Details of Franchise Model

1. Franchise
Model(in
Operations)
By: Shromon Ghosh
PGDM6/1947

2. What is Franchise
Model?
o Franchise Model is a “Hybrid" form of
business model.
o Franchising helps a business owner to grow a
business
by selling the rights to use its name and busine
ss model rather than building new units on its o
wn.
o A franchise essentially acts as an individual
branch of the franchise company.
o OYO,MacDonalds, Burger King and many
more player use this Franchise Model to
expand and sustain their business.

3. • Oyo’s earlier strategy was to book some of
the rooms of the hotel’s inventory.
• The New business model of Oyo Rooms is
Fully stack and Franchise Business.
• The founders of OYO, Rittesh Agarwal
decided to shift its business model to a pure
franchise business model.
• They have partnered with hotels and made
them work with them under their name.
• OYO introduce their new Franchise Business
model through their OYO Flagship, OYO
Townhouse.

4. Thank You!