and Contests NCP Model – Case Examples
    20. 20. Promotional Campaigns, Games, and Contests NCP Model – Case Examples
    21. 21. Online marketing plansAn online marketing plan is a part of a marketing plan and can never be separated. Online marketing strategy (planning and booking) Third Party Tracking Web and campaign analysis
    22. 22. Online marketing strategy (planning)Objective: Why? Target audience: To whom?To attract new customers AgeTo maintain old customers Male/ FemaleTo educate your customers Location: Hanoi, HochiminhTo turn your customers into your fans Class: A, B,C, DTo promote your brand/ productTo increase sale Which message
    23. 23. Online marketing strategy (planning) When? How long? How? Creative, format Which position? top, down, right, leftWhich websites When to change creative Is that expensive?
    24. 24. Basic online banner or Adnetwork banner? Basic online banners: Many different sizes in Vietnamese websites => resize cost is higher.
    25. 25. Online marketing strategy (booking) CPM: Cost Per Impression – CPC: cost per click - CPE: Cost Per Engagement CPD: Cost Per Day – CPV: Cost Per View – CPA : Cost Per Action
    26. 26. Web and Campaign analysis Objectives were achieved Is that an effective campaign? ROI
    27. 27. Customer Research & AnalysisIf your goal is for your customers to prefer you, keep a pulse on their changing needs. Segmentation and Analysis Need-state Assessment Focus Groups Quantitative / Statistical Studies Interviews with Industry Leaders Expert Roundtables

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